Wow! You Must Really “Like” Me

As authors and bloggers, we hear that we need to grow a following, or an author platform, and this is the digital measure of success. So, we write blog posts and posts promos in the hopes that readers will be drawn to our blogs and fall in love with them, and subscribe to them. Then we start counting “like” or other reactions on all of our social media sites, and when they start accruing, we tell ourselves, “Look! It’s working! Lots of people “like” my promos. My following is growing!”

But, I would argue that the number of “likes” we get on social is not a true and accurate measure of success, or even popularity, and it certainly isn’t any indication that we are moving any closer to increasing book sales, or blog visits. Think about it. Just because several people “liked” a promo on social media, doesn’t mean that any of those people clicked through to actually read the blog post or buy the book. In fact, I’d venture that the majority of “likes” on social media do not click through. They may be “liking” the promo, but they aren’t reading your work. They are probably a more accurate measure of promotional success, than they are the size of the reader following.

Of course, this isn’t the case with “likes” that appear on the blog site itself. Watching those numbers increase is a big deal, because they are an indication that people are reading your work. When the number of subscribers increase, that’s when you know that those folks who “liked” your posts, are truly finding your content of interest enough to come back and visit again. This is what bloggers strive for when trying to grow a following. (But alas, many of those followers may have subscribed may become inactive over time, letting email notifications go unopened.) Even with a large following, we are still challenged to keep readers engaged and entertained or informed. Growing a reader following is an unending process and you have to keep at it over time with quality content to maintain it.

So, why do we even bother with “likes” on social media? They may make us feel good, but do they have some other value? Are we all just striving to go viral because that’s the current measure of success on social media? The answer is that they do, indeed, have value, because they are a form of engagement with existing and potential readers. And engagement is the key to growing a solid following, with members who enjoy reading your writing and want to hear what you have to say, or the story that you have to tell.

Engagement is one of the major objectives that social media marketing is aimed at. Readers whom you engage with in some manner are more likely to subscribe to your blog or buy a book. Readers who do have engagement of some sort with a book’s author are also more likely to leave a review for that book. Favorable reviews increase the chances that someone else, previously unfamiliar with you or your work, will also buy your book.

So, as an author, don’t totally dismiss all those “likes” as unimportant, thinking that they don’t mean the ‘liker’ really likes you or your work, but instead make use of them as a chance to engage with the ‘liker’, even it is just to say thanks for “liking” my promo post. Encourage readers to click through and actually read the blog post, or buy the book in the promos, and be thankful for any engagement received.

And for heaven’s sake, be sure to reply back. Even giving a quick emoji is a form of response, and considered engagement, so take the time to reply or reach out to those people who “like” promos, engage with them, even if it’s obvious they haven’t clicked through. They will remember the next time they see one of your promos, so you’ve increased recognition and awareness, and maybe, just maybe they’ll subscribe to your blog or even buy a book.

And as readers and social media hounds, please click through and read the actual blog posts and leave a comment to clue the author in to the fact that you did. If you do buy a book, please take the time to leave a brief review to show support for the author. Being an author and getting our work out there is not easy, especially in the trying times we live in, so let’s lift each other up and support one another. Every author can’t be your favorite, but engagement and reviews are easy ways to support the ones who are.

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Announcing the WordCrafter 2020 Stay in Place Virtual Writing Conference

SiP Header

We’re all tired of staying at home during this recent crisis. It seems like everyone has been affected in different ways, but no one has gone unscathed. Our world has changed in recent times. We, as authors and lovers of the written word had many of our in-person writing events – conferences, conventions, and book fairs – cancelled due to the appearance of COVID 19. To to emulate all those events we look forward to each year and are missing out on now, and to chase away some of the boredom of social distancing and isolation, WordCrafter presents the 2020 Stay in Place Virtual Writing Conference on Tuesday, April 28 from 8 am to 8 pm.

This is a unique event, the first of its kind, and one you won’t want to miss. Free presentations and author takeovers will be occurring on the Facebook event page, and interactive workshops and panel discussions will be offered for a minimal fee on the Zoom platform. Interactive panel discussions and workshop session can be accessed individually for $5, or an all access pass to all interactive sessions can be purchased for $50. Tickets can be purchased on the Facebook event page. Watch for your Facebook event invite from me or one of the many wonderful authors involved with this conference. Send me a message through my WordCrafter page or through the event page if you have further questions, or if you would like a half an hour author takeover spot to promote your own work.

This has been a huge undertaking to organize and set up an event such as this one, but I haven’t done it alone. Without my 22 talented presenters, this event couldn’t happen. We have a great line-up, with international bestselling science fiction and fantasy author Kevin J. Anderson presenting the keynote on the interactive platform.

Kevin J. Anderson

And that’s just the beginning. Take a look at the talent that has lined up for presentations, workshops and panel discussions.

Mario Acevedo

Award winning and national bestselling speculative fiction author Mario Acevedo will be offering a presentation – “The Power of Motivation: What Your Characters Do and Why”

Alatorre Bio

USA Today bestselling multi-genre author Dan Alatorre will be a member of the interactive book marketing panel discussion.

Chris Barili - B.T. Clearwater

Multi-genre author Chris Barili will be presenting “Writing in the Face of Adversity” and giving an interactive workshop on “Writing Across Genres”.

 

L.D. Colter - L. Deni Colter

Award winning fantasy author L.D. Colter will be offering a presentation on “Short Fiction”.

Candido Bio

World builder and speculative fiction author Kieth R.A. DeCandido will be offering an interactive workshop on “The Business of Writing” and he is the moderator for the media tie-in interactive panel discussion.

DeMarco Bio

Award winning novelist Guy Anthony De Marco will be a member on both the short fiction and world building interactive panel discussions.

Anthony Dobranski

Fantasy and science fiction author Anthony Dobranski will offer two presentaions, “How to Swim Upstream: Not being in the mainstream of your market/genre” and “Working with Others: How to direct others in a project”. In addition, he will offer two interactive workshops. “Business Class Tarot” and “The Savage Horror of Writing Back Cover Copy”.

Jason Henderson

Author for young readers, Jason Henderson will be presenting “Story Ideas and the Choices You Make” and moderating the interactive book marketing panel discussion.

Kevin Killiany

Media tie-in author Kevin Killiany will be a member on the interactive world building, media tie-in, and short fiction panel discussions.

L. Jagi Lamplighter

Award winning young adult fantasy author L. Jagi Lamplighter will be on the interactive panel on world building, and moderate the interactive short fiction interactive panel discussion.

Lawless Bio

Award-winning science fiction author J.R.H. Lawless will be a member of the book marketing interactive panel discussion.

Jonathan Maberry

Award winning and New York Times bestselling multi-genre author Jonathan Maberry will be a member on three interactive panel discussions: short fiction, world building and media tie-ins.

Bobby Nash

Award winning multi-genre author Bobby Nash will deliver a presentation on “The Importance of Promotion”, as well as being a member of both the media tie-in and book promotion panel discussions.

Nye Bio

Science fiction and fantasy author Jody Lynn Nye will offer a presentation on using humor in science fiction and fantasy writing, “Bringing the Funny: how to apply humor to your writing” and she will be a member of the world building interactive panel discussion.

Ellie Raine

Award winning fantasy author Ellie Raine will sit on both the short fiction and world building interactive panel discussions.

Art Rosch

Award winning multi-genre author Art Rosch will offer a presentation on “Creating Villains We Love to Hate”.

Sean Taylor

Award winning multi-genre author Sean Taylor will offer a presentation on “Visceral Story Beginnings”.

Vandenberg Bio

Science fiction author and marketing expert Alexi Vandenberg will be joining the book marketing panel.

Rosemerry Wahtola Trommer

Award winning poet and author Rosemerry Wahtola Trommer offers a livestream presentation “The Gateway to the Unknown: A Poetry Thought Shop”.

Rick Wilber

Author and educator Rick Wilber will be a member of the short fiction interactive panel discussion.

Dave Wolverton - David Farland

Award winning and New York Times bestselling science fiction and fantasy author Dave Wolverton/David Farland offers a”Promoting Your Book BIG” and he is a member of the interactive book marketing panel discussion.

You can find a full schedule here. I do hope all of you will join us for this unique writing event. It’s the first of its kind and we could be making history. You can be a part of it, too. Join us.


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