Writer’s Corner: A Bump on the Road to Writing Success
Posted: February 19, 2024 Filed under: book marketing, Book Promotion, Book Release, Book Sales, Books, Children's Books, Fiction, Historical Fiction, Kickstarter, Publishing, Western, Women in History, Women's Fiction, WordCrafter Press, Writer's Corner, Writing | Tags: Kaye Lynne Booth, Kickstarter, Sarah, Women in the West, WordCrafter Press 5 Comments
What went wrong?
I have to admit I was more than a little disappointed when my last Kickstarter campiagn for Sarah didn’t fund. I only run Kickstarters for books that I’m going to publish anyway, and Sarah is no exception, so the book will still go out to distributors, it just won’t have that extra boost the funding from the campaign would have offered. As an avenue for direct selling, I make more than when my books sell through direct sales, so I like to run the Kickstarter campaign first.
For those who did try to back the campaign and were looking forward to reading Sarah, it will be released in May, instead of March. I was behind on my production schedule, and rushing to have the book finished, so as not to delay reward fulfillment. Since I don’t have any rewards to fulfill, I thought I’d slow down the process and leave ample time for editing, so I bumped the release date back to a May release. I’ll send it off with the usual fanfare and book blog tour, so you’ll be sure not to miss it. I do hope you’ll all join us for that.
I’m not letting the failure to fund discourage me from doing other Kickstarters, but instead, I’m evaluating the campaign in an attempt to figure out what went wrong. There are a number of factors to be looked at to determine where the problem might lie. Here are a few.
Duration
In the past, I’ve run 30 day campaigns which were successful. For Sarah, I only ran a 21 day campaign, which Russel Nohelty recommended as the optimal length for a campaign in an interview on The Creative Penn podcast. 30 day campaigns involve a lot of promotion, and I already feel like a pest as I push to get backing for my campaign and sell books, so the thought of doing a shorter campaign felt like a good one. Could an extra week have made a difference? Possibly. I know of at least one backer who didn’t get a chance to check it out before it ended, so maybe, but I was almost $200 short of my goal, so perhaps not.
Rewards
With my first Kickstarter, for Delilah, I offered a higher reward level, in which backers at that level got to name a character in the second book in the series, Sarah. This was limited reward, meaning only two of these rewards were offered, and both were taken. So, I did that again with Sarah, offering two character naming rights in the third book in the series, Marta, and again had both rewards taken, so I’m guessing that it was a sound decision to offer that again.
The Rock Star & The Outlaw campaign offered merchandise, including a poster and a tote bag, which were popular, but also more difficult to deliver. Merchandise is also a bigger expense for the author, which is why I didn’t do anything like that for my last camapign for Sarah. Merchandise reward levels are higher, due to necessity, but the author must consider their cost into the overall funding goal before offering to be sure it is worthwhile. On a small $500 funding goal, there’s not a lot of room for extras without cutting into the profits.
The campaign for Sarah offered rewards of Special Illustrated Editions of both books, which I thought would be a big hit, but they tanked. To my surprise, not one backer pledged at the Special Edition levels. I offered these as exclusive rewards, only available to Kickstarter backers, planning to put them out through distributors at a later date, probably after the third book was out, so I could offer all three as a set, or bundle. Again, I will still publish these through distributors, because the illustrations, done by DL Mullan of Sonoran Dawn Studios, are really, really cool, as are the Special Edition covers, also done by Mullan. But I really want to figure out why these books didn’t draw more interest as rewards, so I’ll be looking at these closer. I even dropped the price on their reward levels, and added an add-on of digital copies, both books for $5, which is a great deal.
Promotions
With my first Kickstarter campaign, for Delilah, I chanced across a promoter who made some ads for me and ran them on their channels for $15. Did they help? I don’t know, but I can tell you that the campaign was successful. However the campaign for The Rock Star & The Outlaw was just as successful, and it had no paid promotions. In fact it even did a little better than the first, so who is to say.
One thing about running a Kickstarter is, you expect your inbox to fill up with messages from people you don’t know, telling you how impressed they are with your campaign, and how they can help you make it a success. It goes with the territory. When it started to look like my campaign was faltering, I checked out some of these cold call messages, thinking maybe I could pay a little for a boost. Unfortunately, the cheapest one I found was $150. For a campaign with a $500 funding goal, that’s a lot. Especially when I’m not sure the one campaign I did paid promos with really benefited all that much from it.
Conclusions
In conclusion, I think I will go back to running my campaigns a full 30 days, as that seems to be a better fit for me and my books. But I will continue with Kickstarter as a part of my marketing plans. I may also take another look at merchandise for rewards for my next campaign, but I don’t think I’ll be looking seriously at using paid promotions, especially not at such inflated prices. I will continue to promote my own campaigns, just as I do my blog and my books.
My next campaign is scheduled for July for the first three books in the My Backyard Friends series; a project I’ve been working on for many years, but unable to publish for lack of an illustrator. I’ll be launching these three books; Heather Hummingbird Makes a New Friend, Charlie Chickadee Gets a New Home, and Timothy Turtle Discovers Jellybeans with wonderful illustrations by our own Robbie Cheadle. I’m looking forward to finally getting these books out there, so I hope you will all watch for the July campaign, and back the project or share to help promote it. All support is appreciated, even when the campaign doesn’t fund. I always appreciate my supporters.
About Kaye Lynne Booth
For Kaye Lynne Booth, writing is a passion. Kaye Lynne is an author with published short fiction and poetry, both online and in print, including her short story collection, Last Call and Other Short Fiction; and her paranormal mystery novella, Hidden Secrets; Book 1 of her Women in the West adventure series, Delilah, and her Time-Travel Adventure novel, The Rock Star & The Outlaw. Kaye holds a dual M.F.A. degree in Creative Writing with emphasis in genre fiction and screenwriting, and an M.A. in publishing. Kaye Lynne is the founder of WordCrafter Quality Writing & Author Services and WordCrafter Press. She also maintains an authors’ blog and website, Writing to be Read, where she publishes content of interest in the literary world.
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Want exclusive content? Join Kaye Lynne Booth & WordCrafter Press Readers’ Group for WordCrafter Press book & event news, including the awesome releases of author Kaye Lynne Booth. She won’t flood your inbox, she NEVER sells her list, and you might get a freebie occasionally. Get a free digital copy of her short story collection, Last Call and Other Short Fiction, just for joining.
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WordCrafter News: Kickstarter Update & My Next Project
Posted: January 29, 2024 Filed under: book marketing, Book Promotion, Books, Fiction, Historical Fiction, Kickstarter, Nonfiction, Publishing, Western, Women in History, Women's Fiction, WordCrafter, WordCrafter Press, Writing | Tags: Kaye Lynne Booth, Sarah, Special Illustrated Editions, The D.I. Y. Author, Women in the West, WordCrafter Press, Writing Reference 5 Comments
Update on Kickstarter Campaign
The Kickstarter campaign for Sarah is in full swing, but we haven’t fully funded yet. I set a $500 goal and we’re only 25% funded. The thing about Kickstarters is that they are an all or nothing deal. The campaign ends on February 12, and if it hasn’t fully funded by then, the backers pay nothing, and the author gets nothing, and all that is lost is the time and hard work put into the campaign. So, when you make a pledge, its just that and you don’t have to pay anything until the campaign ends on February 12, if it funds, and if it doesn’t, you pay nothing, and must wait until March 19th to get a copy of Sarah through distributors.
The good thing is, once funded, the author receives anything over and above the funding goal to help support the project even further. I’ve been discussing doing the series in audiobook with a talented narrator, and if this campaign funds enough above the funding goal, you will see that happen in the future.
That’s why I really want this campaign to be successful. And there’s no reason that it can’t be. We’ve got some exclusive rewards which can’t be found anywhere else: early digital copies of Sarah, signed print copies of Sarah, and Special Illustrated Editions of both Delilah & Sarah. (Special Edition covers and illustrations by DL Mullan of Sonoran Dawn Studios.) Plus both digital and signed print copies of Delilah are available as add ons.
The best piece of advice I was given when learning about Kickstarters was only do campaigns for projects that you are going to do anyway. So, if it doesn’t fund, it won’t mean the end of the project, but it will be disappointing.
You can help, and get some of those great rewards, by backing the campaign before February 12. Your support of the project could help to reach the funding goal and more. Won’t you consider supporting this project?
You can check out the Kickstarter campaign and back this project here: https://www.kickstarter.com/projects/kayelynnebooth-wcp/sarah-3/
About the Books & the Series
Sarah is Book 2 of the Women in the West Adventure Series. The series is western historical women’s fiction with strong female protagonists and historical figures from the true life turned fictional in each book.
Sarah
Sarah is a young girl trying to make a place for herself in the world.
Sarah is not the young girl who was stolen away from Delilah anymore. Now she is Hair of Fire, mate of Three Hawks, even as she blossoms into a young woman and tries to make a place for herself among the Ute tribe.
When she is stolen away from the life she’s made with the Utes, she struggles to survive in the heart of the Rocky Mountains. A streak of stubbornness and determination take this tough, feisty heroine up against wild beasts of the forest and the rugged mountain landscape to Glenwood Springs, Colorado, where she receives a less than welcoming reception by some.
Will this young woman find her way back to the Ute tribe which she’s come to think of as family, or will she discover a place among the colorful inhabitants of the Colorado hot springs and mining town?
Follow along on her journey to learn who she truly is and where she belongs in this rough, and often hostile frontier.If you like strong and capable female protagonists, you’ll love Sarah.
About Delilah
Delilah is a woman haunted by her past.
Her homecoming from prison quickly turns into a quest for vengeance when she is brutally raped and left for dead, and her fourteen-year-old ward is abducted. Sheer will and determination take this tough and gritty heroine up against wild beasts of the forest, Indians and outlaws to Leadville.
Can the colorful inhabitants of the Colorado mining town work their way into Delilah’s heart, offering a chance for a future she thought she’d lost along with her innocence?
If you like strong and capable female protagonists, you’ll love Delilah.
A New W.I.P.: The D.I.Y. Author
In February, I’ll begin the actual writing of The D.I.Y. Author, my first writing reference book, and I’m excited to tell you about it.
I’ve put together writing reference anthologies in the past, drawing on the expertise of many authors, but The D.I.Y. Author will be the first writing reference book I’ve ever created solo, so I’m very excited, (and a bit nervous), about it. The biggest problem with putting out a reference book such as this one, is imposter syndrome. I mean, reference books are written by experts, aren’t they? So to create a book like this, you must consider yourself to be an expert and be able to convince others that you are so they will read it. I’ve never considered myself to be an expert, in fact I spend a good amount of time learning whatever I can from others whom I consider to be experts. So, looking at myself as the expert is a different point of view for me, a different mindset, but I’m learning. And that is how this book came about.
This book is about a subject that I am an expert about: doing it all yourself on a very limited budget. That’s me. It’s what I do. And in The D.I. Y. Author, I’ll be sharing all the tips and tricks that I’ve picked up along the way. I’ll share with you how I do it, from planning the book, to writing the book, to publishing and marketing the book. And it’s all stuff that you can do, too!
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Want exclusive content? Join Kaye Lynne Booth & WordCrafter Press Readers’ Group for WordCrafter Press book & event news, including the awesome releases of author Kaye Lynne Booth. She won’t flood your inbox, she NEVER sells her list, and you might get a freebie occasionally. Get a free digital copy of her short story collection, Last Call and Other Short Fiction, just for joining.
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Writer’s Corner: Let’s Talk About AI
Posted: December 11, 2023 Filed under: AI Technology, Audio Books, book marketing, Book Promotion, Book Sales, Editing, Fiction, Illustrations, Writer's Corner, Writing 23 CommentsThe Debate Over AI
I got an email the other day title, “Use AI to Write Your Book in a Flash”. I think Alexa, and Siri, and Google Assistant are annoying, and only correct a portion of the time. So when I saw this email, my first thought was, “Who would want to read a book written by AI?”
AI applications and tools are improving rapidly, so the idea of AI writing my book for me isn’t that far fetched. But the more I though about it, the more offended I became. I write as a means of expressing myself using my ideas, my words, my voice. I wouldn’t want an AI to write my whole book, no matter how fast it can do it. How could they actually believe an unfeeling, inhuman AI tool could even attempt to write for me?
The fact is, most of us already use AI in our daily lives, and we probably don’t even give it a second thought anymore. Most of us an Alexa, or Siri, or Google Assistant, or an equivilant AI device which we use to gain information, turn on our lights, play music, or even tell us a joke. We’ve come to accept AI as a part of daily life.
But when folks start talking about using AI for writing or narrating a book, concerned voices come out of the dark to express displeasure, siting several reasons why using AI with books and literature is not a desirable thing, but one or two stand out: AI created or narrated books are cheating, and take away human jobs.
We’re going to look at the validity of that argument, but first, let’s talk about the different types of AI and what they can and can’t do. Many of us already use AI in our writing, too, but we may not even realize it. Do you use the automatic spell checker that is built into Microsoft Word? Or maybe you use Grammerly or ProWriting Aid to help polish your words? Not so many because not all authors have audiobooks out, but some, may take advantage of the free AI narration for audio books available on Google Play. And then of course, there is Chat GTP, or [ ] which many authors use to help them in their research or in creating setting or character description.
The Creative Penn Podcast on AI
Joanna Penn is a futurist author and podcaster who is usually at least two or three steps ahead of the trends on The Creative Penn podcast. AI has been a hot topic on her poscast and she has many episodes which cover this topic. Penn is transparent in her use of AI in her writing and in creating illustrations. She has played with AI narration, and even had an AI voice created from her own voice, which she claims has saved her tremendous time in creating her audiobooks, which she previously narrated herself. In a couple of her podcast episodes, Penn plays the AI narrations for one of her audiobooks in a couple of different voices to illustrate the quality of AI narration that could be achieved. And I know that quality has improved even more since she recorded those episodes.
If AI is cheating, then with the narration, Penn is only cheating herself. She places disclaimers, letting readers know if a creative work is made with AI and in what capacity, so no one feels fooled or tricked. Although some people are out there pushing the use of AI to ‘write your book quick’, Penn points out that AI technology are simply tools to be used by the author or artist in the creative process. On The Creative Penn podcast, Joanna talks about how she uses ChatGPT and Mid-Journey to assist her in her research, and how she tells the AI what she is looking for and then can refine her search or tell it to make adjustments to a paragraph or an image until it meets what she has envisioned in her own head.
If you are interested in hearing what Joanna Penn has to say about the use of AI, you might try one or more of the episodes listed below.
- Episode #562 – Co-Creating with AI Writing and Image Tools with Shane Neeley
- Episode #589 – Digital Narration with AI Voices with Taylan Kamis from DeepZen
- Episode #649 – Using AI for Art, Images, and Book Covers with Derek Murphy
- Episode #660 – Co-writing Fiction with Generative AI with Charlene Putney
- Episode #686 – Improve your writing with ProWritingAid with Chris Banks
- Episode #690 – The AI-Assisted Artisan Author with Joanna Penn
- Episode #691 – Generative AI and the Indie Author Community with Dan Wood (Draft2Digital), Michael Anderle (LMBPN, 20BooksTo50K), and Joanna Penn
- Episode #700 – Using Sudowrite for Writing Fiction with Amit Gupta
- Episode #701 – “9 Ways That AI Will Disrupt Authors and the Publishing Industry in the Next Decade [2023 Update] with Joanna Penn and Nick Thacker“
- Episode #707 – “How AI Tools Are Useful For Writers with Disabilities and Health Issues with S.J. Pajonas”
- Episode #712 – “Using AI Images in Your Book Cover Design Process with Damon Freeman”
Now, I don’t pretend to understand a lot of this because I haven’t used Chat GPT or Mid-Journey myself yet, so I can only go by what I hear, but I think it is something that is definitely worth looking into. As a DIY author, publisher, and book marketer, anything that can save me time and help me improve my writing or help sell more books is worth further exploration.
How I Use AI
As I write, I use the AI generated grammar and spellchecker that is built into MS Word, and I bet you do, too. I also employ the free version of ProWriting Aid as I do the final pass on all manuscripts, for myself and others. The AI generated tools pick up errors that I have missed, because hey, I’m only human. I don’t accept every suggestion offered, but they show me things I need to look at, and then I decide if changes are in order, and what type of changes should be made. But again, the AI tools are helpful in pointing out where there are possible errors, or suggesting a better way to say something, but the AI isn’t always right. Suggested corrections don’t always take voice or tone into account, and I, as the author make the final decisions about what goes on the page.
I have not tried using an AI tool such as Chat GPT, but I can see the potential. If I had a tool that could assist me in thinking through each scene, with suggestions for options at my fingertips, I think it would save me a lot of time. And a tool that could help me, who cannot draw well and is not artistic in that way, to create my own images for book covers, illustration and promotion, is something I want to know more about. I’m creating my own images anyway, but perhaps AI could help me make my images better.
Doing my own audiobooks is something I’ve been looking at for a while, but haven’t yet been able to pull off. The idea of creating an AI voice from my own definitely appeals to me, since audiobook creation requires a lot of time that I don’t seem to have. I don’t know enough about it right now to make any rash decisions, but I certainly want to know more. I have listened to AI generated narration that sounds pretty good, and I’ve heard Mark Leslie Lefabvre’s AI narration created from his own voice, which offers few clues that it isn’t the real Mark. (I can’t find the episode now, but at the end of one recent episode of the Stark Reflections podcast, he plays his final reflections read by his AI voice.)
WordCrafter Press also used an AI generated image and voice in the book trailer for the 2023 anthology, Midnight Roost, created by DL Mullan and Undawnted. And frankly, I think it is an outstanding book trailer and the AI made it really cool. This is an awesome way to showcase the authors and the anthology as a whole. Give it a watch below and see what you think. I can definitely see how a tool such as the one used by Mullan could be a great asset in my advertising tool kit.
Midnight Roost Book Trailer
AI is Just a Tool
You can guess from the above post that AI tools are something I have an interest in using. Many of us already use AI tools, even if we don’t look at it that way. I know I used the AI spell checker on MS Word and ProWriting Aid without thinking twice, because they made my life as a writer easier. But as Joanna Penn repeatedly points out, AI can’t do it alone, it needs your input, your humanity, to do what it is programed to do. Alone AI can’t write a thing.
Let me know what you think about the use of AI tools in the comments.
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For Kaye Lynne Booth, writing is a passion. Kaye Lynne is an author with published short fiction and poetry, both online and in print, including her short story collection, Last Call and Other Short Fiction; and her paranormal mystery novella, Hidden Secrets; and book 1 of her Women in the West adventure series, Delilah. Kaye holds a dual M.F.A. degree in Creative Writing with emphasis in genre fiction and screenwriting, and an M.A. in publishing. Kaye Lynne is the founder of WordCrafter Quality Writing & Author Services and WordCrafter Press. She also maintains an authors’ blog and website, Writing to be Read, where she publishes content of interest in the literary world.
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Want exclusive content? Join Kaye Lynne Booth & WordCrafter Press Readers’ Group for WordCrafter Press book & event news, including the awesome releases of author Kaye Lynne Booth. She won’t flood your inbox, she NEVER sells her list, and you might get a freebie occasionally. Get a free digital copy of her short story collection, Last Call and Other Short Fiction, just for joining.
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Writer’s Corner: Direct Selling Through Kickstarter
Posted: October 2, 2023 Filed under: book marketing, Book Sales, Fiction, Kickstarter, Writer's Corner | Tags: Book Sales, Direct Selling, Kaye Lynne Booth, Kickstarter, Writer's Corner, Writing to be Read 5 Comments
Note: “The Viscareal Character Portrayal” segment of “Writer’s Corner” promised last month has been postponed, but will be featured soon.
Why sell direct?
Many of you may be aware of my use of the Kickstarter platform to sell my books direct, before they are released through distributors. My business model utilizes both direct selling and offering my books wife through distributors and libraries. But, ‘why bother?’ you might ask. By my own admission in previous posts, Kickstarter campaigns are a lot of work, create a certain amount of tension as I wait to see if they will fund, since Kickstarter is an all or nothing deal, and since I am not Bryan Sanderson, Kevin J. Anderson, or Joanna Penn, have produced only a small amount of money, just barely funding each time.
But, did you know that authors who sell direct make more money from their books by cutting out the percentage that distributors take, so they get to keep more of their royalties. I would make even more if I sold direct from my site, but I’m not set up to do that yet.
So, by buying direct from an author’s site or through a Kickstarter campaign, you are supporting that author more than you do by purchasing through a distributor. I’m all for anything that makes me more money from my books and gives less to Amazon. While I do have to give a cut of the money I make on each campaign to Kickstarter, it’s only 5%, which is much less than the 30 – 70% that have to give distributors.
Why Kickstarter?
Traditionally, authors would submit their work to publishers, and if they were lucky enough to have their book catch a publishers eye, they would get a contract and an advance on their earnings, and their book would be published eventually. But that advance was basically what most authors would make on their book unless it hit the best seller lists, because you had to earn out the advance before any more royalties would be distributed. With the rise of indie authors, traditional publishing, publishers began offering less and less for advanced, and doing less and less marketing, until I hear now, that in many traditional publishing deals today, authors are lucky to get any kind of advance at all, and they are expected to do most of the marketing, as well.
I look at Kickstarter as the indie authors advance for their books, and the best part is, you don’t have to earn that out before receiving more royalties from distributors. So, while $500 isn’t a lot of money, that’s where I set my funding goals for now, because it’s low enough to offer me a chance to reach it, since I don’t have a big reach… yet. I figure that’s a pretty good advance, and it gives me more funding to keep my writing business operating for a while longer.
Not all crowd funding is equal. I understand that other crowd funding platforms charge a lot more to host, are more general in their uses, and feel a bit like begging. But Kickstarter is set up to accommodate creative projects, and they have formed their own inner eco-system, so you can reach out to a whole new audience. Backers from earlier campaigns are automatically notified when you launch a new campaign, and they have internal messaging set up, so you can engage directly with your backers and develop more of a relationship. And I’m not begging. I’m offering real value to my backers in exchange for their support. The going may be slow, but this is one way to find those 100 true fans that will read everything I ever wrote, just because I’m me.
How Does It Work?
Why you might want to back a Kickstarter?
There are several reasons for backing Kickstarter campaigns. You might know or be familiar with the author and want to show your support. I support Kickstarter campaigns of authors I know, and they, in turn, back my campaigns, as well. That’s one thing I love about most author communities – we support one another.
But, there is another reason which can be even more motivating – the value offered through the Kickstarter system. Of course, the higher pledge levels offer more value through bigger and better rewards.
Plus there are add-ons, which you can get for an additional pledge. Since international shipping is beyond my reach at this time, I offer plenty of digital goodies for my add-ons. I tried offering an interview with the author, but as a still relatively unknown author, I didn’t have any takers on that one. Hopefully, that will change soon.
But there’s more. Once the funding goal is reached, stretch goals can be added, which offer bonus goods if a new goal is reached, as I touched on above. For example, you might receive a bonus book for everyone who backed the project at the $5 level or higher for hitting a certain amount of pledges, or bringing in a certain number of new backers by a given deadline. The more goals reached, the more rewards backers get. And it’s not just books. Kevin J. Anderson offers audiobooks. Dean Wesley Smith and Kristine Kathryn Rush offer workshops valued at $150. Other authors offer artwork, interviews, in-person hang outs or Zoom calls, or consultations. Backing a Kickstarter at the $5 level can return some great value.
My campaigns offer an early digital copy of the book, before its release through distributors at the $5 level, and a signed print copy for U.S. backers at the $25 level. For Rock Star, my highest level offered a goodie bag with all the rewards from the lower levels and more. For Delilah, backers at the highest level got to name a character in the second book. I’ve had a lot of fun developing the characters of Lillian Alura Bennett and Owoz Crebo for Sarah.
Things to be aware of
Kickstarters are a lot of work. Seriously. And you must keep in mind that Kickstarter is an all or nothing deal, so if you don’t reach your funding goal, you get nothing, and neither do your backers.
On the other hand, it’s a great way to engage with readers, as Kickstarter provides internal messaging which allows you to interact directly with your backers. Backers for one campaign are automatically notified when you run the next one, so it helps to build your following. Because it is a form of direct sales, you profit more than you would selling through distributors.
A look at my past Kickstarters
I have done two Kickstarter campaigns, and both successfully funded. The first was in January, for Delilah and the Women in the West adventure series. You can learn more about that campaign here: . I’m planning another series Kickstarter in January 2024 for Sarah, book two of the series.
The second campaign was in July of this past year for The Rock Star and The Outlaw, my new time-travel adventure. Although I am not a big author, with a big reach, this campaign also funded, and it did so a little faster than the first, leaving me three whole days of campaign to offer a stretch goal. Stretch goals are extra added goodies, which can be offered to try and gain more pledges, thus making more money once you’ve reached your goal. I added a stretch goal for reaching an additional $100, but didn’t quite make it. Still it was excited to have the opportunity to offer it to my backers. I like being able to offer cool things to my supporters. It felt good to be able to offer an extra value. Maybe next time, we will make it.
Looking forward
I have two Kickstarter campaigns planned for 2024. The first is the January Kickstarter for Sarah, mentioned above. I’m really looking forward to sending off the second book in this wonderful western series, with its strong female protagonists and historic female characters. Big Nose Kate will make an appearance in the second book, along with young Sarah, the fiery youth who was kidnapped and sold to the Utes in the first book.
The second campaign will be in July, for the first three books in the My Backyard Friends children’s series. I almost had this one published back in 2015, but problems with the illustrator prevented it from coming to fruition. You can learn more about the difficulties encountered here: . This series is inhabited by characters based on birds and wildlife which visit me at my Colorado mountain home. Each book is stand alone, so they need not be read in order, and I will be launching the first three from the Kickstarter platform Heather Hummingbird Makes a New Friend, Timothy Turtle Discovers Jellybeans, and one other story to be determined.
I finally found a wonderful illustrator for these books, and she was right under my nose. I’m happy to announce that this series will be illustrated by our very own, multi-talented Robbie Cheadle! I am thrilled to have Robbie doing the illustrations, and can’t wait to present the first three books on the Kickstarter platform.
In conclusion
I hope this post has given you a better idea of what Kickstarter is all about, and how it might be useful to you, as an author. I also hope it has encouraged you to check out my Kickstarter campaigns, and maybe even throw your support behind me. I’ll keep an eye out for you next January and July.
To learn more about Kickstarters
Here are a few places where you can learn more about Kickstarter and get tips on what to do when launching your own campaign.
Get ting Your Book Selling with Kickstarter, by Russel Nohelty and Monica Leonelle. (Watch for my “Review in Practice” for this book next week.)
Stark Reflections Podcast: Episode 149 – Killing it on Kickstarter with Russell Nohelty
The Creative Penn Podcast: Episode #627 – Kickstarter for Authors with Monica Leonelle
The Creative Penn Podcast: Episode #619 – Kickstarter and Multiple Streams of Income with Bryon Cohen
About the Author
For Kaye Lynne Booth, writing is a passion. Kaye Lynne is an author with published short fiction and poetry, both online and in print, including her short story collection, Last Call and Other Short Fiction; and her paranormal mystery novella, Hidden Secrets; and book 1 of her Women in the West adventure series, Delilah. Kaye holds a dual M.F.A. degree in Creative Writing with emphasis in genre fiction and screenwriting, and an M.A. in publishing. Kaye Lynne is the founder of WordCrafter Quality Writing & Author Services and WordCrafter Press. She also maintains an authors’ blog and website, Writing to be Read, where she publishes content of interest in the literary world.
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Want exclusive content? Join Kaye Lynne Booth & WordCrafter Press Readers’ Group for WordCrafter Press book & event news, including the awesome releases of author Kaye Lynne Booth. She won’t flood your inbox, she NEVER sells her list, and you might get a freebie occasionally. Get a free digital copy of her short story collection, Last Call and Other Short Fiction, just for joining.
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WordCrafter Press’ Spring Writer’s Sale
Posted: May 3, 2023 Filed under: Ask the Authors, Book Covers, book marketing, Book Promotion, Book Sales, Books, Cover Art, essays, Indie Publishing, Interview, Nonfiction, Promotion, Publishing, Self-Publishing, Writing, Writing Life, Writing Process, Writing Reference, Writing Tips | Tags: Anthology, Ask the Authors 2022, Bobby Nash, Chris Barili, Jeff Bowles, Kaye Lynne Booth, Kevin Killiany, L. Jaagi Lamplighter, Mario Acevedo, Mark Leslie Lebefvre, Nancy Oswald, Paul Kane, Roberta Eaton Cheadle, Spring Writer's Sale, WordCrafter Press, Writing Reference 2 Comments
Purchase Link: https://books2read.com/u/3LnK8e
Eleven authors share writing tips and advice on writing, publishing and marketing.
Visit the Ask the Authors 2022 page here to learn more about this ultimate writing reference anthology.
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Writer’s Corner – Getting Your Books Into Libraries and Bookstores
Posted: November 14, 2022 Filed under: book marketing, Books, Indie Publishing, Libraries, WordCrafter Press, Writing | Tags: Book Distributors, Bookstores, Libraries, Publishing, WordCrafter Press, Writing to be Read Leave a comment
Question: What advantage do traditional publishers have that indie publishers and authors don’t?
Answer: The ability to get their books into libraries and brick and mortar bookstores, where many readers actually go to find books.
No, really. Not everybody buys from Amazon. And while many authors sign on exclusively so their books can be in KU, there are other book distributors out there if you choose to publish wide. (See my post on why I publish wide.) It doesn’t make sense to me to limit yourself to a single sales channel when there are so many out there, and that goes for utilizing libraries and brick and mortar book stores.
There are a few obstacles which indie authors face in getting their books into libraries and bookstores, partially due to Amazon. They don’t like Amazon, and many brick and motar stores, even independent ones, won’t even look at carrying books which can only be ordered through the big book bully. Going wide solves that delimma, but there’s still the age old tradition of selling to bookstores at wholesale and allowing them to be returned.
Many authors may not know this about the publishing industry, but traditional publishers decided a long time ago to allow bookstores to buy at wholesale, which is less royalties for the author, but might be understandable. But they didn’t stop there. They also gave bookstores permission to return any books they don’t sell, if they choose to. Traditional publishers go through enough books, that returns may not put a dent in them, but to assure that it didn’t, they deducted it from the author’s cut. This practice can be devastaing to an indie author who is unprepared, to suddenly get a seven or eight hundred dollar return charge when they are not expecting it. Fortunately, an indie author can now opt to not allow returns, and I think D2D does this for you automatically, so the author won’t be caught by this surprise expense. Unfortunately, as soon as you decide to not take returns, you may be eliminating brick and mortar stores from your distributor list, because most bookstores won’t buy books they can’t return. This is one of those outdated dinosaur practices started by traditional publishing, but bookstores don’t want it to change.
Libraries are the same in many ways. They don’t like Amazon and won’t order books from them. But there are certain lists put out by distributors who work solely with libraries, such as Overdrive, and if your book isn’t on that list, they won’t consider carrying it. Libraries have been smart enough to include digital lending, but the lists are extensive and before they can lend out your book, they have to know that your book exists, and it helps a lot if they know someone wants to read it. So the first task for an indie author who wants their book in libraries is to be sure their book is carried by the library distributors, so that librarians can find it.
But that’s not enough. Librarians have to know that your book exists and that people want to read it.That’s why authors need to get to know and be familiar with their local librarians. When you know them, it’s easier to ask them to carry your book, and sometimes that’s all it takes if you have established a relationship with them. If you can get readers to request your books from their local libraries, all the better.
Now you might ask yourself, why go to all this trouble to get into libraries, where they will only buy one or two print copies at the most. That’s where the digital lending program becomes of interest, because most libraries follow one of two models, which pay authors a set amount per checkout, which can add up if your books are popular. But more than that, libraries are a way to reach out to potential readers, because when a reader finds an author they like, they are likely to want to read more of their work. And library patrons are hardcore readers, especially these days when it is so easy to sit at home and order up your reading material at the click of a button.
I think that’s enough reason to warrent the extra effort required to get my books into libraries. All WordCrafter Press books are available on Overdrive and other library distributors, so they will be easy to find when people request a WP book. I’m working to get my local libraries to carry WP books, and since I live in a rural area, there are at least three libraries which I consider local. But I need to get out the word and have readers and contributors request WP titles and make librarians aware of their existance, and that’s part of what this post is about, even if the titles you want are not published by WordCrafter Press, beacuse this can help all authors – spreading this message:
Go to your local library and ask for the titles that you crave,
so you can read them for free,
and help your favorite authors at the same time.
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For Kaye Lynne Booth, writing is a passion. Kaye Lynne is an author with published short fiction and poetry, both online and in print, including her short story collection, Last Call and Other Short Fiction; and her paranormal mystery novella, Hidden Secrets. Kaye holds a dual M.F.A. degree in Creative Writing with emphasis in genre fiction and screenwriting, and an M.A. in publishing. Kaye Lynne is the founder of WordCrafter Quality Writing & Author Services and WordCrafter Press. She also maintains an authors’ blog and website, Writing to be Read, where she publishes content of interest in the literary world.
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Join Kaye Lynne Booth & WordCrafter Press Readers’ Group for WordCrafter Press book & event news, including the awesome releases of author Kaye Lynne Booth. Get a free digital copy of her short story collection, Last Call and Other Short Fiction, as a sampling of her works just for joining.
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WordCrafter News: Winners & Pre-Orders
Posted: September 26, 2022 Filed under: Anthology, Blog Tour, book marketing, Book Promotion, Book Release, Books, Fantasy, Giveaways, Science Fiction, Speculative Fiction, Urban fantasy, WordCrafter Book Blog Tours, WordCrafter News, WordCrafter Press | Tags: Haunted Halloween Holiday, Refracted Reflections, Visions, WordCrafter Book Blog Tours, WordCrafter News, WordCrafter Press 27 Comments
Good things happening with WordCrafter Press in October.
And the winners are:
We had a great tour last week for Refracted Reflections including a fantastic giveaway for, not one, but three digital copies of the anthology. Congratulations to Kay Castenada, Christy B., and Mae Clair!
If your name appears above, please contact me at kayebooth@yahoo.com and let me know if you prefer PDF or epub. (Amazon will no longer convert mobi files.) Thank you all for joining in on the tour.
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Visions is up for pre-order now!
The Visions anthology will be released on October 18 and is available for pre-order now.
Purchase and pre-order link: https://books2read.com/u/49Lk28
An author’s visions are revealed through their stories. Many authors have strange and unusual stories, indeed. Within these pages, you will find the stories of eighteen different authors, each unique and thought provoking. These are the fantasy, science fiction, paranormal, and horror stories that will keep you awake long into the night.
What happens when:
An inexplicable monster plagues a town for generations, taking people… and souvenirs?
A post-apocalyptic band of travelers finds their salvation in an archaic machine?
The prey turns out to be the predator for a band of human traffickers?
Someone chooses to be happy in a world where emotions are regulated and controlled?
A village girl is chosen to be the spider queen?
Grab your copy today and find out. Let authors such as W.T. Paterson, Joseph Carabis, Kaye Lynne Booth, Michaele Jordan, Stephanie Kraner, and others, including the author of the winning story in the WordCrafter 2022 Short Fiction Contest, Roberta Eaton Cheadle, tantalize your thoughts and share their
Visions
From Kaye Lynne Booth, editor of Once Upon an Ever After: Modern Fairy Tales & Folklore, Refracted Reflections: Twisted Tales of Duality & Deception and Gilded Glass: Twisted Myths & Shattered Fairy Tales.
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WordCrafter Visions Book Blog Tour – October 17 – 24
Visions Book Blog Tour
The WordCrafter Visions Book Blog Tour will run from October 17 – 24 with guest posts from eight contributing authors, two double stop days featuring an interview by me with the author of the winning story in the 2022 WordCrafter Short Fiction Contest, Roberta Eaton Cheadle and contributing author Sara Wesley McBride interviews me. So join us here on the 17th to follow the tour to enter the giveaway, or pre-order your copy today.
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WordCrafter Haunted Halloween Holiday Book Blog Tour
The WordCrafter Haunted Halloween Holiday Book Blog Tour will run October 3 – 7, featuring the latest children’s story in the Sir Chocolate series by Robbie and Michael Cheadle. Meet Robbie through her guest posts and a tour wide Q & A, when she answers two questions at each stop, and learn more about the book with five different reviews.
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Book your WordCrafter Book Blog Tour today!
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Writer’s Corner: Direct Selling on the Kickstarter Platform
Posted: August 15, 2022 Filed under: book marketing, Book Promotion, Kickstarter, Writer's Corner | Tags: book marketing, Direct Sales, Kaye Lynne Booth, Kickstarter, Writer's Corner, Writing to be Read 1 CommentKickstarter seems to be the latest platform for direct sales of your books. They aren’t new to the scene, but they have changed considerably since they first made their appearance. (Look here if you’d like to see a 2012 guest post about Kickstarter by author Tim Baker when they were first starting up.) Up until recently, Kickstarter has been looked upon like a platform where you would go ask for money from people, similar to Go Fund Me, but with , the spectacularly successful campaign that Bryan Sanderson did recently, which everyone seems to be talking about, it looks like that impression may be changing.
Platforms like Kickstarter and Patreon form what Joanna Penn refers to as the “creator economy”, which is similar to what artists did during the Renaissance to survive. (You can listen to Joanna’s interview with Bryan Cohen, author of the Sell More Books Show podcast, on the subjects of Kickstarter and multiple streams of income on The Creative Penn, here.) Renaissance patrons would fund artists and support them so that they could survive while creating their art. Likewise, authors today cannot be expected to survive on just their book income. Most of us would truly starve if we tried to do that. According to Joanna, there are readers out there who are not only willing, but eager, to support your work, you just have to find them.
No. Today’s creators must have multiple streams of income, and many have day jobs to support them, only indulging their craft on a part time basis. Kickstarter provides a platform designed for creatives, including authors, where we can sell our creations directly to our reading audience without the middlemen distributors, such as Amazon, and by selling direct, we receive more than our 70%, allowed by Amazon, or whatever percentage we get from other distributors, but there are a few things we need to prepare for a successful Kickstarter campaign.
Make no mistake. Kickstarter is not a platform where you beg for money, as some may believe. It’s method of direct selling, and when you run a Kickstarter campaign, you have to put in the work for your money. I learned this by following the Kickstarter campaign of Kevin J. Anderson from the operations side of things.
As his student, I was allowed an inside look into the workings of a Kickstarter campaign, and a quite successful one, at that. KJA ran a Kickstarter to fund his latest Dan Shamble Zombie Detective novel, Double Booked. He showed us how to set up the project overview, set your overall campaign goal, set up with Stripe and attach to your bank account so you can get paid, create a video to tell people about your project, set up incentives for the different tiers and stretch goals, etc… Let me tell you, there is a lot of work involved.
Kevin also gave the whole Dan Shamble series eye-catching new covers, which are absolutely fabulous. Then, once the Kickstarter campaign had run its course, the author must make good on their promises and provide the deliverables. For Kevin’s campaign, that involved doing print runs and signing each print copy of the book and mailing them out to his supporters at the appropriate level, (he actually ended up hiring someone to mail them all out, there were so many), as well as following up to be sure each supporter fills out and returns their Kickstarter survey.
KJA’s overall goal was $2,000, which he exceeded. He started at the $5 level, which provided a digital copy of Double Booked. This was the lowest tier of support, so anyone who subscribed to the campaign, at any level, received this. The tiers went all the way up to the $10,000 crazy super fan level, where Kevin promises to narrate an audio book, which he did anyway, then offered as a $25 add on during the campaign. I don’t know how likely it would be for him to actually get a $10,000 crazy super fan to jump on the campaign bandwagon, but either way he narrates his own audio book, and either way he makes money. (You can see just how well KJA did with this Kickstarter here.)
Advice from the hosts of the Six Figure Author podcast (https://6figureauthors.com/ Episode 048 – July 23, 2020) was to never do a Kickstarter for something which you can’t fund on your own, in case you don’t meet your goal. Kevin had Double Booked written before he began the Kickstarter. He knew he could deliver all the rewards promised at every tier. Doing this assures that none of your supporters go away disappointed. Satisfied readers are what is important here, because satisfied readers come back for more. They also suggest setting a lower goal at first, as low as $500, so you’ll be more likely to be able to meet the goal, then raising the bar for subsequent campaigns, building gradually.
Kevin’s campaign was not as crazy successful as Bryan Sanderson’s, which ran right around the same time, but both are examples of how an author can use Kickstarter to sell their work directly to their readers and make decent money. (You can see how crazy successful Bryan Sanderson’s Kickstarter really was here.) Granted, not all authors are Kevin J. Anderson or Bryan Sanderson. While some followers come from the Kickstarter community, it does help to have an existing following, people who already love and admire your work. I think it also helps if you are an established author with a decent backlist, otherwise you would have to make all the rewards new works, which would be even more work for the author.
U.S.A. Today bestselling authors Russell P. Nohelty and Monica Leonelle coauthored Get Your Book Selling on Kickstarter, which talks about reasons to sell direct through Kickstarter, how to sell books on Kickstarter, how to budget and market your Kickstarter project, and more. This book takes you step by step through setting up your Kickstarter campaign, and even though I watched KJA do it, I must admit I was intimidated by the sheer number of steps which must be taken and the things which should be included, and of course, it helps to illustrate everything visually, which adds even more to do. It is really a bit overwhelming. This book reinforces the idea that while Kickstarter does have a community of followers who are looking for campaigns of interest to support, your chances of success will be much improved if you already have a flowing to bring with you to to the platform.
From the author side, there’s a lot involved, but from the supporter side, it’s pretty cool because you get all kinds of goodies. For my support, I received a digital copy of Double Booked, plus a new short story in the series, “Bump in the Night”. As well as stretch goal rewards of digital copies of Kevin J. Anderson’s Selected Stories: Fantasy; from his most popular epic space opera series, Saga of the Seven Suns: Two Short Novels; and a government mystery thriller which he coauthored with Doug Beason, PhD, Virtual Destruction. I’ll be posting reviews for all of these down the road, but there were so many that it’s going to take me a while to get through them. (For now, you can read my review of his Selected Stories: Science Fiction here: https://writingtoberead.com/2019/03/01/kevin-j-andersons-selected-stories-science-fiction-volume-2-a-must-read-for-science-fiction-fans/)
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For Kaye Lynne Booth, writing is a passion. Kaye Lynne is an author with published short fiction and poetry, both online and in print, including her short story collection, Last Call and Other Short Fiction; and her paranormal mystery novella, Hidden Secrets. Kaye holds a dual M.F.A. degree in Creative Writing with emphasis in genre fiction and screenwriting, and an M.A. in publishing. Kaye Lynne is the founder of WordCrafter Quality Writing & Author Services and WordCrafter Press. She also maintains an authors’ blog and website, Writing to be Read, where she publishes content of interest in the literary world.
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Join Kaye Lynne Booth & WordCrafter Press Readers’ Group for WordCrafter Press book & event news, including the awesome releases of author Kaye Lynne Booth. Get a free digital copy of her short story collection, Last Call and Other Short Fiction, as a sampling of her works just for joining.
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Review in Practice: Newsletters – Bonuses & Reader Magnets, Frequency and Auto-Responders
Posted: August 1, 2022 Filed under: book marketing, Book Promotion, Book Review, marketing, Newsletter, Review in Practice | Tags: Kaye Lynne Booth, newsletters, Reader Magnets, Reader Platform, Review in Practice, Writing to be Read 5 CommentsOne aspect of book marketing I’ve been delving into is newsletters, or reader’s groups, if you prefer. It sounds a lot better to say, “Join my Reader’s Group” than it does to say, Subscribe to my Newsletter”. This is a suggestion that Andrea Pearson of the Six Figure Author Podcast offers, and I like it. Andrea Pearson is like the newsletter queen, marketing her own books through her newsletter successfully and teaching others how to do the same. She offers courses on Newsletter marketing among others through her website, and I’ve been fortunate enough to have taken the basic course, and I also have her Publish Strong box set. You can read my “Review in Practice” for that set here.
Other things that Andrea recommends is emailing frequently, like once a week, and I believe Kevin J. Anderson also follows this practice. To me this sounds like a lot. I feel like I would have to really like an author to not be annoyed to receive emails that frequently from them. After signing up for KJAs newsletter and receiving his auto-sequence, I found that it was kind of cool, and because some of them included newsletter bonuses of free books, I didn’t mind receiving those frequent emails at all.
But, let’s face it. We’re all not as prolific as KJA, or even as prolific as Andrea Pearson. Especially if you’re just starting out, you may be lucky if you can produce a book a year. I realized a while back that I wasn’t prolific and wrote a post about that here. Just as you need a hook for your stories to make readers want to read more, you also need a sales hook in your newsletter to make them want to read other things which you’ve written so you can grow your fanbase and email list. If you don’t write fast enough to produce several books a year, and if you don’t have a big backlist to draw from, don’t overlook the value of a good short story. While it’s true that short fiction is tougher to sell than novels, when it comes to newsletter magnets, short fiction can be an author’s friend.
In order to better understand how to make a newsletter work for me, I’ve subscribed to the newsletters of several big name authors to see how they set up their reader magnets and auto-sequences.
The Case of the Vanishing Boy is a short mystery story by Kristine Kathryn Rush that I received for free for signing up for the WMG Grab a Book and Chill newsletter; what indie authors call a reader magnet, designed to draw in new readers. ‘They’ say short fiction is harder to sell, whether we’re talking single stories, collections or anthologies. As a creator of anthologies, I believe ‘they’ are right. But short fiction can be great to use for newsletter bonuses, and/or reader magnets. This little mystery story was just the right length for me to enjoy and to made me feel as if I’d received a good value in exchange for my email address
Kristine Kathryn Rusch and her husband Dean Wesley Smith are both hybrid authors who have been in this business for many years and are both masters of short fiction, so receiving this story really was a treat. It was a fun mystery that could be read in one sitting. It’s hard not to give away spoilers on short stories, and for mysteries, spoilers could mean death. So instead of giving the whole brief plot away, let me just say that it was a fun mystery that could be read in one sitting. It was well-written and entertaining, stirring up questions throughout and providing a satisfying ending, just as a mystery story should.
A much darker read is He Meant No Harm, by Dean Wesley Smith, which serves as a second reader magnet for the WMG Grab a Book and Chill newsletter. I guess they figure at least one of the two books will appeal to you. Again, I’m not obligated to review, but did enjoy this brief trip down memory lane with the protagonist, although it left me walking away with a very different feeling from the one I had after reading the Rusch story, so perhaps they are onto something by offering two very different stories. This story was very brief, so my complaint here was that I was disappointed that there wasn’t more to it, (but that might just be me). It did have a full story arc, I just would have liked to have a bit more before it ended, so I guess I felt a little cheated.
I can’t say that about the reader magnet for the WMG Newsletter, The Rusch Reader: A Newsletter Exclusive, however. Just the opposite in fact. This collection of short fiction provides a delectable sampling from Kristine Katherine Rusch’s various short fiction series and spans across her genres, of which there are many, written under various pen names, as well as her own. The Rusch Reader is a book length collection of short fiction, all well-written and entertaining, all quite enjoyable to read, some which were downright memorable. And when you read as much short fiction as I do, that’s saying a lot. But the thing that adds the most value for me was the last sample book, which wasn’t a story at all, but a short non-fiction book on how to negotiate, which is invaluable for authors everywhere. Signing up for the newsletter is the only way you can acquire this fantastic collection, a sampling that may turn you into a die-hard Rusch reader, you must subscribe to Kristine Katherine Rusch’s newsletter, which makes it a great reader magnet and well worth giving up my email address.
For signing up for the Kevin J. Anderson reader group, I received a copy of one of his Dan Shamble Novels, Working Stiff, which I had previously read and reviewed in his Zomnibus. (You can read my review here.) His Dan Shamble books are always entertaining and fun to read, so this is an excellent choice for a reader magnate. Although it is not typical of his science fiction or fantasy series, but it is a way to get readers to take a look at what else he has available.
His second email in his auto sequence delivers a link to listen to his Clockwork Lives audiobook for free, which is pretty cool and making me feel even more value delivered.
His second email in his auto sequence delivers a link to listen to an audio reading by KJA of “The Percussor’s Tale” from the Clockwork Lives steampunk novel, written with Rush drummer Neil Peart, for free. This is pretty cool and making me feel even more value delivered.
The fifth email in his auto-responder offers another free book, The Kevin J. Anderson Complete Booklist and Reader’s Guide. What a clever way to make things easy for his readers. I’m impressed.
The sixth offers another free ebook, Blindfold. Which all leads into an offer to join his “KJA Special Forces” street team in the eighth email to be delivered over a month’s time from when I subscribed.
Previously, I had let my newsletter fall to the wayside for more than a year, but this research endeavor has convinced me that my Newsletter is one of my most valuable marketing tools. The subscribers are added to your email list, providing you with a direct way to engage with your readers, and you own that, not some third party middleman.
When I went back into my Mailchimp account, I found that they’d made a lot of changes and I had difficulty finding my way around and locating my past newsletter campaigns. I have since revived my newsletter, but I’m still struggling to figure out the auto-responder and other technological stuff. I’ll get it eventually. For now, I’m emailing monthly and figuring it all out as I go. I’ve managed to change my reader magnet, so when you join, you receive a free copy of my short story collection, Last Call & Other Short Fiction, and set up a Book Funnel link to deliver it, (I think – If you decide to join, I’d appreciate feedback to let me know if it is working properly).
My subscribers are not growing very fast, but I figure that will come in time, too. Different genre books target different reading audiences, so it’s more difficult to market as a multi-genre author, but with time, I’ll figure that one out, too. My newsletter journey is just beginning. If you’d like to join my new reader’s group to receive updates on new releases from WordCrafter Press, myself and others, as well as upcoming writing events, you can join here: https://mailchi.mp/64aa2261e702/klb-wc-newsletter. You’ll receive a copy of my short story collection just for joining. I do hope you’ll all come along for the ride.
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For Kaye Lynne Booth, writing is a passion. Kaye Lynne is an author with published short fiction and poetry, both online and in print, including her short story collection, Last Call and Other Short Fiction; and her paranormal mystery novella, Hidden Secrets. Kaye holds a dual M.F.A. degree in Creative Writing with emphasis in genre fiction and screenwriting, and an M.A. in publishing. Kaye Lynne is the founder of WordCrafter Quality Writing & Author Services and WordCrafter Press. She also maintains an authors’ blog and website, Writing to be Read, where she publishes content of interest in the literary world.
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Join Kaye Lynne Booth & WordCrafter Press Readers’ Group for WordCrafter Press book & event news, including the awesome releases of author Kaye Lynne Booth. Get a free digital copy of her short story collection, Last Call and Other Short Fiction, as a sampling of her works just for joining.
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Ask the Authors 2022 Book & Blog Series: Book Marketing
Posted: July 9, 2022 Filed under: Advertising, Anthology, Ask the Authors, book marketing, Book Promotion, Book Release, Books, Branding, Fiction, Interview, marketing, WordCrafter Press, Writing, Writing Reference, Writing Tips | Tags: Ask the Authors 2022, Bobby Nash, Chris Barili, Jeff Bowles, Kaye Lynne Booth, Kevin Killiany, L. Jagi LAmplighter, Mario Acevedo, Mark Leslie Lefebrve, Nancy Oswald, Paul Kane, Roberta Eaton Cheadle, WordCrafter Press, writing advice, Writing Reference, Writing Tips, Writing to be Read 4 Comments
Welcome to the final segment of the “Ask the Authors 2022” blog series. This week, a final introduction for Middle Grade & Y.A. author, L. Jagi Lamplighter, whose essay contribution is titled “The Trouble with Troupes” and a Q & A session on book marketing will be finishing off this wonderful series.
I want to thank all the readers who chose to spend their Saturdays hanging out with us for the past ten weeks, as we give this unique writing reference a send off, and let all the authors out there see why they need the plethora of writing wisdom contained between the covers of Ask the Authors 2022 writing reference anthology. And now it’s time to get started with this final segment.
Meet L. Jagi Lamplighter
L. Jagi Lamplighter is the author of the YA fantasy series: The Books of Unexpected Enlightenment, the third book of which was nominated for the YA Dragon Award in 2017 and the fourth book of which won the first YA Ribbit Award. She is also the author of the Prospero’s Children series: Prospero Lost, Prospero In Hell, and Prospero Regained.
She has published numerous articles and short stories. She also has an anthology of her own works: In the Lamplight. She also edits for Superversive Press and teaches “The Art and Craft of Writing”. She was also a presenter and panel member for both the 2020 Stay in Place Virtual Writing Conference and the 2021 New Beginnings Virtual Writing Conference.
Website: Welcome to Arhyalon: http://www.ljagilamplighter.com/
And now for the Q & A.
Book Marketing
Mario Acevedo: Here are my thoughts on Book Marketing.
I never thought much about branding myself and wrote what I wanted. Fortunately, everything tended to be in related genres. As for book marketing, if I knew what the magic lever was that you could pull and hit the jackpot, I would keep it to myself. I’ve tried all kinds of methods and gimmicks, some which worked okay, others which never moved the needle. What works for someone else, might not work for you. What works now may not work tomorrow. Remember, those masters in branding and marketing, Disney and Coca-Cola, have their share of million-dollar flops. What I recommend is to keep your name out there in a variety of streams: social media, newsletters, conventions, interviews, podcasts.
Good book covers are essential. Whatever you do, don’t have one that looks Photoshopped by someone who didn’t know what they were doing.
Websites are necessary though really fancy ones (read expensive) are not worth the money unless you have a lot of traffic and sales. You want something catchy and one that you update regularly.
Everyone loves great reviews and people who leave one-star reviews tend to be acting out an agenda not related to your work. Don’t hate them for it, instead pray that they either find Jesus or a competent therapist.
Once upon a time, book trailers were the cat’s pajamas. And about as effective. Two of my book trailers got tens of thousands of views, which is extraordinary for book trailers, but I can’t say how significant they were to sales. Book trailers work best when you play them at a signing booth as when people ask, “What’s your book about?”
Keep in mind that the world doesn’t revolve around you so don’t be a dick to others. Don’t be a doormat either; and in all cases, keep yourself a class act.
How do you brand yourself and your works?
Paul Kane: I think that changes depending on what book it is. So the Paul Kane ‘brand’ – whatever that is – would be more tied into horror, post-apocalyptic fiction or whatever, so I might get invited to a horror convention to talk about that material. While the PL Kane ‘band’ is pure crime fiction, and you’re more likely to see me talking about that at a crime fiction event. But it’s all still just me, when all’s said and done. I try not to cross the streams if I can help it, and I haven’t really ‘branded’ myself as much as the publishers who’ve put my stuff out there have done it for me.
Bobby Nash: Bobby Nash is my brand. I am usually the first point of contact with readers, so I want to make sure meeting me makes you want to read one of my books. I also brand the books. My BEN Books crime thrillers share a universe, so they have similar branding. It helps. I also use branding on title and cover design in series. You know that the Snow books are part of a series, for example.
Robbie Cheadle: My children’s books are primarily a series about a little man called Sir Chocolate who lives in a world where you can eat everything. Each book contains a rhyming verse story for small children and 5 recipes for children to make under adult supervision. It is in essence a first baking book series and I market it that way.
My adult books are all historical and paranormal in nature and I am at this market. I use hashtags for my books on Instagram, Twitter, and Facebook. I write under my own name, using different variations to clearly separate my children’s and my adults’ books.
Nancy Oswald: I haven’t paid much attention to branding, but I think a brand is evolving based solely on my writing interests. With that said, the next book I want to write doesn’t fit the historical category, but I don’t want “branding” to stop me from doing it. I guess I’d prefer to write what my interests are than to worry about a brand.
What’s the most effective method of finding followers?
Paul Kane: I have no idea! I just keep doing the writing, promoting it on my social media accounts and seeing what happens. I think using humour on those is a good way to spread the word about yourself, and posting about other people’s work or what you might be reading, watching and so on, breaks up the sameness of just talking about yourself and what you’ve got out or coming out. I think genuineness comes across massively to people and maybe that gets you followers? I’ve only ever been myself online or at events, and I think people can see that. They can spot it a mile away if you’re fake.
Bobby Nash: Beats me. It seems to change from week to week. I try as many methods as possible to attract new readers.
Robbie Cheadle: A lot of my readers have come through my blog. I have two blogs: Robbie’s Inspiration which is for my baking, art work, and poetry, and Roberta Writes which is for my reviews of classic, horror, drama, science fiction, and other adult books. I also do a weekly prompt called Thursday Doors when I share pictures of my travels around South African and other places. I am an active blogger and have a lot of blogging friends who I have discussions with. Many of them have become friends who I email and correspond with.
Other social media I use are Facebook which is great for reading and writing groups, Twitter, and Instagram. I have a YouTube channel which I post to from time to time. I think being an active part of the writing and reading community is the best way of getting followers. Writers are also often reviewers while other readers usually don’t think to write reviews.
I understand that newsletters are a good way of staying in contact with your readership outside of social media. I have not as yet had the time to pursue developing a newsletter following or committing to a monthly or bi-monthly newsletter.
Have giveaways or social media book events been effective in bringing in followers?
Paul Kane: Publishers tend to handle all that side of things for me, so I can’t really say. You do see a spike in numbers when you do a giveaway I guess, or do a blog tour, so I guess they work. But if people don’t like your stuff, they won’t keep coming back no matter what you do. Keeping readers or followers is just as important as attracting them in the first place.
Bobby Nash: Short term, yes. Long term, not really. Some sign up for the giveaway then leave when it’s over. I do have a small fanbase and I try to grow it.
Robbie Cheadle: I do giveaways when I do book tours for the launch of new books. Living in South Africa, which is not a country of big readers due to the excellent weather, I market mainly to Australia, the UK, and the US and rely on social media to get the word out.
Giveaways certainly help bring in some reviews although not every free book has the desired outcome, enough winners do read and review the book to make giveaways a useful undertaking.
Social media events are generally not that well attended, in my limited experience, so I don’t think I pick up many followers that way. I am an opportunist though and will usually grab an opportunity for promotion even if a return is not guaranteed. I enjoy sharing about my books and the anthologies I’ve participated in.
Can you share your logo and the story of why you chose this to represent your brand?
Paul Kane: I don’t really have a logo as such. My main site is called Shadow Writer, after a story I wrote back in the late 1990s, and I chose that because it fits the kind of dark fiction I do as Paul Kane.
Bobby Nash: BEN Books is the name of my indie press. The name is simple. BEN is my initials. Bobby Edward Nash. I designed a simple design with a book and scratched metal half-moon coming out behind it to signify book pages flipping. I liked it. Years later, my friend, Jeffrey Hayes redesigned it for me and made the BEN Books logo look much more professional. I also use branding by putting genre under the logo. A BEN Books Thriller. BEN Books Pulp. That sort of thing. Now that crime thrillers is BEN Books’ main focus, I added a criminal’s mask to the logo. I like it.
Do you have a blog or website where you drive traffic? How effective do you feel it is?
Paul Kane: My SW site’s been going years and we’ve built up a good following on there. We get many unique visitors a month. One thing I did to help with that was to have a ‘Guest Writer’ slot; it was something I ‘borrowed’ from Simon Clark’s site. As with the social media posts, this stops things being just about me all the time, helps promote other people’s work that I like and also crosses over our readerships. People who are fans of their work might have a look around my site, while people who are fans of mine are reading whichever Guest Writer’s work is on there this month. It usually takes the form of a short story or extract from a novel. We’ve had some huge writers on there over the last couple of decades, including Stephen King, Charlaine Harris, Lee Child and Martina Cole.
Bobby Nash: I have a website for all things Bobby. It’s www.bobbynash.com and it has all of my books, art, acting, news, blogs, etc. It’s the hub for all things me.
www.ben-books.com is the home of BEN Books.
Abraham Snow has his own site. www.abrahamsnow.com has everything you need to know about the Snow series.
Lance Star: Sky Ranger also has a dedicated site. http://lancestar.blogspot.com
I like having dedicated websites. Websites are an easy to find way to keep up with things. Posts can easily get lost in the sea that is social media.
Do you have a blog or website where you drive traffic? How effective do you feel it is?
Robbie Cheadle: My blogs are my most effective marking tools, and my blogging friends often promote my work and posts by sharing them on other social media platforms and even on their own blogs. I also write posts for other bloggers sites, including 3 monthly columns for Writing to be Read. I always take opportunities to guest post and try to write engaging posts. I have enlarged by readership of both my books and my blog this way.
Can readers buy directly from you on your website, or must they go through third party venders such as Amazon, B&N, etc…?
Paul Kane: Through a third party. I don’t sell books through my site; as I say I’m not really a bookseller myself. The only thing I do sell on there is remarques, which are unique drawings I do inside the books sometimes for readers. I did a lot of those when Servants of Hell came out, drawing black & white pics inside the books of Sherlock Holmes and my Cenobite creations.
Bobby Nash: In addition to Amazon, Barnes & Noble, etc., I have an on-line store where readers can buy autographed books, art commissions, book box sets, etc. It’s located at https://bobbynash.square.site. Please check it out.
Robbie Cheadle: Readers can buy the majority of my books from TSL Publications in the UK. Anne sends my books to readers in Australia, Europe, and the USA. My books are also available as ebooks from Lulu.com and as print books from Amazon and Lulu.com. Only select books of mine are available as ebooks from Amazon. My poetry books are available from Amazon and other outlets as well as the ten anthologies I have participated in.
Nancy Oswald: Website, Amazon
How do you get reviews for your books?
Paul Kane: Usually the book is sent out via the publisher, or it appears on NetGalley, although I have been known to contact bloggers directly if it’s to set up a blog tour. Most people are quite friendly and open to being approached, though you do get the odd one or two who don’t care for it.
Bobby Nash: Not easily. I sometimes beg on social media, but that rarely works. Most of the time, you just hope for the best.
Robbie Cheadle: I have been fortunate and some of the purchasers of my books have written and posted reviews to Goodreads and Amazon. Some readers can’t post to Amazon because of their reviewing policies, but I am happy to receive reviews on Goodreads and also on TSL Publications’ website.
What are your thoughts on paid reviews? Have you ever used them?
Paul Kane: No, never. And never will. I think if you’re paying to have your book reviewed it kind of defeats the object of it being an objective review of your work. You’re paying for a service, rather than offering the book to reviewers for their honest opinion – good or bad – of it.
Bobby Nash: I do not like paid reviews. I do not use them. How can I trust them?
Robbie Cheadle: I have never paid anyone to review one of my books. I do include a paragraph at the end of my books asking readers to leave a review and share their opinion. I have had readers approach me on Twitter and Goodreads offering to review my books for a fee, but I haven’t accepted any such proposals as it is disingenuous.
Nancy Oswald: Yes, a couple of times. I don’t think they drive more sales, but there are times when a good quote or two is needed for publicity materials and they come in handy.
Different book formats appeal to different audiences. How do you market differently for the different formats your books are available in?
Paul Kane: I’m not quite sure what you mean here, do you mean do I market audios differently to print or whatever? I suppose you have to look at what prices are being charged for the product and that affects how your promote it, for example ebooks are quite cheap so you’re reaching a different kind of reader to the ones who buy a limited hardback because they want something special as a keepsake or to increase in value. Again, that’s more in the realms of bookselling than what I do.
Bobby Nash: When looking for places to market, I research. As a small press publisher, I try to make my BEN Books titles as easy to find in as many different formats as possible so readers can get the books in the way that works best for them.
Do you prefer online advertising or face-to-face events for marketing your books? Why?
Paul Kane: I think there’s a place for both, and if the pandemic has shown us anything it’s that we can also do events via Zoom and reach audiences that way. So sometimes it’s the only way you can reach people, because face-to-face is out. For me, personally, though I prefer getting out there and meeting readers who’ve enjoyed your fiction and signing copies of books for them. There’s no feeling like that in the world.
Bobby Nash: Both work, but I have found that I have better success with face-to-face events in terms of introducing my work to new readers.
Robbie Cheadle: I enjoy face-to-face events, but I haven’t found them to be particularly useful for books sales locally in South Africa. South Africans are not big readers as they prefer sports and outdoors activities, and our weather is good all year round which facilitates an outdoors lifestyle. In addition, there are 11 official languages in South Africa and the English-speaking community is a minority.
As a result, I mainly market my books through on-line advertising and marketing events and initiatives. I believe the face-to-face marketing is better if the environment is conducive to readers and I would do more in that line if I lived in the UK or USA.
Nancy Oswald: Face to face by far. It’s where I seem to sell more books, but it might be because I haven’t taken advantage of online marketing opportunists. I’m trying a few, now, but the jury’s out.
Do you use paid advertising or stick to the free channels? How effective have they been?
Paul Kane: I always stick to free. If it’s a paid advert, then it’s been paid for by my publishers – for instance I know there was a fair amount of promotion online on Facebook or Instagram for the PL Kane books, but that was down to HQ/Harper rather than myself.
Bobby Nash: I have a low budget, so I used paid advertising sporadically, but targeted. I try to take advantage of free promotion channels as often as possible.
Robbie Cheadle: I have run paid advertisements on Facebook, but I’ve not had a lot of success with them. I haven’t tried any other paid avenues for book sales.
Which book advertising platforms have you used: Bookbub, Fussy Librarian, Booktopia, Facebook, Amazon, etc…? Which have you found to be most effective?
Paul Kane: I’m on Bookbub, mainly because one of my publishers told me I needed to be on it to promote a specific book. And I’m on Facebook, Twitter, Instagram and so on. I think they all have their place and if I push a book through one, I tend to do it via all of them, so there’s no real way for me to see which one is working for the best. I just promote through them all.
Bobby Nash: I’ve used Facebook, Amazon, BookBub, and a couple of others. Effectiveness varies.
Do you have a newsletter? How effective do you feel it is?
Paul Kane: I do have a PL Kane newsletter, which has helped me reach more readers. It’s a place where I can share more of my news on a personal level, plus offer recommendations for things I’ve enjoyed reading or watching. To entice people in, I also write new fiction that’s exclusive to the newsletter so I feel like it works both ways. Readers are getting something out of it as well as me.
Bobby Nash: I do have a monthly newsletter. You can subscribe to Nash News at http://www.subscribepage.com/NashNews. I have about 230 subscribers. I don’t get a lot of feedback so I can’t say for certain how effective it is or how many sales result from the newsletter.
Do you use book trailers to market your books? How effective have they been for you?
Paul Kane: I haven’t personally used them, but some of my publishers have and obviously I’ve shared the trailers as and when. There was a great one for The Rainbow Man, which was my first YA novel, and I got a friend of mine Brad Watson to come up with one for Arrowhead when that came out. But generally speaking, I have no idea how much of an impact they have on sales or anything.
Robbie Cheadle: I have tried book trailers to market my books, but I don’t believe they have been at all effective. I don’t think many people bother to watch the video, even if it is short. I can tell from the average viewing time of the video that few people have watched until the end.
Have you ever tried using press releases for your books? How effective has that been for you?
Bobby Nash: I write press releases for all of my books, even if I am not the publisher. I want to get the information about the book out to the word, as well as how to contact me in case of interviews, quotes, etc.
Nancy Oswald: I typically get a press release out to all the local papers. Hard to relate to sales, but they’re free and add to reader recognition.
Do you have a street team or reader group that you use to get reviews? How well does that work?
Bobby Nash: I don’t have an official street team. I have some fans and friends that share my news and I appreciate each and every repost, retweet, and shout out.
Robbie Cheadle: I have a few blogging friends who always offer to read and review my books and they always post reviews. It is kind of them, and I am grateful for the support. I never ask people to read and review my books as it goes against my upbringing to ask people to things like that for me. I had a very strict and conservative upbringing, and some things are very difficult for me as a result. I read and review over 100 books a year and I beta read books for certain individuals too. I always try to help other writers when I can.
Nancy Oswald: For many of my books, I’ve asked other authors with a track record to read and write cover blurb material. I’ve also swapped Amazon reviews with other authors.
How do you handle marketing for multiple genres, since each one appeals to different audiences? Can a single brand encompass multiple genres or should they be marketed separately, with a different brand or pen name for each one?
Bobby Nash: I tailor my marketing based on the book’s genre. I don’t promote my crime thriller at the same sites where I promote my sci-fi epic. As an author, I only have the one brand. I don’t use pen names.
Robbie Cheadle: As mentioned previously, I market my children’s books and poetry separately from my horror, paranormal and historical adult fiction. I have two blogs, two Twitter accounts, to Facebook pages and I try to keep them as separate as possible. I have different followers on the two profiles and only a few follow me on both. That is what I was aiming for when I created the second profile. I wanted people who were interested in my children’s writing, art, and poetry to enjoy that aspect of my creativity without having to filter out my adult orientated interests and vice versa. I do believe it has worked quite well.
Do you use a pen name? Why or why not?
Paul Kane: I have a few, as you can probably guess from some of the other answers. I think it helps to differentiate between the kinds of fiction I write. So if you pick up a Paul Kane you’re likely to get horror, dark fantasy or the like, while PL Kane books are straight crime. Detectives or domestic noir. There can be some scope for crossover here, because I have fans of all my different kinds of books, and sometimes there are elements from my other work that slip over – The Family Lie is a crime book, but also deals with cults and has elements of folk horror too – but for the most part I try to keep things separate. It just makes it clearer for myself and my readership.
Robbie Cheadle: I do not use a pen name. I was going to because of my professional life, but my husband didn’t like the idea of my not using my married name. I publish my children’s books and poetry under Robbie Cheadle and my adult books under Roberta Eaton Cheadle. The names are linked, but sufficiently different for people to be able to differentiate between them and the different genres of my books.
Nancy Oswald: I used a pen name for my very first published book, but when people started asking me how they would remember and find my book under a different name I gave it up. This book went into a reprint, so I switched mid-stream. It was published by Scholastic Canada, so in this case it made very little difference in sales.
Are your books available in brick-and-mortar stores and libraries? What are the challenges with having your books in these outlets?
Paul Kane: Yes, certainly. At the moment, the challenges seem to be down to distribution, all the knock-on effects of Brexit and such, but I’m hoping that calms down in the future. I know some stores and libraries have had shortages lately because of all this. Luckily, I think most of my publishers are doing okay on that score. There always seem to be plenty of copies available to ship out to stores at any rate, which I’m very grateful for.
Bobby Nash: My books are available to them, though they are rarely shelved there due to the print on demand nature of my small press. You can order them in any brick-and-mortar store, but it’s doubtful they will be on the store shelves. Some libraries have stocked my books though.
Nancy Oswald: Libraries, I usually donate copies. Brick and mortar is a lot of leg work and there’s a difference in percentages and how you get paid—a lot of record keeping. But I do get sales through these outlets, so it’s worth it, and they collect tax which saves another headache or two. I like craft fairs for face-to-face sales, but I’m choosy about where I go.
Covers are important. They can be one of your best marketing tools. How do you come by your covers: DIY, hire professional cover designer, buy pre-fab covers?
Paul Kane: That’s all handled in-house by the publisher. An indie might ask me if I have a preferred artist, or I might say to them I like a particular image that fits the contents of the book – like Les Edwards’ painting for my Body Horror collection Traumas from Black Shuck Books – but more often than not I might not get a vote at all, especially if it’s a bigger publisher. I have to say I’ve been very lucky with them, though. There’s never been one I’ve absolutely hated in my entire career, and I hope there never will be. There have been some that have grown on me over time, but all in all I’ve been very happy.
Bobby Nash: I prefer to work with professionals because they know what they are doing and do it far better than I can. I do some design work, but not all covers are created equal. Evil Ways, Suicide Bomb, and the upcoming Evil Intent had a simple, design element. I handled those myself. Deadly Games! has a photo cover. I took the photo and designed the cover. The Snow and Sheriff Myers series have covers by Jeffrey Hayes and Dennis Calero. I’ve not used any pre-fab covers. I prefer to have the cover designed to fit the story.
Robbie Cheadle: I design the covers for my children’s books myself because I use my own fondant and cake artwork. I tried using a professional photographer, but that didn’t work that well for me, so I invested in a better camera and I take my own pictures.
I use a professional designer for my adult books. Tim Barber of Dissect Designs designed the covers of While the Bombs Fell, Through the Nethergate and A Ghost and His Gold. Teagan Riordain Geneviene has designed some of my newer covers. I worked well with both designers and am always very happy with my covers.
Nancy Oswald: I’ve been spoiled by my publisher who used an artist for most of my books. I hired the same artist for my latest book that I self-published to stay consistent with the covers in the rest of the series. I know it cost me more money to do this, but felt it was worth it.
Which marketing strategies do you use: rapid release, perma-free, reader magnets,.99 cent promos, etc…? Which have you found to be most effective?
Bobby Nash: Yes. I try everything. Some things work. Some don’t. I don’t know until I try. Plus, I’ve discovered that an effective method for one book might not prove effective for another. It’s an on-going, evolving experiment.
Nancy Oswald: I used to do postcards, but they were expensive, and to mail them was expensive. A few years ago, I switched to bookmarks only—two sided with general info about me on one side (contact info, bio, etch) and images of all my books on the back side. My newest bookmark only has the Ruby and Maude Adventure images with a list of my other books. (Space consideration.)
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That was a great final Q & A session, with so much information. Of course, book marketing is a topic that could fill an entire book and then some. But that wraps up this week’s segment – and it wraps up this Saturday series.
Thanks to all of the contributing authors for their willingness to share their writing wisdom with us in both blog and book. They are who made this wonderful reference possible. I couldn’t have done it without them.
Thanks to all our readers for joining us. I do hope you readers gleaned some useful advice in this series, and if you missed any of the segments, you can find them all here:
Segment 1: Introductions for Kaye Lynne Booth & Kevin Killiany/Writing Life Q & A session.
Segment 2: Introduction for Bobby Nash/Pre-writing Rituals Q & A session.
Segment 3: Introduction for Roberta Eaton Cheadle/Plot & Storyline Q & A session.
Segment 4: Introduction for Paul Kane/Character Development Q & A session.
Segment 5: Introduction for Mario Acevedo/Action, Pacing and Dialog Q & A session.
Segment 6: Introduction for Nancy Oswald/Tone: Voice, Person, Tense & POV Q & A session.
Segment 7: Introduction for Chris Barili/ Setting & World Building Q & A session.
Segment 8: Introduction for Jeff Bowles/Editing & Revision Q & A session.
Segment 9: Introduction for Mark Leslie Lefebvre/Publishing Q & A session.
Segment 10: Oh, wait… This is Segment 10.
Well then, I guess that’s about it for this segment… And for the series. Again I thank you for sticking with us through all ten weeks.
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