A Kickstarter campaign allows authors to find supporters who believe in thier work and want to support them, and it is a method of direct sales for authors, which allows us to cut out the middle-man distributors and their percentage and make more money from our books. But it is also a platform where readers and fans can get some really cool stuff for their supporting dollars. It’s just a “Give me… Give me… Give me…” platform, but one where it is our job to make sure our fans and readers can get a good value for their buck, providing cool rewards in exchange for monetary support of the project. It is similar to the famous artists of the past, who found patrons to support them and their works, so they would have the time to create their art. A Kickstarter campaign is a similiar type of patronage available to authors. And what’s really cool is, we’re not begging, we’re selling books and other cool stuff without the middle man. No book distributors to take their cut. Of course, Kickstarter gets a cut, but the also provide the platformand tools to run a successful Kickstarter campaign, and the analytics to measure your succcess, which, I think, is well worth it. (More on direct selling with Kickstarter here.)
In Jaunuary, I ran my first Kickstarter for Delilah and the Women in the West adventure series. The goal I set was $500 and I decided on a thirty day campaign.
This series has three books planned so far, each featuring a strong female protagonist and appearances by historic female characters. Delilah is a western, but it is also historic women’s fiction and will appeal to all three audiences. Delilah was my first novel to be published, but the publisher really didn’t get what Delilah is all about, because they billed it as western romance. Although there is a romance thread running through this story, it’s not the main thread. Western romance is not a good way to categorize this book and it did not do well. When my contract ran out, I decided to revise it, making it read closer to my original story. I guess you could say this is the “unimproved” version, that goes back to before I veered from my original plot line. As I did the rewrite, I realized that there were other characters in this story who bear to have their stories told, and the idea for the Women in the West adventure series was born. But, this post is about the Kickstarter campaign experience rather than the books, and I’m veering from the topic.
So without further ado, let’s take a look at my Kickstarter campaign, what I might have done wrong, and what I might have done right.
How a Kickstarter campaign works
Kickstarter was designed with the creative economy in mind, before it was labeled the creative economy. You start with a project. In my case, it is Delilah, which is book one of my Women in the West adventure series. I chose this project because the book is finished, and already scheduled for release on March 21, so I knew for sure that I would be able to deliver the goods.
Once the campaign launches, your readers, fans, and others who would like to support your work can pledge their support at the different reward levels you’ve set up, or pledge for any amount, just because they believe in your project. I set up three levels: $5 with an early digital copy of the book, $25 with a signed print copy, and $50 with an opportunity to name a character in book two.
You can also offer add-ons for each level so they can get even more cool stuff if they choose, because you want to offer your fans as much value as possible, since this is a method for direct sales, not digital pan handling. I offered a PDF copy of my short story, “Don’t Eat the Pickled Eggs”; an audio reading of my flash fiction Western story, “I Had to Do It”; and an interview with Delilah.
You set a goal for the amount you need to raise. You don’t want to set it too high, because Kickstarter is an all or nothing deal. If you don’t reach your goal by the end of the campaign, your backers don’t have to pay anything and you don’t have to deliver anything. However, if you make it and are funded then you get anything over your goal amount, minus Kickstarter’s cut, of course.
I was fortunate to be able to follow Kevin J. Anderson’s Kickstarter campaign for his book, Double Booked and his Dan Shambles Zombie P.I. series, from start to finish and it was amazing. His Kickstarter funded within the first 36 minutes, which I thought was phenomenal. His campaign was one of the things that made me decide to give Kickstarter a try.
My Kickstarter Experience
I sent out media blasts in December announcing the pre-launch page, which received a total of five folks signing up to be notified when the campaign launched, which I did not take to be a good sign, but I figured that it could be because the pre-launch page did not reveal the rewards offered for supporting the campaign.
On launch day, I published a blog post about the campaign, asking for people’s supportand sending out social media blasts on Facebook, Twitter, LinkedIn, and Pintrest. I also sent out a newsletter dedicated to the Kickstarter on opening day to alert my readers to the campaign. And, I know of several individuals who sent out social media blasts on my behalf. I even went out on a limb with some paid advertising aimed at super backers, for a minimal amount, since it was my first time using Kickstarter. Now if my campaign didn’t fund, I’d be in the hole, but I wanted to do everything I could to make this a successful campaign.
That first day, the campaign only funded 13%, but I was thankful that I had even a few backers. I launched on January 3, which was News Year’s Day (observed), so technically, still a holiday, so people may not have been back on social media. It went up to 19% on the second day, and it stayed there through day 4, when it went up to 20%. I sent out more social media blasts to promote the campaign. Then I watched and waited… And waited… And waited… But it stayed at 20%. I really started to worry.
What if it didn’t fund? Then all my hard work would be for naught. And a Kickstarter campaign is work, make no mistake. I know I’m not Brandon Sanderson, or even Kevin J. Anderson. I didn’t expect my campaign to fund within 23 minutes. But this was ridiculous. I couldn’t even get a quarter of the way to my modest goal of $500. I tried to keep a positive outlook, but it was frustrating.
I was driving myself nuts, checking the status of the campaign several times a day, so I vowed to stop, and instead, watch for the morning and evening updates from Kickstarter in my email inbox. My constant checking couldn’t make people want to support this project. They would come on thier own, if they were going to. I had known that the possibility of not being funded existed going into this. All I could do was wait…, and see what would happen.
I sent out more media blasts. I checked my twice daily updates. There’s was still no change by Day 8. I emailed Kevin, because he’s the only author I know of who has actually done a Kickstarter, and even though he is no longer my professor, he is a really nice guy, so he sent out an additional blast and sent me suggestions of things to try.
Day 10, and still no growth. What was I doing wrong? Are the rewards I’ve chosen to offer not appealing? Am I missing the mark with my target audiences? Was I targeting the wrong audiences? Is there really only five people out there who believe in me and my work enough to support me? All these thoughts were going through my head.
Friday the 13th saw the project past the 20% mark, which made me feel a little better, even if it was only up to 23%. And on the 15th, the campaign bumped up to 34%, which was downright heartening. It was a single pledge, at the $50 level – the first pledge I’d had at that top level. That fact was exciting to me, in and of itself.
Then, on the 16th, there was no growth once more, and I bagan to forsee another stall just below the $200.00 mark. I knew I wasn’t going to fund on the first day, like better known authors might, but I had thought that I would be funded by the halfway mark, so I could relax and have fun adding stretch goals and rewards. I wasn’t expecting to still be trying to reach the origianl goal at this point in the game, so I couldn’t help but to be feel a bit disappointed. I had a total of eight backers. Was there really so few people that believe in me and this project? So again, I waited… and waited… and waited some more.
I boosted a post on Facebook, in hopes of pulling in some more backers. Although it showed that people were engaging with the post, it didn’t seem to be bringing me any new backers. Was it because I chose a western for my project? I knew my covers for these books weren’t great, but if funded, some of that money was to go for improving the cover design. The boost ran out on the 26th, with a reach of 86, an engagement of 168, thru plays of the video 162 and one click through. The numbers didn’t seem to say the boost did all that great, even if the one clickthrough decided to back the project.
Heavy Competition
On the 18th, Kevin J. Anderson launched his Kickstarter for Dragon Business & Skeleton in the Closet, and his campaign funded almost immediately. By the time I checked in around noon, he already had double the goal that he’d set. I was definitely doing something wrong. I was still stalled at 34%, which might as well have been 0%, because if mine didn’t fund and reach my $500 goal, I wouldn’t recieve anything. Of course, it could still fund, but there was only 13 days left, and I wasn’t even close to halfway there.
I took a look at KJA’s successful Kickstarter campaign. His covers are very colorful, his story is humorous medievil fantasy, and one must keep in mind that his fan base is huge and he has worked to build it for many years. The campaign Dragon Business & Skeletons in the Closet gained 200 backers in two days. Mine was 20 days in and I had a total of 12 backers.
The one that I followed from behind the scenes for Double-Booked and the Dan Shamble P.I. series also featured colorful covers for humorous tales of fantasy or speculative fiction, and Delilah and the Women in the West covers are almost montone, with a minimal amount of color, and then they are westerns. Perhaps I picked the wrong project for my Kickstarter campaign. At the very least, I wasn’t getting it in front of the correct target audience.
Heading this section “Heavy Competition” is a bit misleading. It would be a joke to compare my Kickstarter campaign to Kevin J. Anderson’s. His has multiple support levels, with a variety of rewards such as personalized messages from the author, and mugs and tee-shirts featuring the very cool artwork connected to the cover art, with a numerous variety of add-ons available. Once his campaign funded on the first day, he began adding stretch goals, which means backers get even more more cool stuff as he reaches each one, if I understand them correctly. And his video attains a level of professionalism which I can’t hope to reach with my very limited skills in this area.
My three support levels and rewards couldn’t compare in any manner. My campaign goal was $500 and I couldn’t hope to launch a campaign the caliber of his, which was earning literally thousands of dollars, well exceeding his $2000 goal. But that didn’t mean I couldn’t learn from it.
Desperate Measures
On the 20th, I sent out an email blast manually to other authors I have worked with, asking for their support. I just came out and said that I was stuck at 34% funded and asked them to help me reach my goal. I had to do something to find backers for this project. It is a good project, (I think), but I needed a little over $300 still to reach my goal. And the next morning, I woke up to find I had 2 new backers from the email of the night before, so maybe it wasn’t such a bad idea. I still wasn’t fully funded, but it brought me over the $200 mark (41%), and got things moving in the right direction once more. Later that day, I gained another backer, pushing it up to 43%. It seems those $5 pledges add up. It wasn’t a lot, but I was quite happy to have made even this much progress. Yet, I also knew I still had a long way to go and the clock was ticking. There were only 10 days left in which to find enough backers.
The email blast brought out at least a few more backers. It was the best results I’d had from everything I had tried so far, so on the 22nd, I sent out another blast to folks on my other email contacts. This email was older, and had people in the contacts who I hadn’t contacted in a while and may not have made the switch to my new WordCrafter email. I knew each one of them, so even though it might be coming out of the blue, they weren’t cold calls. I got a couple of new backers out of that, bringing the project up over the half-way mark, (51%), but with only eight days left, I had my doubts that it would bring enough. It just didn’t look very promising.
I did have one recipient who recieved a message from the second blast, from my older email, who promptly notified me that I’d been hacked. Since I don’t usually send out form letters in email blasts, she was sure someone else must be behind it. She was looking out for my best interests, and I appreciated that. Even though I wasn’t asking something for nothing, and I was offering some appealing rewards, or at least I thought I was, this was beginning to feel like a I was just saying, “Hey, give me money.”
The 24th brought some excitement, with a second $50 pledge, bring the campaign to 63% funded. I was getting closer to my goal. I’d still need to find backers for another 37%, but I was closer. It was a brighter outlook than I’d had recently, as I was thinking I wouldn’t have a chance to make it. Now, it suddenly seemed more of a possibility again. This up and down Kickstarter rollercoaster was crazy. It seemed it might be easier to just send out posts and emails saying, “Buy my book!” Buy my book!”
Waiting for something to happen to raise the bar toward the goal was excruciating, and the days drug out as nothing significant happened. I knew I needed to make something happen, so I sent out one last blast on Facebook to see if I couldn’t muster some more support. I still saw no growth.
In the end, being stalled at 63% wasn’t that much better than being stalled at 34%, because neither of them can make a successful Kickstarter campaign. It’s 100% or nothing, and with only two days left, it was looking more and more like it would be nothing.
On the 30th, I put out a last ditch effort to fund this project by putting out a plea in my WordCrafter News post. And I sent out another small media blast with a ticking clock. There was only one day left in the campaign, but it could fund in that time. It’s not likely that a rush of backers would show up at the last minute and save the campaign, but it could happen, so I put it out there. At this point, things looked bleak.
At the 36 hour mark, I recieved another pledge at the top tier, which brought it up to 80% funded, leaving only $99 to go. With 36 hours left, it was possible, but not probable. But this was really close to the goal. Closer than I thought it would get as I watched of the past couple of weeks. I allowed my hopes to be raised a little, but deep down, I feared that it wasn’t enough.
Final Outcome
It came down to the final day of the campaign and the campaign was still stalled at 80%. It was close, but close doesn’t make a successful campaign. I intentionally did not check my Kickstarter pages again until we were down to the 3 hour mark. When I finally did check in, I was pleasantly surprised to have moved up to the 90% mark. Now this was exciting.
The last needed $50 pledge came in with 2 hours left to go, and the campaign funded. I think I was in shock, at first. I’d been resigned to it not funding, and now here I was fully funded. I had an additional pledge come in My Kickstarter campaign was successful!
Acknowledgements
A successful Kickstarter doesn’t happen without the people who believe in it enough to back it. These are the external backers, which means they were not generated within the Kickstarter platform, but their support was the result from something I did to promote the campaign. I believe most of these backers were generated from the email campaigns which I sent out. In other words, I know these folks in some capacity, some in person, and others across vast distances over the internet, and that makes it more personal. These are the people which I’m lucky to have in my corner.
A big thank you to:
Cheryl Boyd – my best friend from junior high
Kevin J. Anderson – my friend and mentor
Robbie Cheadle – blog teammate, WordCrafter Press author, and multiple anthology contributor
Nancy Oswald – author friend
Christy Burmingham-Reyes – blog follower
Sara Wesley McBride – an anthology contributor and writing friend
Kieth Hoskins – an contributor to multiple anthologies
Ligia deWit – anthology contributor
Amy Cecil – anthology contributor and author friend
Mark Leslie Lefebvre – anthology contributor and author friend
Marie Whitaker – WordFire Press contact and author friend
James Richards – a WordCrafter Press author
Avily Jerome – anthology contributor
Tim & Wanda Ward – friends and neighbors
Miriam Hurdle – blog tour host and anthology contributor
Also, a big thanks to those who supported the campaign in non-monetary ways, such as spreading the word to garner support for the campaign. In promoting the campaign, I said repeatedly that all support was appreciated, and I meant that, including social media blasts, retweets and sharing on social media. Although I don’t have names for all of you, since these things went on behind scenes and there are probably many who I don’t even know about, but I thank you all so much for your support. I could not have done it without you.
Lessons Learned
Kickstarters are a lot of work. I knew that going into this, after watching behind the scenes for KJA’s campaign, so that was no surprise. Most of the people I know who supported the campaign are not big western fans. But enough people believed in me, and believed in this project, that it was able to fully fund in the end.
There are many things which could have affected negatively on my campaign: choosing to run a Kickstarter at the beginning of January, on the heels of the holiday season; chosing a project in the western genre; not spending more on paid advertising, etc…
But my analysis leads me to believe that I failed to reach my target audience effectively for this cross-genre series, which should appeal to lovers of westerns, and women’s fiction and even those who enjoy historical ficton, but it seems I missed the mark in the promotions. I thought I would reach a wider audience, since this series has strong female protagonists, bringing it into both the women’s fiction and historical fiction realms. Maybe, I don’t know how to find my target audience, but I will keep searching for them. An author friend of mine thinks I may be using the wrong social media channels, and suggested that I launch myself on Tik-Tok to tap into my target audience. Maybe I’ll consider it in the future, but for now, I must continue on my planned path and give things time to work out.
Kickstarter can be a successful way of direct selling. Not all campaigns will be as successful as KJA’s campaigns, but this proves that even the little, unknown, independent authors like me can have a successful campaign. Maybe my audience wasn’t big enough? Maybe I wasn’t reaching the right audience? Perhaps a different project would have done better. Maybe I’ll try again in the future with a different book, different genre and see what happens. Maybe…
The release date for Delilah is March 21, 2023. You can preorder a digital or print copy from your book distributor of choice here: https://books2read.com/DelilahWIW
Delilah is a woman haunted by her past.
Her homecoming from prison quickly turns into a quest for vengeance when she is brutally raped and left for dead, and her fourteen-year-old ward is abducted. Sheer will and determination take this tough and gritty heroine up against wild beasts of the forest, Indians and outlaws to Leadville.
Can the colorful inhabitants of the Colorado mining town work their way into Delilah’s heart, offering a chance for a future she thought she’d lost along with her innocence?
If you like strong and capable female protagonists, you’ll love Delilah.
For Kaye Lynne Booth, writing is a passion. Kaye Lynne is an author with published short fiction and poetry, both online and in print, including her short story collection, Last Call and Other Short Fiction; and her paranormal mystery novella, Hidden Secrets. Kaye holds a dual M.F.A. degree in Creative Writing with emphasis in genre fiction and screenwriting, and an M.A. in publishing. Kaye Lynne is the founder of WordCrafter Quality Writing & Author Services and WordCrafter Press. She also maintains an authors’ blog and website, Writing to be Read, where she publishes content of interest in the literary world.
Want exclusive content? Join Kaye Lynne Booth & WordCrafter Press Readers’ Group for WordCrafter Press book & event news, including the awesome releases of author Kaye Lynne Booth. She won’t flood your inbox, she NEVER will sells her list, and you might get a freebie occasionally. Get a free digital copy of her short story collection, Last Call and Other Short Fiction, just for joining.
One aspect of book marketing I’ve been delving into is newsletters, or reader’s groups, if you prefer. It sounds a lot better to say, “Join my Reader’s Group” than it does to say, Subscribe to my Newsletter”. This is a suggestion that Andrea Pearson of the Six Figure Author Podcast offers, and I like it. Andrea Pearson is like the newsletter queen, marketing her own books through her newsletter successfully and teaching others how to do the same. She offers courses on Newsletter marketing among others through her website, and I’ve been fortunate enough to have taken the basic course, and I also have her Publish Strong box set. You can read my “Review in Practice” for that set here.
Other things that Andrea recommends is emailing frequently, like once a week, and I believe Kevin J. Anderson also follows this practice. To me this sounds like a lot. I feel like I would have to really like an author to not be annoyed to receive emails that frequently from them. After signing up for KJAs newsletter and receiving his auto-sequence, I found that it was kind of cool, and because some of them included newsletter bonuses of free books, I didn’t mind receiving those frequent emails at all.
But, let’s face it. We’re all not as prolific as KJA, or even as prolific as Andrea Pearson. Especially if you’re just starting out, you may be lucky if you can produce a book a year. I realized a while back that I wasn’t prolific and wrote a post about that here. Just as you need a hook for your stories to make readers want to read more, you also need a sales hook in your newsletter to make them want to read other things which you’ve written so you can grow your fanbase and email list. If you don’t write fast enough to produce several books a year, and if you don’t have a big backlist to draw from, don’t overlook the value of a good short story. While it’s true that short fiction is tougher to sell than novels, when it comes to newsletter magnets, short fiction can be an author’s friend.
In order to better understand how to make a newsletter work for me, I’ve subscribed to the newsletters of several big name authors to see how they set up their reader magnets and auto-sequences.
The Case of the Vanishing Boyis a short mystery story by Kristine Kathryn Rush that I received for free for signing up for the WMG Grab a Book and Chill newsletter; what indie authors call a reader magnet, designed to draw in new readers. ‘They’ say short fiction is harder to sell, whether we’re talking single stories, collections or anthologies. As a creator of anthologies, I believe ‘they’ are right. But short fiction can be great to use for newsletter bonuses, and/or reader magnets. This little mystery story was just the right length for me to enjoy and to made me feel as if I’d received a good value in exchange for my email address
Kristine Kathryn Rusch and her husband Dean Wesley Smith are both hybrid authors who have been in this business for many years and are both masters of short fiction, so receiving this story really was a treat. It was a fun mystery that could be read in one sitting. It’s hard not to give away spoilers on short stories, and for mysteries, spoilers could mean death. So instead of giving the whole brief plot away, let me just say that it was a fun mystery that could be read in one sitting. It was well-written and entertaining, stirring up questions throughout and providing a satisfying ending, just as a mystery story should.
A much darker read is He Meant No Harm, by Dean Wesley Smith, which serves as a second reader magnet for the WMG Grab a Book and Chill newsletter. I guess they figure at least one of the two books will appeal to you. Again, I’m not obligated to review, but did enjoy this brief trip down memory lane with the protagonist, although it left me walking away with a very different feeling from the one I had after reading the Rusch story, so perhaps they are onto something by offering two very different stories. This story was very brief, so my complaint here was that I was disappointed that there wasn’t more to it, (but that might just be me). It did have a full story arc, I just would have liked to have a bit more before it ended, so I guess I felt a little cheated.
I can’t say that about the reader magnet for the WMG Newsletter, The Rusch Reader: A Newsletter Exclusive, however. Just the opposite in fact. This collection of short fiction provides a delectable sampling from Kristine Katherine Rusch’s various short fiction series and spans across her genres, of which there are many, written under various pen names, as well as her own. The Rusch Reader is a book length collection of short fiction, all well-written and entertaining, all quite enjoyable to read, some which were downright memorable. And when you read as much short fiction as I do, that’s saying a lot. But the thing that adds the most value for me was the last sample book, which wasn’t a story at all, but a short non-fiction book on how to negotiate, which is invaluable for authors everywhere. Signing up for the newsletter is the only way you can acquire this fantastic collection, a sampling that may turn you into a die-hard Rusch reader, you must subscribe to Kristine Katherine Rusch’s newsletter, which makes it a great reader magnet and well worth giving up my email address.
For signing up for the Kevin J. Anderson reader group, I received a copy of one of his Dan Shamble Novels, Working Stiff, which I had previously read and reviewed in his Zomnibus. (You can read my review here.) His Dan Shamble books are always entertaining and fun to read, so this is an excellent choice for a reader magnate. Although it is not typical of his science fiction or fantasy series, but it is a way to get readers to take a look at what else he has available.
His second email in his auto sequence delivers a link to listen to his Clockwork Livesaudiobook for free, which is pretty cool and making me feel even more value delivered.
His second email in his auto sequence delivers a link to listen to an audio reading by KJA of “The Percussor’s Tale” from the Clockwork Lives steampunk novel, written with Rush drummer Neil Peart, for free. This is pretty cool and making me feel even more value delivered.
The fifth email in his auto-responder offers another free book, The Kevin J. Anderson Complete Booklist and Reader’s Guide. What a clever way to make things easy for his readers. I’m impressed.
The sixth offers another free ebook, Blindfold. Which all leads into an offer to join his “KJA Special Forces” street team in the eighth email to be delivered over a month’s time from when I subscribed.
Previously, I had let my newsletter fall to the wayside for more than a year, but this research endeavor has convinced me that my Newsletter is one of my most valuable marketing tools. The subscribers are added to your email list, providing you with a direct way to engage with your readers, and you own that, not some third party middleman.
When I went back into my Mailchimp account, I found that they’d made a lot of changes and I had difficulty finding my way around and locating my past newsletter campaigns. I have since revived my newsletter, but I’m still struggling to figure out the auto-responder and other technological stuff. I’ll get it eventually. For now, I’m emailing monthly and figuring it all out as I go. I’ve managed to change my reader magnet, so when you join, you receive a free copy of my short story collection, Last Call & Other Short Fiction, and set up a Book Funnel link to deliver it, (I think – If you decide to join, I’d appreciate feedback to let me know if it is working properly).
My subscribers are not growing very fast, but I figure that will come in time, too. Different genre books target different reading audiences, so it’s more difficult to market as a multi-genre author, but with time, I’ll figure that one out, too. My newsletter journey is just beginning. If you’d like to join my new reader’s group to receive updates on new releases from WordCrafter Press, myself and others, as well as upcoming writing events, you can join here: https://mailchi.mp/64aa2261e702/klb-wc-newsletter. You’ll receive a copy of my short story collection just for joining. I do hope you’ll all come along for the ride.
For Kaye Lynne Booth, writing is a passion. Kaye Lynne is an author with published short fiction and poetry, both online and in print, including her short story collection, Last Call and Other Short Fiction; and her paranormal mystery novella, Hidden Secrets. Kaye holds a dual M.F.A. degree in Creative Writing with emphasis in genre fiction and screenwriting, and an M.A. in publishing. Kaye Lynne is the founder of WordCrafter Quality Writing & Author Services and WordCrafter Press. She also maintains an authors’ blog and website, Writing to be Read, where she publishes content of interest in the literary world.
Join Kaye Lynne Booth & WordCrafter Press Readers’ Group for WordCrafter Press book & event news, including the awesome releases of author Kaye Lynne Booth. Get a free digital copy of her short story collection, Last Call and Other Short Fiction, as a sampling of her works just for joining.
Welcome to the final segment of the “Ask the Authors 2022” blog series. This week, a final introduction for Middle Grade & Y.A. author, L. Jagi Lamplighter, whose essay contribution is titled “The Trouble with Troupes” and a Q & A session on book marketing will be finishing off this wonderful series.
I want to thank all the readers who chose to spend their Saturdays hanging out with us for the past ten weeks, as we give this unique writing reference a send off, and let all the authors out there see why they need the plethora of writing wisdom contained between the covers of Ask the Authors 2022 writing reference anthology. And now it’s time to get started with this final segment.
Meet L. Jagi Lamplighter
L. Jagi Lamplighter is the author of the YA fantasy series: The Books of Unexpected Enlightenment, the third book of which was nominated for the YA Dragon Award in 2017 and the fourth book of which won the first YA Ribbit Award. She is also the author of the Prospero’s Children series: Prospero Lost, Prospero In Hell, and Prospero Regained.
She has published numerous articles and short stories. She also has an anthology of her own works: In the Lamplight. She also edits for Superversive Press and teaches “The Art and Craft of Writing”. She was also a presenter and panel member for both the 2020 Stay in Place Virtual Writing Conference and the 2021 New Beginnings Virtual Writing Conference.
Mario Acevedo: Here are my thoughts on Book Marketing.
I never thought much about branding myself and wrote what I wanted. Fortunately, everything tended to be in related genres. As for book marketing, if I knew what the magic lever was that you could pull and hit the jackpot, I would keep it to myself. I’ve tried all kinds of methods and gimmicks, some which worked okay, others which never moved the needle. What works for someone else, might not work for you. What works now may not work tomorrow. Remember, those masters in branding and marketing, Disney and Coca-Cola, have their share of million-dollar flops. What I recommend is to keep your name out there in a variety of streams: social media, newsletters, conventions, interviews, podcasts.
Good book covers are essential. Whatever you do, don’t have one that looks Photoshopped by someone who didn’t know what they were doing.
Websites are necessary though really fancy ones (read expensive) are not worth the money unless you have a lot of traffic and sales. You want something catchy and one that you update regularly.
Everyone loves great reviews and people who leave one-star reviews tend to be acting out an agenda not related to your work. Don’t hate them for it, instead pray that they either find Jesus or a competent therapist.
Once upon a time, book trailers were the cat’s pajamas. And about as effective. Two of my book trailers got tens of thousands of views, which is extraordinary for book trailers, but I can’t say how significant they were to sales. Book trailers work best when you play them at a signing booth as when people ask, “What’s your book about?”
Keep in mind that the world doesn’t revolve around you so don’t be a dick to others. Don’t be a doormat either; and in all cases, keep yourself a class act.
How do you brand yourself and your works?
Paul Kane: I think that changes depending on what book it is. So the Paul Kane ‘brand’ – whatever that is – would be more tied into horror, post-apocalyptic fiction or whatever, so I might get invited to a horror convention to talk about that material. While the PL Kane ‘band’ is pure crime fiction, and you’re more likely to see me talking about that at a crime fiction event. But it’s all still just me, when all’s said and done. I try not to cross the streams if I can help it, and I haven’t really ‘branded’ myself as much as the publishers who’ve put my stuff out there have done it for me.
Bobby Nash: Bobby Nash is my brand. I am usually the first point of contact with readers, so I want to make sure meeting me makes you want to read one of my books. I also brand the books. My BEN Books crime thrillers share a universe, so they have similar branding. It helps. I also use branding on title and cover design in series. You know that the Snow books are part of a series, for example.
Robbie Cheadle: My children’s books are primarily a series about a little man called Sir Chocolate who lives in a world where you can eat everything. Each book contains a rhyming verse story for small children and 5 recipes for children to make under adult supervision. It is in essence a first baking book series and I market it that way.
My adult books are all historical and paranormal in nature and I am at this market. I use hashtags for my books on Instagram, Twitter, and Facebook. I write under my own name, using different variations to clearly separate my children’s and my adults’ books.
Nancy Oswald: I haven’t paid much attention to branding, but I think a brand is evolving based solely on my writing interests. With that said, the next book I want to write doesn’t fit the historical category, but I don’t want “branding” to stop me from doing it. I guess I’d prefer to write what my interests are than to worry about a brand.
What’s the most effective method of finding followers?
Paul Kane: I have no idea! I just keep doing the writing, promoting it on my social media accounts and seeing what happens. I think using humour on those is a good way to spread the word about yourself, and posting about other people’s work or what you might be reading, watching and so on, breaks up the sameness of just talking about yourself and what you’ve got out or coming out. I think genuineness comes across massively to people and maybe that gets you followers? I’ve only ever been myself online or at events, and I think people can see that. They can spot it a mile away if you’re fake.
Bobby Nash: Beats me. It seems to change from week to week. I try as many methods as possible to attract new readers.
Robbie Cheadle: A lot of my readers have come through my blog. I have two blogs: Robbie’s Inspiration which is for my baking, art work, and poetry, and Roberta Writes which is for my reviews of classic, horror, drama, science fiction, and other adult books. I also do a weekly prompt called Thursday Doors when I share pictures of my travels around South African and other places. I am an active blogger and have a lot of blogging friends who I have discussions with. Many of them have become friends who I email and correspond with.
Other social media I use are Facebook which is great for reading and writing groups, Twitter, and Instagram. I have a YouTube channel which I post to from time to time. I think being an active part of the writing and reading community is the best way of getting followers. Writers are also often reviewers while other readers usually don’t think to write reviews.
I understand that newsletters are a good way of staying in contact with your readership outside of social media. I have not as yet had the time to pursue developing a newsletter following or committing to a monthly or bi-monthly newsletter.
Have giveaways or social media book events been effective in bringing in followers?
Paul Kane: Publishers tend to handle all that side of things for me, so I can’t really say. You do see a spike in numbers when you do a giveaway I guess, or do a blog tour, so I guess they work. But if people don’t like your stuff, they won’t keep coming back no matter what you do. Keeping readers or followers is just as important as attracting them in the first place.
Bobby Nash: Short term, yes. Long term, not really. Some sign up for the giveaway then leave when it’s over. I do have a small fanbase and I try to grow it.
Robbie Cheadle: I do giveaways when I do book tours for the launch of new books. Living in South Africa, which is not a country of big readers due to the excellent weather, I market mainly to Australia, the UK, and the US and rely on social media to get the word out.
Giveaways certainly help bring in some reviews although not every free book has the desired outcome, enough winners do read and review the book to make giveaways a useful undertaking.
Social media events are generally not that well attended, in my limited experience, so I don’t think I pick up many followers that way. I am an opportunist though and will usually grab an opportunity for promotion even if a return is not guaranteed. I enjoy sharing about my books and the anthologies I’ve participated in.
Can you share your logo and the story of why you chose this to represent your brand?
Paul Kane: I don’t really have a logo as such. My main site is called Shadow Writer, after a story I wrote back in the late 1990s, and I chose that because it fits the kind of dark fiction I do as Paul Kane.
Bobby Nash: BEN Books is the name of my indie press. The name is simple. BEN is my initials. Bobby Edward Nash. I designed a simple design with a book and scratched metal half-moon coming out behind it to signify book pages flipping. I liked it. Years later, my friend, Jeffrey Hayes redesigned it for me and made the BEN Books logo look much more professional. I also use branding by putting genre under the logo. A BEN Books Thriller. BEN Books Pulp. That sort of thing. Now that crime thrillers is BEN Books’ main focus, I added a criminal’s mask to the logo. I like it.
Do you have a blog or website where you drive traffic? How effective do you feel it is?
Paul Kane: My SW site’s been going years and we’ve built up a good following on there. We get many unique visitors a month. One thing I did to help with that was to have a ‘Guest Writer’ slot; it was something I ‘borrowed’ from Simon Clark’s site. As with the social media posts, this stops things being just about me all the time, helps promote other people’s work that I like and also crosses over our readerships. People who are fans of their work might have a look around my site, while people who are fans of mine are reading whichever Guest Writer’s work is on there this month. It usually takes the form of a short story or extract from a novel. We’ve had some huge writers on there over the last couple of decades, including Stephen King, Charlaine Harris, Lee Child and Martina Cole.
Bobby Nash: I have a website for all things Bobby. It’s www.bobbynash.com and it has all of my books, art, acting, news, blogs, etc. It’s the hub for all things me.
I like having dedicated websites. Websites are an easy to find way to keep up with things. Posts can easily get lost in the sea that is social media.
Do you have a blog or website where you drive traffic? How effective do you feel it is?
Robbie Cheadle: My blogs are my most effective marking tools, and my blogging friends often promote my work and posts by sharing them on other social media platforms and even on their own blogs. I also write posts for other bloggers sites, including 3 monthly columns for Writing to be Read. I always take opportunities to guest post and try to write engaging posts. I have enlarged by readership of both my books and my blog this way.
Can readers buy directly from you on your website, or must they go through third party venders such as Amazon, B&N, etc…?
Paul Kane: Through a third party. I don’t sell books through my site; as I say I’m not really a bookseller myself. The only thing I do sell on there is remarques, which are unique drawings I do inside the books sometimes for readers. I did a lot of those when Servants of Hell came out, drawing black & white pics inside the books of Sherlock Holmes and my Cenobite creations.
Bobby Nash: In addition to Amazon, Barnes & Noble, etc., I have an on-line store where readers can buy autographed books, art commissions, book box sets, etc. It’s located at https://bobbynash.square.site. Please check it out.
Robbie Cheadle: Readers can buy the majority of my books from TSL Publications in the UK. Anne sends my books to readers in Australia, Europe, and the USA. My books are also available as ebooks from Lulu.com and as print books from Amazon and Lulu.com. Only select books of mine are available as ebooks from Amazon. My poetry books are available from Amazon and other outlets as well as the ten anthologies I have participated in.
Nancy Oswald: Website, Amazon
How do you get reviews for your books?
Paul Kane: Usually the book is sent out via the publisher, or it appears on NetGalley, although I have been known to contact bloggers directly if it’s to set up a blog tour. Most people are quite friendly and open to being approached, though you do get the odd one or two who don’t care for it.
Bobby Nash: Not easily. I sometimes beg on social media, but that rarely works. Most of the time, you just hope for the best.
Robbie Cheadle: I have been fortunate and some of the purchasers of my books have written and posted reviews to Goodreads and Amazon. Some readers can’t post to Amazon because of their reviewing policies, but I am happy to receive reviews on Goodreads and also on TSL Publications’ website.
What are your thoughts on paid reviews? Have you ever used them?
Paul Kane: No, never. And never will. I think if you’re paying to have your book reviewed it kind of defeats the object of it being an objective review of your work. You’re paying for a service, rather than offering the book to reviewers for their honest opinion – good or bad – of it.
Bobby Nash: I do not like paid reviews. I do not use them. How can I trust them?
Robbie Cheadle: I have never paid anyone to review one of my books. I do include a paragraph at the end of my books asking readers to leave a review and share their opinion. I have had readers approach me on Twitter and Goodreads offering to review my books for a fee, but I haven’t accepted any such proposals as it is disingenuous.
Nancy Oswald: Yes, a couple of times. I don’t think they drive more sales, but there are times when a good quote or two is needed for publicity materials and they come in handy.
Different book formats appeal to different audiences. How do you market differently for the different formats your books are available in?
Paul Kane: I’m not quite sure what you mean here, do you mean do I market audios differently to print or whatever? I suppose you have to look at what prices are being charged for the product and that affects how your promote it, for example ebooks are quite cheap so you’re reaching a different kind of reader to the ones who buy a limited hardback because they want something special as a keepsake or to increase in value. Again, that’s more in the realms of bookselling than what I do.
Bobby Nash: When looking for places to market, I research. As a small press publisher, I try to make my BEN Books titles as easy to find in as many different formats as possible so readers can get the books in the way that works best for them.
Do you prefer online advertising or face-to-face events for marketing your books? Why?
Paul Kane: I think there’s a place for both, and if the pandemic has shown us anything it’s that we can also do events via Zoom and reach audiences that way. So sometimes it’s the only way you can reach people, because face-to-face is out. For me, personally, though I prefer getting out there and meeting readers who’ve enjoyed your fiction and signing copies of books for them. There’s no feeling like that in the world.
Bobby Nash: Both work, but I have found that I have better success with face-to-face events in terms of introducing my work to new readers.
Robbie Cheadle: I enjoy face-to-face events, but I haven’t found them to be particularly useful for books sales locally in South Africa. South Africans are not big readers as they prefer sports and outdoors activities, and our weather is good all year round which facilitates an outdoors lifestyle. In addition, there are 11 official languages in South Africa and the English-speaking community is a minority.
As a result, I mainly market my books through on-line advertising and marketing events and initiatives. I believe the face-to-face marketing is better if the environment is conducive to readers and I would do more in that line if I lived in the UK or USA.
Nancy Oswald: Face to face by far. It’s where I seem to sell more books, but it might be because I haven’t taken advantage of online marketing opportunists. I’m trying a few, now, but the jury’s out.
Do you use paid advertising or stick to the free channels? How effective have they been?
Paul Kane: I always stick to free. If it’s a paid advert, then it’s been paid for by my publishers – for instance I know there was a fair amount of promotion online on Facebook or Instagram for the PL Kane books, but that was down to HQ/Harper rather than myself.
Bobby Nash: I have a low budget, so I used paid advertising sporadically, but targeted. I try to take advantage of free promotion channels as often as possible.
Robbie Cheadle: I have run paid advertisements on Facebook, but I’ve not had a lot of success with them. I haven’t tried any other paid avenues for book sales.
Which book advertising platforms have you used: Bookbub, Fussy Librarian, Booktopia, Facebook, Amazon, etc…? Which have you found to be most effective?
Paul Kane: I’m on Bookbub, mainly because one of my publishers told me I needed to be on it to promote a specific book. And I’m on Facebook, Twitter, Instagram and so on. I think they all have their place and if I push a book through one, I tend to do it via all of them, so there’s no real way for me to see which one is working for the best. I just promote through them all.
Bobby Nash: I’ve used Facebook, Amazon, BookBub, and a couple of others. Effectiveness varies.
Do you have a newsletter? How effective do you feel it is?
Paul Kane: I do have a PL Kane newsletter, which has helped me reach more readers. It’s a place where I can share more of my news on a personal level, plus offer recommendations for things I’ve enjoyed reading or watching. To entice people in, I also write new fiction that’s exclusive to the newsletter so I feel like it works both ways. Readers are getting something out of it as well as me.
Bobby Nash: I do have a monthly newsletter. You can subscribe to Nash News at http://www.subscribepage.com/NashNews. I have about 230 subscribers. I don’t get a lot of feedback so I can’t say for certain how effective it is or how many sales result from the newsletter.
Do you use book trailers to market your books? How effective have they been for you?
Paul Kane: I haven’t personally used them, but some of my publishers have and obviously I’ve shared the trailers as and when. There was a great one for The Rainbow Man, which was my first YA novel, and I got a friend of mine Brad Watson to come up with one for Arrowhead when that came out. But generally speaking, I have no idea how much of an impact they have on sales or anything.
Robbie Cheadle: I have tried book trailers to market my books, but I don’t believe they have been at all effective. I don’t think many people bother to watch the video, even if it is short. I can tell from the average viewing time of the video that few people have watched until the end.
Have you ever tried using press releases for your books? How effective has that been for you?
Bobby Nash: I write press releases for all of my books, even if I am not the publisher. I want to get the information about the book out to the word, as well as how to contact me in case of interviews, quotes, etc.
Nancy Oswald: I typically get a press release out to all the local papers. Hard to relate to sales, but they’re free and add to reader recognition.
Do you have a street team or reader group that you use to get reviews? How well does that work?
Bobby Nash: I don’t have an official street team. I have some fans and friends that share my news and I appreciate each and every repost, retweet, and shout out.
Robbie Cheadle: I have a few blogging friends who always offer to read and review my books and they always post reviews. It is kind of them, and I am grateful for the support. I never ask people to read and review my books as it goes against my upbringing to ask people to things like that for me. I had a very strict and conservative upbringing, and some things are very difficult for me as a result. I read and review over 100 books a year and I beta read books for certain individuals too. I always try to help other writers when I can.
Nancy Oswald: For many of my books, I’ve asked other authors with a track record to read and write cover blurb material. I’ve also swapped Amazon reviews with other authors.
How do you handle marketing for multiple genres, since each one appeals to different audiences? Can a single brand encompass multiple genres or should they be marketed separately, with a different brand or pen name for each one?
Bobby Nash: I tailor my marketing based on the book’s genre. I don’t promote my crime thriller at the same sites where I promote my sci-fi epic. As an author, I only have the one brand. I don’t use pen names.
Robbie Cheadle: As mentioned previously, I market my children’s books and poetry separately from my horror, paranormal and historical adult fiction. I have two blogs, two Twitter accounts, to Facebook pages and I try to keep them as separate as possible. I have different followers on the two profiles and only a few follow me on both. That is what I was aiming for when I created the second profile. I wanted people who were interested in my children’s writing, art, and poetry to enjoy that aspect of my creativity without having to filter out my adult orientated interests and vice versa. I do believe it has worked quite well.
Do you use a pen name? Why or why not?
Paul Kane: I have a few, as you can probably guess from some of the other answers. I think it helps to differentiate between the kinds of fiction I write. So if you pick up a Paul Kane you’re likely to get horror, dark fantasy or the like, while PL Kane books are straight crime. Detectives or domestic noir. There can be some scope for crossover here, because I have fans of all my different kinds of books, and sometimes there are elements from my other work that slip over – The Family Lie is a crime book, but also deals with cults and has elements of folk horror too – but for the most part I try to keep things separate. It just makes it clearer for myself and my readership.
Robbie Cheadle: I do not use a pen name. I was going to because of my professional life, but my husband didn’t like the idea of my not using my married name. I publish my children’s books and poetry under Robbie Cheadle and my adult books under Roberta Eaton Cheadle. The names are linked, but sufficiently different for people to be able to differentiate between them and the different genres of my books.
Nancy Oswald: I used a pen name for my very first published book, but when people started asking me how they would remember and find my book under a different name I gave it up. This book went into a reprint, so I switched mid-stream. It was published by Scholastic Canada, so in this case it made very little difference in sales.
Are your books available in brick-and-mortar stores and libraries? What are the challenges with having your books in these outlets?
Paul Kane: Yes, certainly. At the moment, the challenges seem to be down to distribution, all the knock-on effects of Brexit and such, but I’m hoping that calms down in the future. I know some stores and libraries have had shortages lately because of all this. Luckily, I think most of my publishers are doing okay on that score. There always seem to be plenty of copies available to ship out to stores at any rate, which I’m very grateful for.
Bobby Nash: My books are available to them, though they are rarely shelved there due to the print on demand nature of my small press. You can order them in any brick-and-mortar store, but it’s doubtful they will be on the store shelves. Some libraries have stocked my books though.
Nancy Oswald: Libraries, I usually donate copies. Brick and mortar is a lot of leg work and there’s a difference in percentages and how you get paid—a lot of record keeping. But I do get sales through these outlets, so it’s worth it, and they collect tax which saves another headache or two. I like craft fairs for face-to-face sales, but I’m choosy about where I go.
Covers are important. They can be one of your best marketing tools. How do you come by your covers: DIY, hire professional cover designer, buy pre-fab covers?
Paul Kane: That’s all handled in-house by the publisher. An indie might ask me if I have a preferred artist, or I might say to them I like a particular image that fits the contents of the book – like Les Edwards’ painting for my Body Horror collection Traumas from Black Shuck Books – but more often than not I might not get a vote at all, especially if it’s a bigger publisher. I have to say I’ve been very lucky with them, though. There’s never been one I’ve absolutely hated in my entire career, and I hope there never will be. There have been some that have grown on me over time, but all in all I’ve been very happy.
Bobby Nash: I prefer to work with professionals because they know what they are doing and do it far better than I can. I do some design work, but not all covers are created equal. Evil Ways, Suicide Bomb, and the upcoming Evil Intent had a simple, design element. I handled those myself. Deadly Games! has a photo cover. I took the photo and designed the cover. The Snow and Sheriff Myers series have covers by Jeffrey Hayes and Dennis Calero. I’ve not used any pre-fab covers. I prefer to have the cover designed to fit the story.
Robbie Cheadle: I design the covers for my children’s books myself because I use my own fondant and cake artwork. I tried using a professional photographer, but that didn’t work that well for me, so I invested in a better camera and I take my own pictures.
I use a professional designer for my adult books. Tim Barber of Dissect Designs designed the covers of While the Bombs Fell, Through the Nethergate and A Ghost and His Gold. Teagan Riordain Geneviene has designed some of my newer covers. I worked well with both designers and am always very happy with my covers.
Nancy Oswald: I’ve been spoiled by my publisher who used an artist for most of my books. I hired the same artist for my latest book that I self-published to stay consistent with the covers in the rest of the series. I know it cost me more money to do this, but felt it was worth it.
Which marketing strategies do you use: rapid release, perma-free, reader magnets,.99 cent promos, etc…? Which have you found to be most effective?
Bobby Nash: Yes. I try everything. Some things work. Some don’t. I don’t know until I try. Plus, I’ve discovered that an effective method for one book might not prove effective for another. It’s an on-going, evolving experiment.
Nancy Oswald: I used to do postcards, but they were expensive, and to mail them was expensive. A few years ago, I switched to bookmarks only—two sided with general info about me on one side (contact info, bio, etch) and images of all my books on the back side. My newest bookmark only has the Ruby and Maude Adventure images with a list of my other books. (Space consideration.)
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That was a great final Q & A session, with so much information. Of course, book marketing is a topic that could fill an entire book and then some. But that wraps up this week’s segment – and it wraps up this Saturday series.
Thanks to all of the contributing authors for their willingness to share their writing wisdom with us in both blog and book. They are who made this wonderful reference possible. I couldn’t have done it without them.
Thanks to all our readers for joining us. I do hope you readers gleaned some useful advice in this series, and if you missed any of the segments, you can find them all here:
Segment 1: Introductions for Kaye Lynne Booth & Kevin Killiany/Writing Life Q & A session.
Segment 2: Introduction for Bobby Nash/Pre-writing Rituals Q & A session.
Segment 3:Introduction for Roberta Eaton Cheadle/Plot & Storyline Q & A session.
Segment 4:Introduction for Paul Kane/Character Development Q & A session.
Segment 5: Introduction for Mario Acevedo/Action, Pacing and Dialog Q & A session.
Segment 6: Introduction for Nancy Oswald/Tone: Voice, Person, Tense & POV Q & A session.
Segment 7:Introduction for Chris Barili/ Setting & World Building Q & A session.
Segment 8: Introduction for Jeff Bowles/Editing & Revision Q & A session.
Segment 9:Introduction for Mark Leslie Lefebvre/Publishing Q & A session.
Segment 10: Oh, wait… This is Segment 10.
Well then, I guess that’s about it for this segment… And for the series. Again I thank you for sticking with us through all ten weeks.
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Where can you find publishing industry experts willing to share their secrets?
Ask the Authors 2022is the ultimate writer’s reference, with tips and advice on craft, publishing and book marketing. Eleven experienced and successful authors share what works for them and offer their keys to success in traditional publishing, hybrid, and indie. You’ll learn industry wisdom from Mark Leslie Lefebvre, Kevin Killiany, L. Jagi Lamplighter, Bobby Nash, Paul Kane, Nancy Oswald, Chris Barili, Jeff Bowles, Roberta Eaton Cheadle, Mario Acevedo and Kaye Lynne Booth.
This book offers tried-and-true ways to improve your craft and explores the many options in the current publishing and book marketing worlds. Take a peek inside and find out what works for you.
Ask the Authors 2023
“Ask the Authors is an up-to-date and broad-based compendium of advice from today’s working writers, to help you with understanding your own writing career. Great information!”
—Kevin J. Anderson, New York Times bestselling author of Spine of the Dragon
The special promotional price of 3.99 is good through today, since this is the last blog segment in the series. Tomorrow, it goes back up to the regular price of 4.99. If you’ve been following, you may have already gotten a copy of Ask the Authors 2022. If not, be sure and grab your copy today.
Join Kaye Lynne Booth & WordCrafter Press Readers’ Group for WordCrafter Press book & event news, including the awesome releases of author Kaye Lynne Booth. Get a free digital copy of her short story collection, Last Call and Other Short Fiction, as a sampling of her works just for joining.
I’ve been watching these f..ing things since the beginning of television in the early fifties.
We call them “commercials”, thus making the word a noun. On offer in our affluent culture is a system built upon the marketing of various products. Without marketing there is no Capitalism. In the early days of TV we took for granted that every ten minutes or so the program would pause for a “word from our sponsor”. In most cases that sponsor was one of three things: food, pharmaceuticals or automobiles.
It hasn’t changed. We still see these interruptions every X number of minutes. Nowadays we mute the volume or we fast-forward but we are forced to waste time on them, one way or another.
When I watch these things I feel a mixture of amused contempt and chagrin. The contempt is for myself and my brethren who have absorbed so many of these messages that the wasted time must amount to… what? Months? Years? I have to wonder. How much of my time has been spent either watching or avoiding these marketing techniques? As much time as I’ve spent sleeping, certainly.
The first commercial that I was aware of was the brand of Twenty Mule Team Borax. It was laundry detergent. It completes the picture of the happy housewife in our capitalist society. She washed clothes in her brand new washer-dryer combo. She fed her children the repulsive junk that was flogged on the Saturday morning cartoon shows. Breakfast cereal. Wonder Bread. Jif peanut butter. Canned peas. I shudder. My insides are permanently made of glue.
The happy housewife model of consumer heaven ruled our lives from the airwaves. Our moms were supposed to be efficient smiling providers of nurture in the form of supermarket comestibles. We had Twinkies. We had cupcakes. So, how come my mom was a raging manic depressive with sadistic tendencies?
I was more likely to get strangled in her apron strings as I was to be poisoned by sugared manna from the delicatessen.
Guess what, people? We have a past. We have history. Our culture has evolved at a rocket pace to keep up with the rate of change. But a lot of us folks came of age in a different world. We don’t understand the stuff our kids and grand kids are consuming. What is this shit? Uh…uh. No Way.
It’s the same old story updated for modern times. It’s still fast food, pharmaceuticals and Ford pickup trucks.
Arthur Rosch is a novelist, musician, photographer and poet. His works are funny, memorable and often compelling. One reviewer said “He’s wicked and feisty, but when he gets you by the guts, he never lets go.” Listeners to his music have compared him to Frank Zappa, Tom Waits, Randy Newman or Mose Allison. These comparisons are flattering but deceptive. Rosch is a stylist, a complete original. His material ranges from sly wit to gripping political commentary.
Arthur was born in the heart of Illinois and grew up in the western suburbs of St. Louis. In his teens he discovered his creative potential while hoping to please a girl. Though she left the scene, Arthur’s creativity stayed behind. In his early twenties he moved to San Francisco and took part in the thriving arts scene. His first literary sale was to Playboy Magazine. The piece went on to receive Playboy’s “Best Story of the Year” award. Arthur also has writing credits in Exquisite Corpse, Shutterbug, eDigital, and Cat Fancy Magazine. He has written five novels, a memoir and a large collection of poetry. His autobiographical novel, Confessions Of An Honest Man won the Honorable Mention award from Writer’s Digest in 2016.
Want to be sure not to miss any of Arthur’s “Mind Fields” segments? Subscribe to Writing to be Read for e-mail notifications whenever new content is posted or follow WtbR on WordPress. If you find it interesting or just entertaining, please share.
Let me just start by saying that I’m a big fan of Andrea Pearson, the author of these books. I listened to her on the Six Figure Authors podcast, along with her two co-hosts, Lindsay Barker and Joe Lallo, all through the fall and spring semesters. So, when I found out we were going to be using Rock Solid Newsletter in our class, I jumped at the opportunity to buy the whole set, even though I only needed the one book for class. Which is just to say, that I knew these books would have lots of valuable information for me as an author before I ever cracked them open, and indeed they did.
In Book 1, Rock Solid Book, Andrea offers tips for making sure you have a book that readers will want to read. Book 2, Rock Solid Platform, gives advice on finding and acquiring fans who will read just about anything you write. Book 3, Rock Solid Promotion, discusses book marketing, protons and deals that sell. And finally, in Book 4, Rock Solid Newsletter, she tells how to set up your newsletter and automation sequence and clean your newsletter email list, so you know you have true fans who want to hear about you and your books, which increases your open and click rates and is more effective at selling books.
Self-Publish Strong Books 1-4 is filled with valuable information for independent authors, which I’m using to improve and grow my newsletter list, which is soon to become my readers’ group, and set up promotions for all of my 2022 releases. Andrea Pearson offers tips, advice and good strategies for producing a quality book which readers will buy, getting the word out about your books and finding readers who will buy them.
What she doesn’t do in Rock Solid Newsletter, is to instruct on the technical set-up of the newsletter, because each newsletter platform is different. I don’t hold that against the book though, as these books are not instruction manuals, but instead, they offer strategies to leverage your books into a better selling position. I managed to change my reader magnet and my welcome email so it will be delivered as intended. (I think,. I still need to test it.) And that’s where I’m stuck, because I don’t understand the technicalities of setting up an automation sequence, but I know I need to set one up. I may have to find someone to help me on that one. So, although I haven’t put all of the advice offered in Publish Strong Books 1-4 to use yet, I’m well on my way.
You can get your copy of Self-Publish Strong Books 1-4 here:
Kaye Lynne Booth lives, works, and plays in the mountains of Colorado. With a dual emphasis M.F.A. in Creative Writing and a M.A. in Publishing, writing is more than a passion. It’s a way of life. She’s a multi-genre author, who finds inspiration from the nature around her, and her love of the old west, and other odd and quirky things which might surprise you.
She has short stories featured in the following anthologies: The Collapsar Directive (“If You’re Happy and You Know It”); Relationship Add Vice (“The Devil Made Her Do It”); Nightmareland (“The Haunting in Carol’s Woods”); Whispers of the Past (“The Woman in the Water”); Spirits of the West (“Don’t Eat the Pickled Eggs”); and Where Spirits Linger (“The People Upstairs”). Her paranormal mystery novella, Hidden Secrets, and her short story collection, Last Call, are both available in both digital and print editions at most of your favorite book distributors.
When not writing, she keeps up her author’s blog, Writing to be Read, where she posts reflections on her own writing, author interviews and book reviews, along with writing tips and inspirational posts from fellow writers. In addition to creating her own imprint in WordCrafter Press, she offers quality author services, such as editing, social media & book promotion, and online writing courses through WordCrafter Quality Writing & Author Services. As well as serving as judge for the Western Writers of America and sitting on the editorial team for Western State Colorado University and WordFire Press for the Gilded Glass anthology and editing Weird Tales: The Best of the Early Years 1926-27, under Jonathan Maberry.
In her spare time, she is bird watching, or hiking, or just soaking up some of that Colorado sunshine.
Sign up for the Kaye Lynne Booth & WordCrafter Press Readers’ Group for and book event news for WordCrafter Press books, including the awesome releases of author Kaye Lynne Booth. Get a free digital copy of Kaye Lynne Booth’s paranormal mystery novella, Hidden Secrets, just for subscribing.
In my publishing courses at Western State Colorado University, my instructors and mentors, Kevin J. Anderson and Allyson Longuiera have introduced us to several useful podcasts for independent authors and/or publishers and I’d like to share them with you here.
Hosts Dan Wells, Mary Robinette Kowal, Peng Shepard, and Howard Taylor offer up tips and writing advice, mainly on craft. This podcast provides short sessions, they claim 15 minutes, but the session for the link above is closer to 30. It’s an interview with Kevin J. Anderson about paying it forward, and it’s really good, so I tought you all might enjoy it. Kevin started out with traditional publishing way back when, but has now established his own independent press in WordFire Press, so he speaks to both sides of the industry, and this interview is proof that whether published traditionally or independently, authors are a good bunch. I’m proud to be counted amoung this tribe.
But the episodes really are brief, so take a little time and explore the site. They have many interesting topics of value to authors at all stages of their career. Here’s the main page link: https://writingexcuses.com/
With hosts Lindsay Baroker, Joe Lallo and Andrea Pearson, this podcast offers publishing and marketing tips, more than craft advice, but as six figure authors, they are crushing it and they are willing to share their advice with their listeners. I enjoy binging back episodes on my lengthy commute to and from my day job. They have a Facebook group which listeners can join, where they can pose questions to the hosts or their guests to be answered on the podcast. Lots of valuable information for authors here, whether just starting out or if you’ve been at it for a while.
I love this podcast! Host Joanna Penn (with a double N), is an author/enterprenuer and a futurist. Her podcast is filled with interviews and discussion about industry trends and where things might be headed. She’s got a killer accent which makes her fun to listen to, too.
Host Mark Dawson is a best selling independent author provides interviews and master classes on self-publishing. He and his co-host, James Blatch both have accents that are heavier and more difficult for me to understand, but they do offer up some valuable information on the independent publishing world.
This is every writers go-to podcast for all of your grammer questions, with Grammar Girl, Mignon Fogarty, who discusses proper grammar and common grammar mistakes. A quick reference for all grammar questions you are unsure of during writing and editing processes.
Like this post? Let me know in the comments. You can be sure not to miss any of Writing to be Read’s great content by subscribing to e-mail or following on WordPress. If you found this content helpful or entertaining, please share.
That’s not supposed to be a funny title, but it is certainly ironic. Aren’t we all slightly OCD? Isn’t the condition of compulsiveness generic to our culture? Isn’t it nurtured, encouraged, normal, to be obsessive when we’re bombarded with messages to buy stuff that we don’t really need? I’m compulsive. Is there a difference between being compulsive and being an addict? There is, but it’s a question of degree. An addict is compulsive beyond reason, dominated by compulsions that create a self-harming syndrome. A “normal” obsessive compulsive is just another citizen of modern times.
This subject began to entice me when I went hunting for a new camera. I don’t really need a new camera, but my current camera is from 2013. That is ancient in terms of digital cameras and their markets. It’s like having a thirty year old dog. The compulsion to upgrade is generated by massive commercial influences. It’s Canon and Nikon, Pentax and Fujinon. Asian conglomerates pour a lot of money into creating an itch, for the latest gear. The two big companies, Canon and Nikon, continue to manufacture upgrades and new iterations of the same basic camera features. Mostly what the newest cameras do is focus faster and weigh less. A lot faster. A lot less. And they cycle frame rates at 20 shots each second. This enlivens the “lucky shot” school of photography, meaning everyone who shoots with a camera. I bought my first digital camera eighteen years ago. It was an Olympus that featured a 2.1 megapixel sensor. The resolution of camera sensors has taken wings and there are now consumer cameras with 50 megapixels. I own a 20 megapixel camera and it takes beautifully sharp and accurate images. As did my 12 megapixel camera, and my 3.3 megapixel camera.
Do I yearn for the new 32 megapixel camera from Canon? Yes. I can’t help myself. I can’t help wondering what would 32 megapixels look like? One problem is that this kind of gear is really good. The makers of cameras have conquered an array of technical problems that go with acquiring digital images. They are brilliant! How good can these cameras get before CanIkonAx (choose yr company) lunges into our brains and starts taking out the visual cortex to implant image sensors in our heads?
BUT: people like gear. People enjoy gear, so the in-the-brain-controlled- by -your -thoughts paradigm may have trouble acquiring lift. It may never get off the ground because what’s the fun of doing cool jobs when there’s no gear to play with but a chip of silicon within our bodies?? That may take a few hundred years, when we’ve learned that our very hardware bodies are also gear and there comes with this gear some interesting software.
I’ve digressed from my original question. Is it fair to market to obsessive compulsives? Who else is there to market to? If you find a person free of neuroses it won’t be a person easily conned by ads and glitz.
To answer the question: NO! It’s not fair. It’s a way of rigging the society to feed the voracious maws of Business. I’ve written elsewhere on the idea that “contempt sells”. We’re treated with contempt every day. It is assumed by highly placed marketers that we’re stupid. We ARE kinda stupid. A lot of our behaviors are stupid and against our own interests. Electing charlatans to high office is stupid, but it happens all the time. Buying TV sets the size of walls is a bit stupid. It’s kind of cool but still, how big does your TV need to be? Do you need a hoist and crane to install it in your house?
Being OCD is the modern equivalent of being religious. In the middle ages one HAD to be religious or the authorities would hunt you down and kill you. Heretic! In our own times it’s consumerism that drives our religion. There are so many ways to drain our bank accounts, so many temptations that leap from our social media and TV to entice us as if with a sexual appetite.
UHOH! This is the new SEX! No wonder it’s so powerful! People will climb over one another to experience five minutes of pleasure. People do the same thing at a store sale. Climb over each other to save a dollar. Now I get it.
It’s not fair to market to obsessive compulsives, but there is no one else to whom the companies can market. This OCD, which I will now dub Exogenous OCD, or EOCD, has been created by the forces of modern civilization.
It is said by some Buddhists that Emptiness is the true nature of reality. Deep inside ourselves we are aware, and terrified, of this condition. We will do a lot to escape from Emptiness. There is a giant misunderstanding about this term, Emptiness. It isn’t Nothingness. It’s Everythingness pouring into Nothingness. Always and now.
The market will be aimed at obsessive compulsives no matter what else happens. There is nothing we can do about it. We are the obsessive compulsives we hope to protect.
As authors and bloggers, we hear that we need to grow a following, or an author platform, and this is the digital measure of success. So, we write blog posts and posts promos in the hopes that readers will be drawn to our blogs and fall in love with them, and subscribe to them. Then we start counting “like” or other reactions on all of our social media sites, and when they start accruing, we tell ourselves, “Look! It’s working! Lots of people “like” my promos. My following is growing!”
But, I would argue that the number of “likes” we get on social is not a true and accurate measure of success, or even popularity, and it certainly isn’t any indication that we are moving any closer to increasing book sales, or blog visits. Think about it. Just because several people “liked” a promo on social media, doesn’t mean that any of those people clicked through to actually read the blog post or buy the book. In fact, I’d venture that the majority of “likes” on social media do not click through. They may be “liking” the promo, but they aren’t reading your work. They are probably a more accurate measure of promotional success, than they are the size of the reader following.
Of course, this isn’t the case with “likes” that appear on the blog site itself. Watching those numbers increase is a big deal, because they are an indication that people are reading your work. When the number of subscribers increase, that’s when you know that those folks who “liked” your posts, are truly finding your content of interest enough to come back and visit again. This is what bloggers strive for when trying to grow a following. (But alas, many of those followers may have subscribed may become inactive over time, letting email notifications go unopened.) Even with a large following, we are still challenged to keep readers engaged and entertained or informed. Growing a reader following is an unending process and you have to keep at it over time with quality content to maintain it.
So, why do we even bother with “likes” on social media? They may make us feel good, but do they have some other value? Are we all just striving to go viral because that’s the current measure of success on social media? The answer is that they do, indeed, have value, because they are a form of engagement with existing and potential readers. And engagement is the key to growing a solid following, with members who enjoy reading your writing and want to hear what you have to say, or the story that you have to tell.
Engagement is one of the major objectives that social media marketing is aimed at. Readers whom you engage with in some manner are more likely to subscribe to your blog or buy a book. Readers who do have engagement of some sort with a book’s author are also more likely to leave a review for that book. Favorable reviews increase the chances that someone else, previously unfamiliar with you or your work, will also buy your book.
So, as an author, don’t totally dismiss all those “likes” as unimportant, thinking that they don’t mean the ‘liker’ really likes you or your work, but instead make use of them as a chance to engage with the ‘liker’, even it is just to say thanks for “liking” my promo post. Encourage readers to click through and actually read the blog post, or buy the book in the promos, and be thankful for any engagement received.
And for heaven’s sake, be sure to reply back. Even giving a quick emoji is a form of response, and considered engagement, so take the time to reply or reach out to those people who “like” promos, engage with them, even if it’s obvious they haven’t clicked through. They will remember the next time they see one of your promos, so you’ve increased recognition and awareness, and maybe, just maybe they’ll subscribe to your blog or even buy a book.
And as readers and social media hounds, please click through and read the actual blog posts and leave a comment to clue the author in to the fact that you did. If you do buy a book, please take the time to leave a brief review to show support for the author. Being an author and getting our work out there is not easy, especially in the trying times we live in, so let’s lift each other up and support one another. Every author can’t be your favorite, but engagement and reviews are easy ways to support the ones who are.
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In screenwriting, horror is very formulaic. The setting isolates the characters in a situation where their lives and/or souls are in jeopardy and the characters always make poor choices which throw them directly into the path of the psycho serial killer/monster, i.e. the villain. This horror movie commercial for Geiko sums up horror movies nicely: https://www.youtube.com/watch?v=NYae3ZAAbLc. I get a kick out of it every time I watch it. But that isn’t to say that there are no good movies. When done right, horror movies can keep you awake at night because they play on our deepest fears. And fear is a powerful emotion.
In October Writing to be Read has been stalking horror and dark fiction. In fiction, horror stories don’t have to be as formulaic as horror films, (although they can be), but they have many of the same components. There is usually a battle of good vs. evil, as horror and dark fiction stories seem a natural fit for this theme. Dark fiction stories mesh well with fantasy, thrillers, science fiction and western genres, among others. They just seem to work well together. Whatever flavor of dark fiction you choose to examine, horror is, and always has been, in high demand.
You can’t have a conversation about horror and dark fiction without hearing mention of the masters such as Edgar Allen Poe, Ray Bradbury, Stephen King, Clive Barker, Peter Straub, Dean Koontz, and Anne Rice. These dark minds have created some of the most memorable horror stories, ones which stick in readers’ minds because they are so twisted, and dark, and horrific, playing on the fears we harbor within ourselves. Stephen King and Anne Rice are the masters of horror for me. Who is your favorite horror author? Let me know in the comments below.
This month we looked at two award winning and best selling authors of dark fiction on not one, but two segments of “Chatting with the Pros”, who may be right up there with the best of them: Paul Kane and Jeffrey J. Mariotte, and a double review featuring Kane’s Arcana and Mariotte’s Cold Black Hearts. In addition, I interviewed author Roberta Eaton Cheadle about her first dark fiction novel and the transition from writing children’s stories into writing horror, and I reviewed that novel, Through the Nethergate. And “Growing Bookworms” Robbie Cheadle discussed the pros and cons of allowing children to read stories with scary or sad content.
Whispers of the Past Paranormal Anthology
Nightmareland Horror Anthology
In addition, this month myself and three of the Writing to be Read team members: Art Rosch, Robbie Cheadle and Jeff Bowles, have stories in the WordCrafter paranormal anthology, Whispers of the Past, and Robbie and I both have stories appearing in Dan Alatorre’s horror anthology, Nightmareland.
It’s been a great month for horror,and to top it all off, WordCrafter is co-hosting a Halloween book event on Facebook with Sonoran Dawn Studios, the All Hallow’s Eve: Little Shop of Horrors Party. With games and giveaways with cool prizes, music and scary audio stories, it should be a lot of fun. I hope you’ll click on the link and drop in and spend some or all of your Halloween with us: https://www.facebook.com/events/2389123051407696/
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“Go on Instagram,” said my publisher. “That’s where the teens are. Post pictures of your books. They’ll eat it up.”
I was new to Instagram, but I called up the website on my computer and attempted to join, only to find out you have to post using the app on your cell phone. That put a damper on things – I don’t have a smart phone. My phone flips up, costs $100 a year, and it does everything I need it to (as in, it sometimes sends texts and usually makes a phone call). My husband has a smart phone, so I download the app onto his device, put on a smile, and snapped a picture holding my book. I didn’t look all that great. I snapped a few more, and ended up just taking a picture of the book cover. It got a few likes. They were from people who already knew me on Facebook.
I posted a few more covers and the likes trickled in, still from people who were already my friend. It seemed I needed a new strategy. I needed to attract people who didn’t already know me. I took some pictures of just me doing cute poses or wearing cute outfits. The same thing happened – the same people “liked” my pictures. Next, I tried posting pictures of my cat. That earned me more likes, and a couple new people. While she is adorable, my goal for Instagram was to get my book out there.
I reached out to author friends for advice. Based on their feedback, I started posting inspirational quotes and setting up my books in gorgeous spots. I propped my book up on the porch. I set the book in a bed of flowers. I put the book on my actual bed.
I like to think I’ve gotten better at posing my book in different way. The books are models and I’m their photographer. A very poor photographer. Likes and hearts trickle in, and now they’re coming from people I don’t know. I’m getting there!
Jordan Elizabeth is a young adult fantasy author. If you would like to follow her on Instagram, she goes by JayliaDarkness. The username is a shout-out to the YA fantasy series she’s currently writing.
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Writing to be Read 
Mind Fields: Why Are Commercials?
Posted: June 17, 2022 | Author: artrosch | Filed under: Advertising, Commentary, marketing, Mind Fields, Opinion | Tags: Advertising, Arthur Rosch, Commercials, Media, Mind Fields, Social Commentary, Writing to be Read | 1 CommentWhy Are Commercials?
May 2022
I’ve been watching these f..ing things since the beginning of television in the early fifties.
We call them “commercials”, thus making the word a noun. On offer in our affluent culture is a system built upon the marketing of various products. Without marketing there is no Capitalism. In the early days of TV we took for granted that every ten minutes or so the program would pause for a “word from our sponsor”. In most cases that sponsor was one of three things: food, pharmaceuticals or automobiles.
It hasn’t changed. We still see these interruptions every X number of minutes. Nowadays we mute the volume or we fast-forward but we are forced to waste time on them, one way or another.
When I watch these things I feel a mixture of amused contempt and chagrin. The contempt is for myself and my brethren who have absorbed so many of these messages that the wasted time must amount to… what? Months? Years? I have to wonder. How much of my time has been spent either watching or avoiding these marketing techniques? As much time as I’ve spent sleeping, certainly.
The first commercial that I was aware of was the brand of Twenty Mule Team Borax. It was laundry detergent. It completes the picture of the happy housewife in our capitalist society. She washed clothes in her brand new washer-dryer combo. She fed her children the repulsive junk that was flogged on the Saturday morning cartoon shows. Breakfast cereal. Wonder Bread. Jif peanut butter. Canned peas. I shudder. My insides are permanently made of glue.
The happy housewife model of consumer heaven ruled our lives from the airwaves. Our moms were supposed to be efficient smiling providers of nurture in the form of supermarket comestibles. We had Twinkies. We had cupcakes. So, how come my mom was a raging manic depressive with sadistic tendencies?
I was more likely to get strangled in her apron strings as I was to be poisoned by sugared manna from the delicatessen.
Guess what, people? We have a past. We have history. Our culture has evolved at a rocket pace to keep up with the rate of change. But a lot of us folks came of age in a different world. We don’t understand the stuff our kids and grand kids are consuming. What is this shit? Uh…uh. No Way.
It’s the same old story updated for modern times. It’s still fast food, pharmaceuticals and Ford pickup trucks.
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Arthur Rosch is a novelist, musician, photographer and poet. His works are funny, memorable and often compelling. One reviewer said “He’s wicked and feisty, but when he gets you by the guts, he never lets go.” Listeners to his music have compared him to Frank Zappa, Tom Waits, Randy Newman or Mose Allison. These comparisons are flattering but deceptive. Rosch is a stylist, a complete original. His material ranges from sly wit to gripping political commentary.
Arthur was born in the heart of Illinois and grew up in the western suburbs of St. Louis. In his teens he discovered his creative potential while hoping to please a girl. Though she left the scene, Arthur’s creativity stayed behind. In his early twenties he moved to San Francisco and took part in the thriving arts scene. His first literary sale was to Playboy Magazine. The piece went on to receive Playboy’s “Best Story of the Year” award. Arthur also has writing credits in Exquisite Corpse, Shutterbug, eDigital, and Cat Fancy Magazine. He has written five novels, a memoir and a large collection of poetry. His autobiographical novel, Confessions Of An Honest Man won the Honorable Mention award from Writer’s Digest in 2016.
More of his work can be found at www.artrosch.com
Photos at https://500px.com/p/artsdigiphoto?view=photos
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