In screenwriting, horror is very formulaic. The setting isolates the characters in a situation where their lives and/or souls are in jeopardy and the characters always make poor choices which throw them directly into the path of the psycho serial killer/monster, i.e. the villain. This horror movie commercial for Geiko sums up horror movies nicely: https://www.youtube.com/watch?v=NYae3ZAAbLc. I get a kick out of it every time I watch it. But that isn’t to say that there are no good movies. When done right, horror movies can keep you awake at night because they play on our deepest fears. And fear is a powerful emotion.
In October Writing to be Read has been stalking horror and dark fiction. In fiction, horror stories don’t have to be as formulaic as horror films, (although they can be), but they have many of the same components. There is usually a battle of good vs. evil, as horror and dark fiction stories seem a natural fit for this theme. Dark fiction stories mesh well with fantasy, thrillers, science fiction and western genres, among others. They just seem to work well together. Whatever flavor of dark fiction you choose to examine, horror is, and always has been, in high demand.
You can’t have a conversation about horror and dark fiction without hearing mention of the masters such as Edgar Allen Poe, Ray Bradbury, Stephen King, Clive Barker, Peter Straub, Dean Koontz, and Anne Rice. These dark minds have created some of the most memorable horror stories, ones which stick in readers’ minds because they are so twisted, and dark, and horrific, playing on the fears we harbor within ourselves. Stephen King and Anne Rice are the masters of horror for me. Who is your favorite horror author? Let me know in the comments below.
This month we looked at two award winning and best selling authors of dark fiction on not one, but two segments of “Chatting with the Pros”, who may be right up there with the best of them: Paul Kane and Jeffrey J. Mariotte, and a double review featuring Kane’s Arcana and Mariotte’s Cold Black Hearts. In addition, I interviewed author Roberta Eaton Cheadle about her first dark fiction novel and the transition from writing children’s stories into writing horror, and I reviewed that novel, Through the Nethergate. And “Growing Bookworms” Robbie Cheadle discussed the pros and cons of allowing children to read stories with scary or sad content.
In addition, this month myself and three of the Writing to be Read team members: Art Rosch, Robbie Cheadle and Jeff Bowles, have stories in the WordCrafter paranormal anthology, Whispers of the Past, and Robbie and I both have stories appearing in Dan Alatorre’s horror anthology, Nightmareland.
It’s been a great month for horror,and to top it all off, WordCrafter is co-hosting a Halloween book event on Facebook with Sonoran Dawn Studios, the All Hallow’s Eve: Little Shop of Horrors Party. With games and giveaways with cool prizes, music and scary audio stories, it should be a lot of fun. I hope you’ll click on the link and drop in and spend some or all of your Halloween with us: https://www.facebook.com/events/2389123051407696/
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“Go on Instagram,” said my publisher. “That’s where the teens are. Post pictures of your books. They’ll eat it up.”
I was new to Instagram, but I called up the website on my computer and attempted to join, only to find out you have to post using the app on your cell phone. That put a damper on things – I don’t have a smart phone. My phone flips up, costs $100 a year, and it does everything I need it to (as in, it sometimes sends texts and usually makes a phone call). My husband has a smart phone, so I download the app onto his device, put on a smile, and snapped a picture holding my book. I didn’t look all that great. I snapped a few more, and ended up just taking a picture of the book cover. It got a few likes. They were from people who already knew me on Facebook.
I posted a few more covers and the likes trickled in, still from people who were already my friend. It seemed I needed a new strategy. I needed to attract people who didn’t already know me. I took some pictures of just me doing cute poses or wearing cute outfits. The same thing happened – the same people “liked” my pictures. Next, I tried posting pictures of my cat. That earned me more likes, and a couple new people. While she is adorable, my goal for Instagram was to get my book out there.
I reached out to author friends for advice. Based on their feedback, I started posting inspirational quotes and setting up my books in gorgeous spots. I propped my book up on the porch. I set the book in a bed of flowers. I put the book on my actual bed.
I like to think I’ve gotten better at posing my book in different way. The books are models and I’m their photographer. A very poor photographer. Likes and hearts trickle in, and now they’re coming from people I don’t know. I’m getting there!
Jordan Elizabeth is a young adult fantasy author. If you would like to follow her on Instagram, she goes by JayliaDarkness. The username is a shout-out to the YA fantasy series she’s currently writing.
You can connect with Jordan via her website, JordanElizabethBooks.com.
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My husband always accused me of spending too much time ‘playing’ on Facebook, and although I do spend a lot of time on social media, what I’m really doing is promoting my writing and interacting with other authors and potential readers. The truth is, social media can be a valuable tool for authors, if they go about it with the right expectations.
Although I hear paid Facebook ads can drum up a few sales, but if we don’t want to spend a lot of money, we shouldn’t expect to sell a lot of books through social media. I know it doesn’t sound like it’s really very beneficial when you look at it from a sales perspective. But social media can be benificial if we use it to connect. Social media connects me with other authors and potential readers via several channels.
On Halloween, I co-hosted the Dead Man’s Party event, together with DL Mullen of Sonoran Dawn Studios. Though I had participated in several such events, this was my first experience with the organization of one. It was also the first audio event I had ever heard of. We mixed things up a bit by having the participating authors provided readings of their works of paranormal and horror, intermixed with the regular promotional posts, silly party games and giveaways. I had recently reviewed Dark Visions, a horror anthology compiled and edited by Dan Alatorre, which had just been released, and with his help, I was able to recruit many of the authors of the stories from the anthology. It was a learning experience, as many of these authors had never published anything before, or done an event such as this. I did many of the recordings and put together one video reading, as well as creating promotional posts for many of them. The whole thing was a lot of fun, drawing in over 1000 visitors I’m told. Overall, it was a success and a lot of fun, and I made many new friends and followers.
But, it was also a lot of work. The recordings took a lot of time to get them right, their were a few audio problems with the video presentation, and I made their promos like I do for my own work, with loving care. However, it was worth it all to get the experience and improve on my promotional skills, as well as in watching my number of followers grow. And one of my new author friends from the event will be joining the WtbR team as a contributing blogger to start the new year. The work I did also gave me some much needed samples of my promotional work, which I used to start my new Copywriting and PA Services page.
So you can see how this event benefited me greatly. Although I didn’t sell a single book, (the ones I gave away don’t count here), I did prosper from the event in many other ways. The message here is to social media to your advantage, but use it in the right ways and for the right reasons in order to avoid having your expectations left unfulfilled. But that’s how you have to approach social media promotion. The first word in social media is ‘social’. It’s there to make connections. That’s what we can expect to get from promotions on social media platforms. Promotion on social media can bring you authors to network with, or readers to build your platform. Any real book sales that you do get are just a nice bonus, but they cannot be expected.
I also gain followers through my Facebook pages. I currently have four pages. The primary page is my Kaye Lynne Booth – Author and Screenwriter page. I also have a page for Delilah – Kaye Lynne Booth, for news concerning both my published western and for book 2, Delilah the Homecoming which is still in the draft stages, as well as pages for two WIPs: my scince fantasy series, Playground for the Gods – Kaye Lynne Booth, and my memoir, His Name Was Michael – Kaye Lynne Booth. Through these pages I hope to gain followers who are interested in my writings. By building my platform, I hopefully gain readers who will buy my book.
I’m a member of a large number of author and book groups that allow promotional posts, as well as discussions. We should realize that most of the participants in these events like the one I spoke about above are other authors and the ‘book sales’ you get will be from giveaways. I use this to my advantage by making these connections my goal, instead of going about it with expectations of increased book sales. I spend my time on social media sharing promotions for my blog posts, responding to comments on my posts, sending out friend requests, and interacting. Through the new author friends that I make at these events, I’m able to find authors in need of interviews or book reviews for Writing to be Read, and my followers are growing through my efforts, as well.
So, I say that social media can be a useful tool if we set the right expectations and use social media the way it is meant to be used. Connections can be valuable to an author, especially a new author. We just have to see it’s value and find ways to use it to our benefit.
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I posted a link in my Writing to be Read Facebook group a couple of weeks ago. The article discussed the new changes made by Facebook which do not allow us to post promotional materials on personal Timelines. Under the new guidelines promotional posts are only allowed to be made on our Facebook Pages, which are designed to be set up for businesses. If you break the rules and make promotional posts on your Timeline, Facebook can ban you. This information caused quite a stir in my group, and I admit it caused me quite a bit of concern, as well. I came to the conclusion that, as with everything in life, we must learn to be flexible and accoodate change. I changed the title of my Kaye Lynne Booth Screenwriter page to Kaye Lynne Booth Author and Screenwriter and set my automatic posts from WordPress to post there instead of on my Timeline and hoped for the best.
One of the comments I received was a question toward one of the group members who was upset, viewing this as a ploy to force us to purchase paid advertising. The second member asked how using Facebook’s free advertising was going and asked if she had sold many books from it. While I don’t think this change prohibits making promotional posts as long as you make them through allowable channels, the conversation made me stop and think about what we authors are expecting to achieve through such posts.
Free promotion through social media is great. It offers us, as authors, an avenue to get the word out about our writing, without putting a dent on our wallets. For aspiring authors, who haven’t made it to fame and fortune yet, like myself, that’s great. But what results are we expecting?
If you’re thinking your book will rise to the top of the best seller lists, you’re dreaming. That’s not the way it works. The best seller lists, at least those on Amazon, work on algorithms, and if you’re only one of a smattering of books in a category, it may not take many book sales to place your book at the top of the list. Authors who write romance have it a lot tougher, because there are a whole slew of romances out there, a lot of competition, so even if your book is making sales, it may not be enough to launch you to the top because it’s based on the books which sell the most in that particular category.
Likewise, most of the folks who those promotional posts reach are other authors, not the people in your target audience. Authors may buy books, but basically they want the the same thing you do. They are out there to promote their own work. Social media isn’t designed to sell books, although their paid promotions may be quite effective, and anyone who is using free promotions to try and sell books, or anything else, may be sorely disappointed. Social media, my friends, is designed to promote connections, some of which may be quite valuable, but it’s not designed to sell merchandise, hence the word ‘social’. And that is what I get from my promotional efforts on Facebook and any other social media site I use. I grow my blog following and my email list. I find a few people who are willing to review my book. I meet people who can include me in their author services as an editor. I connect with artists who can create the book covers I need. While many are fellow authors, I tap into that as well, offering them interviews or reviews here on Writing to be Read. They get some free exposure and I great content for my blog. It works out great.
That being said, I’ve come to the sobering realization that nothing is free, and I’m going to have to invest some of my hard earned money if I want to boost my book sales. While I can’t afford paid promotion on Facebook or Amazon right now, there are affordable promotions out there.
- There are some affordable avenues of promotion out there. Most recently, I found a promotional site called I Like E Books, which has promotional packeages which range from free up to twenty dollars, which seems promising. They provide promotion on social media channels and other cool stuff, depending on which level od promotion you pay for.
- Although not a promotional site, per se, Book Bub is great for featuring your books under your favorites, so folks can see that they are available. You can follow your favorite authors and hopefully gain some followers of your own. It doesn’t cost anything to join.
- On All Author, you can have your book featured on their site for six months, with twitter promos, weekly mock-up banners, and review posting for a flat fee of $24.
- It’s also free to sign up for PromoCave, which is a site for ongoing promotion via social media sites. It helps on this site to post content fairly regularly, since it will bring readers to your profile.
- BMI Books is a global book marketing site where you can place and manage a book ad for free, although I’m unsure how this one works as yet.
- You may also sign up for free on Write Globe, which has a nice book promotion platform as well as supporting other types of creativity. This site was listed as number one in a list of “Top 7 Websites for Book and Author Promotion” by Alwin Gnanaraj on LinkedIn.
- Creative Designers & Writers is a free international classified site, where you can create and post an ad. It is supportive of other creatives as well and can serve as a platform for collaborative works with graphic designers and artists.
- Books Online Best also allows you to post a free ad in addition to other author services, such as book trailers and author interviews. You can also create a freelance site here.
One day, I’ll be able to afford to play with the big boys. For now, I will be grateful for the benefits I can get from social media, but I will approach it with reasonable expectations, being grateful for every follower I gain and counting any book sales that comes from it as an extra added bonus.
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I’ve heard it asked if a reader platform is even necessary. So, let me ask you, as writers and authors, without readers what are we? Of course, we need to have a reader platform. All it is is a fan base equivilent, but it can make the difference between the success and the failure of our books. Without my readers, there would be no one to buy my books, read my books, recommend my books or review my books. So, how does one build a reader platform?
It’s a good question. And I’ve heard of many different methods of doing just that, and none of them require construction tools. Not even a screwdriver. All it takes is what we writers and authors do best: words, communication, contact.
I started out with this blog, Writing to be Read, and the number of subscribers is climbing as I work to improve the content. The thing is, there was no way for me to capture those subscriber emails or reach out to them. So, I created a monthly newsletter, and added a sign-up pop-up, offering a free e-book as a thank you for subscribing. If you sign up for the newsletter, you get a free e-copy of my paranormal mystery novelette, Hidden Secrets, which isn’t available anywhere else.
The trick is to get people to read your work in the first place. You can’t have a fan or a reader unless they have read something you’ve written and liked it. Nobody will follow you, or write a review, or join your reader group, if they haven’t first, read your book. One way to do that is to identify your target audience and promote to them, offering them all the reasons why they will like your work.
Another, and probably the most important, is to be sure your writing is fun and entertaining, if you’re writing fiction. With non-fiction, you need to make the subject matter interesting and present it well. And humor never hurts, no matter what you write. Even dark works can have dark humor. In short, whatever you are writing, make sure that it is quality writing. This should go without saying, but they won’t become your loyal readers if they can’t make it through the book due to the poor quality writing.
After all, a reader platform is really just a fan base of those who are interested in your work, and by finding them and adding them to your mailing list, you are effectively building a reader platform. With this method, I had a big initial burst of subscribers following the launch of a marketing campaign, then it tapered off to a slower rate of growth. My list is growing slowly, but I’m gaining a few new subscribers every month.
Other authors I know start Facebook reader groups or ask fans to join their street teams. I don’t know how well they work, but it seems there’s always activity happening in these groups and they seem to have lots of members. I would think you would have to have a solid fan base to pull ‘groupies’ from, so perhaps this is just an additional step, rather than an alternative method. Most of the authors I know who have street teams or Facebook reader groups, swear they don’t know what they’d do without them, relying on them to spread the word on new releases, post reviews on release day, find reviewers for their books, and/or show up for support at book events. These authors are harnessing the power of their readers and directing it to where it is needed most. And I’m thinking they might be on to something.
Part of the problem may be that I’m a multi-genre author. To date, I’ve published a western novel, Delilah; a paranormal mystery novelette, Hidden Secrets; and a science fiction time travel short story, Last Call. I’ve also had a dystopian short story and a crime romance short story published in anthologies, as well as shorts and poetry online. Western readers, science fiction readers and paranormal readers are not all included in the same crowd. I’m also eclectic in my reading habits, but most folks want to read only their preferred genres. Now how do I find readers that are so hard core they want to read everything I’ve published?
My answer is, I don’t. I’m finding that I must seek out readers for each one seperately and build a seperate reader platform for each one. The western readers who liked Delilah will be interested in the sequel, The Homecoming, when it’s finished, but they may not be interested in the books for my science fantasy Playground for the Gods series, when the first book is released. And many of my readers are authors themselves and they may be interested in the content on Writing to be Read, rather than any of my fiction works. When I look at it in this way, the task at hand seems to be enormous, the goal so far away. I’m not sure where to start, but I’m determined to find out.
I think a good start would be to find out which of my works the readers I already have are interested in, so I’ve added a genre question to the pop-up for the newsletter sign-up, so that I can place readers on different lists and then new subscribers can receive notifications concerning those works that they are interested in.
All of this marketing stuff is new to me and I’m learning as I go, so if you do sign-up for my monthly newsletter, I’d love it if you’d drop me an email and let me know how the whole sign-up process went, and what worked for you and what didn’t. After all, I’m smart enough to know that without you, my readers, I wouldn’t sell any books. I appreciate the fact that you stand by me. Let me hear form you at: kayebooth(at)yahoo(dot)com.
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Since February, I’ve been giving myself a crash course in book marketing and promotion, especially in regards to social media marketing, because it’s the cheapest route for getting your books out there that I’ve found. Which is not to say that it is the most effective, or that paid promotions aren’t more effective. Those are things I cannot yet say. Ask me when I’m a successful and wealthy author. Perhaps I will know the answer by then.
While educating myself in areas beyond my own expertise, (I’m a writer, not a marketer), I launched a marketing campaign and created promotions of my own to get a feel for what works for me and what doesn’t. Since that time, I’ve dipped my toes into the pool of paid promotions, as well. Among the methods and techneques tried: I now have a slowly growing mailing list for my new monthly newsletter. I’ve sent out two so far, and have so far met with medicore success, and I launched a media campaign for Delilah which included a few modest paid promotions, social network promotions of new advertisement photos, sending out press releases to select Colorado newspapers pushing the local author angle, and my very first book trailer which I created myself.
It’s hard to determine the success of any of my efforts as yet, although the press releases resulted in runs in two newspapers that I know of. What that adds up to in sales, I don’t yet know. Although there was a small increase in sales April, there doesn’t seem to be a correlation with any of my promotional efforts. Sales come slow, and often, only after great effort on the author’s part, I think. Only time will show the effectiveness, or ineffectiveness, of my first marketing campaign.
The newsletter email list is growing slowly, but it is growing. The weird thing is, when you sign up in the sidebar pop-up, you get a link to a free e-copy of my paranormal mystery novelette, Hidden Secrets, but only a handful have been claimed. I even sent out the link in the newsletter for April, and still subscribers are not claiming their thank you gift. Of course, only a little over thirty percent are opening the newsletter, so I don’t know how much help it will be. I’m asking all who read this post to subscribe to my monthly newsletter using the sidebar pop-up, and then claim your free gift. The newsletter is monthly, so it won’t clutter up your inbox, and Hidden Secrets is not available on any other platform.
I don’t know if the book trailer had any effect on sales, but I sure did have fun creating it once I figured out what program I could use to get the job done. After looking at numerous free programs that claim to make book trailers, it turns out I had the program to do the job already installed on my computer in my Microsoft Office 2013 Power Point. A little more self-education on what can be done with Power Point and how to do it, and I had myself a book trailer, which I absolutely love. It’s amazing what can be done with software I already own. Made me happy. Even if it doesn’t bring one sale, I think it’s cool. I’d post it here to show you, but the free plans on WordPress don’t include video capabilities, so if you’re interested, you can see it on my Delilah Facebook page. I hope you’ll check it out.
I’ve learned a lot from my search for knowledge in book marketing and promotion. While SEO is still important, it’s valued different than it used to be, because search engines now operate differently, according to Hubspot’s 20 SEO Myths You Should Leave Behind in 2018. Technical terms like bounce rate may be beyond my limited understanding, but I understand enough to realize I need to give SEO more thought when designing my content. It would be a lot easier if my books would just shoot up to the top of the best sellers charts overnight and rode there for awhile. Maybe then I could afford to hire somebody to do all this brain numbing stuff for me. I always try to write using keywords. Isn’t that enough? I only had a very basic understanding of SEO to begin with, and if I try to take in too much SEO talk at one time it gives me a headache, but I’m determined to give it my best shot.
So, that’s my first big marketing adventure. I may not be able to tell how effective it was at this time, but I know I’m learning a lot as I go. The adventure isn’t over yet. In July, I’ll be at my first face to face event, when I sit on the alumni panel for Western State at the Writing the Rockies Conference and print copies of Delilah will be available. I’m both excited and nervous, but I know it’s going to be a lot of fun and I’m looking forward to it. Be sure and catch next Monday’s post to learn more about the conference
As to the effectiveness of any of it? I’ll let you know.
I’ve known Art Rosch since 2009, when he became a member of a writing site I was administiring called Writers’ World. Although I’ve never met him in person, we’ve been online friends, supporting one another like only authors can ever since. Art is a great guya da, and a fine photographer, and a damn good writer. You can feel the honesty in his words as you read them, and that’s not something all authors can do. I’ve had the pleasure of reviewing Art’s books, Confessions of an Honest Man, and The Road Has Eyes. I’ve also had the privilage of featuring an interview with Art in my 2016 series on publishing, as well as having him as a member on my more recent Ask the Authors series in March and April.
During my Ask the Authors series, I did a segment on Building an Author Platform. As a member of the author panel, Art expressed his frustration with the whole author platform/marketing and promotion thing and wasn’t sure how he could respond to my questions in a useful manner. Art had tried many paths to marketing and promotion, at times investing much money with little returns. He didn’t understand the problem and explained, “I can’t even give away books.”
This is one of the pitfals for today’s authors. We’re writers, not marketers. I think we all have gone through it at one time or another, (or will for new and upcoming authors). It’s easy for writers to become disheartened with the whole promotion process, especially if they’re not seeing results from their efforts. I told him to give me whatever he had. If he couldn’t tell me what had worked, he should tell me what hadn’t worked for him and why. I would take whatever he could offer. His response was a wonderfully told author’s journey that was too lengthy to be included in that segment of Ask the Author, but was worthy to appear on Writing to be Read, none-the-less. So, with that in mind, I give you this Guest Post by Art Rosch:
I’m the last person to ask about marketing and publishing. Perhaps my experiences might be cautionary, might enable other writers to consider how they proceed. I can only offer my history as a writer. You can call me disillusioned, but that’s actually a positive state. It’s good to dream but it’s important to temper the dream with reality. You can get swept down some terrible false paths by unskilled dreaming. I believe that this mantra, “dreams can come true if you persist” is a shibboleth. A lot of bullshit. It takes skill to dream the right dream. It takes skill and practice to execute a dream and bring it to fruition. Everything else is about karma. Destiny.
In 1978 I took a chance and sent the manuscript of a short story to agent Scott Meredith. At the time, Meredith had a branch of his prestigious agency that read unsolicited works for a fee. We’ve been warned countless times about this flaky practice, but it was, after all, Scott Meredith. He represented Norman Mailer and Ray Bradbury, Arthur C. Clarke and James Michener. I scratched together my fifty bucks and mailed the 3600 words of my comic science fiction tale about a planet where there are six distinct genders. It was called Sex And The Triple Znar-Fichi.
Eight weeks after mailing my story I received two envelopes. One was small and one was large. The small envelope contained a check for $1800. The large one contained a two year contract to be represented by Scott Meredith. The agency had sold my story to Playboy Magazine.
I was thrilled and motivated to write. I was young, ambitious, and not a little fucked up. There were problems in my life but everyone has problems. A writer without problems is hamstrung. Embrace your problems! They’re your fuel!
A few months passed. I was sending my works in progress to my editor at Meredith Agency. He was doing his job. He made it clear that my first science fiction novel was a bust and that I should focus on the book that has become The Gods Of The Gift. Then I received a package from New York. It contained a clear lucite brick featuring an etched Playboy logo. It carried the news that my story had won Playboy’s Best Short Story Award. There was another check for $500 and permission to use Playboy’s expense account to bring myself to New York City to attend the Playboy 25th Anniversary banquet and awards ceremony.
The Playboy Banquet was an amazing experience. I met Playboy’s fiction editor, I got business cards from the editors at The New Yorker, Penthouse, Esquire. I was a celebrity for the requisite fifteen minutes. I was hanging with the big hitters. My table mates at the dinner were Alex Haley, Saul Bellow and their wives. I was in! I had made it!
I brought The Gods Of The Gift to a sort of completion and it went on the market. And didn’t sell. The agency kept batting for me but I wasn’t turning out viable material. I wasn’t writing long form books that would sell. But I was learning. Two years went by without a sale, and the agency did not renew my contract. I went into my personal Dark Night Of The Soul, a period that lasted a long time. In spite of all the obstacles, I continued to play music and write.
In 1976 I had started work on my autobiographical novel, Confessions Of An Honest Man. I was dealing with a paradox: how does one write an autobiographical novel at the age of thirty? The answer isn’t complicated. One starts. And one lives. Here I am, now, at the age of seventy, sitting on a huge body of work. When I was contracted to an agent, I couldn’t write to sell. Now that I can write to sell, I can’t find an agent. The ground has shifted. We live in a new era. Even with a publisher and an agent, we’re still on our own with regards to marketing. Unfortunately, I’m not much of a marketer. It takes money to market, and I’m not rich enough to front a sustained advertising effort. I’ve been online for fifteen years. I have eight hundred ninety Twitter followers. My Facebook stats aren’t much better. I have an excellent blog that features all my media work. It’s gotten so that I’m shocked when I receive a comment. I’m all over the web. I’m on Tumblr, Instagram, Snapchat, you name the social medium, I’m there.
It’s my photography that gets the attention. I suppose that’s natural. Images are so much more accessible than literature. We live in a tough time for writers of quality. There are so many writers, yet it seems as if there are fewer readers. The sales figures for my books are shocking. I can’t even give them away. In three years I’ve sold twenty five copies of my e-books. I’ve given away about eleven hundred. Those figures are spread over three books. In spite of this epic failure I persist. I figure I’m somewhere near my peak with regards to my writing skills. I’m a late bloomer. I’m also a writer who works a long time on each project. Like decades. Confessions Of An Honest Man only reached its completion when I switched from past to present tense. It changed everything. I finished that work last year. Begun in 1976, finished in 2017. Same with The Gods Of The Gift. It didn’t totally gel until I had revised it countless times and solved a thorny structural problem. Begun in 1978, finished in 2016. I can at least regard my non-fiction memoir, The Road Has Eyes with some affection. It took a year to write.
I again made contact with the Meredith Agency in 2001. They didn’t give me a contract but one of their editors was interested in me. Barry N. Malzberg is/was a science fiction author, critic and NYC literary personality. His editorial approach (with me, anyway) was brutal, confrontational, maybe even abusive. The cumulative effect on me was positive, but the experience gave me a two year bout of writer’s block. He helped me with Confessions Of An Honest Man. I’m considering making contact again. With some trepidation. He was a rough editor.
My plan? I’m going to invest in Confessions Of An Honest Man and produce paperbacks. There’s something about a physical manifestation that enlivens a book. My intuition tells me that this is the right step. I’ll follow with my other books. I have an as-yet-unpublished fantasy book, The Shadow Storm (about fifteen years in the writing). I’ll bring it out. I expect nothing. It’s not that I don’t care. I’m just too f’ing old to have an attachment to results. It’s about the process of writing and publishing. It’s obedience to my inner voice.
I’m a very flawed person. I’ve lived at the extremes of life. I’ve experienced the horrors of addiction and homelessness. I’ve been a yogi/junkie. How’s that for a paradox? But I survive and have found a niche in the world. A place to write. I live in an RV with my partner and two obnoxious teacup poodles. That’s good enough.
Thank you for sharing with us, Art. Watch for my review of The Gods of Gift in the near future. You can learn more about Art and his work at:
Arthur Rosch Books
Write Out Of My Head
If you’d like to have a guest post you’d you’d like to have featured on Writing to be Read, contact Kaye at kayebooth(at)yahoo(dot)com. I wish I could, but at this time, I am unable to compensate you for your words. This blog is a labor of love, and so must be all guest posts.
There are changes for Facebook on the horizon, and they aren’t beneficial to struggling authors or small business owners. Many are already going into effect. I’ve already seen an impact on my Facebook activities and I’m not liking it at all.
Some of the expected changes are explained in the K-lytics article, How the New Facebook Algorithms Affect Authors, by Alex Newton,
“In other words, if you write a post promoting your most recent book, only a fraction of your page fans or friends will see it. If your fans do not follow your page, your post is going to end up in the alternative news feed, not the main feed, if it shows up at all….”
Social Media Examiner founder Michael Stelzner claims these changes are already occuring, including video getting less watch time and links to external pages getting less visibility, and he claims these changes will impact all people and pages. And I think he’s right. Just because someone follows you, doesn’t mean that they are seeing your posts in their news feed.
In the K-lytics article, Alex Newton claims Facebook is really after your money, trying to push you to pay for your promotions because starving artists and start-up businesses are taking advantage of their free promotion features and they aren’t making any money off of you,
“Remember, organic reach is the total number of unique people who were shown your post through unpaid distribution. If you had 3,000 fans on your page and you reached 300 (10%) with a post, you could consider yourself lucky. And these days, the percentage is so much lower.
The fact is, Facebook wants you to pay for your reach. Facebook wants you to run ads and “boost” your posts.”
This algorithm and Facebook’s effort to bully people into paying for what we used to get on their site for free has already had an impact. I have made a practice of being a member of many writing, author, and book groups, where I post each time I publish a new blog post and promote my books, short stories and poetry. I try to keep track of which groups allow promotional posts and the ones that allow them only on certain days, and I try to follow all of the rules. But because I share my posts in so many different groups, the Facebook algorithm has been known to tag my posts as spam, especially if I’m short on time and rushing through my promotional tasks. Facebook has cut me off for going too fast or for making too many shares. It’s not people reporting me, it’s their algorithms deciding that I’ve been a bad girl.
Most recently, Facebook has banned me for twenty-four hours and then as soon as I did three shares the next day, all to the “Writing Contacts” group that I started, they banned me again. And they don’t just ban me from sharing posts, they ban me from all group activities. I couldn’t even comment on someone else’s posts or contribute to the group in any way, so it looks like all I do there is promote. I try to be a contributing member to most of the groups I belong to and not just promote my work, but my time is often limited and I have to combine the two activities in order to get them both done. I have been doing things this way for at least eight years, but now they are slapping my hands for it.
Michael Stelzner suggests measures to increase the chances of getting your posts seen, such as posting less often, create content that promotes people to talk to each other instead of just you, increase your live video use, avoid posts that encourage people to comment (engagement bait), and pay for your ads and use Messenger chatbots. (If you are interested in learning more about this, you won’t want to miss the Social Media Marketing 2018 Conference).
To my thinking, if I play Facebook’s game and change my marketing strategy on their site, or pay for their advertising to make sure my posts are seen, especially when the majority of my posts are for Writing to be Read which I’m not making any money off of, then they win. Why should Facebook decide who gets to see my posts. If I’ve followed someone, I want to see their posts. That’s why I followed them in the first place. Those who have followed me should by rights, be able to see my posts. That’s the way it’s supposed to work, but that’s not the way it does work with these new algorithms.
So, I have a different solution. I created a “Westerns” page here on the Writing to be Read site, to replace my Delilah Facebook page and I hope to drive traffic to it, instead of promoting the Facebook page. I plan to do the same with my Playground for the Gods page. I have a cool idea for marketing of the second book, but you’ll have to check in to my Westerns page to learn what it is. If I’m ever fluid enough to pay for Facebook ads, I’ll use them to drive to my website pages, here, rather than their Facebook counterparts.
So, I am asking for your help. You, dear reader, can help support my Facebook protest by liking my “Westerns” page, subscribing to email, (up below the Red Quill logo and the search box in the top right side of the page), or follow Writing to be Read on WordPress. Remember, authors count on you, not just to buy their books, but to like their posts and write reviews. These days, these are things that matter in the rankings. Also, watch for a new way to sign up for my email list to recieve news and updates on my work, and when you see it, please sign up. I need your support. And if you are an author, I call upon you to move your pages to a different platform and stand in unification against the big conglomerates who believe they have us by the short hairs.
I’m pleased to be able to start the New Year off with a YA author who I have interviewed for both my Book Marketing -What Works? series this past year, and my 2015 Pros and Cons of Traditional vs. Independent vs. Self-Publishing series. I’ve reviewed many of her novels, (Escape From Witchwood Hollow, Cogling, Treasure Darkly, Victorian, The Goat Children, Runners and Riders, The Path to Old Talbot, Wicked Treasure, Kistishi Island)as well as collections featuring her short stories, such as Darkscapes, Cast No Shadows, Under a Brass Moon, Chronology.
If you’re feeling a little confused right now, that’s okay, because all of the interviews and reviews were done for an author named Jordan Elizabeth, and in the very early reviews she was booked as Jordan Elizabeth Mierek. However, she’s starting off 2018 as Jordan Hallak, and we’ll hear an explanation for the different name soon. In addition to being the author of at least ten young adult novels and countless short stories, Jordan is a wife and mother, as well as often having a day job on the side. She runs a tight juggling act to keep it all balanced and still manages to craft some quality stories which are all quite entertaining. Join me in giving a warm welcome to Jordan Hallak today, on Writing to be Read.
Kaye: You’ve had a change to your last name. It threw me off and might throw of readers who know your work under the name Jordan Elizabeth. Were you recently married?
Jordan: I got married over a year ago, but I didn’t change my name right away. I still write as “Jordan Elizabeth,” but little by little I’ve been altering Mierek to Hallak. The most recent thing I changed was my name for my gmail account. Even though I signed things as “Jordan Hallak,” people were getting confused who Jordan Mierek was. I was getting documents for work to the wrong name!
Kaye: What are your secrets for juggling writing with family?
Jordan: Haha, I haven’t mastered it yet! Most nights now I’m too tired to do more than scroll through facebook. When I push myself, though, I have my husband watch the baby for an hour and I do all my writing. Once the baby goes to bed, then I do my marketing because it isn’t as emotionally draining. Writing leaves me breathless.
Kaye: Other than the last name, what do you think will be different for you in 2018, and why?
Jordan: My marketing budget is a lot different for this year. I’m only going to be using what I make off royalties. This might ruin my marketing plan, but we’ll see. 2018 is the first year where I won’t have a full time job starting out.
Kaye: What’s in store from Jordan Hallak in 2018?
Jordan: Other than my goal of landing a full time job, I want to write more novels and work on my marketing techniques. I usually fly by my seat for the year, but this time I want to concentrate on planning out all my marketing events. I’ve heard that’s better, so we’ll see.
Kaye: Is there anything unique or unusual about your writing process?
Jordan: I can’t plan. I start writing with a general sense of where the story will lead. If I try to plot, the book becomes a chore. It never follows the written storyline anyway.
Kaye: What is the working title of your latest book?
Jordan: My newest book will be Secrets of Bennett Hall. It is going to be a steampunk Gothic. I’ve always been entranced by Gothic novels, and I love the steampunk genre, so I decided to blend the two and see how it came out.
Kaye: How do you decide the titles for your books? Where does the title come in the process for you?
Jordan: The titles always come at the end. I usually call the book by the main character’s name as I’m writing, and then I see how it feels when I’m all done. Secrets of Bennett Hall started off as Adelaide. Adelaide is the main character who moves to Bennett Hall to work as a governess. Secrets from the past – both her past and the estate’s past – return to haunt her. Secrets of Bennett Hall had more of a Gothic ring to it.
Kaye: In my review of Runners and Riders, I identified the book as a part of your Treasure Chronicles Apparently, this isn’t the case, as it is the first book in a series of its own. Would you like to share how that came about?
Jordan: Runners and Riders features the same world as in the Treasure Chronicles. I called it a “companion” novel because of that, but it was mislabeled as a novella in many places. It is a full-length novel, and it was getting a lot of heat for being “misleading.” People who hadn’t read the Treasure Chronicles weren’t willing to give it a chance. It will now be book one in Return to Amston, with Secrets of Bennett Hall being book two. Secrets will be in the same world again, but with a new cast of characters.
Kaye: So, tell us a little about this second book in the Runners and Riders.
Jordan: Joseph from Treasure Darkly will make an appearance. Remember him as Amethyst’s spurned lover? I always felt bad about how things went down with the two of them and I wanted to give him his own story. As I started writing about Adelaide, he just fell into place as her love interest, and they are perfect for each other. He deserves a sweet, but strong, girl like Adelaide. In the novel, Adelaide loses her teaching job in Hedlund and finds a new position as a governess. Once she arrives at Bennett Hall, she meets its handsome occupant – Joseph – as well as some shady figures. People in the village warn her about the darkness on the estate, but it isn’t until she sees the Villain lurking in the forbidden wing that she begins to believe the rumors.
Kaye: A lot of your books are of the steampunk genre. What is it that appeals to you about steampunk?
Jordan: I love the nifty inventions paired with corsets and long skirts. I am obsessed with corsets and long skirts. You should see my closet!
Kaye: Most of your work has been published through Curiosity Quills Press, but it sounded like you might be striking out independently. Will this second book in the Runners and Riders series be independently published?
Jordan: Secrets of Bennett Hall will be published by Curiosity Quills Press. I haven’t decided to go the self-publishing route yet, but I might someday. I know people who have left their publishers to try self-publishing with great results. For now, I like having a publishing house behind me. The support I get has been awesome. I’m currently published by Curiosity Quills, CHBB, and Clean Reads.
Kaye: When will Secrets of Bennett Hall be available?
Jordan: Secrets releases January 30.
Kaye: What is the biggest challenge of being a writer?
Jordan: It is so hard to get your book out there. I know people are sick of me always talking about my books, but that’s the only way to spread the word.
Kaye: What’s the most fun part of writing a novel or short story? What’s the least fun part?
Jordan: The best part is actually writing it. I become lost in the setting and the characters become my best friends. I have an awesome time visiting this new world. The least fun part would have to be the marketing that comes after. When you have to push people to review and when you have to pay for ads, you start to doubt if your writing is worth it. Then you write a new story and remember how much it is worth it.
Kaye: If writing suddenly made you rich and famous, what would you do?
Jordan: I wouldn’t worry about money anymore! I would be happy being a stay-at-home mom and full-time writer. There would be a lot of traveling. I need fresh fodder for my stories.
I want to thank you, Jordan, for joining us on Writing to be Read to start the New Year off right. I wish you the best of luck in 2018, and I know Secrets of Bennett Hall will be a huge success.
Until next time, I want to wish you all a Happy New Year!