WordCrafter News

WordCrafter News

And the Winners Are….

I have an announcement to make.

We finished up the WordCrafter Once Upon an Ever After Book Blog Tour on Saturday, and I do hope you all joined in. It was a great tour and we held a giveaway for three digital copies of Once upon an Ever After, and every comment earned an entry.

Now, I am pleased to announce that the three winners of the anthology giveaway are Liz Gauffreau, Annette Rochel Aben, and Sara W. McBride!

(I need to make contact with each of you to find out which digital format you prefer. If you don’t hear from me, please contact me at Kayebooth@yahoo.com.)

You can get your copy of this wonderful anthology from your favorite book distributor here.

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Nice Reviews

Ask the Authors 2022 has received a lovely review from Alex Norton on the Likely Story blog.

” I found it to be both interesting and useful, answering questions I didn’t even know I had and giving me different perspectives to ponder as I move forward on my own writing journey.”

You can find Alex’s full review here. I hope you will check it out.

Get your copy of this unique writing reference anthology from your favorite book distributor here.

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.The first review is out on Goodreads, from Madelon’s Reviews. Madelon does a nice job of making a brief statement about each story, as well as a review of the overall anthology, which states in part:

“Overall, REFRACTED REFLECTIONS provides a glimpse into the writing styles of authors you may want to read again.” 

You can read Madelon’s review in full here.

Refracted Reflections: Twisted Tales of Duality & Deceptions

Refractions and Reflections…

A reflection can be revealing or deceptive. What stares back at you when you glance into the mirror?

A prison, designed to trap you and take away all that is dear to you?

A portal to another dimension? Another time?

An evil twin, luring you to the other side?

Your loved ones with a fond farewell?

A distorted version of yourself? A person you no longer even recognize?

A protective savior?

Do you dare to gaze into the looking glass?

Will what you see save you…, or haunt you forever?

If you liked Gilded Glass and Once Upon an Ever After, you’ll like Refracted Reflections: Tales of Duality & Deception.

Scheduled for release September 20, 2022. Now available for pre-order from your favorite book distributor here.

Don’t miss the WordCrafter Refracted Reflections Book Blog Tour September 19 – 23 for a deeper look into this unique anthology.

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Write it Right Quality Editing Services is currently open to new clients

See Write it Right‘s affordable rates and get a quote for your editing needs here.


Ask the Authors 2022 Book & Blog Series: Book Marketing

Ask the Aurhors 2022

Welcome to the final segment of the “Ask the Authors 2022” blog series. This week, a final introduction for Middle Grade & Y.A. author, L. Jagi Lamplighter, whose essay contribution is titled “The Trouble with Troupes” and a Q & A session on book marketing will be finishing off this wonderful series.

I want to thank all the readers who chose to spend their Saturdays hanging out with us for the past ten weeks, as we give this unique writing reference a send off, and let all the authors out there see why they need the plethora of writing wisdom contained between the covers of Ask the Authors 2022 writing reference anthology. And now it’s time to get started with this final segment.

Meet L. Jagi Lamplighter

L. Jagi Lamplighter is the author of the YA fantasy series: The Books of Unexpected Enlightenment, the third book of which was nominated for the YA Dragon Award in 2017 and the fourth book of which won the first YA Ribbit Award. She is also the author of the Prospero’s Children series: Prospero LostProspero In Hell, and Prospero Regained

She has published numerous articles and short stories. She also has an anthology of her own works: In the Lamplight. She also edits for Superversive Press and teaches “The Art and Craft of Writing”. She was also a presenter and panel member for both the 2020 Stay in Place Virtual Writing Conference and the 2021 New Beginnings Virtual Writing Conference.

Website: Welcome to Arhyalon: http://www.ljagilamplighter.com/

And now for the Q & A.

Book Marketing

Mario Acevedo: Here are my thoughts on Book Marketing.

I never thought much about branding myself and wrote what I wanted. Fortunately, everything tended to be in related genres. As for book marketing, if I knew what the magic lever was that you could pull and hit the jackpot, I would keep it to myself. I’ve tried all kinds of methods and gimmicks, some which worked okay, others which never moved the needle. What works for someone else, might not work for you. What works now may not work tomorrow. Remember, those masters in branding and marketing, Disney and Coca-Cola, have their share of million-dollar flops. What I recommend is to keep your name out there in a variety of streams: social media, newsletters, conventions, interviews, podcasts.

Good book covers are essential. Whatever you do, don’t have one that looks Photoshopped by someone who didn’t know what they were doing.

Websites are necessary though really fancy ones (read expensive) are not worth the money unless you have a lot of traffic and sales. You want something catchy and one that you update regularly.

Everyone loves great reviews and people who leave one-star reviews tend to be acting out an agenda not related to your work. Don’t hate them for it, instead pray that they either find Jesus or a competent therapist.

Once upon a time, book trailers were the cat’s pajamas. And about as effective. Two of my book trailers got tens of thousands of views, which is extraordinary for book trailers, but I can’t say how significant they were to sales. Book trailers work best when you play them at a signing booth as when people ask, “What’s your book about?”

Keep in mind that the world doesn’t revolve around you so don’t be a dick to others. Don’t be a doormat either; and in all cases, keep yourself a class act.

How do you brand yourself and your works?

Paul Kane: I think that changes depending on what book it is. So the Paul Kane ‘brand’ – whatever that is – would be more tied into horror, post-apocalyptic fiction or whatever, so I might get invited to a horror convention to talk about that material. While the PL Kane ‘band’ is pure crime fiction, and you’re more likely to see me talking about that at a crime fiction event. But it’s all still just me, when all’s said and done. I try not to cross the streams if I can help it, and I haven’t really ‘branded’ myself as much as the publishers who’ve put my stuff out there have done it for me.

Bobby Nash: Bobby Nash is my brand. I am usually the first point of contact with readers, so I want to make sure meeting me makes you want to read one of my books. I also brand the books. My BEN Books crime thrillers share a universe, so they have similar branding. It helps. I also use branding on title and cover design in series. You know that the Snow books are part of a series, for example.

Robbie Cheadle: My children’s books are primarily a series about a little man called Sir Chocolate who lives in a world where you can eat everything. Each book contains a rhyming verse story for small children and 5 recipes for children to make under adult supervision. It is in essence a first baking book series and I market it that way.

My adult books are all historical and paranormal in nature and I am at this market. I use hashtags for my books on Instagram, Twitter, and Facebook. I write under my own name, using different variations to clearly separate my children’s and my adults’ books.

Nancy Oswald: I haven’t paid much attention to branding, but I think a brand is evolving based solely on my writing interests. With that said, the next book I want to write doesn’t fit the historical category, but I don’t want “branding” to stop me from doing it. I guess I’d prefer to write what my interests are than to worry about a brand.

What’s the most effective method of finding followers?

Paul Kane: I have no idea! I just keep doing the writing, promoting it on my social media accounts and seeing what happens. I think using humour on those is a good way to spread the word about yourself, and posting about other people’s work or what you might be reading, watching and so on, breaks up the sameness of just talking about yourself and what you’ve got out or coming out. I think genuineness comes across massively to people and maybe that gets you followers? I’ve only ever been myself online or at events, and I think people can see that. They can spot it a mile away if you’re fake.

Bobby Nash: Beats me. It seems to change from week to week. I try as many methods as possible to attract new readers.

Robbie Cheadle: A lot of my readers have come through my blog. I have two blogs: Robbie’s Inspiration which is for my baking, art work, and poetry, and Roberta Writes which is for my reviews of classic, horror, drama, science fiction, and other adult books. I also do a weekly prompt called Thursday Doors when I share pictures of my travels around South African and other places. I am an active blogger and have a lot of blogging friends who I have discussions with. Many of them have become friends who I email and correspond with.

Other social media I use are Facebook which is great for reading and writing groups, Twitter, and Instagram. I have a YouTube channel which I post to from time to time. I think being an active part of the writing and reading community is the best way of getting followers. Writers are also often reviewers while other readers usually don’t think to write reviews.

I understand that newsletters are a good way of staying in contact with your readership outside of social media. I have not as yet had the time to pursue developing a newsletter following or committing to a monthly or bi-monthly newsletter.

Have giveaways or social media book events been effective in bringing in followers?

Paul Kane: Publishers tend to handle all that side of things for me, so I can’t really say. You do see a spike in numbers when you do a giveaway I guess, or do a blog tour, so I guess they work. But if people don’t like your stuff, they won’t keep coming back no matter what you do. Keeping readers or followers is just as important as attracting them in the first place.

Bobby Nash: Short term, yes. Long term, not really. Some sign up for the giveaway then leave when it’s over. I do have a small fanbase and I try to grow it.

Robbie Cheadle: I do giveaways when I do book tours for the launch of new books. Living in South Africa, which is not a country of big readers due to the excellent weather, I market mainly to Australia, the UK, and the US and rely on social media to get the word out.

Giveaways certainly help bring in some reviews although not every free book has the desired outcome, enough winners do read and review the book to make giveaways a useful undertaking.

Social media events are generally not that well attended, in my limited experience, so I don’t think I pick up many followers that way. I am an opportunist though and will usually grab an opportunity for promotion even if a return is not guaranteed. I enjoy sharing about my books and the anthologies I’ve participated in.

Can you share your logo and the story of why you chose this to represent your brand?

Paul Kane: I don’t really have a logo as such. My main site is called Shadow Writer, after a story I wrote back in the late 1990s, and I chose that because it fits the kind of dark fiction I do as Paul Kane.

Bobby Nash: BEN Books is the name of my indie press. The name is simple. BEN is my initials. Bobby Edward Nash. I designed a simple design with a book and scratched metal half-moon coming out behind it to signify book pages flipping. I liked it. Years later, my friend, Jeffrey Hayes redesigned it for me and made the BEN Books logo look much more professional. I also use branding by putting genre under the logo. A BEN Books Thriller. BEN Books Pulp. That sort of thing. Now that crime thrillers is BEN Books’ main focus, I added a criminal’s mask to the logo. I like it.

Do you have a blog or website where you drive traffic? How effective do you feel it is?

Paul Kane: My SW site’s been going years and we’ve built up a good following on there. We get many unique visitors a month. One thing I did to help with that was to have a ‘Guest Writer’ slot; it was something I ‘borrowed’ from Simon Clark’s site. As with the social media posts, this stops things being just about me all the time, helps promote other people’s work that I like and also crosses over our readerships. People who are fans of their work might have a look around my site, while people who are fans of mine are reading whichever Guest Writer’s work is on there this month. It usually takes the form of a short story or extract from a novel. We’ve had some huge writers on there over the last couple of decades, including Stephen King, Charlaine Harris, Lee Child and Martina Cole.

Bobby Nash: I have a website for all things Bobby. It’s www.bobbynash.com and it has all of my books, art, acting, news, blogs, etc. It’s the hub for all things me.

www.ben-books.com is the home of BEN Books.

Abraham Snow has his own site. www.abrahamsnow.com has everything you need to know about the Snow series.

Lance Star: Sky Ranger also has a dedicated site. http://lancestar.blogspot.com

I like having dedicated websites. Websites are an easy to find way to keep up with things. Posts can easily get lost in the sea that is social media.

Do you have a blog or website where you drive traffic? How effective do you feel it is?

Robbie Cheadle: My blogs are my most effective marking tools, and my blogging friends often promote my work and posts by sharing them on other social media platforms and even on their own blogs. I also write posts for other bloggers sites, including 3 monthly columns for Writing to be Read. I always take opportunities to guest post and try to write engaging posts. I have enlarged by readership of both my books and my blog this way.

Can readers buy directly from you on your website, or must they go through third party venders such as Amazon, B&N, etc…?

Paul Kane: Through a third party. I don’t sell books through my site; as I say I’m not really a bookseller myself. The only thing I do sell on there is remarques, which are unique drawings I do inside the books sometimes for readers. I did a lot of those when Servants of Hell came out, drawing black & white pics inside the books of Sherlock Holmes and my Cenobite creations.

Bobby Nash: In addition to Amazon, Barnes & Noble, etc., I have an on-line store where readers can buy autographed books, art commissions, book box sets, etc. It’s located at https://bobbynash.square.site. Please check it out.

Robbie Cheadle: Readers can buy the majority of my books from TSL Publications in the UK. Anne sends my books to readers in Australia, Europe, and the USA. My books are also available as ebooks from Lulu.com and as print books from Amazon and Lulu.com. Only select books of mine are available as ebooks from Amazon. My poetry books are available from Amazon and other outlets as well as the ten anthologies I have participated in.

Nancy Oswald: Website, Amazon

How do you get reviews for your books?

Paul Kane: Usually the book is sent out via the publisher, or it appears on NetGalley, although I have been known to contact bloggers directly if it’s to set up a blog tour. Most people are quite friendly and open to being approached, though you do get the odd one or two who don’t care for it.

Bobby Nash: Not easily. I sometimes beg on social media, but that rarely works. Most of the time, you just hope for the best.

Robbie Cheadle: I have been fortunate and some of the purchasers of my books have written and posted reviews to Goodreads and Amazon. Some readers can’t post to Amazon because of their reviewing policies, but I am happy to receive reviews on Goodreads and also on TSL Publications’ website.

What are your thoughts on paid reviews? Have you ever used them?

Paul Kane: No, never. And never will. I think if you’re paying to have your book reviewed it kind of defeats the object of it being an objective review of your work. You’re paying for a service, rather than offering the book to reviewers for their honest opinion – good or bad – of it.

Bobby Nash: I do not like paid reviews. I do not use them. How can I trust them?

Robbie Cheadle: I have never paid anyone to review one of my books. I do include a paragraph at the end of my books asking readers to leave a review and share their opinion. I have had readers approach me on Twitter and Goodreads offering to review my books for a fee, but I haven’t accepted any such proposals as it is disingenuous.

Nancy Oswald: Yes, a couple of times. I don’t think they drive more sales, but there are times when a good quote or two is needed for publicity materials and they come in handy.

Different book formats appeal to different audiences. How do you market differently for the different formats your books are available in?

Paul Kane: I’m not quite sure what you mean here, do you mean do I market audios differently to print or whatever? I suppose you have to look at what prices are being charged for the product and that affects how your promote it, for example ebooks are quite cheap so you’re reaching a different kind of reader to the ones who buy a limited hardback because they want something special as a keepsake or to increase in value. Again, that’s more in the realms of bookselling than what I do. 

Bobby Nash: When looking for places to market, I research. As a small press publisher, I try to make my BEN Books titles as easy to find in as many different formats as possible so readers can get the books in the way that works best for them.

Do you prefer online advertising or face-to-face events for marketing your books? Why?

Paul Kane: I think there’s a place for both, and if the pandemic has shown us anything it’s that we can also do events via Zoom and reach audiences that way. So sometimes it’s the only way you can reach people, because face-to-face is out. For me, personally, though I prefer getting out there and meeting readers who’ve enjoyed your fiction and signing copies of books for them. There’s no feeling like that in the world.

Bobby Nash: Both work, but I have found that I have better success with face-to-face events in terms of introducing my work to new readers.

Robbie Cheadle: I enjoy face-to-face events, but I haven’t found them to be particularly useful for books sales locally in South Africa. South Africans are not big readers as they prefer sports and outdoors activities, and our weather is good all year round which facilitates an outdoors lifestyle. In addition, there are 11 official languages in South Africa and the English-speaking community is a minority.

As a result, I mainly market my books through on-line advertising and marketing events and initiatives. I believe the face-to-face marketing is better if the environment is conducive to readers and I would do more in that line if I lived in the UK or USA.

Nancy Oswald: Face to face by far. It’s where I seem to sell more books, but it might be because I haven’t taken advantage of online marketing opportunists. I’m trying a few, now, but the jury’s out.

Do you use paid advertising or stick to the free channels? How effective have they been?

Paul Kane: I always stick to free. If it’s a paid advert, then it’s been paid for by my publishers – for instance I know there was a fair amount of promotion online on Facebook or Instagram for the PL Kane books, but that was down to HQ/Harper rather than myself.

Bobby Nash: I have a low budget, so I used paid advertising sporadically, but targeted. I try to take advantage of free promotion channels as often as possible.

Robbie Cheadle: I have run paid advertisements on Facebook, but I’ve not had a lot of success with them. I haven’t tried any other paid avenues for book sales.

Which book advertising platforms have you used: Bookbub, Fussy Librarian, Booktopia, Facebook, Amazon, etc…? Which have you found to be most effective?

Paul Kane: I’m on Bookbub, mainly because one of my publishers told me I needed to be on it to promote a specific book. And I’m on Facebook, Twitter, Instagram and so on. I think they all have their place and if I push a book through one, I tend to do it via all of them, so there’s no real way for me to see which one is working for the best. I just promote through them all.

Bobby Nash: I’ve used Facebook, Amazon, BookBub, and a couple of others. Effectiveness varies.

Do you have a newsletter? How effective do you feel it is?

Paul Kane: I do have a PL Kane newsletter, which has helped me reach more readers. It’s a place where I can share more of my news on a personal level, plus offer recommendations for things I’ve enjoyed reading or watching. To entice people in, I also write new fiction that’s exclusive to the newsletter so I feel like it works both ways. Readers are getting something out of it as well as me.

Bobby Nash: I do have a monthly newsletter. You can subscribe to Nash News at http://www.subscribepage.com/NashNews. I have about 230 subscribers. I don’t get a lot of feedback so I can’t say for certain how effective it is or how many sales result from the newsletter.

Do you use book trailers to market your books? How effective have they been for you?

Paul Kane: I haven’t personally used them, but some of my publishers have and obviously I’ve shared the trailers as and when. There was a great one for The Rainbow Man, which was my first YA novel, and I got a friend of mine Brad Watson to come up with one for Arrowhead when that came out. But generally speaking, I have no idea how much of an impact they have on sales or anything.

Robbie Cheadle: I have tried book trailers to market my books, but I don’t believe they have been at all effective. I don’t think many people bother to watch the video, even if it is short. I can tell from the average viewing time of the video that few people have watched until the end.

Have you ever tried using press releases for your books? How effective has that been for you?

Bobby Nash: I write press releases for all of my books, even if I am not the publisher. I want to get the information about the book out to the word, as well as how to contact me in case of interviews, quotes, etc.

Nancy Oswald: I typically get a press release out to all the local papers. Hard to relate to sales, but they’re free and add to reader recognition.

Do you have a street team or reader group that you use to get reviews? How well does that work?

Bobby Nash: I don’t have an official street team. I have some fans and friends that share my news and I appreciate each and every repost, retweet, and shout out.

Robbie Cheadle: I have a few blogging friends who always offer to read and review my books and they always post reviews. It is kind of them, and I am grateful for the support. I never ask people to read and review my books as it goes against my upbringing to ask people to things like that for me. I had a very strict and conservative upbringing, and some things are very difficult for me as a result. I read and review over 100 books a year and I beta read books for certain individuals too. I always try to help other writers when I can.

Nancy Oswald: For many of my books, I’ve asked other authors with a track record to read and write cover blurb material. I’ve also swapped Amazon reviews with other authors. 

How do you handle marketing for multiple genres, since each one appeals to different audiences? Can a single brand encompass multiple genres or should they be marketed separately, with a different brand or pen name for each one?

Bobby Nash: I tailor my marketing based on the book’s genre. I don’t promote my crime thriller at the same sites where I promote my sci-fi epic. As an author, I only have the one brand. I don’t use pen names.

Robbie Cheadle: As mentioned previously, I market my children’s books and poetry separately from my horror, paranormal and historical adult fiction. I have two blogs, two Twitter accounts, to Facebook pages and I try to keep them as separate as possible. I have different followers on the two profiles and only a few follow me on both. That is what I was aiming for when I created the second profile. I wanted people who were interested in my children’s writing, art, and poetry to enjoy that aspect of my creativity without having to filter out my adult orientated interests and vice versa. I do believe it has worked quite well.

Do you use a pen name? Why or why not?

Paul Kane: I have a few, as you can probably guess from some of the other answers. I think it helps to differentiate between the kinds of fiction I write. So if you pick up a Paul Kane you’re likely to get horror, dark fantasy or the like, while PL Kane books are straight crime. Detectives or domestic noir. There can be some scope for crossover here, because I have fans of all my different kinds of books, and sometimes there are elements from my other work that slip over – The Family Lie is a crime book, but also deals with cults and has elements of folk horror too – but for the most part I try to keep things separate. It just makes it clearer for myself and my readership.

Robbie Cheadle: I do not use a pen name. I was going to because of my professional life, but my husband didn’t like the idea of my not using my married name. I publish my children’s books and poetry under Robbie Cheadle and my adult books under Roberta Eaton Cheadle. The names are linked, but sufficiently different for people to be able to differentiate between them and the different genres of my books.

Nancy Oswald: I used a pen name for my very first published book, but when people started asking me how they would remember and find my book under a different name I gave it up. This book went into a reprint, so I switched mid-stream. It was published by Scholastic Canada, so in this case it made very little difference in sales.

Are your books available in brick-and-mortar stores and libraries? What are the challenges with having your books in these outlets?

Paul Kane: Yes, certainly. At the moment, the challenges seem to be down to distribution, all the knock-on effects of Brexit and such, but I’m hoping that calms down in the future. I know some stores and libraries have had shortages lately because of all this. Luckily, I think most of my publishers are doing okay on that score. There always seem to be plenty of copies available to ship out to stores at any rate, which I’m very grateful for.

Bobby Nash: My books are available to them, though they are rarely shelved there due to the print on demand nature of my small press. You can order them in any brick-and-mortar store, but it’s doubtful they will be on the store shelves. Some libraries have stocked my books though.

Nancy Oswald: Libraries, I usually donate copies.  Brick and mortar is a lot of leg work and there’s a difference in percentages and how you get paid—a lot of record keeping. But I do get sales through these outlets, so it’s worth it, and they collect tax which saves another headache or two. I like craft fairs for face-to-face sales, but I’m choosy about where I go.

Covers are important. They can be one of your best marketing tools. How do you come by your covers: DIY, hire professional cover designer, buy pre-fab covers?

Paul Kane: That’s all handled in-house by the publisher. An indie might ask me if I have a preferred artist, or I might say to them I like a particular image that fits the contents of the book – like Les Edwards’ painting for my Body Horror collection Traumas from Black Shuck Books – but more often than not I might not get a vote at all, especially if it’s a bigger publisher. I have to say I’ve been very lucky with them, though. There’s never been one I’ve absolutely hated in my entire career, and I hope there never will be. There have been some that have grown on me over time, but all in all I’ve been very happy.

Bobby Nash: I prefer to work with professionals because they know what they are doing and do it far better than I can. I do some design work, but not all covers are created equal. Evil Ways, Suicide Bomb, and the upcoming Evil Intent had a simple, design element. I handled those myself. Deadly Games! has a photo cover. I took the photo and designed the cover. The Snow and Sheriff Myers series have covers by Jeffrey Hayes and Dennis Calero. I’ve not used any pre-fab covers. I prefer to have the cover designed to fit the story.

Robbie Cheadle: I design the covers for my children’s books myself because I use my own fondant and cake artwork. I tried using a professional photographer, but that didn’t work that well for me, so I invested in a better camera and I take my own pictures.

I use a professional designer for my adult books. Tim Barber of Dissect Designs designed the covers of While the Bombs Fell, Through the Nethergate and A Ghost and His Gold. Teagan Riordain Geneviene has designed some of my newer covers. I worked well with both designers and am always very happy with my covers.

Nancy Oswald: I’ve been spoiled by my publisher who used an artist for most of my books. I hired the same artist for my latest book that I self-published to stay consistent with the covers in the rest of the series. I know it cost me more money to do this, but felt it was worth it.

Which marketing strategies do you use: rapid release, perma-free, reader magnets,.99 cent promos, etc…? Which have you found to be most effective?

Bobby Nash: Yes. I try everything. Some things work. Some don’t. I don’t know until I try. Plus, I’ve discovered that an effective method for one book might not prove effective for another. It’s an on-going, evolving experiment.

Nancy Oswald: I used to do postcards, but they were expensive, and to mail them was expensive. A few years ago, I switched to bookmarks only—two sided with general info about me on one side (contact info, bio, etch) and images of all my books on the back side. My newest bookmark only has the Ruby and Maude Adventure images with a list of my other books.  (Space consideration.)

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That was a great final Q & A session, with so much information. Of course, book marketing is a topic that could fill an entire book and then some. But that wraps up this week’s segment – and it wraps up this Saturday series.

Thanks to all of the contributing authors for their willingness to share their writing wisdom with us in both blog and book. They are who made this wonderful reference possible. I couldn’t have done it without them.

Thanks to all our readers for joining us. I do hope you readers gleaned some useful advice in this series, and if you missed any of the segments, you can find them all here:

Segment 1: Introductions for Kaye Lynne Booth & Kevin Killiany/Writing Life Q & A session.

Segment 2: Introduction for Bobby Nash/Pre-writing Rituals Q & A session.

Segment 3: Introduction for Roberta Eaton Cheadle/Plot & Storyline Q & A session.

Segment 4: Introduction for Paul Kane/Character Development Q & A session.

Segment 5: Introduction for Mario Acevedo/Action, Pacing and Dialog Q & A session.

Segment 6: Introduction for Nancy Oswald/Tone: Voice, Person, Tense & POV Q & A session.

Segment 7: Introduction for Chris Barili/ Setting & World Building Q & A session.

Segment 8: Introduction for Jeff Bowles/Editing & Revision Q & A session.

Segment 9: Introduction for Mark Leslie Lefebvre/Publishing Q & A session.

Segment 10: Oh, wait… This is Segment 10.

Well then, I guess that’s about it for this segment… And for the series. Again I thank you for sticking with us through all ten weeks.

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Where can you find publishing industry experts willing to share their secrets? 

Ask the Authors 2022 is the ultimate writer’s reference, with tips and advice on craft, publishing and book marketing. Eleven experienced and successful authors share what works for them and offer their keys to success in traditional publishing, hybrid, and indie. You’ll learn industry wisdom from Mark Leslie Lefebvre, Kevin Killiany, L. Jagi Lamplighter, Bobby Nash, Paul Kane, Nancy Oswald, Chris Barili, Jeff Bowles, Roberta Eaton Cheadle, Mario Acevedo and Kaye Lynne Booth.

This book offers tried-and-true ways to improve your craft and explores the many options in the current publishing and book marketing worlds. Take a peek inside and find out what works for you.

Ask the Authors 2023

“Ask the Authors is an up-to-date and broad-based compendium of advice from today’s working writers, to help you with understanding your own writing career. Great information!”

—Kevin J. Anderson, New York Times bestselling author of Spine of the Dragon

The special promotional price of 3.99 is good through today, since this is the last blog segment in the series. Tomorrow, it goes back up to the regular price of 4.99. If you’ve been following, you may have already gotten a copy of Ask the Authors 2022. If not, be sure and grab your copy today.

Available from your favorite book distributor through the Books2Read UBL: https://books2read.com/u/3LnK8e

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Join Kaye Lynne Booth & WordCrafter Press Readers’ Group for WordCrafter Press book & event news, including the awesome releases of author Kaye Lynne Booth. Get a free digital copy of her short story collection, Last Call and Other Short Fiction, as a sampling of her works just for joining.


Mind Fields: Why Are Commercials?

Why Are Commercials?

May 2022

I’ve been watching these f..ing things since the beginning of television in the early fifties.

We call them “commercials”, thus making the word a noun. On offer in our affluent culture is a system built upon the marketing of various products. Without marketing there is no Capitalism. In the early days of TV we took for granted that every ten minutes or so the program would pause for a “word from our sponsor”. In most cases that sponsor was one of three things: food, pharmaceuticals or automobiles. 

It hasn’t changed. We still see these interruptions every X number of minutes. Nowadays we mute the volume or we fast-forward but we are forced to waste time on them, one way or another.

When I watch these things I feel a mixture of amused contempt and chagrin. The contempt is for myself and my brethren who have absorbed so many of these messages that the wasted time must amount to… what? Months? Years? I have to wonder. How much of my time has been spent either watching or avoiding these marketing techniques? As much time as I’ve spent sleeping, certainly.

The first commercial that I was aware of was the brand of Twenty Mule Team Borax. It was laundry detergent. It completes the picture of the happy housewife in our capitalist society. She washed clothes in her brand new washer-dryer combo. She fed her children the repulsive junk that was flogged on the Saturday morning cartoon shows. Breakfast cereal. Wonder Bread. Jif peanut butter. Canned peas. I shudder. My insides are permanently made of glue.

The happy housewife model of consumer heaven ruled our lives from the airwaves. Our moms were supposed to be efficient smiling providers of nurture in the form of supermarket comestibles. We had Twinkies. We had cupcakes. So, how come my mom was a raging manic depressive with sadistic tendencies?

I was more likely to get strangled in her apron strings as I was to be poisoned by sugared manna from the delicatessen.

Guess what, people? We have a past. We have history. Our culture has evolved at a rocket pace to keep up with the rate of change. But a lot of us folks came of age in a different world. We don’t understand the stuff our kids and grand kids are consuming. What is this shit? Uh…uh. No Way. 

It’s the same old story updated for modern times. It’s still fast food, pharmaceuticals and Ford pickup trucks. 

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Arthur Rosch is a novelist, musician, photographer and poet. His works are funny, memorable and often compelling. One reviewer said “He’s wicked and feisty, but when he gets you by the guts, he never lets go.” Listeners to his music have compared him to Frank Zappa, Tom Waits, Randy Newman or Mose Allison. These comparisons are flattering but deceptive. Rosch is a stylist, a complete original. His material ranges from sly wit to gripping political commentary.

Arthur was born in the heart of Illinois and grew up in the western suburbs of St. Louis. In his teens he discovered his creative potential while hoping to please a girl. Though she left the scene, Arthur’s creativity stayed behind. In his early twenties he moved to San Francisco and took part in the thriving arts scene. His first literary sale was to Playboy Magazine. The piece went on to receive Playboy’s “Best Story of the Year” award. Arthur also has writing credits in Exquisite Corpse, Shutterbug, eDigital, and Cat Fancy Magazine. He has written five novels, a memoir and a large collection of poetry. His autobiographical novel, Confessions Of An Honest Man won the Honorable Mention award from Writer’s Digest in 2016.

More of his work can be found at www.artrosch.com

Photos at https://500px.com/p/artsdigiphoto?view=photos

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Invitation: Multi-genre Newsletter Swap Group

I do things the hard way.

Always have. I can’t seem to help it. I follow my heart instead of my head. But, once I chose a path, I am determined and stick to it. And when it comes to authoring, I bypass the easy path and stick to the rougher roads, learning as I go.

For my first novel, I chose the western genre, which isn’t exactly the fast lane to bestseller-dom. I publish poetry and anthologies. Most folks in the publishing industry will tell you these are much harder to sell than novels. And I’m a multi-genre author, who writes one-offs instead of series. Again, harder to sell, harder to build a fan base, because readers of my westerns probably won’t be interested in my paranormal stuff, or my short fiction collection, which has time travel, vampire, satire and origin stories all wrapped up between the covers.

If you have been following this blog and reading my posts, or if you subscribe to my newsletter, you may know that in the coming year my planned releases include the poetry anthology we just released, a nonfiction writing reference anthology, two science fiction/fantasy/horror/paranormal anthologies, and a fantasy fairytale anthology, and the re-release of my original western novel as a series starter. And yeah. That’s a lot. And no, not one of them will be an easy sell.

So why don’t I chose an easier path?

Well, for one thing, I enjoy working with other authors and compiling, editing and publishing poetry and short fiction anthologies allow me to do that. Also, I do it because I love a challenge. I find ways around or create solutions to help me through them, determined to make it all work even though it may be a rougher road. In fact, I’m trying to create a solution to the multi-genre author promotion thing right now.

But I think most of all, I have to write the stories that my heart wants me to tell. I’ve never tried writing to market. I like to write stories which excite me, and I’m not sure that a story written to fit into a certain genre or category would do that. And while some multi-genre authors stick to genres which are similar or sub-genres, I do things the hard way, so my genres span across the literary expanse, making my reader audience more difficult to find.

Let me tell you, it’s not easy for multi-genre authors to find and engage with all of their various audiences for the reason stated above. A reader may love your fantasy novel, but they may not care a bit about reading or learning more about your new steampunk novel. I hear there are super fans out there who fall in love with the author and will read anything they write, but as for me, I haven’t found any yet. And I’m betting that’s true for many multi-genre authors. It can be a real puzzler, figuring out ways to extend your reach in all of the genres that you write in, but I may have come up with one way to make that happen.

Cross-promotion.

More authors add up to extended reach, so I’m proposing that we create a newsletter swap group, comprised of multi-genre authors and all cross-promote each other’s books in our newsletters. We can all share new releases, and since we won’t all be releasing at once. Since all swap group members will be multi-genre authors, our audiences will already expect to hear about a variety of books and genres, so we’ll have a better chance of reaching readers who will buy our books. Every group members reach will be extended by the reach of all participating authors, and we will all have something else to say in our newsletters besides “Buy my book!” And best of all- it’s free promotion

Join us in uniting our promotion efforts for more followers and higher book sales.

I know a couple of authors who are already interested in taking advantage of this cross-promotion opportunity. If you are a multi-genre author who puts out an email newsletter at least monthly and wants to extend your reach for your books, I want to hear from you! Contact me at kayebooth@yahoo.com and put “Newsletter Swap” in the subject line. Tell me you’d like to participate, which genres you write in and tell me about any releases you have scheduled. I look forward to hearing from you.

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Kaye Lynne Booth lives, works, and plays in the mountains of Colorado. With a dual emphasis M.F.A. in Creative Writing, writing is more than a passion. It’s a way of life. She’s a multi-genre author, who finds inspiration from the nature around her, and her love of the old west, and other odd and quirky things which might surprise you.

She has short stories featured in the following anthologies: The Collapsar Directive (“If You’re Happy and You Know It”); Relationship Add Vice (“The Devil Made Her Do It”); Nightmareland (“The Haunting in Carol’s Woods”); Whispers of the Past (“The Woman in the Water”); and Spirits of the West (“Don’t Eat the Pickled Eggs”). Her western, Delilah, her paranormal mystery novella and her short story collection, Last Call, are all available in both digital and print editions.

In her spare time, she keeps up her author’s blog, Writing to be Read, where she posts reflections on her own writing, author interviews and book reviews, along with writing tips and inspirational posts from fellow writers. She’s also the founder of WordCrafter. In addition to creating her own imprint in WordCrafter Press, she offers quality author services, such as editing, social media & book promotion, and online writing courses through WordCrafter Quality Writing & Author Services. When not writing or editing, she is bird watching, or hiking, or just soaking up some of that Colorado sunshine.

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Sign up for the Kaye Lynne Booth & WordCrafter Press Newsletter for and book event news for WordCrafter Press books, including the awesome releases of author Kaye Lynne Booth. Get a free digital copy of Kaye Lynne Booth’s paranormal mystery novella, Hidden Secrets, just for subscribing.


Review in Practice: “Mastering Amazon Descriptions” & “How to Write Fiction Sales Copy”

Mastering Amazon Descriptions

It’s not enough to just write the book.

Today’s author must be both writer and marketer. Authors in the the world of digital media and the rise of independent publishing are responsible for not only writing the book, but selling it, too. Even authors who are traditionally published are often responsible for a good portion of the promotional efforts.

These days, everyone knows that people can and do judge books by their covers. Most authors emphasize the importance of a a good book cover in selling books, but they’re talking about more than just the image and text on the front. Perhaps as important as that front cover, is the book’s description or blurb, found on the back cover for print books, or in your ebook’s meta-data.

A good book description’s job is to capture reader interest and make them want to know more,. Whether we’re talking about the hook of the first line, which must make you read on to the next sentence and then the next, or about the description as a whole, which must hook the reader, making them want to buy the book to learn the rest of the story, the book description is one of the most powerful tools we have at our disposal to sell books. According to Brian D. Meeks, a good book description has three elements: a powerful hook, engaging copy, and visually appealing formatting.

Mastering Amazon Descriptions

In Mastering Amazon Descriptions, Brian D. Meeks offers a formulaic plan for writing book descriptions that will sell books, including examples of description re-writes for books in varied genres. Although these descriptions are specified as Amazon descriptions, I’m sure this technique will work equally well with Kobo, or Barnes & Nobel, or even the Apple Store. By the time you’ve read through this book, you’ll be writing back cover copy like a pro, because Meeks’ method is simple enough that almost anyone can do it.

To prove it, I’ll share with you the re-write I did of the description for Delilah, which I am preparing for its re-release in the coming year.

Here is the original description:

“Brutally raped and left for dead, her fourteen-year-old ward abducted, Delilah’s homecoming from prison quickly turns into a quest for vengeance. Tough and gritty, sheer will and determination take her to the Colorado mining town of Leadville in her hunt for her attackers and the girl, Sarah. Somehow along the way, the colorful inhabitants of Leadville work their way into Delilah’s heart, giving her a chance for a future she thought she’d lost along with her innocence.”

Here is the description I wrote for the re-release before I read Mastering Amazon Descriptions:

Delilah is a woman haunted by her past. Her homecoming from prison quickly turns into a quest for vengeance when she is brutally raped and left for dead, and her fourteen-year-old ward is abducted. Sheer will and determination take this tough and gritty heroine up against wild beasts of the forest, Indians and outlaws to the Colorado mining town of Leadville, where the colorful inhabitants work their way into Delilah’s heart, offering a chance for a future she thought she’d lost along with her innocence.

Now, here is the description I wrote using Brian D. Meeks’ method:

Haunted by her past.

Raped and left for dead; her fourteen-year-old ward abducted.

Sheer will and determination take this tough and gritty heroine up against wild beasts of the forest, Indians and outlaws.

Can the colorful inhabitants of Leadville work their way into Delilah’s heart, offering a chance for a future she thought she’d lost along with her innocence?

I don’t think anyone would argue that this last description is an improvement. It has a better hook, shorter sentences, and leaves the potential reader with a question to make them want to learn more and read the book.

How to Write Fiction Sales Copy

How to Write Fictin Sales Copy, by Dean Wesley Smith offers three different formulas for writing back cover blurbs and sales copy, which are aimed toward a wide distribution, and several different approaches. Smith is an old pro in this writing game and he’s good at what he does, (which is write). While his methods are not as formulaic and are not specific to Amazon, they are never-the-less effective in posing unspoken questions about the book and making readers want to know more. Smith also offers 32 actual story blurbs as examples in multiple genres.

To experiment with one of Dean Wesley Smith’s techniques, I thought I’d try to rewrite the blurb for my paranormal mystery novella, which is riddled with what Smith calls “The Author Problem”, which results from too many passive verbs and too much focus on the plot. My description doesn’t have a lot of passive voice, but it does focus on the plot too much, revealing more than necessary, which is a common author error. The idea behind the blurb is to give potential readers just enough to pique their interest and make them want to purchase the book. If you reveal too much of the plot, there’s no reason to buy.

Cassie is nervous about her return to her ancestral lands with her boyfriend Tony for more reasons than one. She hasn’t been up in these mountains since the unexplained drowning of her parents. And her parents aren’t the only ones who have died or mysteriously disappeared in the area. Cassie doesn’t really believe the old legends passed down from her Native American ancestors, but she harbors no desire to become the keeper of her tribal legacy or the protector of the gold that goes with it. In fact, she plans to tell her Grandmother to pass the legacy to someone else, perhaps her cousin Miranda, who has been searching for the treasure for years. Cassie wants nothing to do with it now that she carries Tony’s baby in her womb. When Cassie forces herself to go out on the lake that took the lives of her parents and she discovers a cave which holds the treasure of her people, she must admit that the legacy is real, which means the curse that guards the treasure and threatens the males of her tribe must also be real. When Miranda’s boyfriend, Jake disappears on the lake, Cassie must find a way to stop the curse, before Tony becomes the next victim.

So here is my attempt at a rewrite, using Smith’s basic blurb pattern, beginning with a character summary that “nails the genre if possible”.

Cassie wants nothing to do with the legacy her grandmother wants to hand down to her. She doesn’t believe in all those Native American legends anyway.

She and Tony plan to be married and start a family. They’re only returning to her ancestral lands now to tell her grandmother to pass the tribal legacy on to someone else, along with the cursed gold that goes with it.

When she forces herself to go out on the lake where her parents drowned, she discovers the cave which holds the tribal treasure and the lake takes another life. Now Cassie must rethink all that she believes. If the treasure is real, could the curse be real, too?

Can Cassie find a way to stop it before Tony becomes the next victim?

If you love paranormal mysteries, pick up a copy of “Hidden Secrets”.

Which one of these descriptions would make you more likely to buy the book? You can see what a difference a few simple changes can make.

Authors must be able to write sales copy, as well as fiction or nonfiction, because stories don’t sell themselves. On The 6 Figure Authors podcast suggest that if a book isn’t selling well, the first things to look at are cover art and blurb. We see here with the examples I provided, what a difference changing up the blurb can make. I recommend both Mastering Amazon Descriptions, and How to Write Fiction Sales Copy to any author who wants to polish their blurb writing skills and improve their sales copy.


Busy authors need WordCrafter

WordCrafter Ad.Fb

I started Write it Right Editing Services back in 2010 because I didn’t think an author should have to take out a mortgage just to pay for having their book edited. Book editing can be expensive! We all want our writing to shine and be flawless, but like they say, a patient who diagnoses oneself, or a defendant who represents oneself in a court of law, an author who edits their own work has a fool for a client. Okay, maybe it’s not quite the same. Good writers usually know how to edit, and may be able to do a fine job editing the work of others, because they know the basics of good writing. But, when you edit your own work, many times you see what you know the words are supposed to say, even if that isn’t what you put down on the page, and errors can be easily overlooked. Not only that, but authors don’t always have an unbiased eye when it comes to their own work, or perhaps they just are unable to see how their wonderful words could possibly be made any better.

This is why an author needs to have someone else go over their work. Some authors use critique partners, or writing groups to vette their work and get feedback to make their writing better, and that can work if your critique partner or the members of your writing group are talented writers themselves. But if they are not, or you don’t have any of those people readily available to you, you probably need to hire an editor to polish up your manuscript before publication.

Aspiring authors who have not yet been down the path to publication may need more than just a basic line edit. They may need guidance as to story structure and proper formatting, too. These are the services Write it Right Editing Services still offers under the WordCrafter umbrella, at rates that won’t break the bank or be too terribly hard on your pocketbook. Most of us are starving artists, after all.

I got my M.F.A. in Creative Writing during a transition period, when the education sector hadn’t caught up with the changes that the rapid growth new technologies, specifically the development and rising popularity of the Internet. Hence, the one thing about being an author that they didn’t teach me was how to market and promote my own books once they were published. Gone are the days when a publisher buys your book and not only publishes, but promotes it.

Traditional publishers are still out there, but with the rise of self-publishing, they realized that authors were capable of handling promotion, so the amount they are willing to offer has gone down considerably, and many small independent presses don’t have the resources to throw promotion of your book in with the deal. Besides, the majority of authors out there these days are self-published, so they have to manage their own promotions anyway.

An author today has a few choices to make. Self-promote or outsource by hiring a marketing company, which doesn’t come cheap. If you know a little about marketing, you might be okay handling these things yourself. But, that was the one area of the business of writing that my M.F.A. program didn’t cover, and that’s why I am currently back in school earning a B.A. in Marketing. I’ve got books out there, but it’s up to me to sell them.

Marketing and promotion can be a time consuming activity, especially if you design your own graphics, as well as creating content for your promos. And let’s face it, time spent creating promotional materials is time spent not writing. That’s the trade-off that we authors are faced with.

The solution is to outsource your promotions, but again, this can be expensive. So, I decided to offer WordCrafter Social Media Copywriting & Book Promotions as a way to assist my fellow authors in freeing up their time so they can spend more of it doing what they do best – writing. This service offers inexpensive promotion packages, or you can opt to purchase individual posts to be used on social media.

So, if you are a busy author who would love to have more time to write or you need a little help in making your work shine, pop on over and see what WordCrafter Quality Writing & Author Services has to offer you. You’ll be glad that you did.


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Spend Your Halloween at the “All Hallows Eve: Little Shop of Horrors Party” Book Event

Book Event Promotion

It’s almost Halloween! Don’t sit home and be bored. WordCrafter is partying with Sonoran Dawn Studios with the All Hallow’s Eve: Little Shop of Horrors Party on Facebook.

  • Free promotion for authors
  • Music
  • Audio stories
  • Games and giveaways with great prizes

The author voted best scary audio story will receive a $25 Amazon gift card, so come party with us and let your vote be counted. Join in the fun and support your favorite authors on Thursday, October 31st. Just click on the link below and then click ‘Going’.

Author takeover slots are still available, but time is short, so contact Sonoran Dawn Studios from the event page to reserve your time slot now. Bring all of your ghosts, goblins and ghouls and let’s party! See you there!

All Hallow’s Eve: Little Shop of Horrors Party

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Social Media is for Making Connections

Pintrest

My husband always accused me of spending too much time ‘playing’ on Facebook, and although I do spend a lot of time on social media, what I’m really doing is promoting my writing and interacting with other authors and potential readers. The truth is, social media can be a valuable tool for authors, if they go about it with the right expectations.

Although I hear paid Facebook ads can drum up a few sales, but if we don’t want to spend a lot of money, we shouldn’t expect to sell a lot of books through social media. I know it doesn’t sound like it’s really very beneficial when you look at it from a sales perspective. But social media can be benificial if we use it to connect. Social media connects me with other authors and potential readers via several channels.

Dead Man's Party

On Halloween, I co-hosted the Dead Man’s Party event, together with DL Mullen of Sonoran Dawn Studios. Though I had participated in several such events, this was my first experience with the organization of one. It was also the first audio event I had ever heard of. We mixed things up a bit by having the participating authors provided readings of their works of paranormal and horror, intermixed with the regular promotional posts, silly party games and giveaways. I had recently reviewed Dark Visions, a horror anthology compiled and edited by Dan Alatorre, which had just been released, and with his help, I was able to recruit many of the authors of the stories from the anthology. It was a learning experience, as many of these authors had never published anything before,  or done an event such as this. I did many of the recordings and put together one video reading, as well as creating promotional posts for many of them. The whole thing was a lot of fun, drawing in over 1000 visitors I’m told. Overall, it was a success and a lot of fun, and I made many new friends and followers.

But, it was also a lot of work. The recordings took a lot of time to get them right, their were a few audio problems with the video presentation, and I made their promos like I do for my own work, with loving care. However, it was worth it all to get the experience and improve on my promotional skills, as well as in watching my number of followers grow. And one of my new author friends from the event will be joining the WtbR team as a contributing blogger to start the new year. The work I did also gave me some much needed samples of my promotional work, which I used to start my new Copywriting and PA Services page.

So you can see how this event benefited me greatly. Although I didn’t sell a single book, (the ones I gave away don’t count here), I did prosper from the event in many other ways. The message here is to social media to your advantage, but use it in the right ways and for the right reasons in order to avoid having your expectations left unfulfilled. But that’s how you have to approach social media promotion. The first word in social media is ‘social’. It’s there to make connections. That’s what we can expect to get from promotions on social media platforms. Promotion on social media can bring you authors to network with, or readers to build your platform. Any real book sales that you do get are just a nice bonus, but they cannot be expected.

I also gain followers through my Facebook pages. I currently have four pages. The primary page is my Kaye Lynne Booth – Author and Screenwriter page. I also have a page for Delilah – Kaye Lynne Booth, for news concerning both my published western and for book 2, Delilah the Homecoming which is still in the draft stages, as well as pages for two WIPs: my scince fantasy series, Playground for the Gods – Kaye Lynne Booth, and my memoir, His Name Was Michael – Kaye Lynne Booth. Through these pages I hope to gain followers who are interested in my writings. By building my platform, I hopefully gain readers who will buy my book.

I’m a member of a large number of author and book groups that allow promotional posts, as well as discussions. We should realize that most of the participants in these events like the one I spoke about above are other authors and the ‘book sales’ you get will be from giveaways. I use this to my advantage by making these connections my goal, instead of going about it with expectations of increased book sales. I spend my time on social media sharing promotions for my blog posts, responding to comments on my posts, sending out friend requests, and interacting. Through the new author friends that I make at these events, I’m able to find authors in need of interviews or book reviews for Writing to be Read, and my followers are growing through my efforts, as well.

So, I say that social media can be a useful tool if we set the right expectations and use social media the way it is meant to be used. Connections can be valuable to an author, especially a new author. We just have to see it’s value and find ways to use it to our benefit.

 

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Yuletide Jingle Book Event: Come Join in the Fun!

Jingle Jangle

If you’re looking for Jeff’s Pep Talk, you’ll find his post next Wednesday. This week I wanted to let all my readers know about the Yuletide Jingle event on December 8th, hosted by Sonoran Dawn Studios. It’s going to be an audio event, with Christmas songs and stories intermixed with author promos. Of course, there will be games and giveaways, as well. Three authors will win cover art by Sonoran Dawn Studios. There will also be free books and other great prizes offered by the individual participants. It’s going to be a lot of fun.  So click on the link below to reserve your spot and join in. Author Take Over slots are still available. I do hope I’ll see you all there.

https://www.facebook.com/events/348391889231178/https://www.facebook.com/events/348391889231178/


So, How Do You Build a Reader Platform?

platform

I’ve heard it asked if a reader platform is even necessary. So, let me ask you, as writers and authors, without readers what are we? Of course, we need to have a reader platform. All it is is a fan base equivilent, but it can make the difference between the success and the failure of our books. Without my readers, there would be no one to buy my books, read my books, recommend my books or review my books. So, how does one build a reader platform?

It’s a good question. And I’ve heard of many different methods of doing just that, and none of them require construction tools. Not even a screwdriver. All it takes is what we writers and authors do best: words, communication, contact.

Hidden Secrets - smallI started out with this blog, Writing to be Read, and the number of subscribers is climbing as I work to improve the content. The thing is, there was no way for me to capture those subscriber emails or reach out to them. So, I created a monthly newsletter, and added a sign-up pop-up, offering a free e-book as a thank you for subscribing. If you sign up for the newsletter, you get a free e-copy of my paranormal mystery novelette, Hidden Secrets, which isn’t available anywhere else.

The trick is to get people to read your work in the first place. You can’t have a fan or a reader unless they have read something you’ve written and liked it. Nobody will follow you, or write a review, or join your reader group, if they haven’t first, read your book. One way to do that is to identify your target audience and promote to them, offering them all the reasons why they will like your work.

reading is Fun

Another, and probably the most important, is to be sure your writing is fun and entertaining, if you’re writing fiction. With non-fiction, you need to make the subject matter interesting and present it well. And humor never hurts, no matter what you write. Even dark works can have dark humor. In short, whatever you are writing, make sure that it is quality writing. This should go without saying, but they won’t become your loyal readers if they can’t make it through the book due to the poor quality writing.

After all, a reader platform is really just a fan base of those who are interested in your work, and by finding them and adding them to your mailing list, you are effectively building a reader platform. With this method, I had a big initial burst of subscribers following the launch of a marketing campaign, then it tapered off to a slower rate of growth. My list is growing slowly, but I’m gaining a few new subscribers every month.

Other authors I know start Facebook reader groups or ask fans to join their street teams. I don’t know how well they work, but it seems there’s always activity happening in these groups and they seem to have lots of members. I would think you would have to have a solid fan base to pull ‘groupies’ from, so perhaps this is just an additional step, rather than an alternative method. Most of the authors I know who have street teams or Facebook reader groups, swear they don’t know what they’d do without them, relying on them to spread the word on new releases, post reviews on release day, find reviewers for their books, and/or show up for support at book events. These authors are harnessing the power of their readers and directing it to where it is needed most. And I’m thinking they might be on to something.

Part of the problem may be that I’m a multi-genre author. To date, I’ve published a western novel, Delilah; a paranormal mystery novelette, Hidden Secrets; and a science fiction time travel short story, Last Call. I’ve also had a dystopian short story and a crime romance short story published in anthologies, as well as shorts and poetry online. Western readers, science fiction readers and paranormal readers are not all included in the same crowd. I’m also eclectic in my reading habits, but most folks want to read only their preferred genres. Now how do I find readers that are so hard core they want to read everything I’ve published?

My answer is, I don’t. I’m finding that I must seek out readers for each one seperately and build a seperate reader platform for each one. The western readers who liked Delilah will be interested in the sequel, The Homecoming, when it’s finished, but they may not be interested in the books for my science fantasy Playground for the Gods series, when the first book is released. And many of my readers are authors themselves and they may be interested in the content on Writing to be Read, rather than any of my fiction works. When I look at it in this way, the task at hand seems to be enormous, the goal so far away. I’m not sure where to start, but I’m determined to find out.

I think a good start would be to find out which of my works the readers I already have are interested in, so I’ve added a genre question to the pop-up for the newsletter sign-up, so that I can place readers on different lists and then new subscribers can receive notifications concerning those works that they are interested in.

All of this marketing stuff is new to me and I’m learning as I go, so if you do sign-up for my monthly newsletter, I’d love it if you’d drop me an email and let me know how the whole sign-up process went, and what worked for you and what didn’t. After all, I’m smart enough to know that without you, my readers, I wouldn’t sell any books. I appreciate the fact that you stand by me. Let me hear form you at: kayebooth(at)yahoo(dot)com.

Thank you

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