Wow! You Must Really “Like” Me

As authors and bloggers, we hear that we need to grow a following, or an author platform, and this is the digital measure of success. So, we write blog posts and posts promos in the hopes that readers will be drawn to our blogs and fall in love with them, and subscribe to them. Then we start counting “like” or other reactions on all of our social media sites, and when they start accruing, we tell ourselves, “Look! It’s working! Lots of people “like” my promos. My following is growing!”

But, I would argue that the number of “likes” we get on social is not a true and accurate measure of success, or even popularity, and it certainly isn’t any indication that we are moving any closer to increasing book sales, or blog visits. Think about it. Just because several people “liked” a promo on social media, doesn’t mean that any of those people clicked through to actually read the blog post or buy the book. In fact, I’d venture that the majority of “likes” on social media do not click through. They may be “liking” the promo, but they aren’t reading your work. They are probably a more accurate measure of promotional success, than they are the size of the reader following.

Of course, this isn’t the case with “likes” that appear on the blog site itself. Watching those numbers increase is a big deal, because they are an indication that people are reading your work. When the number of subscribers increase, that’s when you know that those folks who “liked” your posts, are truly finding your content of interest enough to come back and visit again. This is what bloggers strive for when trying to grow a following. (But alas, many of those followers may have subscribed may become inactive over time, letting email notifications go unopened.) Even with a large following, we are still challenged to keep readers engaged and entertained or informed. Growing a reader following is an unending process and you have to keep at it over time with quality content to maintain it.

So, why do we even bother with “likes” on social media? They may make us feel good, but do they have some other value? Are we all just striving to go viral because that’s the current measure of success on social media? The answer is that they do, indeed, have value, because they are a form of engagement with existing and potential readers. And engagement is the key to growing a solid following, with members who enjoy reading your writing and want to hear what you have to say, or the story that you have to tell.

Engagement is one of the major objectives that social media marketing is aimed at. Readers whom you engage with in some manner are more likely to subscribe to your blog or buy a book. Readers who do have engagement of some sort with a book’s author are also more likely to leave a review for that book. Favorable reviews increase the chances that someone else, previously unfamiliar with you or your work, will also buy your book.

So, as an author, don’t totally dismiss all those “likes” as unimportant, thinking that they don’t mean the ‘liker’ really likes you or your work, but instead make use of them as a chance to engage with the ‘liker’, even it is just to say thanks for “liking” my promo post. Encourage readers to click through and actually read the blog post, or buy the book in the promos, and be thankful for any engagement received.

And for heaven’s sake, be sure to reply back. Even giving a quick emoji is a form of response, and considered engagement, so take the time to reply or reach out to those people who “like” promos, engage with them, even if it’s obvious they haven’t clicked through. They will remember the next time they see one of your promos, so you’ve increased recognition and awareness, and maybe, just maybe they’ll subscribe to your blog or even buy a book.

And as readers and social media hounds, please click through and read the actual blog posts and leave a comment to clue the author in to the fact that you did. If you do buy a book, please take the time to leave a brief review to show support for the author. Being an author and getting our work out there is not easy, especially in the trying times we live in, so let’s lift each other up and support one another. Every author can’t be your favorite, but engagement and reviews are easy ways to support the ones who are.

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Become a WordCrafter Book Blog Tour Host

WordCrafter

Greetings fellow bloggers, authors and readers. I have exciting news to share with you. In 2021, WordCrafter will be offering affordable book blog tours to help create buzz for your books. During times when in person events can be hazardous to your health, book blog tours are a great way to get the news of your release out there, create reader awarenesss, and an opportunity to stir up reader engagement, all from the safety of your own home. WordCrafter Book Blog Tours will offer custom tour packages including combinations of author interviews, book reviews or author provided guest posts at reasonable rates that will make WordCrafter Book Blog Tours affordable, even for struggling authors.

I want the blogs on which tour posts are featured on to make WordCrafter Book Blog Tours something special. That’s why I’m reaching out to my fellow bloggers today, in search of those who would like to become tour hosts. Becoming a WordCrafter Book Blog Tour host is a great way to provide blog content for your blogs. The host bloggers will have access to the WCBBT schedule, and opportunity to sign up for the book tours of their choice, and also choose the type of content they want to post for their tour stop. If an author interview is selected, hosts will be responsible for providing interview questions. For book reviews and ARC copy will be provided and host will be responsible for reading and posting a review. Guest posts will be provided by WordCrafter, and all they need to do is post it. I still have openings for WCBBT hosts, so if you’re one of those special bloggers and you think your blog can give personality to WordCrafter Book Blog Tours, then I’d like you to become a part of the WCBBT team. Contact me at kayebooth@yahoo.com.

And I want to assure all Writing to be Read‘s loyal readers that the coming of WordCrafter Book Blog Tours will not interfere with the great content and regular blog series that you’ve all come to know and love. We’ll still continue to offer “Words to Live By”, “Growing Bookworms”, “Craft and Practice”, “Treasuring Poetry”, “Jeff’s Movie Reviews”, and “Mind Fields”. In fact, although it is too early to announce the changes for 2021, I can tell you that even more new blog series and exciting new content is in store. There are two ways that you can follow Writing to be Read: via email or via the WordPress Reader. Click the button of your choice in the top right corner, under the WordCrafter logo, to subscribe and keep updated on the great blog content to come.

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Like this post? Let me know in the comments. You can be sure not to miss any of Writing to be Read’s great content by subscribe to e-mail or following on WordPress. If you found this content helpful or entertaining, please share.