Inviting You to Join My Street Team!Posted: December 20, 2021 | Author: kayelynnebooth | Filed under: Anthology, Book Covers, Books, Fiction, Ghost Stories, Historical Fiction, Paranormal, Poetry, Science Fantasy, Science Fiction, Short Fiction, Stories, Western, Western Paranormal, WordCrafter Press, Writing, Writing Contest, Writing Event, Writing Tips | Tags: Beta Readers, Kaye Lynne Booth, New release, Release Events, Reveiwers, Social Media Promotion, Street teams, WordCrafter Press | 2 Comments
You are reading this, so chances are good that you are familiar with me and my writing, as well as WordCrafter Press and its books, because I talk about all of these things a lot. Since you are hanging out here, reading my posts and those of my wonderful blog team members, there’s also a good chance that you are interested in my work, so you will be interested in this opportunity, as well.
Being a multi-genre author creates the need to reach multiple target audiences. I write western, paranormal, science fiction, dark fantasy & vampires, and maybe even a little bit of romance. Although unpublished, I’ve even written a children’s series. That makes it more difficult to hit my target market and find readers who enjoy the kind of book I write, but I’m learning that I’m just not a write to market kind of girl. I have to write what my heart says, and it refuses to remain in a single genre.
I’ve decided to build a street team to help spread the word about new releases and release events. So, I’ve created a private Facebook group “Kaye Lynne Booth & WordCrafter Press Street Team” group, where you can help by becoming a beta reader and providing feedback prior to release, or reviewer, or just an enthusiastic fan, sharing new release and release event information on social media to help get the word out.. This is a group for those who want to help create, promote or just support me and my books, and find opportunities to free books, for an extra perk. As a member of the group, you will be privy to news regarding works-in-progress, new releases and upcoming book events, as well as early cover releases and sneak previews.
I hope that you will click on the link above and join us, as 2022 looks to be a exciting year, with between 7 and 12 new releases coming!
WordCrafter Press will be putting out, not just one, but three anthologies this year, including the resulting anthology from the annual short fiction contest. The call for submissions for the 2022 WordCrafter Short Fiction Contest will be posted in January, this year’s anthology will also feature the stories by invitation, which will not be included in the contest, but will be included in the Visions anthology. The other two anthologies will be by invitation only, Once Upon an Ever After, and Slivered Reflections. WordCrafter Press will also be doing a new edition of the writer’s reference, Ask the Authors and a new edition of Poetry Treasures. For my own books, I will be dropping my contract with Dusty Saddle Publishing and publishing a special edition of Delilah myself, and publishing at least the first three books of my science fantasy Playground for the Gods series, and possibly the fourth.
If you join my street team group, you’ll be privy to all the latest news about all these great releases and more! Bring your enthusiasm and help me make my writing dreams come true. And don’t forget the free books and other perks. See you there!
Busy authors need WordCrafterPosted: January 22, 2020 | Author: kayelynnebooth | Filed under: Advertising, Books, Copywriting, Editing, Promotion, WordCrafter, Writing | Tags: Book promotions, Editing, Social Media Marketing, Social Media Promotion, WordCrafter, WordCrafter Quality Writing & Author Services, Writing to be Read | 1 Comment
I started Write it Right Editing Services back in 2010 because I didn’t think an author should have to take out a mortgage just to pay for having their book edited. Book editing can be expensive! We all want our writing to shine and be flawless, but like they say, a patient who diagnoses oneself, or a defendant who represents oneself in a court of law, an author who edits their own work has a fool for a client. Okay, maybe it’s not quite the same. Good writers usually know how to edit, and may be able to do a fine job editing the work of others, because they know the basics of good writing. But, when you edit your own work, many times you see what you know the words are supposed to say, even if that isn’t what you put down on the page, and errors can be easily overlooked. Not only that, but authors don’t always have an unbiased eye when it comes to their own work, or perhaps they just are unable to see how their wonderful words could possibly be made any better.
This is why an author needs to have someone else go over their work. Some authors use critique partners, or writing groups to vette their work and get feedback to make their writing better, and that can work if your critique partner or the members of your writing group are talented writers themselves. But if they are not, or you don’t have any of those people readily available to you, you probably need to hire an editor to polish up your manuscript before publication.
Aspiring authors who have not yet been down the path to publication may need more than just a basic line edit. They may need guidance as to story structure and proper formatting, too. These are the services Write it Right Editing Services still offers under the WordCrafter umbrella, at rates that won’t break the bank or be too terribly hard on your pocketbook. Most of us are starving artists, after all.
I got my M.F.A. in Creative Writing during a transition period, when the education sector hadn’t caught up with the changes that the rapid growth new technologies, specifically the development and rising popularity of the Internet. Hence, the one thing about being an author that they didn’t teach me was how to market and promote my own books once they were published. Gone are the days when a publisher buys your book and not only publishes, but promotes it.
Traditional publishers are still out there, but with the rise of self-publishing, they realized that authors were capable of handling promotion, so the amount they are willing to offer has gone down considerably, and many small independent presses don’t have the resources to throw promotion of your book in with the deal. Besides, the majority of authors out there these days are self-published, so they have to manage their own promotions anyway.
An author today has a few choices to make. Self-promote or outsource by hiring a marketing company, which doesn’t come cheap. If you know a little about marketing, you might be okay handling these things yourself. But, that was the one area of the business of writing that my M.F.A. program didn’t cover, and that’s why I am currently back in school earning a B.A. in Marketing. I’ve got books out there, but it’s up to me to sell them.
Marketing and promotion can be a time consuming activity, especially if you design your own graphics, as well as creating content for your promos. And let’s face it, time spent creating promotional materials is time spent not writing. That’s the trade-off that we authors are faced with.
The solution is to outsource your promotions, but again, this can be expensive. So, I decided to offer WordCrafter Social Media Copywriting & Book Promotions as a way to assist my fellow authors in freeing up their time so they can spend more of it doing what they do best – writing. This service offers inexpensive promotion packages, or you can opt to purchase individual posts to be used on social media.
So, if you are a busy author who would love to have more time to write or you need a little help in making your work shine, pop on over and see what WordCrafter Quality Writing & Author Services has to offer you. You’ll be glad that you did.
Like this post? Let me know in the comments. You can be sure not to miss any of Writing to be Read’s great content by subscribe to e-mail or following on WordPress. If you found this content helpful or entertaining, please share.
Writing for a YA Audience: Say CheesePosted: January 16, 2019 | Author: jordanelizabethbooks | Filed under: Books, marketing, Promotion, Writing, Writing for a YA Audience, Writing Tips, Young Adult | Tags: book marketing, Book Promotion, Instagram, Jordan Elizabeth, Social media, Social Media Marketing, Social Media Promotion, Writing for a YA Audience, Young Adult Fiction | 1 Comment
“Go on Instagram,” said my publisher. “That’s where the teens are. Post pictures of your books. They’ll eat it up.”
I was new to Instagram, but I called up the website on my computer and attempted to join, only to find out you have to post using the app on your cell phone. That put a damper on things – I don’t have a smart phone. My phone flips up, costs $100 a year, and it does everything I need it to (as in, it sometimes sends texts and usually makes a phone call). My husband has a smart phone, so I download the app onto his device, put on a smile, and snapped a picture holding my book. I didn’t look all that great. I snapped a few more, and ended up just taking a picture of the book cover. It got a few likes. They were from people who already knew me on Facebook.
I posted a few more covers and the likes trickled in, still from people who were already my friend. It seemed I needed a new strategy. I needed to attract people who didn’t already know me. I took some pictures of just me doing cute poses or wearing cute outfits. The same thing happened – the same people “liked” my pictures. Next, I tried posting pictures of my cat. That earned me more likes, and a couple new people. While she is adorable, my goal for Instagram was to get my book out there.
I reached out to author friends for advice. Based on their feedback, I started posting inspirational quotes and setting up my books in gorgeous spots. I propped my book up on the porch. I set the book in a bed of flowers. I put the book on my actual bed.
I like to think I’ve gotten better at posing my book in different way. The books are models and I’m their photographer. A very poor photographer. Likes and hearts trickle in, and now they’re coming from people I don’t know. I’m getting there!
Jordan Elizabeth is a young adult fantasy author. If you would like to follow her on Instagram, she goes by JayliaDarkness. The username is a shout-out to the YA fantasy series she’s currently writing.
You can connect with Jordan via her website, JordanElizabethBooks.com.
Want to be sure not to miss any of Jordan’s Writing for a YA Audience segments? Subscribe to Writing to be Read for e-mail notifications whenever new content is posted or follow WtbR on WordPress.
Social Media is for Making ConnectionsPosted: December 17, 2018 | Author: kayelynnebooth | Filed under: Advertising, Copywriting, marketing, Promotion, Western | Tags: book marketing, Book Promotion, Social media, Social Media Events, Social Media Marketing, Social Media Promotion | 4 Comments
My husband always accused me of spending too much time ‘playing’ on Facebook, and although I do spend a lot of time on social media, what I’m really doing is promoting my writing and interacting with other authors and potential readers. The truth is, social media can be a valuable tool for authors, if they go about it with the right expectations.
Although I hear paid Facebook ads can drum up a few sales, but if we don’t want to spend a lot of money, we shouldn’t expect to sell a lot of books through social media. I know it doesn’t sound like it’s really very beneficial when you look at it from a sales perspective. But social media can be benificial if we use it to connect. Social media connects me with other authors and potential readers via several channels.
On Halloween, I co-hosted the Dead Man’s Party event, together with DL Mullen of Sonoran Dawn Studios. Though I had participated in several such events, this was my first experience with the organization of one. It was also the first audio event I had ever heard of. We mixed things up a bit by having the participating authors provided readings of their works of paranormal and horror, intermixed with the regular promotional posts, silly party games and giveaways. I had recently reviewed Dark Visions, a horror anthology compiled and edited by Dan Alatorre, which had just been released, and with his help, I was able to recruit many of the authors of the stories from the anthology. It was a learning experience, as many of these authors had never published anything before, or done an event such as this. I did many of the recordings and put together one video reading, as well as creating promotional posts for many of them. The whole thing was a lot of fun, drawing in over 1000 visitors I’m told. Overall, it was a success and a lot of fun, and I made many new friends and followers.
But, it was also a lot of work. The recordings took a lot of time to get them right, their were a few audio problems with the video presentation, and I made their promos like I do for my own work, with loving care. However, it was worth it all to get the experience and improve on my promotional skills, as well as in watching my number of followers grow. And one of my new author friends from the event will be joining the WtbR team as a contributing blogger to start the new year. The work I did also gave me some much needed samples of my promotional work, which I used to start my new Copywriting and PA Services page.
So you can see how this event benefited me greatly. Although I didn’t sell a single book, (the ones I gave away don’t count here), I did prosper from the event in many other ways. The message here is to social media to your advantage, but use it in the right ways and for the right reasons in order to avoid having your expectations left unfulfilled. But that’s how you have to approach social media promotion. The first word in social media is ‘social’. It’s there to make connections. That’s what we can expect to get from promotions on social media platforms. Promotion on social media can bring you authors to network with, or readers to build your platform. Any real book sales that you do get are just a nice bonus, but they cannot be expected.
I also gain followers through my Facebook pages. I currently have four pages. The primary page is my Kaye Lynne Booth – Author and Screenwriter page. I also have a page for Delilah – Kaye Lynne Booth, for news concerning both my published western and for book 2, Delilah the Homecoming which is still in the draft stages, as well as pages for two WIPs: my scince fantasy series, Playground for the Gods – Kaye Lynne Booth, and my memoir, His Name Was Michael – Kaye Lynne Booth. Through these pages I hope to gain followers who are interested in my writings. By building my platform, I hopefully gain readers who will buy my book.
I’m a member of a large number of author and book groups that allow promotional posts, as well as discussions. We should realize that most of the participants in these events like the one I spoke about above are other authors and the ‘book sales’ you get will be from giveaways. I use this to my advantage by making these connections my goal, instead of going about it with expectations of increased book sales. I spend my time on social media sharing promotions for my blog posts, responding to comments on my posts, sending out friend requests, and interacting. Through the new author friends that I make at these events, I’m able to find authors in need of interviews or book reviews for Writing to be Read, and my followers are growing through my efforts, as well.
So, I say that social media can be a useful tool if we set the right expectations and use social media the way it is meant to be used. Connections can be valuable to an author, especially a new author. We just have to see it’s value and find ways to use it to our benefit.
Like this post? Subscribe to Writing to be Read for e-mail notifications whenever new content is posted or follow WtbR on WordPress.
Yuletide Jingle Book Event: Come Join in the Fun!Posted: December 5, 2018 | Author: kayelynnebooth | Filed under: Advertising, Books, Cover Art, Social Media Promotion, Writing Event | Tags: Book Event, Book Promotion, Social Media Promotion, Sonoran Dawn Studios, Writing to be Read, Yuletide Jingle | Leave a comment
If you’re looking for Jeff’s Pep Talk, you’ll find his post next Wednesday. This week I wanted to let all my readers know about the Yuletide Jingle event on December 8th, hosted by Sonoran Dawn Studios. It’s going to be an audio event, with Christmas songs and stories intermixed with author promos. Of course, there will be games and giveaways, as well. Three authors will win cover art by Sonoran Dawn Studios. There will also be free books and other great prizes offered by the individual participants. It’s going to be a lot of fun. So click on the link below to reserve your spot and join in. Author Take Over slots are still available. I do hope I’ll see you all there.
Join Me In My Protest Against FacebookPosted: February 5, 2018 | Author: kayelynnebooth | Filed under: Books, marketing, Promotion | Tags: Book Promotion, Facebook, Protest, Social Media Marketing, Social Media Promotion | 7 Comments
There are changes for Facebook on the horizon, and they aren’t beneficial to struggling authors or small business owners. Many are already going into effect. I’ve already seen an impact on my Facebook activities and I’m not liking it at all.
Some of the expected changes are explained in the K-lytics article, How the New Facebook Algorithms Affect Authors, by Alex Newton,
“In other words, if you write a post promoting your most recent book, only a fraction of your page fans or friends will see it. If your fans do not follow your page, your post is going to end up in the alternative news feed, not the main feed, if it shows up at all….”
Social Media Examiner founder Michael Stelzner claims these changes are already occuring, including video getting less watch time and links to external pages getting less visibility, and he claims these changes will impact all people and pages. And I think he’s right. Just because someone follows you, doesn’t mean that they are seeing your posts in their news feed.
In the K-lytics article, Alex Newton claims Facebook is really after your money, trying to push you to pay for your promotions because starving artists and start-up businesses are taking advantage of their free promotion features and they aren’t making any money off of you,
“Remember, organic reach is the total number of unique people who were shown your post through unpaid distribution. If you had 3,000 fans on your page and you reached 300 (10%) with a post, you could consider yourself lucky. And these days, the percentage is so much lower.
The fact is, Facebook wants you to pay for your reach. Facebook wants you to run ads and “boost” your posts.”
This algorithm and Facebook’s effort to bully people into paying for what we used to get on their site for free has already had an impact. I have made a practice of being a member of many writing, author, and book groups, where I post each time I publish a new blog post and promote my books, short stories and poetry. I try to keep track of which groups allow promotional posts and the ones that allow them only on certain days, and I try to follow all of the rules. But because I share my posts in so many different groups, the Facebook algorithm has been known to tag my posts as spam, especially if I’m short on time and rushing through my promotional tasks. Facebook has cut me off for going too fast or for making too many shares. It’s not people reporting me, it’s their algorithms deciding that I’ve been a bad girl.
Most recently, Facebook has banned me for twenty-four hours and then as soon as I did three shares the next day, all to the “Writing Contacts” group that I started, they banned me again. And they don’t just ban me from sharing posts, they ban me from all group activities. I couldn’t even comment on someone else’s posts or contribute to the group in any way, so it looks like all I do there is promote. I try to be a contributing member to most of the groups I belong to and not just promote my work, but my time is often limited and I have to combine the two activities in order to get them both done. I have been doing things this way for at least eight years, but now they are slapping my hands for it.
Michael Stelzner suggests measures to increase the chances of getting your posts seen, such as posting less often, create content that promotes people to talk to each other instead of just you, increase your live video use, avoid posts that encourage people to comment (engagement bait), and pay for your ads and use Messenger chatbots. (If you are interested in learning more about this, you won’t want to miss the Social Media Marketing 2018 Conference).
To my thinking, if I play Facebook’s game and change my marketing strategy on their site, or pay for their advertising to make sure my posts are seen, especially when the majority of my posts are for Writing to be Read which I’m not making any money off of, then they win. Why should Facebook decide who gets to see my posts. If I’ve followed someone, I want to see their posts. That’s why I followed them in the first place. Those who have followed me should by rights, be able to see my posts. That’s the way it’s supposed to work, but that’s not the way it does work with these new algorithms.
So, I have a different solution. I created a “Westerns” page here on the Writing to be Read site, to replace my Delilah Facebook page and I hope to drive traffic to it, instead of promoting the Facebook page. I plan to do the same with my Playground for the Gods page. I have a cool idea for marketing of the second book, but you’ll have to check in to my Westerns page to learn what it is. If I’m ever fluid enough to pay for Facebook ads, I’ll use them to drive to my website pages, here, rather than their Facebook counterparts.
So, I am asking for your help. You, dear reader, can help support my Facebook protest by liking my “Westerns” page, subscribing to email, (up below the Red Quill logo and the search box in the top right side of the page), or follow Writing to be Read on WordPress. Remember, authors count on you, not just to buy their books, but to like their posts and write reviews. These days, these are things that matter in the rankings. Also, watch for a new way to sign up for my email list to recieve news and updates on my work, and when you see it, please sign up. I need your support. And if you are an author, I call upon you to move your pages to a different platform and stand in unification against the big conglomerates who believe they have us by the short hairs.
Like this post? Subscribe to Writing to be Read for e-mail notifications whenever new content is posted or follow WtbR on WordPress.
Book Marketing – What Works?: ConclusionsPosted: October 23, 2017 | Author: kayelynnebooth | Filed under: Book Review, Books, Branding, Commentary, Cover Art, Full Moon Bites, Interview, marketing, Promotion, Writing | Tags: Advertising, Book Blog Tours, book marketing, Books, Branding, PAs, promotion, Social Media Promotion, Street teams | Leave a comment
Whether an independent author or traditionally published, it seems most of the marketing and promotion falls to the author in today’s literary arena. Even if we love marketing and don’t find it to be an absolutely harrowing task, we are writers, and time spent marketing is time not doing what we love: writing. We don’t want to waste our time and money on ineffective marketing methods. We want to make our marketing techniques pay off big in as little time and expense as possible, so we can spend more time putting words to page.
In this series, we’ve talked to seven authors to learn what methods of book promotion works for them. In Part 1, I talked with Cynthia Vespia, who chose to go independent after having minimal results with small publishers. She does her own cover art and all of her own marketing. She prefers face-to-face marketing events to social media marketing. While she does do social media release parties and book events, she finds them most effective to increase fanbase, rather than book sales. She says it is more difficult to gauge the effectiveness of social media marketing than it is to see the imediate results of conventions and book signings.
Something which I’ve tried which has been somewhat effective, at least in building my platform, if not in actual sales, are the book releases and book events on Facebook. Even though obtaining a spot in one of these events is free, they do require a lot of preparation for a short little spurt (1/2 hour to 1 hour) for your spot. And I think you’ll get better results if you hang out for at least a while, commenting and playing the games to support your fellow authors and creating visibility. If you’d like to check one out, I’m participating in a special Cyber-Monday event, hosted by Sonora Dawn Studios and DL Mullen, and they are still looking for author particiapnts.
In Part 2, Mark Todd and Kym O’Connell Todd , who are small press and independent authors. Kym does their covers and Mark copyedits their books, and they do all of their own marketing. They promote through blogging and have a YouTube channel, where visitors could watch recordings of their research and ghost investigations. They also have a website and author pages on Amazon and Goodreads. They have found blogging, and social media promotion effective ways to get the word out about their books, but they found in person book readings to be less effective and unpredictable. They advocate free promotions and KDP Select.
On the issue of KDP select, I have my doubts, and author Chris Barili is in agreement with me in Part 6. It doesn’t make sense to limit the venues on which you can sell your book. With KDP select, you must sell only on Amazon, exclusively, which excludes many other venues, such as Smashwords, Lulu, Book Baby, etc… And while I say it makes no sense, both of my books are with KDP select right now. I’ve left Last Call there for now, because I have an idea to do something else with that story, and it doesn’t make sense to pull it off KDP select until then. And with Delilah, it’s really up to my publisher, so for now, I don’t have a choice.
Part 3 featured an interview with Jordan Elizabeth, a small press author. Her publisher handles editing and book covers, but she handles the major portion of her marketing. She’s an advocate of social media promotion. She reports good results advertising with BookBub and Fussy Librarian, and also says book signings are effective.
In 2016, author Nicholas C. Rossis in his post, Call to Arms: Year-long survey reveals which book advertiser offers best value for money, says that at the end of 2016, the best buy for your buck as far as advertising discounted books goes, was Amazon Marketing Services, Book Barbarian, and ENT. But he also notes that these trends fluctuate and advertisers that were rated higher in 2015, may have rated lower or not made his list in 2016. And he notes that Amazon Marketing Service rising from the ranks with unfortold speed.
According to Writer’s News’ list of useful book promotion websites , Write Globe, which claims to be the perfect platform for creative individuals, ranked number one. Also mentioned are Writers.Support, BooksOnline.Best, Noble Authors, 79ads.in, Creative Designers and Writers, ShareNews.live, Earn.Promo, in that order. The last one on their list stuck out for me, because it’s free. As a starving writer, free always has a certain appeal. Another site for free advertising that I found was Authors Talk About It. They run your ad for your book in their newsletter for free and also free book cover contests, and featured author interviews. They ran my interview and made me sound good.
Independent author Tim Baker joined us in Part 4. He started out with small press publishers, but switched over to independent, creating his own brand. He does free promotions and giveaways and finds them to be effective in creating buzz, resulting in future sales. He contracts out editing, formating and cover art, but handles all his own marketing, believing there is no magic formula for selling books but hard work and persistance.
If you are fortunate enough to be able to hire out your non-writing tasks, so you can spend your time tending to the business of writing, there are plenty of sites out there where you can find free-lance service providers. My editing services are offered through The Author Market, and they also offer cover design and book trailers, proofreading, ghostwriting and PA services.
In Part 5, independent author Amy Cecil shared her thoughts on marketing and social media promotion. She hires out her marketing tasks so she has more time to spend on the business of writing. She hires for editing and cover design, has a marketing firm and two PAs. She’s a new found believer in book blog tours, has done a book signing at B&N, and has a street team for creating social media buzz aboout her books. She’s not in favor of free promotions, but loves the exposure that social media has given her.
While Jordan didn’t find review tours to be worth the money it costs of the promotional agencies as her results were minimal. I know a little about them, and I know authors who swear by them, like Amy Cecil. Many of my author interviews are part of the Full Moon Bites Promotions book blog tours. And I know there are plenty of other promotional services which set up book blog tours out there, but it appears the verdict is still up in the air on this book marketing method.
Part 6 features author Chris Barili, who has published both traditionally and independently. While his traditionally published book requires only minimal marketing from him, the independently published books require him to do it all. He has found social media marketing, free promotions and KDP select to be ineffective. What works for him is hard work and persistance.
In Part 7, I interviewed DeAnna Knippling, an independent author who has also developed her own brand and publishing label. She uses an Advance Reader Copy list and newsletters, free promotions, and tries to attract super-readers on Goodreads, testifying to the power of reviews. (Of free promos Knippling says that if it doesn’t generate new sales, it at least generates new readers and that’s worth the cost.)
There is no doubt that in today’s book market, in the world of digital marketing, book reviews are where it’s at. But, honest reviews aren’t always easy to come by. YA author Jordan Elizabeth used her street team for the task of finding reviewers, with mixed results, and DeAnna Knippling has done free promotions on sites like Instafreebie. Free ARCs don’t always garauntee the review. That’s one of the reasons I do honest book reviews here on Writing to be Read, to help promote other authors and their work.
Everybody talks about branding and how you have to have a brand, but it looks to me like branding is something that just sort of happens in many cases, such as my red quill and ink, which began as a social media avatar and has become my logo. In others cases, like DeAnna Knippling and Tim Baker, it’s a purposeful, but still comes almost naturally.
Overall, it seems that different methods are effective for different authors, and in different ways. While social media and free promotions may or may not produce new book sales, it does create buzz, which results in future sales, at least in theory. Although Mark and Kym don’t place a lot of value on social media promotion, Cynthia Vespia, Jordan Elizabeth, Amy Cecil and DeAnna Knippling find it an effective way to build a fan base and get reviews. It seems like face-to-face promotional encounters such as book signings and conferences are a pretty effective way to get your book out there, and free promos pay off if you look at other measures of effectiveness besides book sales. Tim Baker and Chris Barili both put their faith in hard work and persistance, regardless of the marketing methods you chose.
Like this blog post series? Subscribe to Writing to be Read for e-mail notifications whenever new content is posted or follow WtbR on WordPress.
Wow! You Must Really “Like” MePosted: December 21, 2020 | Author: kayelynnebooth | Filed under: Blog Content, book marketing, Book Promotion, Branding, Commentary, Promotion, Reader Platform, Social Media Promotion, Writing | Tags: Blog Content, Blog Promotion, Book Promotion, Social Media Promotion, Writing to be Read | 12 Comments
As authors and bloggers, we hear that we need to grow a following, or an author platform, and this is the digital measure of success. So, we write blog posts and posts promos in the hopes that readers will be drawn to our blogs and fall in love with them, and subscribe to them. Then we start counting “like” or other reactions on all of our social media sites, and when they start accruing, we tell ourselves, “Look! It’s working! Lots of people “like” my promos. My following is growing!”
But, I would argue that the number of “likes” we get on social is not a true and accurate measure of success, or even popularity, and it certainly isn’t any indication that we are moving any closer to increasing book sales, or blog visits. Think about it. Just because several people “liked” a promo on social media, doesn’t mean that any of those people clicked through to actually read the blog post or buy the book. In fact, I’d venture that the majority of “likes” on social media do not click through. They may be “liking” the promo, but they aren’t reading your work. They are probably a more accurate measure of promotional success, than they are the size of the reader following.
Of course, this isn’t the case with “likes” that appear on the blog site itself. Watching those numbers increase is a big deal, because they are an indication that people are reading your work. When the number of subscribers increase, that’s when you know that those folks who “liked” your posts, are truly finding your content of interest enough to come back and visit again. This is what bloggers strive for when trying to grow a following. (But alas, many of those followers may have subscribed may become inactive over time, letting email notifications go unopened.) Even with a large following, we are still challenged to keep readers engaged and entertained or informed. Growing a reader following is an unending process and you have to keep at it over time with quality content to maintain it.
So, why do we even bother with “likes” on social media? They may make us feel good, but do they have some other value? Are we all just striving to go viral because that’s the current measure of success on social media? The answer is that they do, indeed, have value, because they are a form of engagement with existing and potential readers. And engagement is the key to growing a solid following, with members who enjoy reading your writing and want to hear what you have to say, or the story that you have to tell.
Engagement is one of the major objectives that social media marketing is aimed at. Readers whom you engage with in some manner are more likely to subscribe to your blog or buy a book. Readers who do have engagement of some sort with a book’s author are also more likely to leave a review for that book. Favorable reviews increase the chances that someone else, previously unfamiliar with you or your work, will also buy your book.
So, as an author, don’t totally dismiss all those “likes” as unimportant, thinking that they don’t mean the ‘liker’ really likes you or your work, but instead make use of them as a chance to engage with the ‘liker’, even it is just to say thanks for “liking” my promo post. Encourage readers to click through and actually read the blog post, or buy the book in the promos, and be thankful for any engagement received.
And for heaven’s sake, be sure to reply back. Even giving a quick emoji is a form of response, and considered engagement, so take the time to reply or reach out to those people who “like” promos, engage with them, even if it’s obvious they haven’t clicked through. They will remember the next time they see one of your promos, so you’ve increased recognition and awareness, and maybe, just maybe they’ll subscribe to your blog or even buy a book.
And as readers and social media hounds, please click through and read the actual blog posts and leave a comment to clue the author in to the fact that you did. If you do buy a book, please take the time to leave a brief review to show support for the author. Being an author and getting our work out there is not easy, especially in the trying times we live in, so let’s lift each other up and support one another. Every author can’t be your favorite, but engagement and reviews are easy ways to support the ones who are.
Like this post? Let me know in the comments. You can be sure not to miss any of Writing to be Read’s content by subscribing to e-mail or following on WordPress. If you found this content helpful or entertaining, please share.