Marketing To Obsessive Compulsives: Is It Fair?
May 16, 2021
That’s not supposed to be a funny title, but it is certainly ironic. Aren’t we all slightly OCD? Isn’t the condition of compulsiveness generic to our culture? Isn’t it nurtured, encouraged, normal, to be obsessive when we’re bombarded with messages to buy stuff that we don’t really need? I’m compulsive. Is there a difference between being compulsive and being an addict? There is, but it’s a question of degree. An addict is compulsive beyond reason, dominated by compulsions that create a self-harming syndrome. A “normal” obsessive compulsive is just another citizen of modern times.
This subject began to entice me when I went hunting for a new camera. I don’t really need a new camera, but my current camera is from 2013. That is ancient in terms of digital cameras and their markets. It’s like having a thirty year old dog. The compulsion to upgrade is generated by massive commercial influences. It’s Canon and Nikon, Pentax and Fujinon. Asian conglomerates pour a lot of money into creating an itch, for the latest gear. The two big companies, Canon and Nikon, continue to manufacture upgrades and new iterations of the same basic camera features. Mostly what the newest cameras do is focus faster and weigh less. A lot faster. A lot less. And they cycle frame rates at 20 shots each second. This enlivens the “lucky shot” school of photography, meaning everyone who shoots with a camera. I bought my first digital camera eighteen years ago. It was an Olympus that featured a 2.1 megapixel sensor. The resolution of camera sensors has taken wings and there are now consumer cameras with 50 megapixels. I own a 20 megapixel camera and it takes beautifully sharp and accurate images. As did my 12 megapixel camera, and my 3.3 megapixel camera.
Do I yearn for the new 32 megapixel camera from Canon? Yes. I can’t help myself. I can’t help wondering what would 32 megapixels look like? One problem is that this kind of gear is really good. The makers of cameras have conquered an array of technical problems that go with acquiring digital images. They are brilliant! How good can these cameras get before CanIkonAx (choose yr company) lunges into our brains and starts taking out the visual cortex to implant image sensors in our heads?
BUT: people like gear. People enjoy gear, so the in-the-brain-controlled- by -your -thoughts paradigm may have trouble acquiring lift. It may never get off the ground because what’s the fun of doing cool jobs when there’s no gear to play with but a chip of silicon within our bodies?? That may take a few hundred years, when we’ve learned that our very hardware bodies are also gear and there comes with this gear some interesting software.
I’ve digressed from my original question. Is it fair to market to obsessive compulsives? Who else is there to market to? If you find a person free of neuroses it won’t be a person easily conned by ads and glitz.
To answer the question: NO! It’s not fair. It’s a way of rigging the society to feed the voracious maws of Business. I’ve written elsewhere on the idea that “contempt sells”. We’re treated with contempt every day. It is assumed by highly placed marketers that we’re stupid. We ARE kinda stupid. A lot of our behaviors are stupid and against our own interests. Electing charlatans to high office is stupid, but it happens all the time. Buying TV sets the size of walls is a bit stupid. It’s kind of cool but still, how big does your TV need to be? Do you need a hoist and crane to install it in your house?
Being OCD is the modern equivalent of being religious. In the middle ages one HAD to be religious or the authorities would hunt you down and kill you. Heretic! In our own times it’s consumerism that drives our religion. There are so many ways to drain our bank accounts, so many temptations that leap from our social media and TV to entice us as if with a sexual appetite.
UHOH! This is the new SEX! No wonder it’s so powerful! People will climb over one another to experience five minutes of pleasure. People do the same thing at a store sale. Climb over each other to save a dollar. Now I get it.
It’s not fair to market to obsessive compulsives, but there is no one else to whom the companies can market. This OCD, which I will now dub Exogenous OCD, or EOCD, has been created by the forces of modern civilization.
It is said by some Buddhists that Emptiness is the true nature of reality. Deep inside ourselves we are aware, and terrified, of this condition. We will do a lot to escape from Emptiness. There is a giant misunderstanding about this term, Emptiness. It isn’t Nothingness. It’s Everythingness pouring into Nothingness. Always and now.
The market will be aimed at obsessive compulsives no matter what else happens. There is nothing we can do about it. We are the obsessive compulsives we hope to protect.
There was a time when watching television would make people feel guilty…as if they had nothing better to do. I have something better to do. I can watch better quality TV instead of the ubiquitous TV crapola. These days we have choices in TV-Land. Sometimes my wife and I watch TV all day and all night. I admit to some exaggeration here. I don’t watch TV all day; not any more. There was a time when I was pretty unmotivated and I watched TV around the clock…and I felt guilty about it. Fortunately that time is passed. I watch TV judiciously, choosing carefully what I expose myself to. There are as many TV universes as there are significant demographics. There are ravening people who feast on Jerry Springer and gentle wine-drinking people who watch PBS-only docs and dramas. I fall somewhere towards the latter. My spouse is more broadminded; she helps me expand my range of experiences. She’s addicted to The Home Shopping Network. We are both addicted to shows about animals and veterinarians.
I’m a keen observer of TV-as-cultural phenomenon. It’s the most powerful thing in the world outside of the Hydrogen Bomb. Television has dominated our experiential landscape since the early fifties and never more so than today. We have emerged into a golden age for television. There’s immense variety, convenience, amazing quality and the television sets have become so smart that they require control like a rowdy drunk at a party. It took me days to figure out how our new device functions. I still haven’t conquered the remote control. I can talk to it and it often responds. I’d be screwed if I couldn’t talk to that thing. It wouldn’t surprise me, if, some day soon, the remote responds with something like “Hey, I’m busy, asshole. Try again later.” I would expect rudeness from a television device. After all, this is the thing that brought us “Here Comes Honey Boo Boo.” Sometimes I hear my wife talking in the bedroom. Is she on the phone? No. She’s talking to the remote. Begging, pleading, bargaining with the remote.
We love to binge. That sets the tone of our lives. What will we binge tonight? It’s not easy to find binge-worthy stuff. Thank god for National Geographic, Netflix and Amazon Prime. Between Mrs. Maisel, Dr.Pol and Fleabag we have a good time. Fleabag is the work of actress/director/writer Phoebe Waller-Bridge. When we saw the last episode of Fleabag I shouted “Magnificent!” I don’t always offer such spontaneous accolades. Phoebe plays the character known only as Fleabag. She’s a fairly gorgeous creature in her gawky comical way. She’s maybe too tall, her nose is a little skewed, but these aspects are essential to her character. She would be boring if she had all the beauty conventions. The stories revolve around the Search For Love. Who isn’t searching? This quest is especially powerful in the young. It surges in women who are reaching a certain age, an age when their mothers are asking “When are you going to get married?” Fleabag is precisely that age and her obsessions are pulling her puppet strings. If she weren’t wryly self-aware she’d be suicidal. She is recovering from an awful trauma. Her best friend committed suicide over a breakup. She walked out into traffic and gave up her life. This grief haunts Fleabag and steels her determination to continue living. She too has ended a long relationship. Now she’s thrust into the world of men, those strange groping creatures who don’t understand women. Sound familiar? That’s US! The thing is, Phoebe/Fleabag is funny! Her wit is corrosive yet compassionate. When the two seasons were over we were gasping for more. Alas, Phoebe is moving into new productions. Watch her!
We binged on the two seasons of “You”. It’s gripping, but it’s also repugnant. In the beginning of the series the protagonist, Joe Goldberg, seems to be a likeable fellow. He develops into a monster as the tale unfolds. I’m holding back the spoilers here. The story hangs on Joe’s transformation into something sinister. His obsession is, again, Love. Or, more specifically, Women. The show gives us Joe’s thought processes. The narration is Joe’s self-talk and he has a one track mind.
I must remind my readers that I have a “writer’s rule” that I scrupulously observe. “Is this story worth telling?” I have three criteria that stories should encompass. They should be entertaining, insightful, and, if possible, inspiring. If they can’t reach the level of inspiration they should at least not leave us depressed. We get enough of that shit all around us. After watching every episode of “You” and being entertained, I still have mixed feelings as to whether or not we should have gone through the experience. There are plenty of shows about dark characters. Darkness is important to drama. It’s like death itself. Without death there would be no passion in life. All of life’s tensions and excitement are generated by the clash between light and dark. Is this oversimplified? Perhaps. I’m left with a slightly sour feeling about “You”. If I had eaten Joe Goldberg for dinner, I would have gas and diarrhea in the morning. Watch the series, by all means. It’s very good, well acted, well written…but I’ve warned you. Take some Pepto Bismol to bed, put it on your night table.
A Midwesterner by birth, Arthur Rosch migrated to the West Coast just in time to be a hippie but discovered that he was more connected to the Beatnik generation. He harkened back to an Old School world of jazz, poetry, painting and photography. In the Eighties he received Playboy Magazine’s Best Short Story Award for a comic view of a planet where there are six genders. The timing was not good. His life was falling apart as he struggled with addiction and depression. He experienced the reality of the streets for more than a decade. Putting himself back together was the defining experience of his life. It wasn’t easy. It did, however, nurture his literary soul. He has a passion for astronomy, photography, history, psychology and the weird puzzle of human experience. He is currently a certified Seniors Peer Counselor in Sonoma County, California. Come visit his blogs and photo sites. www.artrosch.com and http://bit.ly/2uyxZbv.
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People love to be scared, especially within a safe environment. That’s why the horror genre will always be popular. Sitting around trying to scare one another by telling ghost stories or urban legends is a passtime enjoyed and induldged by young and old alike. It’s one of the reasons Hallowen is a favorite holiday for many, with haunted houses and ghost stories and a monster around every corner.
But telling ghost stories to pass the time on a stormy night isn’t any type of new passtime. In fact, two hundred years ago, on a damp and dreary night, Mary Shelly’s Frankenstien was created on just such an occassion, when a challenge was issued to see who could invent the best scary story. Today’s monsters may be digitally enhanced, but we still enjoy sharing their stories, searching for an inkling of fear or a rush of adrenaline to get our hearts pumping.
That’s why I hope you’ll all drop in and join in the fun at the Sonoran Dawn’s Dead Man’s Party today on Facebook, where myself and other authors will be reading scary stories, playing games and holding giveaways. Many of the authors from the Dark Visions anthology, which I reviewed this past month, including Writng to be Read team member Jordan Elizabeth, and AtA panel member, Dan Alatorre, who compiled and produced the anthology which climbed up the ratings for best horror anthology rapidly following its release. I gave the anthology five quills and it is well worth the read. I’m excited to be reading a few of their stories for them, as well as my own The Haunting of Carrol’s Woods, and can’t wait to hear the audio recordings of the other’s stories, too. I hope you will join us. It may be scary, but it will be fun.
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Every year at this time I look back and so a review of what was published on Writing to be Read and my writing life. 2017 has been pretty eventful for both me and Writing to be Read, so this year I’m particularly excited about this look back. But, I’m also excited to get out my crystal ball and warm up my psychic abilities as we take a look forward that comes as we start the new year, because I think there may be some exciting things in store.
There were so many things that happened for me in 2017. In April, my western novel, Delilah was published by Dusty Saddle Publishing, which of course, is exciting. Delilah hasn’t done too bad on sales, but it didn’t make the best seller list. It has received some really excellent reviews, and is rated with four stars on Amazon. Although it may not be a huge success, for me it was a hard earned accomplishment, but the reward came the day I received my first royalty check. Yep, I’ve got royalties. Isn’t that the final proof that I’m a writer, at last?
I do have folks inquiring about a second novel, and for those who are wondering, Book 2 is in the working. My crystal ball tells me that it will be published sometime in the coming year, only this book, I may publish myself and skip the publisher as middle man. I’m having a time getting the sales data, and what I do have makes it appears as if what sales I do have, have been the results of my own marketing efforts, so I’m not seeing the benefit of sharing my royalties with a publisher, when I can do about everything they have done for me. In addition, mid-year the rather generic cover the publisher provided for the book was replaced by a cover that fits the story better, done for me by Sonoran Dawn Studios, which I am much happier with.
In addition I had two short stories published in 2017 by Zombie Pirates Publishing. The first, “If You’re Happy and You Know It” came out on August 1, in their science fiction anthology The Collapsar Directive. The story is a futuristic dystopian tale with just a touch of humor, in a world where productivity is high, but you’re only allowed to be happy on the weekend.
The second story, “The Devil Made Her Do It”, just came out the 15th of this month in their Crime Romance anthology, Relationship Add Vice. It’s a tale about the crazy things we do for love and a girl, Betty Lou Dutton, who leaves hereself open to be taken advantage of and ends up taking the rap. My fortune telling abilities see Zombie Pirates in my future for the coming year, as well. I submitted a little flash fiction story for consideration in their Full Metal Horror anthology. Wish me luck.
The really big thing that happened for me in 2017, or at least I think it’s big, is a landed an adjunct position teaching ENG102:Academic Writing at Western State Colorado University, my Alma Mater. Let me tell you, it has been a crazy ride. I got the position due to a last minute opening, when a scheduled lecturer was unable to teach for health reasons, which was unfortunate for the scheduled lecturer, but very fortunate for me. We got it all figured out and I was hired five days before classes started, so that’s how long I had to restructure both classes to be hybrid classes and figure out how to teach a method of writing I knew nothing about. It was a rocky start, and to be honest, I think I confused many of my students at first, because I was unsure myself, but as the semester moved forward, I gained more solid footing in the classroom, and the students began to figure it out, too. I have now successfully made it through a whole semester, teaching two hybrid courses and it feels great. I know I can do it and I have some experience teaching in a University setting, so I know there will be more teaching jobs in the coming year. My crystal ball is a little blurry in this area, but I know last minute stuff happens all the time, so who knows? Maybe I’ll end up back at Western.
As for Writing to be Read, I’ve had an exciting year there, too. At the beginning of the year, I my friend Robin Conley helped me do a total overhaul of the site, and in August my friend DL Mullan of Sonoran Dawn Studios helped to redesign it. The results are what you see here now, but they were a long time in coming. I’ve added my website right here on the blog and you can reach the different sections by clicking on the tabs across the top to learn about my published poetry and fiction, my westerns, my Playground for the Gods series, or Write it Right Editing. Writing to be Read also gained some great talent in 2017, Robin Conley with her Weekly and Monthly Writing Memos, and Jeff Bowles with his Pep Talks and his God Complex posts, and I am thankful for benefit of their content for the short time they were with me. Unfortunately, life carries folks in different directions and both of these fine writers are no longer able to share their expertise and wisdom with us and I don’t foresee them rejoining us in 2017.
What my crystal ball does show me, is that Writing to be Read has grown in readership over the past year, and I feel it is due to the great and consistant content posted not only by myself, but by Robin and Jeff, as well. Most recently, the content has been almost non-existant, because I’ve had to focus on the classroom and I’ve discovered grading essays takes a lot of time. I don’t think the drop in content from losing my team members or from my not having the time to devote that I should have hurt my numbers yet, but I do foresee such a possibility if the lack of content continues.
In this realm, my crystal ball shows me something very interesting. I see new members of the Writing to be Read team and really great content in the coming year. In fact, a call for action is going out with this post, right now. If you are a writer who feels you might have something to contribute and you’d like to be on the Writing to be Read team, I want to hear from you. Shoot me an email at kayebooth(at)yahoo(dot)com telling me what type of contribution you would like to make and how often you’d like to make it. I’m pretty flexible, so let’s talk.
In years past, I have given a rundown of all the posts throughout the year and which were viewed the most or which got the highest numbers of comments or likes, however that makes for a very lengthy, boring post, so this year I’m only giving you the most interesting facts. For instance, over the past year Writing to be Read has had viewers from the across the globe. The highest number of views coming from U.S., the United Kingdom, Canada, Australia, Ireland, India and Mexico. It’s top referrer is Facebook, which doesn’t really make me happy, since I’m kind of peeved at Facebook at the moment, but I’ll take my viewers wherever I can get them.
The month to receive the most views was July, with my interview with writer, poet and cover designer Dawn Leslie Mullan being the hightest viewed post. Next up was a “Pep Talk” from Jeff Bowles, “I Think We Need a Break”, and third highest was my post, “An Adventure in Social Media Marketing“. The post that received the most viewed over the whole year was my post titled, “How Do You Measure Success?” which I wrote after signing the contract for Delilah. The second highest views overall were received by “Ah! Sweet Rejection“, which I wrote, oddly enough, after recieving a rejection for Delilah. The third highest was Robin Conley’s “Weekly Writing Memo: Word Choice is Everything“.
Looking ahead to 2018, my crystal ball says it’s going to be a good year. I hope it’s right. I guess only time will tell. So until then…
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A Slapshot Prequel Box Set (Slapshot Prequel Trilogy Book 4), by Heather C. Myers is a perfectly good story line, offering the POV of three characters, in three alternate stories, running parallel to one another. Nicely done. If you’re into hockey, A Slapshot Prequel Box Set (A Slapshot Prequel Trilogy Book 4), by Heather C. Myers may be just what you are looking for. The set contains three separate stories, which unfold simultaneously, the first a murder mystery with a romance element, the second and third romances.
In Blood on the Rocks, Serephina must learn to manage the hockey team she just inherited, and figure out who killed her grandfather at the same time. The problem is, she doesn’t know who to trust, and she finds herself strangely attracted to the prime suspect in her grandfather’s murder. In Grace on the Rocks, a romantic relationship is the last thing Emma is looking for. That is, until Kyle Underwood, the handsome young hockey player, skates right into her life. In Charm on the Rocks, Madison is a college student who goes for brainy guys, not athletic ones, until she meets Alec but she can’t let her dad know she’s a Gulls’ Girl, scraping ice for the Newport Beach Seagulls hockey team, or she may lose his love as well as her tuition, and Alec Schumacher provides a means for her to gain her independence, making her finally admit that she is interested in him.
I was glad this set is labeled prequel, because the overall story, doesn’t feel complete. In fact, I can’t be sure what the main story that ties these three together is. So it was good to think there’s more to come. But then, it is also labeled Book 4, so I’m not so sure about the continuation. I hope there is more to come, because the most serious conflict in any of them is the revelation of Serephina’s grandfather’s killer.
The biggest criticism I have of A Slapshot Prequel Boxset was the editing, or lack thereof, distracts and pulls the reader out of the story repeatedly, to the point of annoyance. There are so many spelling errors, typos, and repetitive wording that it pulls the reader out of the story repeatedly. The stories were interesting enough to keep me reading, but the errors were bothersome and annoying at times.
The three stories in A Slapshot Prequel Boxset are nicely overlapped, but definitely feel like only three parts of a whole. Although the story lines are good, they are lacking true conflict and, combined with the poor editing, I give it three quills.
Kaye Lynne Booth does honest book reviews on Writing to be Read in exchange for ARCs at no charge. Have a book you’d like reviewed? Contact Kaye at kayebooth(at)yahoo(dot)com.
Social media is great. Or is it? From a writer’s perspective, maybe a little of both. On the one hand, promotion on social media can and often does bring readers to your blog, or book, or article, or whatever you are promoting. Some sites are more helpful than others in this regard. There is no doubt that social media promotion draws attention, but then you have to figure out the other side of the equation.
Promotion on social media takes a lot of time. And I mean a lot of time. Think about it. First you have to share a link on your timeline, or page, or wall, or whatever. That doesn’t take long. But then you have to share it in groups, and for me, there are a lot of groups to share in. Okay, so after you’ve spent between thirty to forty-five minutes or even up to two hours, (depending on how fast your internet connection is operating, how fast the site you’re sharing on is operating, and how many groups you are sharing the post with), and the post is shared everywhere you wish to share it, you’re still not done.
No. Because you see, social media is set up for social networking. You don’t want to drop into each group and post your promotion, then go about your business. No. When you join a group, you are expected to participate, rather than just promote. If you want people to like, comment, or share your posts, you’ve got to do the same for them. That’s how social networking works. And let me tell you, it is easy to get caught up thanking folks for liking or sharing your posts, responding to comments on your posts and liking, commenting on and sharing the posts of others, and before you know it, several hours have elapsed. This part of networking needs to be done each day, even when you don’t have any promotional posts to make.
So, now consider that I spend up to two hours promotion, two or three times a week, which is what I do for Writing to be Read. You need to socialize daily. I try limiting myself to one hour of socializing online on days I’m not promoting, so I can promote my work, but not appear to be a self-absorbed spammer. Just doing that adds up to ten hours a week.
Most recently, I participated in a Book Release Event on Facebook for the promotion of my recently released western, Delilah. I was one of many authors who did either half-hour or hour long takeover slots in a two night event. In a takeover slot, the author makes posts aimed at both promotion of their own book and entertainment in the form of silly, but fun, party games and giveaways. My investment was several hours in planning and preparation, plus one evening and a partial, and another afternoon responding to comments and contest wrap-up, and it’s yet to be seen if there will be a significant rise in sales which might be attributed to the event.
Of course, it isn’t just Delilah I must promote. I also promote my short story that I have on Amazon, Last Call, and writing that I have in online publications such as Across the Margin and Zetetic: A Record of Unusual Inquiry. And of course, I spend a good deal of time promoting this blog, Writing to be Read. It’s not that I don’t like social media promotion. It allows me to interact with my readers others in the business, and I truly do enjoy that, but it takes a lot of time. That’s time that is not spent writing.
Promotion is a necessary evil to me, and it must be done on top of writing queries and cover letters and submitting completed novels to publishers or agents, and articles, stories and poetry to the publications they might appear in, checking and responding to emails, searching the web and applying for freelance jobs, in addition to holding’s down a full-time day job. And then, I have to find time to live some resemblance of a life. Oh yeah, and somewhere in there, I have to actually sit down and write, both for my freelance jobs and my own stuff, for blog and for sale. And I must find time to read the books I review. So, you see than ten hours a week can be tough.
This isn’t the first time I’ve brought this subject up. In Today’s Authors Wear Many Hats, which I posted back in October, I wrote about the different roles an author must play and how they’ve expanded because of the digital age and the rising trends in self-publishing. Promotion and marketing are just two of those hats, but they’re important ones. Most of us are among the starving artists, and can’t afford to hire someone to do it for us, or spend a lot of money boosting posts to reach more people, and social media is an avenue of promotion which is free, or at least fairly inexpensive.
Bottom line – Promotion and marketing do require that we spend at least a minimal amount of time on them, but as writers, it’s a necessary part of the job. Like the artist, who must sell her own paintings, or convince a gallery owner to display her wares, we must peddle our creations, whether we publish them ourselves, or are picked up by a small press or traditional publisher. And social media is a big part of that in today’s market. Social media drives traffic, and we need traffic, because traffic leads to sales, at least theoretically.