The third Wednesday of each month, writer Jeff Bowles offers practical tips for improving, sharpening, and selling your writing. Welcome to your monthly discussion on Craft and Practice.
To Self-Publish or not to Self-Publish
I guess I’m a bit of a dreamer when it comes down to it. Head in the clouds much of the time, projecting myself right out of reality because, well, I take more comfort in worlds inside my mind than the world as it really is. I’ve always been that way, and it’s helped me enormously as a creative individual. Has it helped me much in life? That’s a conversation for another time. Or, you know, maybe never.
For me, the dream was always the most important thing, because I understood dreams become reality with startling frequency. I mean, that’s essentially what storytelling is, right? Making something whole, tangible, expressive, from nothing at all. It’s something I have to believe in order to do what I do. If I didn’t think anything and everything was possible, how could I convince you?
I like self-publishing. It’s a good speed for me. I made great efforts to publish short fiction in the traditional form for more than ten years, and I wouldn’t change anything about that time. But then I went off to earn an MFA in Creative Writing, and it slowly dawned on me that recognition, fans, and even money will only get you so far. If you’re dedicated to your craft, you can do it penniless. In no way does it make or break your enjoyment of the act of writing. In fact, achieving something like the ever-ubiquitous yet disappointing “best-seller” status often throws unsuspecting authors into a rut, one that can be difficult to climb out of. With success so comes stress and an urgent need to produce. I’m not good with stress, suffer from some anxiety and other mental health issues, and I somehow knew about myself that if I wanted to put my books out, I’d have to do it in a manner congruent with my everyday tolerance levels.
So when it came time to publish my first novel, I did it myself. I got the most amazing help from a friend of mine to render a cover and some gorgeous chapter-to-chapter artwork, I set the date, released it through Amazon, and then plugged it as best I could, also knowing I’m not a natural salesman. The truth is I would’ve made far more money if I’d snagged a traditional publisher. The truth also happens to be that I don’t care all that much either way, because I’m still the writer guy doing his writer thing, albeit at a somewhat reduced level.
I like controlling the whole process from beginning to end. The product I end up with, for better or worse, is all on me. The people who’ve read my first novel have enjoyed it immensely. Living the kind of life that’s cool and confident and down for lower-case “success”, simply because I’m not sure the upper-case kind is actually all that much fun, well it works for me right now. Maybe a few years down the line I’ll really push for the traditional publishing route. I’m not sure. What price success?
Given the choice, most writers would opt for more sales over fewer. I don’t think I’ve used the word “duh” since I was thirteen years old, but duh. The point is, you can write as much or as little as you want, and you can shoot for the stars or just keep your work on the down-low, but the real question is what fuels you? What keeps you satisfied? Is it money in the bank or pure creative expression? A happy mix of both? What do you want? What do you want? WHAT DO YOU WANT?!
If you’re working on a book or have recently completed one, first of all, congratulate yourself. You’ve done something most people on the planet want to do but never seem to get around to doing. Secondly, ask yourself the question in capital letters up in that last paragraph there. It’s harder to find sponsorship than to put it out yourself. That’s true no matter what you do, so consider it numero uno. Are you willing to risk rejection aplenty and month after month of waiting for an agent to reach out and tell you your work is magnificent (or abhorrent)? Or do you want to produce your book on the fly and handle all the publicity yourself later on? Know that for the vast majority of self-publishers, a hundred lifetime sales is considered superb. That’s a slow lunchtime minute in February for one of the major houses.
Work the traditional route, you’re likely to feel under-the-gun and underappreciated by your publisher. DIY it, and you’ll probably feel like you’re grinding your gears, working your butt off just to make a few lousy sales. Release your work through an established house, and perhaps struggle to earn out your advance and start bringing in those royalties. Put it out yourself, and claim your dividends immediately, meager though they may be.
See? Plusses and minuses for both. Nice work if you can get it, but look, your best bet is to keep producing and put your work out however you can, whenever you can. That’s the shotgun method, and it works. I know what’s been right for me in the past several years, but I also claim the right to change my mind someday. In the grand scheme of things, it’s all benefit and no loss. Just keep doing your thing, and if you get the opportunity to publish your work in a major way, absolutely go for it. If you can’t, however, or you simply would rather not, don’t sweat it, because magnificent career legacies have been built on less. Just don’t sell yourself short, and whatever you do, remain true to your vision and your goals.
Now for a little practical advice. You knew it had to be buried in here somewhere, right? If you’re in the market for an agent, find yourself a good searchable database like AgentQuery.com, or if you’re so inclined, think about picking up the 2020 edition of the Guide to Literary Agents, which many writers throughout the years have found great success with. Your manuscript must be in tip-top shape before you send it to anyone. I know that seems like common sense, but you’d be surprised how often people mess this up. Tip-top means thoroughly revised, edited, and proofread. If you can make it any better, you’re not done with it. Remember to remain professional and courteous, even when you get shot down. Especially when you get shot down.
On the flip-side of the publishing coin, the final state of your book is just as important in self-release, perhaps more so, because you won’t get an assigned editor to walk you through the process. If you can afford one, hire the services of an independent editor, and if you’re not super artistic, hire someone to do the cover and book layout, too. A lot of people, like yours truly, release their stuff through Amazon and call it good, but this is by no means your only option. Vanity publishing, independent print-on-demand, and independent ebook distributors all exist, though do your homework, because some are more attractive than others. Vanity publishing, by the way, try to eschew it if you can. I like Amazon because it’s one-stop shopping, and their KDP publishing system is easy to use, but your mileage may vary, and you may have bigger plans for your work than I’ve had for mine.
Regardless of how you publish, just remember it’s incredibly important to put out the best work you can. You want words you can feel proud of. In the end, your writing legacy is completely in your hands. That’s it for this post, everybody. I’ve got an overdue book to edit, and you’ve got more awesome Writing to Be Read articles to peruse. See ya next time.
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We’re all tired of staying at home during this recent crisis. It seems like everyone has been affected in different ways, but no one has gone unscathed. Our world has changed in recent times. We, as authors and lovers of the written word had many of our in-person writing events – conferences, conventions, and book fairs – cancelled due to the appearance of COVID 19. To to emulate all those events we look forward to each year and are missing out on now, and to chase away some of the boredom of social distancing and isolation, WordCrafter presents the 2020 Stay in Place Virtual Writing Conference on Tuesday, April 28 from 8 am to 8 pm.
This is a unique event, the first of its kind, and one you won’t want to miss. Free presentations and author takeovers will be occurring on the Facebook event page, and interactive workshops and panel discussions will be offered for a minimal fee on the Zoom platform. Interactive panel discussions and workshop session can be accessed individually for $5, or an all access pass to all interactive sessions can be purchased for $50. Tickets can be purchased on the Facebook event page. Watch for your Facebook event invite from me or one of the many wonderful authors involved with this conference. Send me a message through my WordCrafter page or through the event page if you have further questions, or if you would like a half an hour author takeover spot to promote your own work.
This has been a huge undertaking to organize and set up an event such as this one, but I haven’t done it alone. Without my 22 talented presenters, this event couldn’t happen. We have a great line-up, with international bestselling science fiction and fantasy author Kevin J. Anderson presenting the keynote on the interactive platform.
And that’s just the beginning. Take a look at the talent that has lined up for presentations, workshops and panel discussions.
Award winning and national bestselling speculative fiction author Mario Acevedo will be offering a presentation – “The Power of Motivation: What Your Characters Do and Why”
USA Today bestselling multi-genre author Dan Alatorre will be a member of the interactive book marketing panel discussion.
Multi-genre author Chris Barili will be presenting “Writing in the Face of Adversity” and giving an interactive workshop on “Writing Across Genres”.
Award winning fantasy author L.D. Colter will be offering a presentation on “Short Fiction”.
World builder and speculative fiction author Kieth R.A. DeCandido will be offering an interactive workshop on “The Business of Writing” and he is the moderator for the media tie-in interactive panel discussion.
Award winning novelist Guy Anthony De Marco will be a member on both the short fiction and world building interactive panel discussions.
Fantasy and science fiction author Anthony Dobranski will offer two presentaions, “How to Swim Upstream: Not being in the mainstream of your market/genre” and “Working with Others: How to direct others in a project”. In addition, he will offer two interactive workshops. “Business Class Tarot” and “The Savage Horror of Writing Back Cover Copy”.
Author for young readers, Jason Henderson will be presenting “Story Ideas and the Choices You Make” and moderating the interactive book marketing panel discussion.
Media tie-in author Kevin Killiany will be a member on the interactive world building, media tie-in, and short fiction panel discussions.
Award winning young adult fantasy author L. Jagi Lamplighter will be on the interactive panel on world building, and moderate the interactive short fiction interactive panel discussion.
Award-winning science fiction author J.R.H. Lawless will be a member of the book marketing interactive panel discussion.
Award winning and New York Times bestselling multi-genre author Jonathan Maberry will be a member on three interactive panel discussions: short fiction, world building and media tie-ins.
Award winning multi-genre author Bobby Nash will deliver a presentation on “The Importance of Promotion”, as well as being a member of both the media tie-in and book promotion panel discussions.
Science fiction and fantasy author Jody Lynn Nye will offer a presentation on using humor in science fiction and fantasy writing, “Bringing the Funny: how to apply humor to your writing” and she will be a member of the world building interactive panel discussion.
Award winning fantasy author Ellie Raine will sit on both the short fiction and world building interactive panel discussions.
Award winning multi-genre author Art Rosch will offer a presentation on “Creating Villains We Love to Hate”.
Award winning multi-genre author Sean Taylor will offer a presentation on “Visceral Story Beginnings”.
Science fiction author and marketing expert Alexi Vandenberg will be joining the book marketing panel.
Award winning poet and author Rosemerry Wahtola Trommer offers a livestream presentation “The Gateway to the Unknown: A Poetry Thought Shop”.
Author and educator Rick Wilber will be a member of the short fiction interactive panel discussion.
Award winning and New York Times bestselling science fiction and fantasy author Dave Wolverton/David Farland offers a”Promoting Your Book BIG” and he is a member of the interactive book marketing panel discussion.
You can find a full schedule here. I do hope all of you will join us for this unique writing event. It’s the first of its kind and we could be making history. You can be a part of it, too. Join us.
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The Long-Term Effects of Rejection – No is Never the Final Answer
By Jeff Bowles
Every month, science fiction and horror writer Jeff Bowles offers advice to new and aspiring authors. Nobody ever said this writing thing would be easy. This is your pep talk.
To begin with, this article is written with the upstart in mind. The midnight worker, the weekend toiler, the writer who’s still slaving away in obscurity, penning story after story, unpublished novel after unpublished novel, and for whom the word ‘rejection’ has become a special kind of poison.
When I seriously started writing almost fifteen years ago–and by “seriously” I mean “cared enough to finish a single story and try to publish it”–I discovered pretty quickly that receiving rejections was almost as common as losing at a rigged carnival game. I couldn’t figure out why my writing wasn’t good enough, in what areas it was deficient, and to tell you the truth, it would be several years until such things were even remotely clear to me. Regardless, the absolute worst part of it all was receiving the rejections themselves, because I’m kind of a sensitive guy, and damn, they really tended to bruise the old ego.
Writers vary pretty wildly in how we respond to rejection. Some of us never seem fazed by it. Regardless of how often, how impersonal, and how heavy a solid “no” is, these guys seem to take it all in stride. I’ve never been able to tell if the impressive shrug of their shoulders is a put-on, but I do know one thing for certain: I cannot count myself amongst them. When I got rejections, I’d mope and whine and pout for hours or even days. Just ask my wife, who was my new girlfriend at the time. I’d turn into a real bear, and it was because it hurt so much. Like I said, sensitive guy. Plus, no one could get through to me about one very crucial thing: this is the way it’s supposed to be.
If you’re like me, and you tend to take rejection hard—or even if you’re not like me, and moving on to the next story submission is the easiest thing in the world—might I recommend a little tried and true advice. Accept your rejection phase as a given, and if you can go just one more country mile with me, learn to welcome it as a friend. Your rejection phase is helping to make you the writer you’ve always wanted to be. Your rejection phase is purifying your desire to write, and in so doing, allowing you to really decide if a writing career is what you want.
Because if it is, no amount of rejection will ever dissuade you. I thought I’d quit a million times. Now I realize there is no quit. No is never the final answer. And anyone who’s been publishing work for years and years will tell you rejection doesn’t end. Sure, you’re likely to receive less and less of it as you progress, but it’s not the kind of thing that disappears entirely. I know it hurts. Trust me, I’m with you on that one. But unless you plan on going all-indie, it really is a necessary part of your growth as a writer. Kind of a raw deal, I suppose. But then again, nobody ever climbs Mount Everest because it’s easy.
Now a brief word on indie publishing. A lot of older writers—and I don’t necessarily mean older in years, but rather older in experience level or maybe in their stance on traditional publishing—tend to believe that self-publishing inherently makes for worse writers. The idea being, of course, that without the resistance provided by steady rejection, a writer can never become all he or she is meant to become. I came up this way. I’d published dozens of times before I ever self-published on Amazon. The thing is, I don’t necessarily find it to be the case.
Sure, there is a lot of disposable material indie-published on the internet. And yes, I also believe adversity makes us better. But a writer can pick up all sorts of lessons and professional techniques in all sorts of different ways. Every time an indie author publishes something online and gets a few bad reviews, it’s not entirely unlike receiving a standard form rejection. In other words, the negative reinforcement can still become a positive.
All of this might lead someone to ask, what are the long-term effects of rejection? Well, this can go one of two ways. The majority of people who try their hand at writing will never even finish a single manuscript. Statistically, that is absolutely the case. Of those who finish, few will ever submit their work for publication. Now, those who do submit their work (or as the case may be, self-publish it) are likely to meet up with a little adversity. I’d say 90% of them will cut and run as soon as rejection gets too much to bear. But that remaining 10% will soldier on, and they’ll likely receive quite a bit more rejection in the months and years ahead. Is there a long-term legacy of rejection? Yes, there is, but it’s seldom a negative one. I think you’ll find one day that you treasure all those formal beat-downs you received.
Here’s what I would say. No matter how you ply your craft, regardless of whether you choose the path of the traditional publisher or the indie upstart, continuous work, practice, blood, sweat, and tears, are the only things that will make you better. Rejection is at times the name of the game, true enough, but it never has to be the final word on anything. Right?
Until next time, everybody!
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“This is available at the library, right?’ I get that question a lot.
You should know that I talk about my books. A lot. I get excited and that passion spills over whether I’m at a book signing or conversing with a coworker. Some people don’t want to buy books. They might not like the book, so they don’t want to invest in the purchase, or they don’t want to have books cluttering their homes. Whatever the reason, libraries are perfect.
If I’m asked locally, then I get to say yes, my books are available. Other places…well…not so much. That surprises people.
Here’s the thing about indie books. Libraries don’t normally stock them. They need a reason to purchase a copy. This could be because you’re a local author, because you did an event there, or because someone requested it.
The best way to help out an author is to ask your local library to purchase a copy. This is a sale for the author and exposure. People are going to borrow the book, read it, and talk about. There is no marketing tool as powerful as word of mouth.
Jordan Elizabeth is a young adult fantasy author. She’s often wandering libraries looking for something to spark her interest…or she’s squealing over a treasure discovered in a used book room. You can connect with her via her website.
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Everyone talks about how the rise of digital publishing has impacted the book industry and the effects it may have on authors. Some think these effects are good, while others view them as having a negative impact. It is true that digital publishing opened up opportunities for would be writers, making it so just about anyone can write and publish a book with no need to be discovered by an agent or publisher.
But, it is equally true that many brick and mortar bookstores have had to close their doors due to the competition from eBooks and the rapid growth and expansion of Amazon. And, it’s also true that because it is now so easy to publish a book and authors who publish independently are able to circumvent the traditional publishing gatekeepers, there are no gauruntees that the books we purchase will be of good quality writing. There is nothing in place to be sure the books we put out have been edited. So, it would seem that digital publishing had had both positive and negative effects, depending on which area of the business you work in.
One area of impact that many authors don’t realize or appreciate, is the fantastic promotional opportunities the digital era has supplied for us. Due to social media promotion and email, we are able to access direct communication with fans and followers that via means which weren’t available in the pre-digital era, and this is a great plus for us. We need to take advantage of these great opportunities and listen to our readers, when we’re fortunate enough to get a comment or a review. I try to respond back to every comment readers leave me, and check my reviews for new ones frequently. And yes, these days posted reviews can make or break a book’s success, influencing potential readers, so reviews do matter.
Today’s author doesn’t have a fan base of faceless readers. Today’s authors have the opportunity to make connections with their readers. Some authors have found ways to take advantage of this by gathering their followers together in Facebook groups or put together street teams who actively promote their writing or go out and get reviews for them.
I can see how beneficial these practices are, because I know how much time and energy I have to put into marketing and promotion. But even though I don’t harness my fanbase as a promotional asset, I still appreciate the chance to reach out and chat with my readers to find out what works for them and what doesn’t. And while I don’t have a gazillion reviews on Amazon or Goodreads, the ones I do have are good ones, making Delilah a four and a half star read. It’s all because of you, my readers. So, I can appreciate the impact that digital publishing has had in this area.
The negative impacts, the fading of brick and mortar bookstores, the increase in the number of poor quality books put out. They are still there and likely will be for time to come, although I’ve heard the trend for print books is rising again. Unless digital publishers implement some type of quality control system, or all authors act professionally and create quality writing that’s been edited before publication, a poorly written or unedited book is liable to pop-up here and there, being generally unavoidable.
I don’t have all the answers, and I can’t change trends that I feel are negatives on the industry, but I can appreciate the positives that digital publishing has brought with it. I like getting to know my readers. So, before I sign off on this post, I’d like to urge you to reach out and let me know who you are and what you like, or don’t like, about my writing. It only takes a moment to leave a comment, and I promise to respond to each and every one.
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