Review in Practice: Fearless Author

Feaarless Author

Fearless Author, by Ashley Emma, is a self-publishingbook launch Plan and checklist, which was not as valuable to me as I had hoped, because nowhere did it say that this was an Amazon author exclusively, so I did not realize what I was getting. Don’t get me wrong. This was a free book, so I’ve wasted nothing but my time, and it was not a total waste. For those who don’t understand why the advice of an exclusive author might be of lesser value to a wide author, such as myself, let me paint a word picture of the state of the independent publishing industry currently, as I see it.

In order to be a KDP author and have your books featured in Kindle Unlimited, Amazon requires an author to download directly to thier site, (you can’t use a third party aggregator to publish your book and they demand exclusivity. Kindle Unlimited can be a substatial income stream for authors, because page reads add up to comprable sales, and some authors, in genres with voracious readers, earn more from page reads than they do from actual sales. I can see why some authors might feel that to be a fair trade for exclusivity, but that exclusivity means that you can’t sell your book anywhere else, including on your own website. That’s why I chose to publish wide. I didn’t want to give up that much control over my books. It is up to me where my books will be sold, which allows me more opportunities to reach more potential readers.

And tactics like rapid release, or free or .99 cent first in series, may not be as effective with other distributors as they are on Amazon, because other distributors don’t use the same algorythyms that Amazon does. For example, Ms. Emma recommends utilizing Amazon’s free days, which are only available to KDP exclusive authors. That is why I didn’t find Ashley Emma’s Fearless Author to be of more value. While her advice for launching and taking a book quickly up to bestseller status may be quite valuable to an Amazon author, but many options are only available to exclusive authors.

All of that to say that Fearless Author might have been more helpful by indicating in the description the fact that Ashley Emma is an Amazon author, offering useful tip to be used with KDP and Kindle Unlimited. At least then I would have known what to expect when I downloaded the free book. There were some tactics which could be of value to all authors, even those who publish wide, like myself.

The lesson learned from this experience: the importance of accurate book descriptions which don’t mislead potential readers. Although I may use some of the advice found in Fearless Author, I would probably not download more of Ashley Emma’s books, even though I might find portions of it useful and I found no fault with her writing.

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For Kaye Lynne Booth, writing is a passion. Kaye Lynne is an author with published short fiction and poetry, both online and in print, including her short story collection, Last Call and Other Short Fiction; and her paranormal mystery novella, Hidden Secrets. Kaye holds a dual M.F.A. degree in Creative Writing with emphasis in genre fiction and screenwriting, and an M.A. in publishing. Kaye Lynne is the founder of WordCrafter Quality Writing & Author Services and WordCrafter Press. She also maintains an authors’ blog and website, Writing to be Read, where she publishes content of interest in the literary world.

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Join Kaye Lynne Booth & WordCrafter Press Readers’ Group for WordCrafter Press book & event news, including the awesome releases of author Kaye Lynne Booth. Get a free digital copy of her short story collection, Last Call and Other Short Fiction, as a sampling of her works just for joining.


Graduation

Left to Right: Kevin J. Anderson, Kaye Lynne Booth, & Mark Leslie Lefebvre

Yep. That’s me in the picture above with Kevin J. Anderson and Mark Leslie Lefebvre after my graduation ceremony. Obviously, I survived all the craziness of summer residency and graduated with an M.A. in publishing, but there were moments. Western’s summer residencies are always pretty intensive and this one was no exception. The whole week was a bit of a whirlwind. Classes began on Monday at Western State University, and I arrived on campus just in time for the first class at 9 a.m.

We each got publishing cohort tee shirts, which made us all the coolest cohort on campus. On the back it says, “A Rising Publisher Lifts All Books” with the image of a hot air balloon with the Western insignia on it. During the lunch break, I went and checked into my motel, before returning for the afternoon sessions, and it seemed like it was nonstop from there.

Gilded Glass & Weird Tales: Best of the Early Years 1926-27

Wednesday evening, we held our big in person book launch at the Gunnison Arts Center. It encompassed all of my cohort’s solo projects, plus the launch of the group produced anthology, Gilded Glass: Twisted Myths & Shattered Fairy Tales, which includes stories by big name authors such as Michaelbrent Collins, Jonathan Maberry, Kristine Katheryn Rusch, Allen Dean Foster, and Sherrilynn Kenyon, along with many talented new authors, for an exceptional science fiction and fantasy anthology. It was also announced that the Weird Tales: Best of the Early Years volumes that Justin Craido and I put out with Jonathan Maberry will be republished through Weird Tales and Blackstone Publishing, which makes the volumes featured for the book signing limited editions which will only be available for a short time through WordFire Press. You can still get these books or any of the books of my cohort here: https://wordfirepress.com/gpcw/ . The signing did quite well, and we sold out all of the books we brought to the event, with sales which I consider to be phenomenal, $25,000. The proceeds go to the University to fund future publishing cohorts, which is very cool.

This was exciting for me, as it was my first book signing. I did do a poetry signing once at a all local writing fair, but it was nothing along the scale of this event. I was amazed when people came up to me, wanting my autograph on the books which I created. Wow!

Afterward, we celebrated at the Old Miner Steak House. We had the whole top floor reserved, but their grill broke, so they couldn’t cook any meals. So instead, we had the whole restaurant to ourselves. The staff did a bang up job of putting together a menu of salads and sandwiches for us, and I thoroughly enjoyed a delicious French dip.

I was almost totally brain dead by the time Friday rolled around, it was time for the commencement ceremony and time to say goodbye to my fellow authors and publishers. It was emotional as my instructor and mentor, Kevin J. Anderson, offered each of my cohort a special edition, embossed copy of his Clockwork Angels story collection, which he wrote with Neal Peart of Rush. He describes these stories as steampunk Canterbury Tales, and I can’t wait to read them, although I’m almost scared to open it, because it’s so beautiful.

Kaye Ready to Graduate (or fall asleep?)

I managed to make it through the graduation despite the heat sitting in cap and gown and mask. Of course, I was my usual, graceful self, bumbling awkwardly through my commencement. When I was announced by the program director, I started across the stage, but he added in my first M.F.A., which made me hesitate and stop in my tracks. As I was the only one to have such added information delivered, I felt I should allow him to finish before going into motion. That delayed start flustered me, so when I got over to Kevin to be hooded, I forgot to bend down, but he managed to get it over my head anyway. Realizing I had messed up flustered me even more and Kevin had to tell me to come back for a hug. But I made it through to the final photos without any more blunders.

Saturday, I arrived home to find that there were monsoon rains everyday while I was gone, and my yard and garden had exploded with greenery and other bright colors, including one monster cherry tomato plant, which grows in a large pot on my porch and a single gigantic mullein plant that I let grow in the front yard. Oh yes, and while I was gone, the bear which has frequented my neighborhood for as long as I can remember paid me a visit and scattered my garbage across my property. He’s a big brown bear and he pulled my garbage can over my wire fence, demolishing it. So, after unloading everything, I got to drag myself out and pick up trash before finally collapsing, exhausted. It had been a long and exciting week, but it was good to be home.

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Kaye Lynne Booth lives, works, and plays in the mountains of Colorado. With a dual emphasis M.F.A. in Creative Writing and a M.A. in Publishing, writing is more than a passion. It’s a way of life. She’s a multi-genre author, who finds inspiration from the nature around her, and her love of the old west, and other odd and quirky things which might surprise you.

She has short stories featured in the following anthologies: The Collapsar Directive (“If You’re Happy and You Know It”); Relationship Add Vice (“The Devil Made Her Do It”); Nightmareland (“The Haunting in Carol’s Woods”); Whispers of the Past (“The Woman in the Water”); Spirits of the West (“Don’t Eat the Pickled Eggs”); and Where Spirits Linger (“The People Upstairs”). Her paranormal mystery novella, Hidden Secrets, and her short story collection, Last Call and Other Short Fiction, are both available in both digital and print editions at most of your favorite book distributors.

In addition, she keeps up her authors’ blog, Writing to be Read, where she posts reflections on her own writing, author interviews and book reviews, along with writing tips and inspirational posts from fellow writers. Kaye Lynne has also created her own very small publishing house in WordCrafter Press, and WordCrafter Quality Writing & Author Services, where she offers quality author services, such as publishing, editing, and book blog tours. She has served as a judge for the Western Writers of America and sitting on the editorial team for Western State Colorado University and WordFire Press for the Gilded Glass anthology and editing Weird Tales: The Best of the Early Years 1926-27, under Kevin J. Anderson & Jonathan Maberry.

In her spare time, she is bird watching, or gardening, or just soaking up some of that Colorado sunshine.

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Join Kaye Lynne Booth & WordCrafter Press Readers’ Group for WordCrafter Press book & event news, including the awesome releases of author Kaye Lynne Booth. Get a free digital copy of her short story collection, Last Call and Other Short Fiction, as a sampling of her works just for joining.


Writer’s Corner: What? I’m a business?

Often it seems like everybody wants to be an author, and with the rise of digital publishing and print-on-demand, everyone pretty much can. After all, all it takes to write a book is an idea for a story, a general idea of story structure, and a basic knowledge of grammar and punctuation, right? Well… yes and no, but that is a discussion for a different post. For our purposes, we’re talking about writers who have what it takes to become an author.

However, many authors don’t realize how many non-writing tasks are involved in being an author. Because we aren’t just writing books, we want to sell them, too. And as soon as we start doing that, we become a writing business. That’s right. And we have market and sell our books, pay for websites so fans can find us, find reviewers, engage with readers, as well as putting out a newsletter and other types of advertising to sell our books. And we must keep track of expenses and earnings so we can properly pay our taxes. Yep. Authors really are a business.

As soon as you write your first book, (or story, or poem), you’ve created what they call IP (Intellectual Property), and you are faced with deciding how you want to handle it. In the past, an author would pitch their book to an agent or editor in the hopes of landing a traditional publishing deal, and if they were fortunate enough to land one, then they would sign a contract giving some, or all, of their rights in exchange for royalties, possibly with an advance of reasonable size against future royalties.

Traditional publishing is a traditionally slow business, so then, the author would sit back and wait from two to five years for their book to be published and then, wait even longer until their royalties are enough to pay back their advance, before receiving royalty checks, generally about 15% of sales, twice a year. So you see, by traditional publishing methods, most authors really were starving artists. Add to this that many traditional publishers required you to sign away rights that they never had any intention of using, but they just wanted to cover all of their bases, and would only allow their authors to put out one book a year, and you can see why many authors assumed pen names in other genres just to try and make ends meet.

Fortunately, with the rise of independent publishing, all that changed. Now days, authors who are more prolific and can produce more than one book per year, can write and publish as many as they want. And they can also sell or maintain whichever rights they want to. Independent authors are now dealing directly with book distribution platforms, or they can choose to give an additional percentage to an aggregator, who then places their book on the various distribution platforms, but they still receive a bigger percentage of their royalties than traditionally published authors do.

As explained in Dean Wesley Smith’s Magic Bakery, the IP for your creations are your products, which you can give away or sell in any way you wish, as long as you maintain control of your rights and manage them smartly. That is how successful authors today manage to keep their backlists working for them.

The flip side of this, is that independent authors don’t have publishers to edit and hone their books to perfection (editing), provide a cover (cover design), or get reviews (business) and market their books (marketing and promotion) for them. (I wrote a post about the many hats an author must wear today back in October of 2016 here, but I really had no idea at that time.)

So, these are other skill sets today’s authors must have or learn, or hire out and pay someone else to do them. If they chose to hire them out, then these things become additional business expenses. (The bold emphasis is to reiterate that authors are indeed, a business.) While much of the paid advertising works with numbers and data, authors better brush up on their math skills or hire someone to keep their books and figure their taxes, too. And when you chose to become an author, there are no employers to provide health or dental or vision insurance. The author is responsible for providing these things for themselves as a self-employed entity, because they are a business.

I hate to keep driving on that point, but it’s one which keeps slapping me in the face. Just when I think I’ve done my homework well and gained all the necessary skills to be a successful author, there it is again. At first, I thought that all I’d need was English, grammar and storytelling abilities. One I’d earned an M.F.A. in Creative Writing, I found that I needed marketing skills to peddle my wares. With almost a B.A. in marketing, and a M.A. in publishing, it looks as if may need a degree in business, as well. ( Okay, maybe not a full degree, but general business knowledge and a good understanding of the publishing industry are needed, because… yep, you got it, you’re a business.)

As a business, authors need to act as professionals, and do what they can to keep up to date on industry news and changes on social media channels and digital platforms which you use on promotions and advertising.

Another thing that I have learned is that even bestselling authors with a large backlist, need multiple streams of income to make their writing business work. It is just good sense in the rapidly changing world of digital technology, where the owners of digital platforms you use for promotion and distribution can change the rules without notice, to not place all of your literary eggs in one basket. The rapid changes to digital industry also mean that there is an abundance of helpful digital tools out there to help you in your writing business. But then, that just means that I need to learn new skills (tech skills) so I can use them!

And to think, I just wanted to write stories.

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Kaye Lynne Booth lives, works, and plays in the mountains of Colorado. With a dual emphasis M.F.A. in Creative Writing and a M.A. in Publishing, writing is more than a passion. It’s a way of life. She’s a multi-genre author, who finds inspiration from the nature around her, and her love of the old west, and other odd and quirky things which might surprise you.

Kaye Lynne Booth lives, works, and plays in the mountains of Colorado. With a dual emphasis M.F.A. in Creative Writing and a M.A. in Publishing, writing is more than a passion. It’s a way of life. She’s a multi-genre author, who finds inspiration from the nature around her, and her love of the old west, and other odd and quirky things which might surprise you.

She has short stories featured in the following anthologies: The Collapsar Directive (“If You’re Happy and You Know It”); Relationship Add Vice (“The Devil Made Her Do It”); Nightmareland (“The Haunting in Carol’s Woods”); Whispers of the Past (“The Woman in the Water”); Spirits of the West (“Don’t Eat the Pickled Eggs”); and Where Spirits Linger (“The People Upstairs”). Her paranormal mystery novella, Hidden Secrets, and her short story collection, Last Call and Other Short Fiction, are both available in both digital and print editions at most of your favorite book distributors.

When not writing, she keeps up her author’s blog, Writing to be Read, where she posts reflections on her own writing, author interviews and book reviews, along with writing tips and inspirational posts from fellow writers. In addition to creating her own very small publishing house in WordCrafter Press, she offers quality author services, such as editing, social media & book promotion, and online writing courses through WordCrafter Quality Writing & Author Services. As well as serving as judge for the Western Writers of America and sitting on the editorial team for Western State Colorado University and WordFire Press for the Gilded Glass anthology and editing Weird Tales: The Best of the Early Years 1926-27, under Kevin J. Anderson & Jonathan Maberry.

In her spare time, she is bird watching, or gardening, or just soaking up some of that Colorado sunshine.

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Join Kaye Lynne Booth & WordCrafter Press Readers’ Group for WordCrafter Press book & event news, including the awesome releases of author Kaye Lynne Booth. Get a free digital copy of her short story collection, Last Call and Other Short Fiction, as a sampling of her works just for joining.


The release party you won’t want to miss

Gilded Glass: Twisted Myths and Shattered Fairy Tales

Gilded Glass is scheduled for release on July 19th. This is a fantastic anthology of Twisted Myths & Shattered Fairy Tales which will stay with you long after the cover closes.

A mirror is far more than meets the eye. When you gaze into the gilded glass, what do you see—and what looks back at you?

A beautiful woman hiding an ugly secret?

A malevolent king who delivers a fate worse than death?

An urban legend who will becomes an unlikely ally?

An alien gladiator with reflective armor?

A monster to the rescue?

A goddess?

A distorted version of yourself?

Dare to gaze into these 24 original tales of sweet deceptions and cursed truths by Sherrilyn Kenyon, Jonathan Maberry, Alan Dean Foster, Kristine Kathryn Rusch, Michaelbrent Collings, and more.

Edited by international bestseller Kevin J. Anderson and Allyson Longueira and their Publishing graduate students at Western Colorado University, Gilded Glass: Twisted Myths and Shattered Fairy Tales offers stories with diverse roots, characters, and cultures, from frightening to funny, from once upon a time to far-flung futures and back to the modern day.

Deals are made and wishes granted. Friendships forged and enemies vanquished. You’ll love this anthology of modern myths, lore, and fairy tales, because everyone enjoys a happily ever after…

…or do they?

Stare deep into the gilded glass.

What you find might haunt you.

You can pre-order a copy of your own on the WordFire Press website here: wordfirepress.com/gpcw

Virtual Release Party

Join us on July 20th, at 6 p.m. MT, for the virtual book launch and help us send this exceptional anthology of modern myths and fairy tales off right. Meet the editors of Gilded Glass, and special author guests as we celebrate the release of this collection of science fiction and fantasy stories from both new and established writing talents.

In addition, there will be opportunity to learn more about all of the Western publishing cohort’s exciting solo projects. See how we’ve revived the classic works of masters of the past to be enjoyed in the future.

You can learn more about this terrific event on the Facebook event page and find a link to the livestream event here: https://www.facebook.com/events/4958121874299623/


Celebrating Graduation with July Book Releases

Well July is finally here and the time I’ve been waiting for, when I will have completed all the requirements for my master’s degree in publishing, is fast approaching. I’ve worked long and hard to earn this M.A. in publishing and now comes the time for the payoff. There’s a few really cool things about earning this degree that I’m really excited about – one of which, is that this time, I actually get to walk commencement in cap and gown. Although this was offered at the time I earned my M.F.A. in Creative Writing, they held commencement in May and it would have required an additional trip to Gunnison, Colorado which I was unable to make at that time, so I had to decline. But, this time around, they are having commencement at the end of the summer residency, which makes a whole lot more sense, and makes it possible for me to graduate proper.

I’m also excited about the release parties which are associated with the books released by our cohort. This includes the release of our class project, Gilded Glass: Twisted Myths & Shattered Fairy Tales, and my solo project, Wired Tales: The Best of the Early Years 1926-27. The first is a virtual release party on July 20 and you are all invited to join us. The second release party will be in person the following week, on July 27, which will be weird after two years of pandemic precautions which have kept most interactions with the public virtual. Wierd, but exciting, too. If you happen to be in the Gunnison area, it would be great to see you there, too.

So now, let me tell you about the two fabulous books which I had a hand in publishing.

Gilded Glass: Twisted Myths & Shattered Fairy Tales was our class project. We ran a call for submissions, which you may have seen right here on Writing to be Read, and then read through a slush pile of over 600 submissions to choose eighteen to twenty of the best ones to include in the anthology. And thanks to a grant from Draft2Digital, we were able to pay professional rates for the chosen stories, create and send out contracts, and handle all the edits for assigned stories. I was assigned a story which I fought for, during the selection process and it was great to get to work with the author I had championed. I was also assigned one of the big name authors KJA solicited stories from for this anthology. I admit, it was a little scary to edit the story of an award winning and best selling author, but it was also exciting. We all collaborated on the cover image and back cover copy, and the final result is the Gilded Glass anthology.

Gilded Glass: Twisted Myths & Shattered Fairy Tales

A mirror is far more than meets the eye. When you gaze into the gilded glass, what do you see – and what looks back at you?

A beautiful woman hiding an ugly secret?

A malevolent king who delivers a fate worse than death?

An urban legend who will become an unlikely ally?

An alien gladiator with reflective armor?

A monster to the rescue?

A goddess?

A distorted version of yourself?

Dare to gaze into these 24 original tales of sweet deceptions and cursed truths by Sherrilyn Kenyon & Madaug Hishinuma, Jonathan Maberry, Alan Dean Foster, Kristine Katheryn Rusch, Michaelbrent Collins, and more.

Edited by international bestseller Kevin J. Anderson and Allyson Longueira and their Publishing graduate students at Western Colorado University. Gilded Glass: Twisted Myths & Shattered Fairy Tales offers stories with diverse roots, characters, and cultures, from frightening to funny, from once upon a time to far-flung futures and back to modern day.

Deals are made and wishes granted. Friendships are forged and enemies vanquished. You’ll love this anthology of modern myths, lore and fairy tales, because everyone enjoys a happily ever after…

…or do they?

Stare deep into the gilded glass.

What you find might haunt you.

Gilded Glass will be released on July 19, 2022 and is now available for preorder through your favorite book distributor here: https://books2read.com/u/bwKZ8Y

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Weird Tales: Best of the Early Years 1926-27 was my solo project, which I compiled and edited in collaboration with Weird Tales editor and award-winning author, Jonathan Maberry. For this project, I read through all issues of the iconic Weird Tales magazine for 1926 & 27 and chose the stories I felt were the best ones, or at least representative of the magazine for those years. Then I compiled and edited them, (or at least proofread them, you don’t really edit the classics), and set the book up for publishing. I didn’t have choice of cover design, as this was one of two volumes published this year and they wanted them to be consistent in design, but I did get to choose the three covers to be featured, as well as original illustrations for the header images, and I got to write the back cover copy myself. The result was the republication of some classic short fiction by some of the early masters of science fiction, horror and fantasy, from before genre fiction was a ‘thing’.

Weird Tales: Best of the Early Years 1926-27

Spectral visitations…

World-conquering spiders…

An ancient feud with an enchanted forest…

Demonic paintings…

Zombies, mummies, vampires…

…and more.

Founded in 1922, Weird Tales is an iconic publication of fantasy, science fiction, and horror stories. Weird Tales is the forerunner to today’s pulp and speculative fiction genres.

Within these pages you’ll find some of the best of the classic stories originally published in Weird Tales during the years 1926 and 1927, collected into a single volume. Featuring stories by legendary authors such as Seabury Quinn, E. Hoffman Price, Greye La Spina, Edward Hamilton, Frank Belknap Long Jr., H. Warner Munn, August W. Derleth, A. Merritt, and H.P. Lovecraft.

Weird Tales: Best of the Early Years 1926-27 is scheduled for July 12, 2022 and is available at your favorite book distributor here: https://books2read.com/u/bx1e8k

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For Kaye Lynne Booth, writing is a passion. Kaye Lynne is an author with published short fiction and poetry, both online and in print, including her short story collection, Last Call and Other Short Fiction; and her paranormal mystery novella, Hidden Secrets. Kaye holds a dual M.F.A. degree in Creative Writing with emphasis in genre fiction and screenwriting, and an M.A. in publishing. Kaye Lynne is the founder of WordCrafter Quality Writing & Author Services and WordCrafter Press. She also maintains an authors’ blog and website, Writing to be Read, where she publishes content of interest in the literary world.

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Join Kaye Lynne Booth & WordCrafter Press Readers’ Group for WordCrafter Press book & event news, including the awesome releases of author Kaye Lynne Booth. Get a free digital copy of her short story collection, Last Call and Other Short Fiction, as a sampling of her works just for joining.


Ask the Authors 2022 Book & Blog Series: Publishing

Ask the Authors 2022

Welcome back once again to the “Ask the Authors 2022” blog series, where we’re offering glimpses into the content of Ask the Authors 2022 writing reference anthology; a unique reference packed full with the writing tips and advice from ten different authors and myself. The Q & A sessions can run a bit long, with all of the contributors weighing in, but they are only a small taste of the wisdom contained in this book. I want to thank all of you who have joined us for each session and keep coming back for more. If you haven’t purchased a copy of your own yet, there’s a link for the UBL at the end of this post, where you can grab one from your favorite book distributor at the special send-off price of 3.99 for the duration of this blog series.

If you missed any of the previous segments, you can find them here:

Segment 1: Introductions for Kaye Lynne Booth & Kevin Killiany/Writing Life Q & A session

Segment 2: Introduction for Bobby Nash/Pre-writing Rituals Q & A session

Segment 3: Introduction for Roberta Eaton Cheadle/Plot & Storyline Q & A session

Segment 4: Introduction for Paul Kane/Character Development Q & A session

Segment 5: Introduction for Mario Acevedo/Action, Pacing & Dialog Q & A session

Segment 6: Introduction for Nancy Oswald/Tone: Voice, Person, Tense & POV Q & A session

Segment 7: Introduction for Chris Barili/Setting & World Building Q & A session.

Segment 8: Introduction for Jeff Bowles/Editing & Revision Q & A session

Today’s segment brings you an introduction to award winning author and publishing industry expert Mark Leslie Lefebvre, whose contribution to the anthology is “Publishing Trends to Watch” and a Q & A session on Publishing. So let’s get started.

Meet Mark Leslie Lefebvre

A self-confessed book nerd, Mark Leslie Lefebvre, who is a former President of the Canadian Booksellers Association and the former Director of Self-Publishing and Author Relations for Rakuten Kobo (and founder of Kobo Writing Life), thrives on innovation and excellence within all aspects of the publishing and bookselling industry.

With more than a quarter century of experience, Mark has been involved in bookselling as it evolved from strictly bricks and mortar operations and into online and digital venues, and has continually been at the forefront of applying digital solutions to publishing and book selling.

An author who has embraced both traditional and self-publishing opportunities for himself as well as the thousands of authors he has coached, advised and consulted with over the past two decades, Mark not only believes that each author’s journey is individualized and personal, but that each specific project a writer embarks upon can have its own unique goals, elements and desired outcomes.
He can be found online at www.markleslie.ca

And now on to the Q & A.

Publishing

Are you independently published, traditionally published, or a combination of both?

Mario Acevedo: I’m traditionally published by a large and regional/small presses.

Paul Kane: Combination of both. I started out in the small, indie presses, before working with some of the bigger places, so I like to go back there and write fiction for them when I can. Plus, it gives me a bit more freedom to experiment or write something that might not be that commercial; because the indies don’t have the same kind of print runs as bigger publishers there’s a bit less pressure to appeal to huge audiences. The flip side of that is you get read by a lot more people when you’ve done something for a bigger publisher, simply because they have the money to put behind advertising, production, distribution and marketing. Having said that, I still try to do as much of that as I can myself – I never assume it’s all being done for me. I’ve been known to set up blog tours myself, even when working with bigger publishers because sometimes the personal touch is what bloggers and book reviewers respond to.

Bobby Nash: Both. I’m what they call a hybrid author. I work for traditional publishers of all sizes. I also have my own indie small press, BEN Books.

Robbie Cheadle: Most of my books are published by TSL Publishers in the United Kingdom. I love working with Anne Samson and find her fair and helpful. I self-published Open a new door, a collection of poems which I co-wrote with another South African poet, Kim Blades. I did not enjoy the self-publishing experience and prefer to work through a publisher.

I have short stories and poems published in a number of anthologies which have been published by the editor and compiler through their own publishing enterprises.

Nancy Oswald: A combination.

Mark Leslie Lefebvre: I am a combination of both traditionally published books, independently published books, as well as a hybrid mix of selling work to or collaborating with indie publishers in a slightly traditional way.

What factors influenced you to take your chosen publishing route?

Paul Kane: Things just seemed to slot into place for me, rather than choosing a particular route. I went to art college thinking I’d go into some kind of career in the arts, but it turned out I was better at theory than the practical stuff, so I went to university initially to study History of Art, Design and Film. While I was there, I chose an optional module called ‘Professional Writing’ and loved it, which led me into the journalism – and I figured I could at least make a living writing non-fiction that way, with articles and reviews.

Because I was writing for the day job, I thought I’d do some stories for pleasure – and they ended up being published too, in small press magazines. Then the fiction started to overtake the non-fiction, and the rest is history.

I don’t think I consciously chose any of that, it just sort of happened. I definitely didn’t think to myself when I was younger ‘I’m going to be a writer when I grow up.’ That, honestly, never even crossed my mind because I came from a very working class background where you did manual jobs like being a builder or joiner or whatever. My dad was a miner, so his was a hard job – especially compared to mine – but at the same time he never discouraged me going down the creative route. He did, however, instill in me a solid work ethic which I still have today. 

Bobby Nash: When I started, doing it yourself was not as accepted as it is today. Working for a publisher was the only way to get a book published at the time. Fast forward and there are more options. This allows me to do some projects the way I want through my own press and still do work for other publishers as well. For me, it truly is the best of both worlds.

Robbie Cheadle: Initially, I submitted my Sir Chocolate story ideas to four or five small publishing houses and TSL Publications responded to say they were interested in publishing them for me. I was fortunate as I didn’t experience a lot of rejection and I benefited from the experience and expertise of a publisher right from the beginning of my journey.

Nancy Oswald: For me it’s been like water finding its way through a channel. My course had often determined by which barriers are encountered, force and velocity, and other influencing factors like an unexpected change in the weather, excessive rain, drought, and human factors.

Please briefly share the story of your own publishing journey.

Paul Kane: A lot of that’s covered in the above, but if I’ll take you through from when I started to get stories accepted in the small presses to today… When I got back into writing fiction again in the ’90s, which had been something I enjoyed tinkering with back in my teens, I wrote a lot of short stories. Some of them worked, some didn’t, but it was all practice. I’d been doing a correspondence course to help with my non-fiction and my fiction, and I sent the tutor a story I’d written that had come to me, fully formed, in a dream: ‘The Cave of Lost Souls.’ She loved it and told me I had to send it off somewhere. I’d been toying with the idea of entering it into a writing competition, but then I saw an advert in a trade magazine for a publication called Terror Tales. I sent the story off to the editor, John B. Ford, and he wanted to use it in an upcoming issue. He also lived locally, so invited me to a gathering of writers. I sat around listening to all these stories about what they were doing and thought to myself, ‘wow!’ But also, if they’ve done it, maybe there’s a chance for me too. They gave me pointers as to which publications to try my work with, where I could find listings and so on. That led to more acceptances, attending more events and eventually getting a couple of collections out. I also found out about something called The British Fantasy Society who were looking for volunteers for positions, one of which was for Special Publications Editor. That enabled me to work with such names as Ramsey Campbell, Neil Gaiman, Muriel Gray and Clive Barker. I was helping out running their convention FantasyCon as well, and indeed years later ended up co-chairing a few. In the meantime, someone I’d met at an event – Jonathan Oliver – was looking for ideas for post-apocalyptic novels set in a universe called ‘The Afterblight Chronicles’, mass market books brought out by the publisher he worked for, Abaddon/Rebellion. I pitched a few and Jon loved the Robin Hood idea. I worked up a chapter breakdown, which got me the first book – there ended up being a trilogy of novels a couple of shorts and novelettes and one novella – and suddenly my longer fiction was getting some attention. I’d also gone into editing professionally, putting books together with Marie for places like Simon & Schuster, PS Publishing and Constable & Robinson. Anthologies like Hellbound Hearts, A Carnivale of Horror and The Mammoth Book of Body Horror… All of this enabled me to try my hand at things like film and TV scripting, comics, audio and theatre scripting, which broadened the scope of what I was doing. And it led me into writing crime thrillers for HQ/HarperCollins, which I’m doing today as PL Kane. In a nutshell, that’s my journey.

Bobby Nash: I started writing comic books. I then wrote a novel, then a second, which was published, Evil Ways. Then, I did a mix of comics, novels, and shorter stories for several years. These days, I’ve added screenplays and audio scripts to the mix. I like to try new things.

Nancy Oswald: Published, two large publishers, one it Canada and one in New York, published small Colorado owned publisher, self-published twice, each time for a different reason.

Mark Leslie Lefebvre: I started off in the mid 1980s when there really was no other choice but to submit short stories to magazines in order to slowly build yourself a name within writing and publishing and hopefully attract the attention of an agent or editor who might take your book proposal seriously because of your proven track record.

After years of rejection my first short story was published in 1992. I earned $5 USD and a contributor’s copy of the digest-sized quarterly magazine with a circulation of perhaps 500 people. And as time went on, I started selling to bigger markets with larger distribution and higher pay. (At the time 5 cents a word was considered a “professional rate” for a short fiction sale).

Over the years I sold dozens of stories to various small press magazines and anthologies, but my work never remained in print for more than maybe six months maximum. So, in 2004, I collected a number of my previously published short stories along with a couple of ones that hadn’t appeared anywhere, and I self-published them in print (using Ingram Lightning Source for making a Print on Demand (POD) book entitled One Hand Screaming.

Back then self-publishing was a dirty word, and most self-respecting authors serious about a writing career would ever consider that path. All of my friends who had publishing deals with big publishers told me that self-publishing was the best way to kill my writing career.

But I did it anyway.

I did so because after all those years of writing, I still didn’t have a book out. In addition, the majority of the stories had not only already graduated from the slush piles of the various magazines they’d first appeared in (thus having an editorial “seal of approval” but they had also been edited.

I secured an ISBN, established a publishing company (Stark Publishing – which I use to this day), had a logo for the company created, and had a book cover designed. (The cost for the logo and book cover was about $24, the price of a case of beer paid to my best friend who was a graphic designer.

In 2009, I used the Stark Publishing imprint to publish an anthology called Campus Chills. I solicited sponsorship for this anthology from three university bookstores (University of Waterloo, University of Alberta, and McMaster University Bookstore) so I could pay contributors pro rates for their original stories. The book was a historic publishing first. It was the first professional anthology to be produced exclusively for the Espresso Book Machines that the three bookstores owned.

My first full length book traditional deal was Haunted Hamilton, which was published in 2012 by Dundurn, Canada’s largest independent publishing house.

Since then, I have continued to work with traditional publishers and also use my Stark Publishing imprint to publish my own books as well as a few selected titles from author friends. 

What do you see as the pros and cons of traditional/independent publishing?

Paul Kane: The pros of traditional publishing are, as mentioned, more money behind things like advertising and marketing, distribution and so on. You’ll also likely get paid more as an author. The cons are the restrictions of the marketplace, in that you’ll have to deliver something that’s more of a crowd-pleaser than you would if it was only intended to be a limited book of say 500 copies. That’s where the indies shine, because they’re more likely to take a chance on something experimental. But don’t look for fortunes that way, if that’s your goal. I straddle both traditional and indie and adore both. I’m lucky enough to enjoy writing mass market thrillers, and at the same time put out horror books with huge monsters in. The best of both worlds, frankly. If, by indie, you mean self-published, I’ve never done that, but I know a lot of people who do – some make a very good living at it – so there’s nothing wrong with that either. Do whatever makes you happy as a writer, I say, because that will come across in your writing.

Bobby Nash: Traditional publishing handles the production work, which is nice. They handle the cover, printing, and distribution. If the publisher has good distribution, that’s a big plus. The more places your book is shelved, the better your odds in terms of sales.

Indie publishing offers more freedom to do what you want with a shorter lead time. You handle production, cover, and there’s usually only Amazon and a few on-line retailers carrying your book.

No matter which you choose, you, the writer, are expected to handle almost all of the marketing and promotion.

Robbie Cheadle: Working with a publisher taught me a lot about the publishing process and spared me having to do all the research and experimentation myself. I find it beneficial to have a second set of experienced eyes read and edit my books. My publisher gives me advice about formatting my books and also deals with Lulu.com and Amazon on my behalf. This lifts a lot of the administration from my shoulders. As a full-time working person with a demanding corporate job, I don’t think I would manage the proofing, type-setting, and other administration on my own as well as have time to write and market my books. My publisher also does some marketing of my books which is helpful.

Nancy Oswald: It depends on personal goals, opportunities, and life’s circumstances. Money and control and time are issues that have played into my decision. Marketing is not. You still have to get out and promote yourself.

Mark Leslie Lefebvre: First of all, I embrace both, and I recognize that there are unique pros and cons for each of them. I’ll try to boil them down to a few things.

With self-publishing (or indie publishing), you’re in full control. You are the publisher, which means you control everything. Whether or not it’s published, when it is published, how it’s edited, the cover design, the price, what markets it is released to. That is both a blessing and a curse because there are a lot of moving parts; and many authors don’t like the idea of having to do all that work – or, more specifically, having to hire out the right people for those tasks and project manage the process.

On the plus side, because you’re in control, you don’t need to wait for a gatekeeper to anoint your book from out of a slush pile of millions of manuscripts. If you want to change something you don’t need anyone else’s permission, you can do it.

And, of course, you can earn much higher royalties (up to 70% in many cases) and get paid monthly rather than perhaps once a year or maybe twice a year.

The biggest downside to self-publishing is that while you have easy access to digital sales (eBooks, Audiobooks, and POD print book online sales), you have extremely limited access to “in store” and “on shelf” placement in bookstores. That’s one area where traditional publishing outshines self-publishing significantly.

Traditional Publishers are part of an “old boys” network of a complex and often confusing supply chain requiring warehousing and returns (a business practice instituted during the Great Depression and which remains to this day). But they are the best way to get your books into bookstores.

Dundurn, the largest traditional publisher I work with, not only gets my books onto the shelves of chain and indie bookstores, but has also gotten my books onto the shelves at Costco and Walmart. That’s something I’d never be able to afford to do as an indie author publisher. But with this type of distribution comes setbacks, that I’ll get to shortly.

Another great benefit of working with a traditional publisher is they take care of the majority of the business aspects. They have in house or hire out all of the professionals needed to bring a book to market. From developmental, copy, and line editors to proofreaders, to professional book formatters and cover designers, to in house marketing and sales (to pitch your book to bookstore buyers), they not only project manage all of that, but, more importantly, they pay for all of those services.

The advance an author receives from a traditional publisher is, typically, significantly smaller than it used to be. There was a time when a midlist author could make a full-time living off of their book advances alone. That has not been the case for many years.

Authors also have no idea how their book is selling. They may receive an annual, or perhaps twice-annual statement of their book sales, and are perhaps paid once or twice a year for the previous year’s sales. There is also a 30% withholding on those payments against the aforementioned returns. This means, for every $100 owned to you in royalties, they hold back $30 as protection against the cost of returns.

If I can use two examples of my own books, here’s a bit of a breakdown on earnings.

For one of my traditionally published books that sells for $24.99 in print, I earn 8% on each sale, which is about $2.00. I get paid for that once a year with 30% withheld for a full year. I’m not even going to talk about the eBook sales as that’s a joke and barely adds up to enough sales to even talk about (because most traditional publishers don’t sell a lot of eBooks because they price they high enough to drive people to buy the print version, which is often cheaper, or just a dollar or two more than the eBook price).

For one of my self-published books, which sells for $14.99 in print, I earn $3.20 per sale. But I don’t sell a lot of print on my self-published books. The majority of my sales come from eBook sales. When I sell an eBook for $4.99, I earn $3.49. And I get paid on those sales every month, as opposed to once per year.

One thing most authors misunderstand is that they think working with a traditional publisher means you won’t have to do marketing. That couldn’t be further from the truth.

Authors have to do their own marketing regardless of how a book is published.

One last thing I always consider when thinking about the pros and cons of traditional publishing versus self-publishing:  If it’s important for me to earn money and sell a lot of units in a digital manner where I’m in control, then I self-publish. If it’s important for the book to be in print and on bookstore shelves, then I look at traditional publishing. Because each book I write, or plan on writing has its own unique path often depending on my goals and how they relate to those factors.

Which formats are your books available in: ebook? Print? Audio? Hardback? Large print? NFTs?

Mario Acevedo: My books are available in print, ebook, and audio. My few hardbacks are out of print.

Paul Kane: All kinds, it just depends which book it is. Most are ebook and print. Some have had audios made of them, like The Rot from Horrific Tales. Encyclopocalypse have turned a lot of my back catalogue into audios, but also published a recent collection called The Naked Eye as an ebook and print, paperback and hardback. So it really does depend on what book it is and who brought it out. Doing searches for Paul Kane, PB Kane – my YA pseudonym – and PL Kane will come up with a bunch of stuff from me.

Bobby Nash: I have books available in hardcover, paperback, ebook, and audio. For BEN Books, I make an effort to get the books in as many formats as I can so readers can find it. On projects I do for other publishers, I don’t always have a say in format.

Robbie Cheadle: My YA and adult books are available as ebooks from Amazon and Lulu.com and as paperbacks from TSL Publications in the UK, Lulu.com, and Amazon. My children’s books are available as ebooks from Lulu.com and as paperbacks from TSL Publications in the UK, Lulu.com, and Amazon. My two poetry books are available from Amazon as paperbacks and ebooks and Behind Closed Doors is available through a variety of other distributors too.

Nancy Oswald: Ebook, print, both hard back and soft cover. It has varied from book to book. I’d love to have audio versions of my books, but I don’t think there would be a market for the ages I write for.

Mark Leslie Lefebvre: My books are available in eBook, Print (trade paperback, hardcover, large print) and Audiobooks. Not all titles are available in all formats. And, ironically, my self-published titles are available in more formats than my traditionally published books.

I also have a small selection of self-published titles available in an NFT-type model and will likely expand that over time.

If your books are available in audio format, which distribution platforms do you use? Can you tell us about your audio book experiences?

Paul Kane: Usually Audible, though a few have come out as CDs as well. Her Last Secret was a CD release, as well as a download. I tend to just let the publishers get on with that, as they know more about it all than me. Sometimes I get sent audition clips from people who want to do the narration, and indeed I was put in touch with the guy who did the narration for Arcana from Wordfire Press, Robert Power, because he wanted to ask some questions and I spent a very pleasant evening on the phone chatting to him. But generally, I don’t really have anything to do with it, other than I might listen to some actors reading bits of the book and say which one I prefer or who I think suits the story best.

Bobby Nash: Audible is the biggie. We have also experimented with other audio publishers. I love audio books and have been blessed to work with some fantastic narrators. I love audio and will keep putting them out in that format as long as I can.

Mark Leslie Lefebvre: I primarily use Findaway Voices for audiobook distribution to more than 40 retail and library markets.

When it comes to audiobooks, the expense to produce them is quite high and I’m currently in a position where I’m thousands of dollars in the hole on earning that money back. But for me it’s a long-term thing, that I know will earn out over time. For me, it’s a long-term investment.

Are your books available wide or exclusive to Amazon? Or a combination of both? Why?

Paul Kane: Most, if not all, of my books are on Amazon, but also available from the publishers themselves too – as well as from all good bookstores. Again, I don’t really have much to do with all that as bookselling isn’t my field. I leave it to people much more qualified than me to sell my wares, I just write them in the first place!

Bobby Nash: A little of both. For BEN Books titles, the ebooks are exclusive to KDP so they can be enrolled in Kindle Unlimited. This is a way for me to promote the books to those who subscribe to KU to try my books for free and still make a few pennies. Paperbacks are at Amazon, B&N, Books-A-Million, etc. I also have an on-line store where you can buy autographed books from me directly.

Nancy Oswald: Back to marketing—Amazon on all of them, but I have them in as many local venues as possible; Book stores, gift shops, local stores.

Mark Leslie Lefebvre: I am wide beyond the limited perspective of “wide or exclusive to Amazon.” I could go on for hours, days, and weeks explaining it. You’re better off reading my budgie-basher of a book released in 2021 called Wide for the Win: Strategies to Sell Globally via Multiple Platforms and Forge Your Own Path to Success.

What factors help to determining the pricing of your book?

Paul Kane: I have absolutely no idea honestly. My second thriller, Her Husband’s Grave, has been available for about a year now at just £2 in paperback – and I have no idea why. I’m just delighted it is, because it’s been my biggest seller to date. It’s something to do with price matching, but I have no idea how it all works.

Bobby Nash: The base cost is your starting point. From there, you see the cost the bookstore or Amazon will take. Then, I round up a bit. I make about $1.50 profit per book. That’s why sales quantity is important.

Robbie Cheadle: My publisher prices my books and I am not able to run promotions for free or discounted downloads of my ebooks.

Nancy Oswald: I look at similar books and make my best guess about the market. On my two most recent books, I considered inflation.

Mark Leslie Lefebvre: When it’s a self-published title (ie, when I get to determine the price), it’s a combination of understanding the markets (the global markets, and not just the US markets) and the genres. So country, genre, size and format of the book all play a factor in determining the right price.

One thing I like to remind authors is that they should think of price as a verb rather than a noun. It’s fluid, and can and should change over time to match market conditions and other factors.

Which self- publishing platforms have you used? Please tell us about your experiences with them?

Bobby Nash: I mostly use Amazon/KDP. I have used Smashwords for ebooks in the past and Lulu for hardcovers. The experiences are generally good.

Robbie Cheadle: I have only self-published through Amazon, but I had assistance with the typesetting, cover, and administration.

Nancy Oswald: Only KDP (Create Space first, then KDP) Great experience both times. Books look good, hold up, and I like the POD aspect of ordering.

Mark Leslie Lefebvre: Again, for a blow-by-blow of the majority of them, read Wide for the Win. It’ll take dozens of pages to try to go through them in detail.

But in a nutshell, by default, here’s how I self-publish.

  • I publish direct to Amazon via KDP (Kindle Direct Publishing) for eBook and Print
  • I publish direct to Kobo via KWL (Kobo Writing Life) for eBook (and for selected audio titles)
  • I publish direct to Google Play for eBook (and for selected audio titles)
  • I use Draft2Digital for distributing to numerous other eBook retail platforms (Apple Books, B&N Nook, a handful of others), and most of the major library platforms (OverDrive, Baker & Taylor, hoopla, Bibliotheca, BorrowBox, etc) as well as for print via D2D Print (which is partnered with Ingram Lighting Source)
  • I also do print distribution via a combination of Ingram Spark and Ingram Lighting Source direct. (This is a side effect of being doing it for so long that I have different titles in different systems based on what was and wasn’t available at the time)

When seeking out a traditional publisher, what should an author look for? What should they beware of?

Paul Kane: I think you need to look at the publishers who are releasing books like the one you want to write and sell. You probably wouldn’t approach a religious publisher with a book about demons or zombies, say, but one that’s had some success in this area would definitely be more open to it. As for things to be aware of, run a mile if any agent or publisher asks you for money to look at or publish your book. They should be paying you, not the other way around.

Bobby Nash: What does the traditional publisher offer? If you like what they can do for your book, then go for it. Do they help with promotion? Do they offer an advance? What is their distribution platform like? Where are their books sold? Ask questions and research before signing. Reach out to other authors they publish and ask questions. Never pay to be published though. That’s not traditional publishing.

Robbie Cheadle: I am very careful of the publishing contract. I do not want my characters and ideas becoming the property of the publishing house and my stories continuing to be written by another writer if I die. I retain the rights to my characters in my publishing contracts.

Nancy Oswald: For me, I was lucky to find a small publisher who liked what I wrote. So, I’d say look for a good match. Do your homework in terms of other books the publisher puts out. When I started out, I targeted only big companies with a name, but have since learned that there are lots of small and mid-press companies that can be rewarding to publish with. With that said, trust is a huge issue. I entered into one joint publishing enterprise with my small press publisher, but that is only because we had similar goals and years of trust built up before we agreed to do this. There’s never a crystal ball, and I was lucky. Besides researching the publishers and their lists, you might consider locating and reaching out to some of the authors a certain publisher has worked with and ask them about the publishing experience they’ve had with company X. I have a friend who publishes with X Libris which some experts say you should NEVER do. But she has had a great experience, now has 6-8 books out and is completely happy. Find the publishing match that fits your goals and project.

Mark Leslie Lefebvre: First and foremost, if it’s a proper traditional publisher, the money should always flow TO the author from the publisher, and NEVER, EVER, from the author to the publisher. No exceptions. If there’s any money paid to a publisher, they’re not a real publisher, no matter how much they protest or wave their arms around and explain some asinine and convoluted reasons for it. End of story.

Anyone can hang up a shingle and call themselves a publisher, but if they do not have “old school” traditional publishing supply chain distribution through bookstores where there’s a very likely chance and easy availability for the book to be stocked in a bookstore, they’re typically not offering you any better chance of having a book in stock in a bookstore than you can do on your own. (Yes, they might pay for editing, design, etc, but the “in store” distribution is a MAJOR hurdle).

Also be aware of signing over the rights to formats that the publisher is not actually using. IE, if they want audio rights but don’t publish audiobooks, don’t sign away your audio rights. You can earn more selling them to someone who does.

Any publishing advice for new authors?

Paul Kane: Just to hang in there, and never give up. It can be a hard business with ups and downs, so you need a thick skin and you need staying power. It’ll happen for you eventually if you’re good enough and just keep going. Also, don’t take rejections personally; it’s all subjective and what one editor hates another might love. Just look at some of the big releases that have been rejected so many times before being given a chance.

Bobby Nash: Have fun and enjoy the experience. Yes, writing is my job and there are days it’s a tough job, but t’s still a job I love. That’s what keeps me going.

Nancy Oswald: Just start, and don’t be afraid to make mistakes along the way. Do your homework if traditional publishing is what you want to do. Go to conferences and take advantage of one-on-one interviews with publishers and agents. When a book is returned, even if it’s a form letter without comments, sit down and re-write your book all the way through. You’ll be surprised at how those re-writes will improve your writing.

Mark Leslie Lefebvre: Patience, Practice, and Persistence are three of the main traits needed for a long-term publishing career. Also, you’ll never stop learning and there is no magic bullet for any of the hard work that is required to be successful. So, stop wasting your time looking for one.

Publishing, regardless of whether or not you choose traditional publishing or self-publishing/indie publishing (or, ideally, some combination of both), takes a lot of work, a lot of constant learning and re-learning, and dedication to continuing to work at it even when nothing seems to be working or all the cards are stacked against you.

To get through those times, which will happen to every single writer as the markets continue to shift and change and bend and flow, you need to believe in yourself and never give up on the dream and desire. And, ideally, if you get intrinsic pleasure in the act of actual writing itself, that could be enough to sustain you through the process during those “dry” periods.

What are the advantages of creating your own publishing imprint? Do you recommend it? Why or why not?

Bobby Nash: I started BEN Books to get some of my older, out of print works back into print. Eventually, I realized that I could launch projects there that I might not be able to pitch to a traditional publisher. When I started writing crime novels, I was known for doing comics, sci-fi, horror. It was a hard sell to convince publishers I could write a crime thriller. BEN Books became a way to get those stories told. Now, I’m more known for the crime thrillers. Go figure.

Nancy Oswald: The jury’s out for me on this. I just recently created an imprint and registered it with the state of Colorado. I have no idea what I’m doing, and it’s weird for me to associate with and imprint and not myself as an author which I’ve done most of my years publishing with a small press.

Do you use crowd sourcing or subscription services to fund your publishing endeavors?

Paul Kane: A couple of things I wrote have had Kickstarters, but they’ve been a short film and a comic and the people behind bringing them to life have handled the campaigns. All seemed to go well, though, so I can’t complain.

Bobby Nash: I haven’t crowdsourced any novels yet, but I’m considering it for a box set next year. I’m still working out the logistics. I do have a Patreon page ( www.patreon.com/bobbynash ) that works like a subscription service.

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That’s all for this week’s “Ask the Authors” blog segment. Thank you all for hanging with us. Next Saturday we’ll be wrapping up this Saturday series with an introduction to YA and middle grade author, L. Jagi Lamplighter, whose anthology contribution discusses “The Trouble with Troupes”, and a Q & A session on the most formidable of subjects, book marketing.

This must have writing reference is available through Barnes & Nobel, Rahkatan Kobo, the Apple Store, Amazon, Scribd and many more. As the “Ask the Authors 2022” blog series is drawing to a close, be sure to get your copy of Ask the Authors 2022 at the special send-off price of $3.99 for the digital edition, from your favorite book distributor through the Books2Read UBL: https://books2read.com/u/3LnK8e

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Writer’s Corner: 6 Reasons I chose to go wide with my books

I chose to go wide with WordCrafter Press books. Let me tell you why.

  • Although many authors use KU to increase their income from their books, since page reads may be more of a metric than sales are, but the price may be too high. Going exclusive limits what you can do with your Intellectual Properties. So even though I’ve maintained my rights for a book, I can’t include that book in a story bundle or box set elsewhere, if it’s in KU. I can’t even sell the book direct from my own website. Likewise, audiobooks published with Audible must be exclusive for at least one year and can’t be published elsewhere, not even on my own website.
  • An author wants to reach as many potential readers as possible, increasing the chances of their book being discovered, so to me, it just makes sense to place your books with as many different book distributors as possible. This can be done on each individual platform directly, but the process is very time consuming, so an aggregator like Draft2Digital or Smashwords, (which have merged into one company), can be helpful in getting your book offered on multiple platforms.
  • There are some readers who just plain despise Amazon, feeling that they are a monopoly, pushing the smaller companies out, so they won’t buy from them. there are also folks who use readers other than Kindle. By publishing exclusive, authors are not reaching readers who can’t or won’t buy from Amazon or their partners.
  • Brick and mortar bookstores and libraries hate Amazon. And why shouldn’t they? Amazon is their biggest competitor. So, chances are, that if your book is only available on Amazon, you won’t be able to get these entities to even consider making your book available to their customers. If they check you out and see that you are advertising “Available on Amazon”, you aren’t going to make it through the doors. (That’s why I use the Books2Read links offered through D2D, where you can set it up so potential readers can find you on their favorite book distribution platform. Amazon is in there, but so are the other platforms like Kobo, Barnes & Noble, Apple Books, and Scribd, where my books are available.) Even if you have your books on multiple book distribution and library platforms, you still must put in the work to get availability in physical locations, which are excellent opportunities for discovery and gaining new readers.
  • It just doesn’t make sense to me to “put all my eggs in one basket”. By going exclusive with Amazon, I would be excluding a large portion of potential readers. Publishing with D2D places WordCrafter Press books with most of your favorite book distributors, including Barnes & Noble, Rakuten Kobo, Apple, Scribd, Amazon, Thalia, Indigo, Mondadori, and Vivlio, as well as Baker & Taylor, Overdrive and other library lists. Of course, being on the lists for libraries and bookstores don’t get your books into the brick and mortar establishments, you still have to work to build relationships with the real people who are found there, but without being on those lists, there isn’t any chance. And if I were to publish exclusive with Amazon those paths would be closed to me.
  • As Derek Sivers – author, musician, entrepreneur and publisher – says on the May 16, 2022 episode of The Creative Penn podcast, “De-centralization is good. Amazon should not be the only bookstore.” And Sivers suggests that the way to work toward the goal of de-centralization is by training readers to look for your books in other places; other bookstores, libraries, or even direct from the author’s website.

Wide vs. exclusive is an ongoing decision among independent authors. Amazon has become the monster conglomerate that they are, because they are doing all kinds of things right. Most of us are not as anti-Amazon as Sivers, who instructs to send potential readers “anywhere but Amazon”. I can see the value in including Amazon in my wide distribution. Just as it doesn’t make sense to me to go exclusive, neither does it make sense to me to exclude the biggest bookseller on the block.

The fact is, even though I don’t like the pedestal Amazon has raised itself up on, and I don’t like the fact that their TOS isn’t always in the author’s favor, I can’t deny that shopping on Amazon is easy and convenient. Also, I read digital books on a Kindle device, and I hate learning how to set up and use new devices, so Amazon is where I get most of my digital content.

Now that I’ve told you my strategy, you tell me yours. Do you choose to have your books wide or exclusive? Why? Tell me your thoughts in the comments. Let’s make this more of a discussion.

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Kaye Lynne Booth lives, works, and plays in the mountains of Colorado. With a dual emphasis M.F.A. in Creative Writing and a M.A. in Publishing, writing is more than a passion. It’s a way of life. She’s a multi-genre author, who finds inspiration from the nature around her, and her love of the old west, and other odd and quirky things which might surprise you.

She has short stories featured in the following anthologies: The Collapsar Directive (“If You’re Happy and You Know It”); Relationship Add Vice (“The Devil Made Her Do It”); Nightmareland (“The Haunting in Carol’s Woods”); Whispers of the Past (“The Woman in the Water”); Spirits of the West (“Don’t Eat the Pickled Eggs”); and Where Spirits Linger (“The People Upstairs”). Her paranormal mystery novella, Hidden Secrets, and her short story collection, Last Call and Other Short Fiction, are both available in both digital and print editions at most of your favorite book distributors.

When not writing, she keeps up her author’s blog, Writing to be Read, where she posts reflections on her own writing, author interviews and book reviews, along with writing tips and inspirational posts from fellow writers. In addition to creating her own very small publishing house in WordCrafter Press, she offers quality author services, such as editing, social media & book promotion, and online writing courses through WordCrafter Quality Writing & Author Services. As well as serving as judge for the Western Writers of America and sitting on the editorial team for Western State Colorado University and WordFire Press for the Gilded Glass anthology and editing Weird Tales: The Best of the Early Years 1926-27, under Kevin J. Anderson & Jonathan Maberry.

In her spare time, she is bird watching, or gardening, or just soaking up some of that Colorado sunshine.

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Join Kaye Lynne Booth & WordCrafter Press Readers’ Group for WordCrafter Press book & event news, including the awesome releases of author Kaye Lynne Booth. Get a free digital copy of her short story collection, Last Call and Other Short Fiction, as a sampling of her works just for joining.


Writer’s Corner: Where do I go from here?

I just finished up the spring semester at Western State Colorado University. We completed our class project, the Gilded Glass anthology, and.my solo project, Weird Tales: The Best of the Early Years 1926-27, which was quite the learning experience, but also a lot of fun. I’m looking forward to the summer residency, where we will finish up our degrees and do a massive book launch party for the Gilded Glass anthology, and for each of our solo projects at the end of July.

Here is the release schedule for our cohort. Some of them are already out there. I’ve included the pre-order links in case you are interested in purchasing new renditions of any of these classic works. I think we all had fun bringing them back to life. And check out those fantastic covers!

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Today, I was listening to the last podcast episode of the Six Figure Authors podcast, and they were discussing their future plans now that the podcast is ending, (much to my dismay), and it made me start thinking about where I want to go with my writing career now that we’re wrapping things up and this chapter of my life is coming to an end. At the end of this summer, I will once again be on my own in my writing career. I hadn’t thought about it before, but summer’s end brings with it not only the book release event and graduation, but also the loss of access to my mentors Kevin J. Anderson and Allyson Languierra and the support and advice of my wonderful cohorts, and I have no idea what 2023 will bring. I need a plan.

This year, I’m set, with the release of the Poetry Treasures 2: Relationships poetry anthology this last semester, the launch of Ask the Authors 2022 writing reference anthology currently under way, and three short fiction anthologies planned for later in the year: Once Upon an Ever After: Modern Fairy Tales & Folklore an (August); Refracted Reflections: Twisted Tales of Duality & Deception (September); and Visions (October). (Hmmm… It seems this is the year of anthologies for me.) But, I need a plan for what comes after that.

Hmmm… I’m revising Delilah to be a part of the Women in the West series with hopes of getting that out by the end of the year, but I keep adding ideas for the series, so I may wait to release until I have at least one more of the books ready to go, so that might be in the plan for next year, although it was originally a part of the plan for 2022. Also, I’ve been thinking a lot about my Playground of the Gods science fantasy series, and the first book is actually with a beta reader right now. But I’ve also been tossing the idea trying it as a serialization around. If anyone has experience on serialization, I’d love to hear your thoughts. Either way, those stories will be a part of the 2023 plan. In addition, I’ve been thinking on a time-travel romance adventure story that I started in 2021, “The Outlaw & the Rockstar”, and those characters have been teasing my brain, so I’ll probably add that to the 2023 agenda. That will give me between 2 and 5 releases of my own books for the year, which isn’t too bad if I can pull it off. Of course, I’ll also want to do an annual poetry anthology and the annual writing contest and anthology, so I can add two more book projects to the agenda.

I don’t think I will be lacking for projects once I’ve bade academia good-bye. In fact, I’m tired just thinking about the whirlwind schedule I just outlined. But you know, I think it will be worth it, if it can enable me to move my writing career to a full time level. The first thing you need to do if you want to sell books, is to write books, so I’m sitting pretty good on that plane. I’m working to revive my monthly newsletter, which I believe will be one of my most valuable marketing tools, and organizing a multi-genre newsletter swap group to help spread the word on releases. I’ve got good lists for possible reviewers built for all the anthologies planned for 2022, which will work for the annual anthologies, but will have to be created for my own books, and this blog is a book marketing tool, too. It’s a place where readers can come to learn about my latest projects, and my readership is growing, so I think I’m on the right track there.

Well…, would you look at that? Why was I worried? I have a plan…, and I think it’s a good one.

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Kaye Lynne Booth lives, works, and plays in the mountains of Colorado. With a dual emphasis M.F.A. in Creative Writing, writing is more than a passion. It’s a way of life. She’s a multi-genre author, who finds inspiration from the nature around her, and her love of the old west, and other odd and quirky things which might surprise you. She has short stories featured in the following anthologies: The Collapsar Directive (“If You’re Happy and You Know It”); Relationship Add Vice (“The Devil Made Her Do It”); Nightmareland (“The Haunting in Carol’s Woods”); Whispers of the Past (“The Woman in the Water”); Spirits of the West (“Don’t Eat the Pickled Eggs”); and Where Spirits Linger (“The People Upstairs”). Her paranormal mystery novella, Hidden Secrets, and her short story collection, Last Call, are both available in both digital and print editions.

In her spare time, she keeps up her author’s blog, Writing to be Read, where she posts reflections on her own writing, author interviews and book reviews, along with writing tips and inspirational posts from fellow writers. In addition to creating her own imprint in WordCrafter Press, she offers quality author services, such as editing, social media & book promotion, and online writing courses through WordCrafter Quality Writing & Author Services. When not writing or editing, she is bird watching, or hiking, or just soaking up some of that Colorado sunshine.

______________________________________________________________________

Sign up for the Kaye Lynne Booth & WordCrafter Press Newsletter for and book event news for WordCrafter Press books, including the awesome releases of author Kaye Lynne Booth. Get a free digital copy of Kaye Lynne Booth’s paranormal mystery novella, Hidden Secrets, just for subscribing.


Ask the Authors 2022 is here!

Ask the Authors 2022

That’s right. The writing reference you’ve all been waiting for has arrived. Ten talented authors and industry experts have gathered together with me to share their writing tips and advice in essay and Q&A, creating a writing reference anthology like no other.

Where can you find publishing industry experts willing to share their secrets? 

Ask the Authors 2022 is the ultimate writer’s reference, with tips and advice on craft, publishing and marketing. Eleven experienced and successful authors share what works for them and offer their keys to success in traditional publishing, hybrid, and indie. You’ll learn industry wisdom from Mark Leslie Lefebvre, Kevin Killiany, L. Jagi Lamplighter, Bobby Nash, Paul Kane, Nancy Oswald, Chris Barili, Jeff Bowles, Roberta Eaton Cheadle, Mario Acevedo and Kaye Lynne Booth.

This book offers up-to-date and tried-and-true ways to improve your craft, explores current publishing and book marketing worlds. Take a peek inside and find out what works for you.

Praise for Ask the Authors 2022

“Ask the Authors is an up-to-date and broad-based compendium of advice from today’s working writers, to help you with understanding your own writing career. Great information!”
—Kevin J. Anderson, New York Times bestselling author of Spine of the Dragon

Ask the Authors 2022

Ask the Authors 2022 is available in both digital and print. You can get your copy from your favorite book retailer through the Books2Read universal book link (UBL) here: https://books2read.com/u/3LnK8e

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Sign up for the Kaye Lynne Booth & WordCrafter Press Newsletter for and book event news for WordCrafter Press books, including the awesome releases of author Kaye Lynne Booth. Get a free digital copy of Kaye Lynne Booth’s paranormal mystery novella, Hidden Secrets, just for subscribing.


Writer’s Corner: Five things you may not know about the publishing industry

Since the beginning of this century, the publishing industry has undergone many changes at a very rapid pace due to the rise of digital technology and ebooks and the resulting swell of independent authors which has reshaped the way the industry operates. Traditional publishing houses have had a difficult time in adapting to these changes, which are transforming the playing field from being favorable to publishers into one more fair to authors. Trad. publishers are slow to adapt and their numbers are dwindling as they hang on to traditional practices that make little sense in this day and age. Just in the past five years we’ve seen the big 5 become the big 4, and in 2021 they merged into the big 3.

Many authors struggle with the decision of whether to self-publish or try for a traditional publishing deal, which could turn into an endeavor spanning years and your book may still not be published. Traditional publishing offers status and esteem when you can get it, but the road to a traditional publishing deal has many pitfalls and often ends in wrong turns and dead ends. It’s not easy to land a trad. publishing deal and there are no guarantees. This is nothing new. It has never been easy, but I think it’s harder than it used to be

When you take a good hard look at today’s publishing industry, you may find a few things which surprise you. I know I did.

Did you know…

  • Advances offered by traditional publishing must be paid back before the author sees any of their royalties? That’s right. An advance is just that – payment of royalties in advance. And the royalty percentage offered by trad. publishers is considerably less than what indie authors receive, so it may take a very long time to pay out that advance, and if s book does not sell well, it may never pay out. Many self-published authors have opted for smaller royalty payments over the long haul, rather than one big chunk of money in the beginning that may never pay out any more than that initial advance payment.
  • While a traditional publishing deal may still carry an advance with it, it seems the advance amounts have gotten smaller, as traditional publishers grow more unsure of your book’s ability to sell? While book publishers have always taken risks when signing a new author, with the rise of independent authors and publishers, there’s a lot more competition and publishers may be less confident of a book’s success, so they aren’t as willing as they once were to cough up the cash before the book has been proven. What’s more, they aren’t as willing to provide as much effort for promotion. In fact, trad. publishers today are looking at the reader platform, or fan base, that an author brings with them as well as their social media platforms, etc…, and they may expect authors to perform much of the marketing and promotion for their book. A small independent publisher which published my western novel, Delilah, but they did very little as far as marketing goes, and of course, there was no advance. I felt I could do better with it myself, which is why I chose not to renew my contract and will be re-publishing the book myself as part of the Women of the West adventure series.
  • Traditional publishing created a return policy for bookstores and retailers that allows them to return print books at the publishers expense, which still applies today, effectively preventing independent publishers and authors from having their print books carried in brick and mortar bookstores? While print-on-demand has revolutionized the publishing industry, making it no longer be necessary for authors to create large or small print runs and stockpile books I’m their basement or garage, it is still a challenge for independent authors to get their books into bookstores due to the ridiculous return policy trad. publishers created for bookstores. Today, bookstores have played by these rules for so long that they have no desire to change the rules even though they should. You can read about the options when you publish through Ingram Spark here. There may be a work around if you can find an independent local bookstore willing to take your books on consignment, but for the most part, indie authors are limited to selling their print books online because of an outdated policy that never made sense in the first place. I mean, what other industry allows to retailers to return unsold products after a number of years for a full refund, potentially devastating the maker when the charge blindsides them unexpectedly?
  • The time that you must wait for your book to go through the traditional publishing process could be two to three years or more from the time of signing, if you do manage to land a traditional publishing deal? Even after you have a contract, that doesn’t guarantee that your book will actually be published, and the publishing process is so long and tedious that your book could potentially be in limbo for years. Of course, that is not what happens most of the time, but it has happened. Children’s books take even longer to go through the publishing process. They can take up to five years or more. Imagine the disappointment of not being published after waiting years to get a trad. deal, and waiting even more years to go through the publishing process. This may be even more of a possibility with the instability of the traditional publishing industry today.
  • Traditional publishers often ask for rights they never intend to use, and if you give them to them, you can no longer do anything with them? Traditional publishing contracts are not traditionally author friendly, often asking authors to throw in many rights that are unnecessary for the author to give up. For example, many publishing contracts ask for audio rights, even when they have no intention of publishing your book on audio. If these rights are maintained by the author, they can be licensed separately or used to produce their own audiobook through one of the many audiobook platforms available to authors today, but if they are included on your contract, the publisher can sit on them and the author will make nothing from them. That’s money left on the table that the author can’t touch. It is very important that authors know what they are signing and don’t sign away rights that they don’t need to.

Authors today have choices which authors of the past did not. We no longer have to go through the submission-rejection-resubmission grind for months or years to find someone else who likes your writing and might want to publish it. Today we can publish our works ourselves because we like it, and hopefully find others who like it too and will become fans and loyal readers. There are many authors today who choose to try the best of both worlds in some sort of hybrid combination that fits their needs.

I can’t see trying to beat a dead horse, and for me, I think that is what traditional publishing would be. Although making money from my books is always a goal, as I pointed out above, there are no guarantees that I would ever find someone who wanted to publish my book and, even then, there are no guarantees that it would actually happen, or that it would sell. I want people to read my books and that will never happen unless they are published. That’s why, for me, independent publishing will be the course that I choose. Which course is right for you?

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Kaye Lynne Booth lives, works, and plays in the mountains of Colorado. With a dual emphasis M.F.A. in Creative Writing, writing is more than a passion. It’s a way of life. She’s a multi-genre author, who finds inspiration from the nature around her, and her love of the old west, and other odd and quirky things which might surprise you.

She has short stories featured in the following anthologies: The Collapsar Directive (“If You’re Happy and You Know It”); Relationship Add Vice (“The Devil Made Her Do It”); Nightmareland (“The Haunting in Carol’s Woods”); Whispers of the Past (“The Woman in the Water”); and Spirits of the West (“Don’t Eat the Pickled Eggs”). Her western, Delilah, her paranormal mystery novella and her short story collection, Last Call, are all available in both digital and print editions.

In her spare time, she keeps up her author’s blog, Writing to be Read, where she posts reflections on her own writing, author interviews and book reviews, along with writing tips and inspirational posts from fellow writers. She’s also the founder of WordCrafter. In addition to creating her own imprint in WordCrafter Press, she offers quality author services, such as editing, social media & book promotion, and online writing courses through WordCrafter Quality Writing & Author Services. When not writing or editing, she is bird watching, or hiking, or just soaking up some of that Colorado sunshine.

______________________________________________________________________

Sign up for the Kaye Lynne Booth & WordCrafter Press Newsletter for and book event news for WordCrafter Press books, including the awesome releases of author Kaye Lynne Booth. Get a free digital copy of Kaye Lynne Booth’s paranormal mystery novella, Hidden Secrets, just for subscribing.