Writer’s Corner: Direct Selling Through Kickstarter

Posted: October 2, 2023 | Author: kayelynnebooth | Filed under: book marketing, Book Sales, Fiction, Kickstarter, Writer's Corner | Tags: Book Sales, Direct Selling, Kaye Lynne Booth, Kickstarter, Writer's Corner, Writing to be Read | 5 Comments

Note: “The Viscareal Character Portrayal” segment of “Writer’s Corner” promised last month has been postponed, but will be featured soon.

Why sell direct?

Many of you may be aware of my use of the Kickstarter platform to sell my books direct, before they are released through distributors. My business model utilizes both direct selling and offering my books wife through distributors and libraries. But, ‘why bother?’ you might ask. By my own admission in previous posts, Kickstarter campaigns are a lot of work, create a certain amount of tension as I wait to see if they will fund, since Kickstarter is an all or nothing deal, and since I am not Bryan Sanderson, Kevin J. Anderson, or Joanna Penn, have produced only a small amount of money, just barely funding each time.

But, did you know that authors who sell direct make more money from their books by cutting out the percentage that distributors take, so they get to keep more of their royalties. I would make even more if I sold direct from my site, but I’m not set up to do that yet.

So, by buying direct from an author’s site or through a Kickstarter campaign, you are supporting that author more than you do by purchasing through a distributor. I’m all for anything that makes me more money from my books and gives less to Amazon. While I do have to give a cut of the money I make on each campaign to Kickstarter, it’s only 5%, which is much less than the 30 – 70% that have to give distributors.

Why Kickstarter?

Traditionally, authors would submit their work to publishers, and if they were lucky enough to have their book catch a publishers eye, they would get a contract and an advance on their earnings, and their book would be published eventually. But that advance was basically what most authors would make on their book unless it hit the best seller lists, because you had to earn out the advance before any more royalties would be distributed. With the rise of indie authors, traditional publishing, publishers began offering less and less for advanced, and doing less and less marketing, until I hear now, that in many traditional publishing deals today, authors are lucky to get any kind of advance at all, and they are expected to do most of the marketing, as well.

I look at Kickstarter as the indie authors advance for their books, and the best part is, you don’t have to earn that out before receiving more royalties from distributors. So, while $500 isn’t a lot of money, that’s where I set my funding goals for now, because it’s low enough to offer me a chance to reach it, since I don’t have a big reach… yet. I figure that’s a pretty good advance, and it gives me more funding to keep my writing business operating for a while longer.

Not all crowd funding is equal. I understand that other crowd funding platforms charge a lot more to host, are more general in their uses, and feel a bit like begging. But Kickstarter is set up to accommodate creative projects, and they have formed their own inner eco-system, so you can reach out to a whole new audience. Backers from earlier campaigns are automatically notified when you launch a new campaign, and they have internal messaging set up, so you can engage directly with your backers and develop more of a relationship. And I’m not begging. I’m offering real value to my backers in exchange for their support. The going may be slow, but this is one way to find those 100 true fans that will read everything I ever wrote, just because I’m me.

How Does It Work?

Why you might want to back a Kickstarter?

There are several reasons for backing Kickstarter campaigns. You might know or be familiar with the author and want to show your support. I support Kickstarter campaigns of authors I know, and they, in turn, back my campaigns, as well. That’s one thing I love about most author communities – we support one another.

But, there is another reason which can be even more motivating – the value offered through the Kickstarter system. Of course, the higher pledge levels offer more value through bigger and better rewards.

Plus there are add-ons, which you can get for an additional pledge. Since international shipping is beyond my reach at this time, I offer plenty of digital goodies for my add-ons. I tried offering an interview with the author, but as a still relatively unknown author, I didn’t have any takers on that one. Hopefully, that will change soon.

But there’s more. Once the funding goal is reached, stretch goals can be added, which offer bonus goods if a new goal is reached, as I touched on above. For example, you might receive a bonus book for everyone who backed the project at the $5 level or higher for hitting a certain amount of pledges, or bringing in a certain number of new backers by a given deadline. The more goals reached, the more rewards backers get. And it’s not just books. Kevin J. Anderson offers audiobooks. Dean Wesley Smith and Kristine Kathryn Rush offer workshops valued at $150. Other authors offer artwork, interviews, in-person hang outs or Zoom calls, or consultations. Backing a Kickstarter at the $5 level can return some great value.

My campaigns offer an early digital copy of the book, before its release through distributors at the $5 level, and a signed print copy for U.S. backers at the $25 level. For Rock Star, my highest level offered a goodie bag with all the rewards from the lower levels and more. For Delilah, backers at the highest level got to name a character in the second book. I’ve had a lot of fun developing the characters of Lillian Alura Bennett and Owoz Crebo for Sarah.

Things to be aware of

Kickstarters are a lot of work. Seriously. And you must keep in mind that Kickstarter is an all or nothing deal, so if you don’t reach your funding goal, you get nothing, and neither do your backers.

On the other hand, it’s a great way to engage with readers, as Kickstarter provides internal messaging which allows you to interact directly with your backers. Backers for one campaign are automatically notified when you run the next one, so it helps to build your following. Because it is a form of direct sales, you profit more than you would selling through distributors.

A look at my past Kickstarters

I have done two Kickstarter campaigns, and both successfully funded. The first was in January, for Delilah and the Women in the West adventure series. You can learn more about that campaign here: . I’m planning another series Kickstarter in January 2024 for Sarah, book two of the series.

The second campaign was in July of this past year for The Rock Star and The Outlaw, my new time-travel adventure. Although I am not a big author, with a big reach, this campaign also funded, and it did so a little faster than the first, leaving me three whole days of campaign to offer a stretch goal. Stretch goals are extra added goodies, which can be offered to try and gain more pledges, thus making more money once you’ve reached your goal. I added a stretch goal for reaching an additional $100, but didn’t quite make it. Still it was excited to have the opportunity to offer it to my backers. I like being able to offer cool things to my supporters. It felt good to be able to offer an extra value. Maybe next time, we will make it.

Looking forward

I have two Kickstarter campaigns planned for 2024. The first is the January Kickstarter for Sarah, mentioned above. I’m really looking forward to sending off the second book in this wonderful western series, with its strong female protagonists and historic female characters. Big Nose Kate will make an appearance in the second book, along with young Sarah, the fiery youth who was kidnapped and sold to the Utes in the first book.

The second campaign will be in July, for the first three books in the My Backyard Friends children’s series. I almost had this one published back in 2015, but problems with the illustrator prevented it from coming to fruition. You can learn more about the difficulties encountered here: . This series is inhabited by characters based on birds and wildlife which visit me at my Colorado mountain home. Each book is stand alone, so they need not be read in order, and I will be launching the first three from the Kickstarter platform Heather Hummingbird Makes a New Friend, Timothy Turtle Discovers Jellybeans, and one other story to be determined.

I finally found a wonderful illustrator for these books, and she was right under my nose. I’m happy to announce that this series will be illustrated by our very own, multi-talented Robbie Cheadle! I am thrilled to have Robbie doing the illustrations, and can’t wait to present the first three books on the Kickstarter platform.

In conclusion

I hope this post has given you a better idea of what Kickstarter is all about, and how it might be useful to you, as an author. I also hope it has encouraged you to check out my Kickstarter campaigns, and maybe even throw your support behind me. I’ll keep an eye out for you next January and July.

To learn more about Kickstarters

Here are a few places where you can learn more about Kickstarter and get tips on what to do when launching your own campaign.

Get ting Your Book Selling with Kickstarter, by Russel Nohelty and Monica Leonelle. (Watch for my “Review in Practice” for this book next week.)

Stark Reflections Podcast: Episode 149 – Killing it on Kickstarter with Russell Nohelty

The Creative Penn Podcast: Episode #627 – Kickstarter for Authors with Monica Leonelle

The Creative Penn Podcast: Episode #619 – Kickstarter and Multiple Streams of Income with Bryon Cohen

About the Author

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