In Part 1, of Book Marketing – What Works?, dark fantasy author, Cynthia Vespia, shared her insights in social media vs. face-to-face marketing, and we heard from co-authors Mark Todd and Kym O’Connell Todd in Part 2. We’ve also about how they launched a digital media marketing strategy which they’ve found to be effective. YA author Jordan Elizabeth talked about her street team and social media marketing experiences in Part 3, and in Part 4, author Tim Baker talked about branding.
Today, I have the privilege of talking with my friend and cohort, author Chris Barili. I have reviewed all of his books here, on Writing to be Read: The Hell’s Butcher series and it’s prequel, Guilty, and his paranormal romance, Smothered. As a hybrid author, Chris walks both sides of the publishing line with works published independently, as well as a work published with a traditional publisher. Like many of today’s authors, Chris may be the picture of the prototype for the author of the future. Many authors who have been traditionally published successfully are now looking at the independent publishing route, because authors still left with bearing the bulk of the marketing and promotional burden.
Unlike the enthusiasm of last week’s guest, contemporary and historical romance author Amy Cecil for social media marketing strategies in Part 5, Chris doesn’t find it very productive, but I’ll let him tell you about that.
Kaye: Would you share the story of your own publishing journey?
Chris: I am a hybrid author, so I have two stories. The first is my traditional publishing journey with Smothered as B.T. Clearwater. That book was my MFA thesis, and when I finished it, I didn’t know what to do with it. Got no replies from a couple of major romance publishers, so when Winlock/Permuted press held a contest for their new supernatural romance line, I entered and I won! About four months later, the e-book hit the virtual world, and this past July, Simon and Shuster did a limited print run of 450 copies.
The second story is my self-publishing journey with the Hell’s Butcher series of novellas. I wrote Guilty, the pre-quel, as an assignment for my MFA, and submitted it to a themed anthology. While the editor praised the story, it didn’t quite fit their antho’s theme, so it was rejected. And rejected. And so on, until I finally got the idea to write a novella series based on Frank becoming Hell’s Marshal. Knowing there wasn’t much of market for novellas, and that weird westerns a smaller market anyway, I decided to self-publish. That meant hiring a professional editor, a cover artist, and a formatter, but I did it! There are three books in the series and more to come!
Kaye: What’s something most readers would never guess about you?
Chris: Readers of Smothered might not guess that I’m a guy? LOL. I think most wouldn’t guess that I have Parkinson’s Disease, as I try hard not to mention it in my writing. I do slip in the occasional hand tremor or other symptom, but I don’t mention the disease itself.
Kaye: You recently ran a free promotion, where you offered Guilty for free for a limited time. I’ve often wondered about the logic behind that type of thing. How does offering your book for free help increase book sales? Or does it?
Chris: I offered Guilty for free in hopes of pulling readers into the series, so they’d buy books one and two. Did it work? I don’t think so. I gave away something like 55 or 56 free copies of the book, and sold 13 paid copies. And while sales have been steady since then, I don’t think the free giveaway had anything to do with that.
Kaye: You’ve participated in book release events on Facebook. How did that work for you?
Chris: Not a fan. I have yet to see significant sales tied to online functions like that for any of my books. However, I know authors who swear by Facebook promos like blog takeovers, release parties, and so on. Maybe I’m just doing it wrong, but they never work for me.
Kaye: What works best to sell books for you, as far as marketing goes?
Chris: Hard f**king work. My highest paid sales month was October of 2016, when my good friend Amity Green and I decided to have a contest and see who could sell more books by Halloween. We used Amazon marketing campaigns, Facebook boosted posts, and our own social medial blitzes. We were pimping and fluffing and promoting our books like crazy. She ended up beating me by six copies, but that remains the most lucrative sales month for me, and I believe it is for her, as well. Problem is, you can’t maintain that pace of advertising for long, if you have a job/life.
Kaye: You have a traditional publisher for Smothered. How much non-writing work, (marketing & promotion, illustrations & book covers, etc…), do you do yourself for your book in comparison with what you do for your Hell’s Butcher series, which you self-published?
Chris: A little marketing. Winlock/Permuted had me do a blog, which I need to resume, and they tasked me with finding podcasts and reviewers. I’m still working on both of those items. For Hell’s Butcher books, I do it all. I pay for the cover, the editing, the formatting. All of it.
Kaye: Do you participate in KDP Select on Amazon? One of the requirements for the KDP Select platform is that you must agree not to use any other platforms, giving Amazon the exclusive. Do you feel this program is conducive to selling books?
Chris: I do for now, but I am dropping it as soon as Guilty is through it at the end of October. I don’t see a benefit. I’m getting it out there on Barnes and Noble, Kobo, and so on.
Kaye: What do you do for cover art on our self-published books? DIY, or hired out, or cookie cutter prefab?
Chris: I contract Michelle Johnson of Blue Sky Design. Look her up on Facebook. She offers a deal where she does the e-book cover, paperback wrap for Createspace, Facebook cover and profile, and Twitter cover and profile at a reasonable price.
Kaye: What do you see as the pros and cons of independent vs. traditional publishing?
Chris: Independent gives you more control, but requires a lot more work and usually won’t sell as well. Traditional is less work, but you also have less control and make much lower royalties.
Kaye: What’s the best piece of advice you were ever given?
Chris: Self-publish and go tradition. Hybrid is the future of authorship.
Kaye: Besides writing, what are your favorite things to do?
Chris: I am an avid mountain biker, and I do martial arts, both of which are fun and help me fight my disease. I also like to read, of course.
I want to thank Chris for being here with us on Writing to be Read and sharing his thoughts on marketing from both sides, independent and traditionally published. If you’d like to know more about Chris Barili, B.T.Clearwater or his books, visit his Amazon Author Page.
Be sure and catch Book Marketing – What Works? next week, when independent author DeAnna Knippling will share which marketing strategies have worked for her.
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There are many of you out there who have been following the progress of my science fantasy series, Playground for the Gods. For those who don’t know, it’s about an alien race that comes to Earth and pose as deities, and the power struggles and conflicts that arise. It’s based on the ancient mythologies and religions, with colorful characters who get up to some hilarious antics. You can read an excerpt on my Playground for the Gods Facebook page. If you’re interested, you’ll find an update on the writing processes going into these books below.
In last month’s post, “It’s All in the Finding the Right Market“, I talked about looking at a different market for my Playground for the Gods series. Specifically, I was looking at the Young Adult and the New Adult markets. I was looking to see if perhaps these books were directed toward the right audience, or if perhaps, they might be marketed to a different audience, with revisions, of course.
After attempting said revisions on Book 1: The Great Primordial Battle, and sending it off to my alpha reader, and revising what I had for Book 2: In the Beginning, and writing some the parts of the story that were still needed, I’ve come to the conclusion that this series is not for the light of heart, or a not fully matured audience. The cuss words could be replaced easy enough, but there is just too much sex that is vital to the plot. Removing it would change the entire story.
For heavens sake, my characters are self-indulgent beings posing as goddesses and gods. Self-indulgent behaviors are what landed them on Earth in the first place, and they are what the whole plot, as well as the individual story lines of each book are hinged upon. The indulge, many in excess, in all of the vices, including sex. They are sensual, and most are promiscuous, prompting plenty of jealousy and rage, providing a lot of the conflict in the series. In other words, I decided the sex was a necessary element that the series couldn’t do without, so YA or NA would not be a good audience for this series.
So, what’s next? Well, I’m going to finish writing the first draft of Book 2, and revise Book 1 when it comes back from my Alpha reader with suggestions. But I will be doing this with the science fiction and fantasy markets in mind, the original markets I was looking at for these books.
Once the revisions are complete, I’ll send out submissions once more. Hopefully this time, I’ll get better results. (An acceptance letter would be nice.) Ideally, I’ll be doing this at the same time that Book 2 is with my Alpha reader, and I will be working on Book 3: Inanna’s Song, adding to the few chapters I already have written for it, and working up the outline for Book 4: Enki’s Folly. But, we all know how often things work out ideally, so I’ll just look at these task as goals to aim for and hope for the best.
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The life of a writer. It’s what we all aspire to, right? But what do you envision when you think of yourself living the writer’s life? What exactly is it that makes it so appealing to us? And how close is it to the reality of being a working writer?
Many aspiring writers picture working in their pajamas, sleeping in or working late, running a schedule tailored to our own personal needs. Aspiring authors may envision book tours and readings to promote their published books, maybe even autographing copies for our fans, having strangers recognize us from our book covers. Others may see themselves traveling and attending writing events and conferences, meeting others in our field and networking. All of these are beautiful visions to have and they can be a part of what is referred to as a writer’s life. They are all worthy things to aspire to, but we may not be seeing the whole picture.
A writer’s life can be all that and more, but as with anything in life, it’s not all champagne and roses. Writers often spend more time on non-writing activities such as marketing and promotion, or networking than they do on the actual act of writing. Or they are forced to spend their time not on the creative process, but on promotional writing, such as query letters and resumes.
It’s true. Freelancers spend a lot of time promoting themselves in job queries, resumes and CVs. Aspiring authors spend much of their time peddling their completed works to editors, agents and publishers. Aspiring screenwriters peddle their scripts or ideas to agents, producers, directors or anyone else who is buying scripts and is willing to listen. And published authors peddle their books online, as well as at conferences and writing events, and perhaps even, like one author I know, at the local hardware store.
As was discussed in Pros and Cons of Traditional vs. Independent vs. Self-Publishing (Part 10): Conclusion, as well as in the preceding series, in today’s publishing industry, even traditionally published authors are expected to do a lot of the promotion and marketing for their books. Everybody is selling something. Whether it’s your writing or yourself, promotional activities take a lot of time.
Networking is another necessity. It’s really another part of marketing and promotion. We can’t get our work out there to be discovered without networking. In screenwriting, the thought is that you must also live in L.A. to network advantageously. I know at least two aspiring screenwriters who recently moved there in hopes of being discovered, but it’s too soon to tell if they will reap any benefits from it.While we may dream of attending writing events and meeting others of like mind, the reality is that these activities take both time and money, and the time you invest into networking, is time that isn’t spent writing.
Then, with all of these extra-curricular activities, a writer also has clients, editors or publishers, and a screenwriter has agents, producers and directors, breathing down their necks to meet deadlines. Of course, most aspiring writers or screenwriters consider themselves lucky to have deadlines. A deadline means that you have work that involves writing, so that’s a good thing. But it can be very stressful, especially if you’re actually trying to make a living from your writing, and struggling to make ends meet.
The fact is, writing isn’t all glamour and parties. Writing is a tough way to make a living. Especially in today’s market, when everybody wants to be a writer. Self-publishing has provided the means to make that dream come true, although there are no guarantees that your book will be a huge success. And self-published authors must do all of their own promotion and marketing, too.
Writing is a lot of work, starting with the creative process and moving through the motions to promotion and marketing. You might be able to do some of it in your pajamas if you so chose. Most of what writing is, at least for those of us who are still looking for a big break, is being grateful for every writing job that comes your way, searching for that one acceptance in a mountain of rejections, and endeavoring to persevere.
Is it worth it? You bet. There’s nothing like it when you find that one acceptance and know the whole world will be able to read your work, and you may be able to put food on the table for another month, or pay your car payment, or your rent. Writing is truly a labor of love, and this blog is the proof of that. It’s Writing to be Read, and I don’t make a dime off it. My reward is in each comment that is left, each blogger that takes the time to ‘like’ a post, and each new follower or subscriber I get.
Of course, I still search for a publisher for one of my two completed novels and I submit my short fiction and poetry everywhere I can. I still want my work to be discovered, naturally. But it does my heart good to know that my writing id being read, even when it doesn’t put food on the table, even when I have to get an outside job to supplement my income. I don’t have to dream about living a writer’s life, because for better or for worse, I live it.