2018 Writing the Rockies Conference promises something for everyone

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As I mentioned in last week’s post, An Adventure in Book Marketing, I will be sitting as a panelist at Western’s Alumni Roundtable at the Writing the Rockies Conference in July. There I said that was my next experiment in marketing, but to be honest, although copies of Delilah will be available at the book fair, run by Crested Butte’s Townie Books, I’m not expecting my sales to suddenly shoot up off the charts. Writing conferences, as a general rule, are not places where you sell a lot of books, but I’m exciting to be going and representing Westerns M.F.A. in Creative Writing program, (I’m actually representing both of my concentrations, screenwriting and genre fiction), for other reasons. What writing conferences are generally good for is making connections within the writing community, and Writing the Rockies is no exception. It seems Western, or maybe even the Gunnison Valley is especially prolific in this area, because you begin to feel yourself being pulled in to fantastic world of writing and publishing as soon as you step onto the Western campus. And the connections I’ve made at Western and at the conference have been very useful to me in some unexpected and surprising ways. Never have I attended this conference without coming away with some valuable new connections, some of which have turned into long lasting friendships, as well.

This year, it looks like they’ve got a great line-up, including fantastic opera workshop performance of Lottie Silks, with music by Jay Parrotta and libretto by Western Poetry and Genre Fiction student Enid Holden, directed by Ben Makino and Andrew Sellon, to go along with their infamous and very intense poetry symposium. They also have some not to miss Keynote speakers lined –up: Mark Todd, author and founder of Western State’s M.F.A. in Creative Writing Program, for the conference Keynote; award winning poets Ned Balbo and Jane Satterfield for the poetry Keynote; Kevin J. Anderson, author of over 140 novels, publisher at WordFire Press and a member of Western’s M.F.A. program staff for the publishing Keynote; Patrick Pexton, former ombudsman for the Washington Post for the creative nonfiction Keynote; and Emmy Award winning screenwriter, John Bowman for the screenwriting Keynote; and Michaella Roessner, published author and M.F.A. program faculty for the genre fiction Keynote. Other presenters in the publishing track include Darrin Pratt, Editor of the University of Colorado Press and immediate past president of the Association of American University Presses, D.H. Tracy, Editor of Antilever Press, and others.

In addition to their always informative workshops, sessions and panels, pitch sessions and manuscript critiques are available, their annual hike above Crested Butte will take place, three day intensive workshops, and full day seminars. Special presentations of Comedy is Hard, by Mike Reiss, directed by William Spicer; and Multitudes: An Evening with Walt Whitman by Kim Nuzzo and Valerie Haugen Nuzzo. Film screenings including How Murray Saved Christmas, by Mike Reiss and the highlights from the Crested Butte Film Festival with festival co-director, Michael Brody will also be available.

As you can see, Writing the Rockies is a conference promises something for everyone. I’m excited to be a part of it and I hope you will join us. This is the 19th year running for this wonderful conference and it grows with each passing year. This year the conference will run from Wednesday, July 18th through Sunday, July 22nd. The cost is $300 for the entire five day event if you register before July 1, and $350 after that date. The good news is, although the conference is fully open to the public, every student of Western’s M.F.A. Program in Creative Writing goes as a part of the curriculum, and there are scholarships available for alumni, K12 educators, and Gunnison Valley residents, as well as anyone else who wishes to apply.  You can sign up for the 2018 Writing the Rockies Conference or apply for scholarship here:

https://www.western.edu/writing-rockies-annual-conference

For more information contact:

David J. Rothman, Conference Director / 970-943-2058 / drothman@western.edu

Mark Todd, Conference Coordinator / 970-943-2016 / mtodd@western.edu

Michelle Wilk, Office Support Coordinator / 970-943-2163 / mwilk@western.edu

 

On a similar note, Western State Colorado University still has a few spots open for their low-residency M.F.A. in Creative Writing Program, which begins in July. If you have an undergraduate degree and you’re interested in persuing a career in writing genre fiction, poetry or screenplays or a career in publishing, their program may be just what you’re looking for. Low-residency means you must attend physical class on campus for two weeks each summer and the rest of the courses are online. (Remember, if you’re in the program, you get to attend the Writing the Rockies Conference as a part of the curriculum.) Their faculty consists of successful published authors, successful screenwriters, and distinguished poets. Looking at the successes of myself and my fellow alumni, I have to say they offer useful skills and knowledge that can be applied in the writing industry.

For more information: https://www.western.edu/academics/graduate/graduate-programs-western/graduate-program-creative-writing-low-residency-16 

 

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An Adventure in Digital Book Marketing

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Since February, I’ve been giving myself a crash course in book marketing and promotion, especially in regards to social media marketing, because it’s the cheapest route for getting your books out there that I’ve found. Which is not to say that it is the most effective, or that paid promotions aren’t more effective. Those are things I cannot yet say. Ask me when I’m a successful and wealthy author. Perhaps I will know the answer by then.

While educating myself in areas beyond my own expertise, (I’m a writer, not a marketer), I launched a marketing campaign and created promotions of my own to get a feel for what works for me and what doesn’t. Since that time, I’ve dipped my toes into the pool of paid promotions, as well. Among the methods and techneques tried: I now have a slowly growing mailing list for my new monthly newsletter. I’ve sent out two so far, and have so far met with medicore success, and I launched a media campaign for Delilah which included a few modest paid promotions, social network promotions of new advertisement photos, sending out press releases to select Colorado newspapers pushing the local author angle, and my very first book trailer which I created myself.

Press Release

It’s hard to determine the success of any of my efforts as yet, although the press releases resulted in runs in two newspapers that I know of. What that adds up to in sales, I don’t yet know. Although there was a small increase in sales April, there doesn’t seem to be a correlation with any of my promotional efforts. Sales come slow, and often, only after great effort on the author’s part, I think. Only time will show the effectiveness, or ineffectiveness, of my first marketing campaign.

Hidden Secrets copy (1)The newsletter email list is growing slowly, but it is growing. The weird thing is, when you sign up in the sidebar pop-up, you get a link to a free e-copy of my paranormal mystery novelette, Hidden Secrets, but only a handful have been claimed. I even sent out the link in the newsletter for April, and still subscribers are not claiming their thank you gift. Of course, only a little over thirty percent are opening the newsletter, so I don’t know how much help it will be. I’m asking all who read this post to subscribe to my monthly newsletter using the sidebar pop-up, and then claim your free gift. The newsletter is monthly, so it won’t clutter up your inbox, and Hidden Secrets is not available on any other platform.

I don’t know if the book trailer had any effect on sales, but I sure did have fun creating it once I figured out what program I could use to get the job done. After looking at numerous free programs that claim to make book trailers, it turns out I had the program to do the job already installed on my computer in my Microsoft Office 2013 Power Point. A little more self-education on what can be done with Power Point and how to do it, and I had myself a book trailer, which I absolutely love. It’s amazing what can be done with software I already own. Made me happy. Even if it doesn’t bring one sale, I think it’s cool. I’d post it here to show you, but the free plans on WordPress don’t include video capabilities, so if you’re interested, you can see it on my Delilah Facebook page. I hope you’ll check it out.

I’ve learned a lot from my search for knowledge in book marketing and promotion. While SEO is still important, it’s valued different than it used to be, because search engines now operate differently, according to Hubspot’s 20 SEO Myths You Should Leave Behind in 2018. Technical terms like bounce rate may be beyond my limited understanding, but I understand enough to realize I need to give SEO more thought when designing my content. It would be a lot easier if my books would just shoot up to the top of the best sellers charts overnight and rode there for awhile. Maybe then I could afford to hire somebody to do all this brain numbing stuff for me. I always try to write using keywords. Isn’t that enough?  I only had a very basic understanding of SEO to begin with, and if I try to take in too much SEO talk at one time it gives me a headache, but I’m determined to give it my best shot.

So, that’s my first big marketing adventure. I may not be able to tell how effective it was at this time, but I know I’m learning a lot as I go. The adventure isn’t over yet. In July, I’ll be at my first face to face event, when I sit on the alumni panel for Western State at the Writing the Rockies Conference and print copies of Delilah will be available. I’m both excited and nervous, but I know it’s going to be a lot of fun and I’m looking forward to it. Be sure and catch next Monday’s post to learn more about the conference

As to the effectiveness of any of it? I’ll let you know.

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