Writer’s Corner: A Bump on the Road to Writing Success

What went wrong?

I have to admit I was more than a little disappointed when my last Kickstarter campiagn for Sarah didn’t fund. I only run Kickstarters for books that I’m going to publish anyway, and Sarah is no exception, so the book will still go out to distributors, it just won’t have that extra boost the funding from the campaign would have offered. As an avenue for direct selling, I make more than when my books sell through direct sales, so I like to run the Kickstarter campaign first.

For those who did try to back the campaign and were looking forward to reading Sarah, it will be released in May, instead of March. I was behind on my production schedule, and rushing to have the book finished, so as not to delay reward fulfillment. Since I don’t have any rewards to fulfill, I thought I’d slow down the process and leave ample time for editing, so I bumped the release date back to a May release. I’ll send it off with the usual fanfare and book blog tour, so you’ll be sure not to miss it. I do hope you’ll all join us for that.

I’m not letting the failure to fund discourage me from doing other Kickstarters, but instead, I’m evaluating the campaign in an attempt to figure out what went wrong. There are a number of factors to be looked at to determine where the problem might lie. Here are a few.

Duration

In the past, I’ve run 30 day campaigns which were successful. For Sarah, I only ran a 21 day campaign, which Russel Nohelty recommended as the optimal length for a campaign in an interview on The Creative Penn podcast. 30 day campaigns involve a lot of promotion, and I already feel like a pest as I push to get backing for my campaign and sell books, so the thought of doing a shorter campaign felt like a good one. Could an extra week have made a difference? Possibly. I know of at least one backer who didn’t get a chance to check it out before it ended, so maybe, but I was almost $200 short of my goal, so perhaps not.

Rewards

With my first Kickstarter, for Delilah, I offered a higher reward level, in which backers at that level got to name a character in the second book in the series, Sarah. This was limited reward, meaning only two of these rewards were offered, and both were taken. So, I did that again with Sarah, offering two character naming rights in the third book in the series, Marta, and again had both rewards taken, so I’m guessing that it was a sound decision to offer that again.

The Rock Star & The Outlaw campaign offered merchandise, including a poster and a tote bag, which were popular, but also more difficult to deliver. Merchandise is also a bigger expense for the author, which is why I didn’t do anything like that for my last camapign for Sarah. Merchandise reward levels are higher, due to necessity, but the author must consider their cost into the overall funding goal before offering to be sure it is worthwhile. On a small $500 funding goal, there’s not a lot of room for extras without cutting into the profits.

The campaign for Sarah offered rewards of Special Illustrated Editions of both books, which I thought would be a big hit, but they tanked. To my surprise, not one backer pledged at the Special Edition levels. I offered these as exclusive rewards, only available to Kickstarter backers, planning to put them out through distributors at a later date, probably after the third book was out, so I could offer all three as a set, or bundle. Again, I will still publish these through distributors, because the illustrations, done by DL Mullan of Sonoran Dawn Studios, are really, really cool, as are the Special Edition covers, also done by Mullan. But I really want to figure out why these books didn’t draw more interest as rewards, so I’ll be looking at these closer. I even dropped the price on their reward levels, and added an add-on of digital copies, both books for $5, which is a great deal.

Promotions

With my first Kickstarter campaign, for Delilah, I chanced across a promoter who made some ads for me and ran them on their channels for $15. Did they help? I don’t know, but I can tell you that the campaign was successful. However the campaign for The Rock Star & The Outlaw was just as successful, and it had no paid promotions. In fact it even did a little better than the first, so who is to say.

One thing about running a Kickstarter is, you expect your inbox to fill up with messages from people you don’t know, telling you how impressed they are with your campaign, and how they can help you make it a success. It goes with the territory. When it started to look like my campaign was faltering, I checked out some of these cold call messages, thinking maybe I could pay a little for a boost. Unfortunately, the cheapest one I found was $150. For a campaign with a $500 funding goal, that’s a lot. Especially when I’m not sure the one campaign I did paid promos with really benefited all that much from it.

Conclusions

In conclusion, I think I will go back to running my campaigns a full 30 days, as that seems to be a better fit for me and my books. But I will continue with Kickstarter as a part of my marketing plans. I may also take another look at merchandise for rewards for my next campaign, but I don’t think I’ll be looking seriously at using paid promotions, especially not at such inflated prices. I will continue to promote my own campaigns, just as I do my blog and my books.

My next campaign is scheduled for July for the first three books in the My Backyard Friends series; a project I’ve been working on for many years, but unable to publish for lack of an illustrator. I’ll be launching these three books; Heather Hummingbird Makes a New Friend, Charlie Chickadee Gets a New Home, and Timothy Turtle Discovers Jellybeans with wonderful illustrations by our own Robbie Cheadle. I’m looking forward to finally getting these books out there, so I hope you will all watch for the July campaign, and back the project or share to help promote it. All support is appreciated, even when the campaign doesn’t fund. I always appreciate my supporters.

About Kaye Lynne Booth

For Kaye Lynne Booth, writing is a passion. Kaye Lynne is an author with published short fiction and poetry, both online and in print, including her short story collection, Last Call and Other Short Fiction; and her paranormal mystery novella, Hidden Secrets; Book 1 of her Women in the West adventure series, Delilah, and her Time-Travel Adventure novel, The Rock Star & The Outlaw. Kaye holds a dual M.F.A. degree in Creative Writing with emphasis in genre fiction and screenwriting, and an M.A. in publishing. Kaye Lynne is the founder of WordCrafter Quality Writing & Author Services and WordCrafter Press. She also maintains an authors’ blog and website, Writing to be Read, where she publishes content of interest in the literary world.

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