Writer’s Corner: It’s all in the cover
Posted: July 3, 2023 Filed under: Advertising, Book Covers, Book Promotion, Fiction, Kickstarter, Writer's Corner, Writing 5 CommentsThe Shopping Experience
When I was a kid, my mom and my grandmother would pile into the car, and we’d drive to the mall, and we’d spend the afternoon going from one store to the next, carefully making our shopping selections. I remember how my mother would pick up items and carefully examine the packaging to be sure she had the correct item that she wanted or needed, before making the final purchase.
A lot has changed since then. The rise of the internet turned the whole shopping experience upside-down with the birth of online shopping. And then, COVID came along and even those resistant rebels, who enjoyed holding possible purchases in their hands and analyzing the packaging to determine whether or not to buy it were forced to shop online, or go without.
The Cover is the Packaging
As authors, we are faced with similar dilimmas. We write books, and the covers are the packaging. The cover is the first thing a potential reader sees, and if it doesn’t immediately grab their attention, there is a whole slew of other books out there to choose from, and they’re gone. Many readers still enjoy the feel of a physical book in their hands, that will never change, but digital readers judge books by their covers, too, because an image of the cover is the first thing any of us see, whether online or in a brick-and-mortar stores. And just like those in person, physical shoppers who hold and feel the product, read the label, and check out the packaging, readers look over the cover, read the blurb and back cover copy, maybe even take a quick peek inside, before deciding whether or not this book is for them.
When I was listening to the 6 Figure Author podcast with Lindsay Buroker, Joe Lollal, and Andrea Pearson, there was one piece of advice which I heard over and over consistently. If your book isn’t selling look at the cover and the back cover copy first. That is probably where you will find the problem. And they’re right.
We don’t have the space here to talk about the back cover copy. That subject is deserving of a post of its own. In fact, I did last year. If you want to start exploring back cover copy, see my “Review in Practice” here.
What Makes a Good Cover?
More advice given by the 6 Figure Author crew: Go onto Amazon and take a look at the top selling books in your genre. This will give you an idea of what kind of covers are expected in the genre. This is good advice, but what it means, is that a good cover for one genre will not be good for another. As a multi-genre author, this was important to know.
I think a cover should be representative of the story it represents, not only the genre on which the story falls. While a good cover needs to meet genre representation and follow the laws of good cover design, a good cover also contains elements of the story itself in its composition. I’ve developed this belief over time from my own experiences, as I’ve learned to design my own covers. Here is where I add my disclaimer that I am not a professional cover designer. (Of course, when you see my covers, you could probably guess that.) Everything I’ve learned about cover design, I’ve picked up on my own. I’ve had no formal training.
To show you what I mean, let’s take a look at the early covers for Delilah.

Cover 1
This is the cover my publisher wanted to give Delilah. The text is stiff and rigid, but my story is a western adventure with action and movement. I was hoping for something a little more fluid.
Anyone who has read the book would take one look and know that isn’t Delilah. This is a contemporary cowgirl. Note the modern jean jacket and hoop earings.
As covers go, the design isn’t bad, but it does not represent the story inside. As a first time author, I knew I didn’t want to publish my book with this cover, so I hustled to come up with a cover at the last minute.
Cover 2
A friend offered to come up with a cover for me on the fly. What did I want it to look like? I had no idea what I wanted. What should a western cover look like? I gave her some vague instructions. Unsure of what I needed myself. This is the cover she produced for me.
The title is much more fluid and I liked that. It offered a feminine touch that said female protagonist, yet was still bold and active, sort of like my character.
The cover image was vague, possibly due to the vague instructions my friend had been given, and I had several people see it and claim they couldn’t tell what it was. I thought it was obviously a horse, representative of the western genre, and perhaps of Delilah’s horse, which becomes sort of a supporting character in the story.
So, this cover was kind of representative of the story, I liked the text better, and it would do in a pinch. I felt the publisher’s cover to be very misleading, and as a reader I would have been surprised when I found that it didn’t match the story, or more likely, I would never even pick it up because the cover does not represent a historic western, and I don’t read a lot of contemporary.

Cover 3

Eventually, I tried my hand at creating my own cover. This was my first attempt. This cover was representative of the story and it had elements which were actually part of the story. It has both prison gates and a hangman’s noose in the background.
But the text isn’t large enough. Both the title and the author’s name should stand out more. Something I learned from Allyson Langueira of WMG Publishing was that you should be able to read the title and author name in a thumbnail. It’s got to look good small. So my text definitely needed to be bigger.
The sillohuette stood out too much in the black & white version, so I added that putrid yellow, thinking of sunlight, just to give it some color. And my sillohuette isn’t doing much of anything. Better, but not great.
I will say my publisher was pretty gracious about switching covers for me. This was the third cover switch for this book, but it wasn’t selling, and the cover was the only thing I had control over that might help. This cover was better than the covers Delilah had had so far, but I had to admit it was not the ideal cover for the book.
We were coming to the end of my five year contract with the publisher, and Delilah had not done well in the sales department. I decided not to renew my contract, as I felt I could do better with it myself. Although the publisher claimed to have done promos, I never saw them. If Delilah was going to do well, I was going to have to promote it myself.
Final Cover

Almost a year later, a revised Delilah, closer to the original I had intended, was released as a part of the Women in the West adventure series. This is the cover I designed for the re-released edition.
The fluidity of the text and the illusion of a moving horse indicate movement. This Delilah is not stagnant, but on the move. She busting out of those prison gates and moving away from that noose fast. In this way, the cover almost tells a summary of the story for me.
The bars have been faded back in this version, so the cover doesn’t look too busy. The woman looks a little bit like a contemporary cowgirl, but not as much as the publisher’s cover did.
Was it the Cover?
In January, I ran a Kickstarter campaign for Delilah and the Women in the West adventure series, which funded, so apparently, I do have a few die hard fans and/or friends out there. During that thirty-day campaign, I sold more copies of Delilah than my publisher managed to do over the period of my five year contract. That doesn’t count copies that sold after the release through distributors, as a result of the book blog tour and other promotinal efforts. It’s not like Delilah became an overnight bestseller, but I do find it curious that in only a few months, this edition of the book has outsold what all of the others did across a five year period. There are other things that could have been the cause of these results, like the new back cover copy, or my extended promotional efforts. So, was it the cover? What do you think?
Covers for the Series
At the time when the Kickstarter ran, I had been playing with the cover for Sarah a little bit, but I had to throw together a cover for the third book, Marta; a story for which I only had a vague concept for, so I only had a very rough draft of a cover to display for the Kickstarter campaign.


I said that part of the money raised in the Kickstarter, would go to redesign the covers for the series. I had two different cover designers, who both stepped down due to personal issues, but I found a cover designer friend who was willing to offer some pointers, so I ended up redesigning them myself. Here is the final result. I think you’ll agree that these covers are much better and I feel that they feel like they go together, and each seems to represent the series brand.

A Word of Thanks
The timing for this post is syncronistic, for as it posts Delilah has been nominated in the 2023 Connections eMagazine’s Reader’s Choice Awards! It looks like Delilah has finished in the top 10 with 85 votes. Considering the contest began on July 25th, and I didn’t find out Delilah had been nominated until the 29th to try and rally support, I think that’s pretty good. I want to thank all of you who did your part and voted for Delilah, some of you several times, since you clould cast your vote once a day. I also want to thank whoever it was that nominated my book. This was the first time I’d ever been involved in such a contest, and it was very exciting, so my thanks for this are huge. I don’t know who you are, but I love you.
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For Kaye Lynne Booth, writing is a passion. Kaye Lynne is an author with published short fiction and poetry, both online and in print, including her short story collection, Last Call and Other Short Fiction; and her paranormal mystery novella, Hidden Secrets; and book 1 of her Women in the West adventure series, Delilah. Kaye holds a dual M.F.A. degree in Creative Writing with emphasis in genre fiction and screenwriting, and an M.A. in publishing. Kaye Lynne is the founder of WordCrafter Quality Writing & Author Services and WordCrafter Press. She also maintains an authors’ blog and website, Writing to be Read, where she publishes content of interest in the literary world.

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Dark Origins – The Second Mrs Astor, New York high society and the sinking of the Titanic
Posted: June 28, 2023 Filed under: Books, Dark Origins, Fiction, Historical Fiction, Historical Inspiration, history | Tags: Dark Origins, Historical Fiction, Robbie Cheadle, Shana Abe, The Second Mrs. Astor, Writing to be Read 44 Comments
The Titanic has been in the press again recently and has claimed five more lives. If you are out of the loop about this disaster, you can read about it here: https://www.reuters.com/world/search-intensifies-titanic-sub-with-only-hours-oxygen-left-2023-06-22/.
This disaster prompted me to write about a book I recently read, The Second Mrs Astor, and its dark origins.

The Second Mrs Astor is a work of historical fiction by Shana Abe. It depicts the romance between the hugely wealthy John Jacob Astor IV and his second and very young wife, Madeleine Force Astor.
There are two aspects to this extraordinarily fine piece of fictionalised history that caught my attention: the snotty and superior attitudes of New York society created by John Astor IV’s mother, Caroline Schermerhorn Astor, and the sinking of the Titanic which claimed the lives of John Astor IV, his valet, and his dog, Kitty. Madeleine Force Astor, who was pregnant at the time, survived the disaster.
A History of New York’s high society in the late 19th century
New York high society started with The Four Hundred, a list of New York’s biggest names which achieved highly-coveted invitations to one of Mrs Caroline Astor’s most lavish parties in her Fifth Avenue mansion. At this time, called the Gilded Age, the Astor family were considered to be Manhattan’s old money – being one of the first Dutch settlers on the island, and they held the prestigious title of a true ‘Knickerbocker’ or a native New Yorker.
Caroline Astor was the ultimate authority of New York society at the time and many high-profile names from America’s 1 percent competed for a seat at her table. Once of these people was Ava Belmont, previously Ava Vanderbilt from the Vanderbilt railroad fortune, who tried to overthrow Caroline Astor thereby creating the most notorious high society rivalry in the late 19th century.
New York high society owned lavish summer homes in Newport, Rhode Island and enormous mansions in the heart of Midtown Manhattan and were known for their extreme extravagance.
Early romance between John Astor IV and Madeleine Force
Madeleine Force was 17 years old when she met John Astor IV. She came from a wealthy family who were part of Brooklyn high-society but was several rungs down the social ladder from the Astor’s.
At the time, John Astor IV was 47 years old and a divorcee with two children. At that time, divorce was considered to be scandalous by the clergy and high society.
Madeleine Force accepted John Astor IV’s marriage proposal despite the open disapproval of his societal circle and the malignant scrutiny of the press.
The early part of the couples marriage made for sad and difficult reading as Madeleine struggles to cope with social ostracism. This all happens against a background of outrageous privilege and extravagance. Both aspects made me angry as a reader.
The pair then went on an extended honeymoon to Egypt and elect to return to New York on the Titanic.


The sinking of the Titanic

Madeleine Astor was five months pregnant when she boarded the Titanic with her husband at Cherbourg, France. They were first class passengers. On the night of the 14th of April 1912, John Astor woke his wife and informed her that the Titanic had hit an iceberg. He reassured her that the damage did not seem serious, but he made her put on a life jacket. Madeleine Astor, her nurse and maid managed to board lifeboat 4 by crawling through the first-class promenade window. John Astor asked if he could accompany his wife as she was pregnant but his request was refused.
John Astor and his valet died in the sinking and his body was recovered on the 22nd of April.
The author’s descriptions of life aboard the Titanic before it struck the iceberg, and of the three hours during which the great ship sank are very compelling. I felt as if I was on that ship experiencing the cold, fear, and loss.
Of the estimated 2,200 people aboard the Titanic more than 1,500 died.
A quote from The Second Mrs Astor:
“The best memory I have about Titanic was that she was so large. So epic. I never felt any swaying or bobbing or turbulence to interfere with my meals, my sensitive appetite, or my slumber. I never felt any sort of vulnerability aboard that ocean liner, right up until the very end. I imagine that’s a blessing, don’t you? Whoever wants to know how it’s all going to end before it actually does? Only poets and madmen, I would think.”
Conclusion
Most people know something about the sinking of the Titanic so I haven’t gone into a lot of detail in this post. I was so captivated by this book, I did my own research to determine how much of the Astor love story was fictionalised and how much was based on truth. It does seem that the Astor’s really were in love and it was a great romance. Madeleine Astor never really recovered from the shock and horror of that fateful night and while her death at the age of 46 is recorded as heart failure, it is believed she died of a drug overdose.
One interesting survival story I came across during my research related to the chief baker on board the Titanic called Charles Joughin.

Ahead of the actual sinking of the Titanic, Charles Joughin imbibed significant amounts of alcohol. When the ship started sinking, the baker stepped off the stern of the vessel. As 1,500 screaming and panicked people froze to death around him, he continued to paddle in the water until dawn when he was picked up by a lifeboat. Within a few days, he was back at work.
Rather a remarkable story.
About Roberta Eaton Cheadle

Award-winning, bestselling author, Roberta Eaton Cheadle, is a South African writer and poet specialising in historical, paranormal, and horror novels and short stories. She is an avid reader in these genres and her writing has been influenced by famous authors including Bram Stoker, Edgar Allan Poe, Amor Towles, Stephen Crane, Enrich Maria Remarque, George Orwell, Stephen King, and Colleen McCullough.
Roberta has two published novels and has horror, paranormal, and fantasy short stories included in several anthologies. She is also a contributor to the Ask the Authors 2022 (WordCrafter Writing Reference series).
Roberta also has thirteen children’s books and two poetry books published under the name of Robbie Cheadle, and has poems and short stories featured in several anthologies under this name.
Roberta’s blog features discussions about classic books, book reviews, poetry, and photography. https://roberta-writes.com/.
Find Roberta Eaton Cheadle
Blog: https://wordpress.com/view/robertawrites235681907.wordpress.com
Twitter: https://twitter.com/RobertaEaton17
Facebook: https://www.facebook.com/robertawrites
Amazon: https://www.amazon.com/Roberta-Eaton-Cheadle/e/B08RSNJQZ5
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Book Review: Hex in the City
Posted: June 16, 2023 Filed under: Book Review, Books, Fantasy, Fiction, Review, Speculative Fiction, Urban fantasy, Werewolf Fiction | Tags: Book Review, Canadian Werewolf, Hex and the City, Julie Strauss, Mark Leslie, Supernatural Romance, Supernatural Thriller, Werewolf romance, Writing to be Read 1 CommentAbout the Book

HER LOVE WILL BRING ABOUT HIS DEMISE.
Michael Andrews and Gail Sommers have finally found the love that had eluded them for so long.
But their romance has uncovered an ancient evil curse neither of them could have anticipated. It does more than bring down a plague on their houses – it unleashes something far more sinister that can destroy humanity.
Now they must choose: battle the evil forces out to destroy them, or continue to meet in secret while the rest of the world burns.
If you like thrilling action, paranormal adventure, and quirky humor, you’ll love Hex and the City. Read it today!
Though this is book six in a series, it can be enjoyed as a stand alone novel. A “the story so far” summary is available for readers.
Purchase Link: https://www.amazon.com/Hex-City-Canadian-Werewolf-Book-ebook/dp/B0B1XPGVHZ/
My Review
Hex in the City, by Mark Leslie and Julie Straus, is Book 6 in Mark Leslie’s Canadian Werewolf series. Admittedly, I have read all of the novels which came before this one in the series, so I had a pretty good idea of what to expect, but Leslie and Straus never fail to fill their pages with supernatural surprises.
After listening to the audio version of the first book Leslie co-authored with Straus, Lover’s Moon, they became the voices of Michael Andrews and Gail Sommers for me. As I read the digital version of Hex in the City, I could hear the authors’ voices in my head, I swear, and that made the story ever so much more real for me. In book 6, Gail and Michael have found each other once more and are determined to be happy together. But, once again, forces beyond their control just seem to get in the way.
But in this book, more is revealed about two of the supporting characters, who have been there, but taken a back seat, all along, Gail’s BFF, Isabeau, and her brother, Ben. And in learning more aboutn these two, many of the missing pieces of Gail’s past fall into place. And we also learn a thing or two about Michael’s mysterious traveling friend, Buddy, who always seems to show up in the right place, at the right time. After reading this book, I have more of the pieces to the puzzle, I still hae the feeling that there is so much more to this story.
Enjoyably entertaining, as are all the books in this series. It’s so much fun to watch the story unfold between the two main characters, who by book 6, are starting to feel like good friends. I give Hex in the City five quills.
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Kaye Lynne Booth does honest book reviews on Writing to be Read in exchange for ARCs. Have a book you’d like reviewed? You can request a review here.
Book Review: Undercover on the Calypso
Posted: June 9, 2023 Filed under: Book Review, Books, cozy mystery, Fiction, Mystery, Review | Tags: Book Review, cozy mystery, Lizzie Josephson, Undercover on the Callypso, Writing to be Read 1 CommentAbout the Book

Adrianne Chrisander inherited a small cruise line from a great uncle she hadn’t seen since she was two. Exciting, huh? But there were problems..
Somebody was occupying the Owner’s Cabin on The Cosmos Calypso, and the crew seemed to think he was their new boss. Who was he? What was his game?
And was the famous Contessa Cosmetica owner Sylvie Marconi telling the truth about the theft of her fabulous rejuvenating skin cream, or did she stage the incident for publicity?
Adrianne and her friend Carol needed to get to the bottom of it all before the reputation of The Cosmos Cruise Line was severely damaged!
Purchase Link:
https://www.amazon.com/Undercover-Calypso-Book-Cruise-Mysteries-ebook/dp/B0892QDZS2
My Review
Undercover on the Calypso, by Lizzie Josephson is a cozy mystery aboard a luxury cruise ship. There is plenty of light-hearted antics, which move the story along, but there isn’t enough conflict to make me buy into this story. For one thing, the cruise line is inherited in a surprise revelation, and the heroine, Adrianne, seems to take all in stride, when an inheritance such as that would knock most people off their feet, or at least cause them to stop and catch their breath. She immediately decides, for no apparent reason, to check out her new cruise line undercover, before it becomes public knowledge that she is the new owner. In fact, everyone in this story seems to just accept that things are what they are, without expressing any doubt or resistance, and nothing really stands in the way of the mystery being solved.
That being said, it would be a great read for someone looking for a light read with a plot that runs smoothly, for a warm summer day, although it is not the book for me. I give Undercover on the Callypso three quills.
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Kaye Lynne Booth does honest book reviews on Writing to be Read in exchange for ARCs. Have a book you’d like reviewed? You can request a review here.
Book Review: The Clock Maker’s Secret
Posted: June 2, 2023 Filed under: Audio Books, Audiobook Review, Book Review, Books, Crime, Fiction, Mystery, Review Leave a commentAbout the Book

A buried clock holds the key to a decades-old mystery….
On holiday to escape the nightmares of his last case, disgraced soldier turned private detective John “Slim” Hardy comes upon something buried in the peat on Bodmin Moor.
Unfinished, water-damaged, but still ticking, the old clock provides a vital clue to an unsolved missing-persons case.
As Slim begins to ask questions of the tiny Cornish village of Penleven, he is drawn into a world of lies, rumors, and secrets – some of which the residents would prefer to stay buried.
Twenty-three years ago, a reclusive clockmaker left his workshop and walked out onto Bodmin Moor, taking his last, unfinished clock with him. He disappeared.
Slim is determined to find out why.
The Clockmaker’s Secret is the stunning sequel to Jack Benton’s acclaimed debut, The Man by the Sea.
Purchase Links:
Amazon/Audible: https://www.amazon.com/Clockmakers-Secret-Slim-Hardy-Mystery-ebook/dp/B07GSM1LKK
Chirp: https://www.chirpbooks.com/audiobooks/the-clockmaker-s-secret-by-jack-benton
My Review
I listened to the audio book, The Clock Maker’s Secret, by Jack Benton and narrated by Kevin Green. The British voice of Green helps to set you in both time and place, although Benton gives us enough to determine this even if reading a print or digital copy. But I do think Green’s voice adds an extra allure to the story. Benton has skillfully laid out this well-crafted mystery, filled with surprising revelations, as all is not as it seems.
Detective John ‘Slim’ Hardy is on holliday, trying to outrun the demons of his past, but true to his nature, when he finds an old clock buried and hidden, he just can’t resist a good mystery. It’s made by a clockmaker who disappeared many years ago. But there are those in Penleven who perhaps don’t want to see the clock’s secrets revealed. As Slim works to unravel the clock’s mystery, he finds that the clockmaker had a few secrets of his own, and the deeper he gets, the more he wonders if the clockmaker’s secret isn’t best left buried.
A gripping mystery which takes several surprising turns. I give The Clockmaker’s Secret five quills.
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Important Update
If you have never tried Chirp audiobooks, but would like to, I have great news! Chirp has given me this special link for me to share the above book with new Chirp readers/listeners. So, if you haven’t tried Chirp and you’d like to give The Clockmaker’s Secret a try, click on the link and give it a go: https://www.chirpbooks.com/r/a75333e42889/link
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Kaye Lynne Booth does honest book reviews on Writing to be Read in exchange for ARCs. Have a book you’d like reviewed? You can request a review here.













































