Writer’s Corner: Using Story Bundle to Sell Books

As many of you may know, if you follow Writing to be Read, The D.I.Y. Author is included in the Novel Writing Story Bundle, organized by Kevin J. Anderson. But what you may not know is how useful Story Bundle is as a marketing tool. The fact is, it’s a great way to sell books.

This is the second Story Bundle in which I have had a book included. Back in 2022, Ask the Authors 2022 was included in the Writer’s Toolkit Story Bundle, also organized by KJA. That bundle sold quite well and WordCrafter and the contributing authors made a little bit of money from it. This year, the Novel Writing Story Bundle promises to do just as well, if not better, so I highly recommend it.

What is Story Bundle?

What Story Bundle is, is a platform that gathers together several authors with books in the bundle category, whether it is writing references, such as the two I’ve had books in, fantasy books, science fiction books, or romances, etc…, and they all get together virtually and cooperatively market and promote the whole bundle. This extend’s the reach of single authors immensely, and I can testify to the fact that their efforts are effective. By using the power of the masses, promotions are found on all of the social media sites, not just those of any one single author, and it gets your book in front of the readers of every author in the bundle. But I’m just an author with a couple of books in a couple of Story Bundles, and I’m still learning, too. So to give you all the details, I chatted with Story Bundle founder, Jason Chen, to let him tell you what Story Bundle is, how it works, and what the advantages are.

Interview with Jason Chen

Kaye: What inspired the idea for Story Bundle?

Jason: I started StoryBundle all the way back in 2012 because back then, the concept of bundling similar books in one package hadn’t been done yet! Selfishly, I wanted somebody to make bundles of similar books—if you like this book/author, then you’ll like all THESE—and because nobody had, then I saw the need for it. Also, in 2012, the indie authors were lacking for a place to reach more readers, which made it a perfect fit for letting folks discover authors they would have a hard time finding otherwise.

Kaye: Story Bundle uses the power of numbers, gathering many authors together and offering their books as a group, rather than individually. Could you explain the advantages of having a book included in a Story Bundle?

 Jason: Not only does being part of a StoryBundle get you in front of the StoryBundle fans, but the core concept is that it gets you readers from other authors who write in similar genres as you. Because all our bundles are curated, the books in them make sense together, which means that if you like one author in it, you’re more than likely to like another. So getting awareness of your books out to fans who already like the genre is a big plus.

Kaye: What determines whether a book is included in the original bundle for the minimum amount , or as a bonus book for a larger donation?

 Jason: There’s no secret to the sauce. The curator and I work together to make sure both the regular bundle and the bonus bundle are balanced for the amount that they cost. Sometimes an author will be in the bonus bundle and if they’re in another bundle, they’ll be in the regular bundle. It depends on what makes sense for that particular bundle.

Kaye: The Novel Writing Story Bundle is the second Story Bundle which I’ve been a part of, mainly because I am fortunate enough to know Kevin J. Anderson, who organizes the ones I’ve participated in. I know other big authors like Dean Wesley Smith and Kristine Katheryn Rusch organize them, too. But how do you get into a Story Bundle if you don’t know someone organizing one? Can you create your own?

 Jason: Yes! The only caveat we have is that (99% of the time) the bundles are curated by someone who’s been in a bundle before. Once you’ve been in a bundle, you understand what the bundle is about and what makes for a good bundle and what works for participating in a bundle. This way you know which authors to look for when you’re assembling one. You work with us to figure out a genre that you want, and we refine the idea and can help you get in touch with some other publishers if you need to.

Kaye: Both Story Bundles I’ve had books in are writing resource bundles. Can you make a story bundle of any genre?

Jason: Yes, any genre is fine, but to get a little inside baseball, there are a couple of genres that don’t do well on StoryBundle. The biggest one is romance, which for whatever reason doesn’t appeal to StoryBundle readers. But even more of a surprise is that romance authors’ own fans don’t really enjoy the bundling concept—at least on StoryBundle. We’ve tried all types of romance bundles in all varieties of flavors, but none of them ever have good uptake.

Kaye: Is there a cost to organize your own Story Bundle?

 Jason: There’s no cost to curating a bundle!

Kaye: Now I know why as an author, I might want to have my books in a story bundle. But why would readers wnat to buy books through Story Bundle? What are the benefits to readers in purchasing a Story Bundle?

Jason: As a reader, there are a few benefits. First, there’s just the core concept of vetting—we choose our books carefully with our curators, and they have to meet a certain bar of quality to get in. Of course, it’s impossible to guarantee that you’ll like all the books in the bundle, but if you already like one or two of the authors in it, you’re likely to enjoy the rest. 

There are other tangible benefits, such as getting DRM-free copies of books that you can load on any ereader, tablet or phone without having to worry about compatibility. You’ll also support indie authors and be able to donate to a worthy cause!

Kaye: Does every Story Bundle donate to charity?

Jason: Every bundle has a charity donation, but it’s up to each person if they want to donate part of their purchase to charity. If they don’t, that’s perfectly fine!

Kaye: What types of charities does Story Bundle support?

 Jason: We have a long list of charities that we’ve supported before, from literacy charities, animal charities, science and gaming charities, to health and medicine and worldwide refugee focused charities, so there’s no real limit to what can be a charity target for StoryBundle. If there’s a specific one that a curator would like to have in their bundle, we can make it work!

Would you like your book to be in a Story Bundle?

Now that I know what it takes to currate a Story Bundle, I’m thinking of trying one of my own, because I know that they sell books. Since I’m a multi-genre author, I could do western, women’s fiction, paranormal, science fiction, dark fiction, or children’s books. If you’re interested let me know and tell me what genre(s) you write in. Either let me know in the comments, or email me at KLBWordCrafter@gmail.com. Let’s see if we can get together and sell some books.

About the Novel Writing Story Bundle

The Novel Writing Story Bundle features writing references on writing craft, writing business, and the writing life, which should be on every author’s bookshelf. In addition to my own The D.I. Y. Author, which is a bonus book, there are also featured Dollar by Dollar and Word by Word, by Kerrie Flanagan; Romance Character Tropes, by Jessica Barber and Tara G. Ericson; Booking the Library, by Jessica Brawner; Kevin J. Anderson’s On Being a Dictator; Steps to Self-Editing, by Jana S. Brown; A Writer’s Guide to Branding Success, by Mark Leslie Lefabvre; Mood & Atmosphere, by Joshua Essoe; From Page to Platform, by Matty Dalrymple and M.L. Ronn; Wit & Wisdom, by Craig Martelle; Wulf Moon’s Illustrated Super Secrets of Writing, volume 1; Falling to Fly, by Todd Fahnestock; and a year’s subscription to Indie Author Magazine. That’s 13 writing references plus the magazine subscription. What a deal!

A note on the designated charity for this StoryBundle, the Neil Peart Brain Cancer Research Fund from Cedars Sinai. In 2020 we lost Neil Peart, legendary drummer and lyricist for the rock band Rush, to glioblastoma. He was my mentor, friend, and collaborator on numerous books, and his loss affected me deeply. Neil’s friends and colleagues and fans worldwide have contributed to this glioblastoma research fund in Neil’s name, and we are proud to add our efforts on this Novel Writing StoryBundle as well. – Kevin J. Anderson

You can get in on this great Story Bundle here: https://storybundle.com/writing

About Author Kaye Lynne Booth

For Kaye Lynne Booth, writing is a passion. Kaye Lynne is an author with published short fiction and poetry, both online and in print, including her short story collection, Last Call and Other Short Fiction; and her paranormal mystery novella, Hidden Secrets; Books 1 & 2 of her Women in the West adventure series, Delilah and Sarah, and her Time-Travel Adventure novel, The Rock Star & The Outlaw. Kaye holds a dual M.F.A. degree in Creative Writing with emphasis in genre fiction and screenwriting, and an M.A. in publishing. Kaye Lynne is the founder of WordCrafter Quality Writing & Author Services and WordCrafter Press. She also maintains an authors’ blog and website, Writing to be Read, where she publishes content of interest in the literary world.

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This post is sponsored by The D.I.Y. Author and WordCrafter Press.

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