Welcome to the revival of “Chatting with the Pros”, where I’ll be interviewing seasoned authors and experts in the publishing industry to learn what works for them and why. Learn from the experts and industry professionals as we explore the ins and outs of the publishing industry and gather tips and tools to add to our writer’s toolboxes to help make us all better writers.
Today I am pleased to introduce my guest for this first segment, international and national best seller, Kevin J. Anderson. I had the privilege of studying under him at Western State Colorado University, and besides being a successful author in the traditional publishing arena, he runs his own independent publishing house, Wordfire Press, and teaches the business of book publishing at Western. I pleased to welcome him here today because of all that, but there another reason which is maybe even more important. Kevin J. Anderson is a genuinely nice guy who enjoys down to earth things like hiking in the Colorado wilderness, as he dictates his next story, and he always makes time for fellow authors. Even with his extremely busy schedule making appearances at conferences and in person events, preparing for the upcoming movie release of Persephone, and teaching graduate courses, he didn’t hesitate to grant me this interview.
His generosity with his time and willingness to share with my readers is much appreciated, and you all are probably excited about it, too. So, I’ll just give you his bio real quick, and then we’ll get on with the interview.
About Author Kevin J. Anderson
I have written more than 175 books, including 59 national or international bestsellers. I have over 24 million books in print worldwide in thirty languages. I’ve been nominated for the Nebula Award, Hugo Award, Bram Stoker Award, Shamus Award, and Silver Falchion Award, and I’ve won the SFX Readers’ Choice Award, Golden Duck Award, Scribe Award, and New York Times Notable Book; in 2012 at San Diego Comic Con I received the Faust Grand Master Award for Lifetime Achievement.I have written numerous bestselling and critically acclaimed novels in the Dune universe with Brian Herbert, as well as Star Wars and X-Files novels. In my original work, I am best known for my Saga of Seven Suns series, the Terra Incognita trilogy, the Dan Shamble, Zombie PI series, and Clockwork Angels and Clockwork Lives with Neil Peart. Along with my wife Rebecca Moesta, I am also the publisher of WordFire Press. Find out more about me at wordfire.com, where you can sign up for my newsletter and get some free fiction.
Interview
You started out as a traditionally published author, back when that was the only way to do it. Now you have your own independent publishing company, Wordfire Press, where you publish your own books as well as the books of others. What prompted you to make the switch to independent publishing?
The publishing world changed in so many ways. As you say, there used to be only one main career path for an author, and many parts of it were out of the author’s control. But remarkable tools and opportunities became available around 2010 or so—an author with skills and persistence could now create their own books (covers, typesetting, interior design) and make ebooks and print books that were comparable to what trad publishers were doing…and that happened at the same time traditional publishing hit some real rough patches, with major houses consolidating down to only five big publishers (where there used to be a dozen or more), advances dropping, Borders book chain going bankrupt.
I had a lot of my own backlist titles that were out of print and readers wanted them, but no trad publisher wanted to reissue them. Many of my author friends were in the same situation. So I decided to do it myself.
You are always willing to help your fellow authors when you can. In fact, you share your expertise with aspiring authors and publishers on a daily basis as the head of the publishing program for Western State Colorado University, where I got my M.A. in publishing. I learned so much from you there, and you can’t share it all in one interview, so tell me, what is the most important piece of advice that you hope every one of your students comes away with?
That there are plenty of possibilities out there for an aspiring author or publisher—more so now than ever before. If you put in the work and learn what you’re doing, you CAN get your book published and available for sale worldwide. Whether or not it’s successful depends on a lot of factors, many of which are out of your control—but a lot of them ARE things you can control. Big publishers are very slow to adapt to changing market circumstances, but you can be nimble and respond to what readers want. Be a speedboat instead of an oil tanker.
You are one of the most prolific writers that I know of. You do things a little differently from many authors, in that you dictate your stories and have a team of folks who work with you to be sure the publication of each book goes smoothly. So, what is your best piece of advice for authors wishing to increase their productivity?
Ha, well I could plug my book Million Dollar Productivity, which distills a lecture/workshop I have given hundreds of times. There are many different tips and techniques to find more time to write and to squeeze more writing out of the time you have. A lot of it is prioritizing your work—consider it your job, and put in a day of work. I am a lot more productive by writing with dictation—I go out on a walk or a hike and I tell my story aloud, which (to me) is a lot faster and more inspirational than sitting in an office and pounding on a keyboard.
And I think the real key is that I truly love to write.
Within the past couple of years, you’ve begun to sell books direct through Kickstarter. Could you tell my readers why you did that and how it is working out for you?
That was a surprise to me, and not something I thought I was interested in doing. I had seen other authors run Kickstarters to raise money for pet projects they wanted to do. Then I had a series I loved—Dan Shamble, Zombie P.I. The first four novels were published by a trad publisher, not very successfully. Humorous horror was not my “brand” of big epic SF, but I just had so much fun writing them. I published a story collection at my own WordFire Press, and eventually got the rights back to the novels and reissued them at WordFire. Finally I wrote the next novel in the series and published it myself. They did OK, but nothing comparable to the big books I was doing with trad publishers, so I had kind of given up on the series.
But fans kept asking for more, and a friend of mine suggest I run a Kickstarter for the next novel in the series. That way the fans could put their own money down and prove they were interested. If not enough people supported it, I wouldn’t do it. Wow, did they want it! The Kickstarter earned three times as much money as the trad publisher was paying. It showed me the real power of a dedicated fan base. I’ve run five total now, all of them very successful, and I save them for very special projects I want to do.
Any advice for someone considering running a Kickstarter campaign?
Know what you’re doing, do something unique—and have as big a platform as you can. Your supporters will come from the pool of people who like your writing, like your subject matter, and believe that you will deliver. And don’t underestimate how much WORK it is, not only to build the campaign, but to run it and promote it successfully, and then the real fun of having to produce the book (and all the goodies) that you promised.
What do you think is the biggest misconception aspiring authors have about publishing that first book?
That they will instantly get rich and famous. Most first novels don’t do very well at all, but the next one maybe does a little better, and then the next one. It’s a long haul.
You write mostly science fiction and fantasy. You’ve written Star Wars books, and X-Files, and of course the Dune books with Brian Herbert. Persephone is coming out as a motion picture soon, or maybe it has already. You’ve written the Dan Shamble, Zombie P.I. books and The Dragon Business books, which are a mixture of dark humor and fantasy or speculative fiction. Your story take place in fantastical imaginary worlds which are always fun to read. Where do your ideas come from?
Mostly from reading a lot, watching a lot of movies and shows, and having a goofy imagination. I’m a big fan of the various genres and I love living in them.
As someone who has been in the business for a while now, what do you see as the future for the publishing industry?
I think it’s very bright and vibrant. I was just at a convention last weekend that had an entire dealers’ room set aside solely for authors who had published their own books and were there to meet new readers and promote their work. The “democratization” of publishing is amazing and writers have a direct line to connecting with their readers, rather than going through a lot of intermediary steps. IF you’re willing to do the work.
A current hot topic in the writing and publishing worlds is the use of generative AI in writing and imagery, and even AI narration for audiobooks. Where do you stand on the use of AI?
I like AI as a *tool* for streamlining some of the more tedious parts of writing. Effectively a really smart spellchecker. And writers are stupid if they refuse to use a spellchecker. I use an AI routine to swiftly and cleanly transcribe my dictation, and it works great. It doesn’t rewrite anything, doesn’t “improve” what I wrote…just alleviates the grunt work.
But I’m not OK with using AI as a crutch to write your book for you. That’s what your brain is for.
Is there one book you have wanted to write, but haven’t written yet. If so, what is it and why not?
In college I minored in Russian History, and I was captivated by Russian/Ukrainian history and folklore. I always wanted to write my Russian equivalent of SHOGUN, and I have the great story in my head, but the sheer amount of work and research it would entail just makes it impossible for me. I don’t know that I’ll ever get around to it.
___________________________________
Thank you so much for sharing with us, Kevin. You’ve been a wondereful guest. I know you are a fountain of writing and publishing information, and we can only cover so much in this brief interview. In addition to being one of the most prolific authors I know of, you are also one of the busiest, but you always answer emails promptly and were gracious enough to join us here today.
Kevin loves readers as much as he does his fellow authors. If you’re a science fiction or fantasy fan, then you are both. You can learn more about Kevin on the WordFire Presswebsite, or better yet, sign up for his Newsletter, where he shares lots of photos of conferences and cats, and there is occasionally a free book.
Join us next month on “Chatting with the Pros”, when my guest will be author and publishing industry expert, Mark Leslie Lefebvre.
________________________________________
This segment of “Chatting with the Pros” is sponsored by The D.I.Y. Author and WordCrafter Press.
n author involves not only writing, but often, the publishing and marketing of the book.
In this writer’s reference guide, multi-genre author and independent publisher, Kaye Lynne Booth shares her knowledge and experiences and the tools, books, references and sites to help you learn the business of being an author.
Being an author today is more than just writing the book. Authors in this digital age have more opportunities than ever before. Whether you pursue independent or traditional publishing models, or a combination of the two but being an author involves not only writing, but often, the publishing and marketing of the book.
In this writer’s reference guide, multi-genre author and independent publisher, Kaye Lynne Booth shares her knowledge and experiences and the tools, books, references and sites to help you learn the business of being an author.
Topics Include:
Becoming Prolific
Writing Tools
Outlining
Making Quality a Priority
Publishing Models & Trends
Marketing Your Book
Book Covers & Blurbs
Book Events—In Person & Virtual
And more…
Meet the Author
Greetings! Thank you so much for dropping by to help us celebrate the release of The D.I.Y. Author. You all know me as author Kaye Lynne Booth, but with the release of this book, I hope to be known as the D.I.Y. author. This is the book that only I could write, where I share knowledge and experience as I build my author business. This is not a book on craft, but a reference for authors and aspiring authors who wish to expand and grow their author business on a limited budget. Learn the tips and tricks, sites and tools, which took me over a decade, and three masters degrees to amass.
I’ve always been a do it yourself kind of gal. I’ve built my author business up around this blog, finding ways around obstacles which stood in my way, learning new skill sets because outsourcing was more than I could afford. My first novel was published by a small independent publisher. But as the five-year contract ran out, I felt I could do better through my own small independent publishing house, WordCrafter Press, so I re-published it as the first book in my Women in the West adventure series last year, and I sold more copies than that other publisher had over a five year stretch. I just released the second book in the series this month. When Covid struck, I organized and hosted two virtual writing conferences, because writers are tribal bunch, and we need contact with like minded people. Networking is a huge part of building an author business. I use that networking to build not only my author business, but my own author tribe. I’ve published my own books, and collaborative anthologies, as well as publishing books for others. And I’ve built a winning blog team here on Writing to be Read with Robbie Cheadle, Jeff Bowles, Arthur Rorsch, and DL Mullan.
No one else has shared in these exact same experiences that I have, and that’s why only I could write The D.I.Y. Author, and why I can hold that title. But enough about me. The D.I.Y. Author is a great reference packed full of links to sites and tools and tips for increasing productivity, publishing choices, and marketing your books.
We have a great release party ahead to send this book off right. We’ve got exclusive offers running this week only. After Saturday, the whole D.I.Y. store will disappear, so take advantage of them now. By buying direct, you are supporting this author and her works more than when you purchase from retailers.
My D.I.Y. Video
Author Video Introduction – Author Kaye Lynne Booth
On with the party!
Thanks for dropping by for The D.I.Y. Author virtual release party. We’ve got some great things planned, including a giveaway for all attendees, so be sure to leave a comment, so I’ll know you were here. I’ll be monitoring the comments throughout the day and will answer any questions you might want to post there. While you’re here you can peruse the D.I. Y. store below, for exclusive and discounted offers that you won’t find anywhere else. The store will come down at the end of the week. After that you’ll have to pay full price through retailers, and signed copies will no longer be available.
And if you are already a bestselling author and you don’t need this book or the WordCrafter services offered here, you can still offer your support for the author and this project by using the ‘buy me a soda’ button below.
Buy me a soda
Show your support for author Kaye Lynne Booth and her many endeavors through WordCrafter Press & Writing to be Read.
Thanks for joining me today for The D.I.Y. Author Release Party. I hope you found a few useful tidbits here. For more tips and advice, you’ve got to buy the book. If you miss the window for the D.I.Y. Store, you can still purchase this useful writer’s reference here: https://books2read.com/The-DIY-Author
I’ve been meeting and greeting within author communities for sixteen years. First, as the Southern Colorado Literature Examiner for six years, and then, right here, on Writing to be Read . The payoff for these wasn’t in money, but in the opportunities they offered. I’ve met so many authors and was introduced to the writing world through those two things. And then, while working for my M.F.A., I met even more authors; traditionally published authors who were making a living from their writing, and I learned from them. When I went back to get my masters in publishing, I was privilaged to study under a true master, international and national bestselling author, Kevin J. Anderson and through the masters program and KJA, I met several industry experts, including Jonathan Maberry and Mark Leslie Lefebvre, and I learned from even more who were gracious enough to speak to my cohort, either in person or on Zoom. I’ve also met authors through various WordCrafter projects, such as the two virtual writing conferences which WordCrafter hosted in 2020 and 2021; great people who answered the call when I put it out, and ran workshops and sat on discussion panels and helped me to make those two events happen.
Tribes
And I have to say, there’s something special about authors. They seem to gravitate toward these tightnit communities where you can be a member due to only a shared love of craft. Most call themselves author communities, KJA calls them his tribe. I like that. It has a feeling of kinship to it. By giving me instruction in the publishing industry, he welcomed me into his tribe, and by being a part of my blog team, or collaborating with me on an anthology or other projects, or even by participating in discussions and being a regular visitor and name I recognized, you are welcomed into my tribe.
Authors aren’t the only people who do this kind of thing. It’s human nature for people to gravitate toward others who are like minded. There are Corvette clubs and antique car clubs, bridge clubs, and fan clubs for people who enjoy the same musical artists. But the thing is, none of the people in those clubs really know each other and they aren’t likely to go out of their way to lend a hand to someone else when the only thing they have in common is a love for one particular thing. But authors do. Authors are the most generous group of people, willing to share their knowledge with one antoher, willing to donate their time and energies to projects, willing to lift one antoher up. It is amazing to me.
Networking
In Hollywood, it is said that it is all about who you know, but this is true in a sense, for writing and publishing. Networking with fellow authors can open doors that would otherwise be closed to us. Through other authors we learn of opportunities that we might not be aware of otherwise, and we meet people who are like minded, who may endorse your book, or perhaps review it. We meet folks who are interested in the craft of writing, just like we are, and many are willing to trade off services, which can make outsourcing that would be quite costly, suddenly become something that is in reach.
Collaborations
I’ve met many authors through collaborations. The virtual writing conferences mentioned above is only one type of collaboration. There are many others. I also mentioned anthologies. I 💜 anthologies. Wordcrafter Press puts out one poetry anthology, and at least one short fiction anthology per year. These are collaborations of from six to twenty different authors per book.
The great thing about anthologies is, you have a bunch of different authors who each have their own following and the potential to broadcast and promote to that following, allowing you to reach a much wider audience of potential readers, and therefore purchasers of your book. The same works for other collaborative projects, too. I have capitalized on this for the virtual writing conferences which WordCrafter Press hosted, as well.
Paying it Forward
The philosophy of paying it forward is predominate through the author communities that I find myself a part of . KJA is one of the busiest people I know, yet he didn’t balk at all when I invited him to be my first guest as I revive the “Chatting with the Pros” blog series, and he was willing to take the time to do an author interview with me. That segment will be coming up later this month.
This is only one example of the good-heartedness found in memebers of the author community. I’ve been granted review and interview requests, blurbs or endorsements of my books, and booked speakers and workshop presenters with authors willing to donate their time. And all I had to do was ask.
I have done this by doing book reviews for authors I know who haven’t requested it, by editing all anthology submissions whether I invite them to be in the anthology or not, by doing a proofread or beta read at no charge for certain authors who have requested them, by donating my time to judge the Spur awards, and by reblogging or reposting the promos and reviews of my fellow authors.
Authors are generally good people. And just as I am proud to be a member of KJA’s tribe, I’m equally as proud to call each one of you as memebers of mine.
_________________________________
About Kaye Lynne Booth
For Kaye Lynne Booth, writing is a passion. Kaye Lynne is an author with published short fiction and poetry, both online and in print, including her short story collection, Last Call and Other Short Fiction; and her paranormal mystery novella, Hidden Secrets; Books 1 & 2 of her Women in the West adventure series, Delilah and Sarah, and her Time-Travel Adventure novel, The Rock Star & The Outlaw. Kaye holds a dual M.F.A. degree in Creative Writing with emphasis in genre fiction and screenwriting, and an M.A. in publishing. Kaye Lynne is the founder of WordCrafter Quality Writing & Author Services and WordCrafter Press. She also maintains an authors’ blog and website, Writing to be Read, where she publishes content of interest in the literary world.
____________________
This post is sponsored by The D.I.Y. Author and WordCrafter Press.
Being an author today is more than just writing the book. Authors in this digital age have more opportunities than ever before. Whether you pursue independent or traditional publishing models, or a combination of the two, being an author involves not only writing, but often, the publishing and marketing of the book.
In this writer’s reference guide, multi-genre author and independent publisher, Kaye Lynne Booth shares her knowledge and experiences and the tools, books, references and sites to help you learn the business of being an author.
HOW DO YOU KEEP AN INNOCENT CHILD SAFE FROM A PREDATOR WHEN YOU HAVE NO CONTROL OVER THE BEAST THAT ASSUMES CONTROL OF YOU?
A train bound for Vermont leaves Manhattan at 11:35 AM. It takes approximately 9 hours to arrive. Sunset at the arrival destination occurs at 8:20 PM. How does Michael Andrews, a man on that train who is afflicted with a werewolf curse, resolve the fact that the math just doesn’t work out in his favor? Or in favor of the young girl who is trapped, and cornered?
Michael’s unequivocal desire to help usually thrusts him into the middle of tight spots. And though he has never been good at math, he is consistently good at compounding the peril in his day. On an urgent and last minute trip to help a dear friend in need, he finds someone else to help along the way.
Can Michael figure out how he’ll be able to protect his young, innocent traveling companion as she tries to make her own cross-country escape from the predator who relentlessly stalks her? And does this curious child hold her own answers that can, in turn, help Michael?
In a tale that has been described as Logan meets Planes, Trains and Automobiles, Mark Leslie has crafted a thrill-ride that explores Michael Andrews, Alpha Wolf and Beta Human as he embarks on a life-altering road trip that sends him hurtling towards his own psyche as it brings him miles away from his familiar home territory.
Anyone who follows my reviews here might know that I’m a big fan of Mark Leslie’s Canadian Werewolf series. Stowe Away is book 1.5 in the series. You can check out my reviews of the other books in this series at the links below.
I received a free audiobook copy of Stowe Away from responding to Mark Leslie’s newsletter. What a sweet deal. Stowe Away is a novella length story in the Canadian Werewolf series. It is narrated by Scott Overton, who narrates the other audiobooks in the series, as well. As per his usual, he does an excellent job with handling the voices of multiple characters, including the character of a thirteen-year-old girl for this one.
Obviously, I am a fan of this series. Stowe Away was no exception. Michael Andrews must get to Gail, to be the loving and supporting friend in her time of need. As luck would have it, the train is the mode of transportation that will get him there the quickest. But it’s the full moon and the train doesn’t arrive at the destination before it rises.
How to deal with this dilemma is on his mind when he comes across a young girl in trouble, stirring the superhero tendencies in him. She’s hiding from a man who is searching for her on the train, and if he finds her, he wants to silence her for good. Now Michael has to figure out how to help the girl and get off the train before the moon rises and he changes into his alter-ego wolf-self.
Stowe Away is a novella length Canadian Werewolf tale with a full story arc and all the hallmarks that make this series fun to read. I give it five quills.
_______________________________________
Kaye Lynne Booth does honest book reviews on Writing to be Read in exchange for ARCs. Have a book you’d like reviewed? You can request a review on the Book Review tab above.
Many of you know me, but for those who don’t, I’m author Kaye Lynne Booth. Through Writing to be Read and WordCrafter, I’ve been able to do some pretty cool things, WordCrafter Book Blog Tours, the annual short fiction contest, and the annual short fiction and poetry anthologies published by WordCrafter Press. But along with that comes the operational costs and the annual fee for this blog and domain name will be due in July, and I have discovered that I’m not making enough writing full-time to cover everything. So I got to thinking about other ways that this blog could start paying off, as I struggle to make all of this work.
I got an idea from watching what is working for one of my fellow authors, Patty Fletcher. She produces a sponsored newsletter, which seems to get the desired result. You may know that newsletters are not my strong point, especially if you are already a member of my readers group. Sorry about that guys and gals who are signed up. I promise to try to do better in the future.
I’ve decided to take on book related sponsors only for Writing to be Read. Sponsors will have a mention in the post of your choice, or for a little more you can have a full color ad for your book. Prices can be found on the new Sponsorship page which will be up soon.
So if you follow Writing to be Read and you like the content you find here and find it to be of value, or if you have contributed to or enjoyed any of the annual anthologies published by WordCrafter Press, please consider advertising your work here and becoming a sponsor, and contact me at KLBWordCrafter@gmail.com. I will have sponsor page up soon.
The D.I.Y. Author
Being an author today is more than just writing the book. Authors in this digital age have more opportunities than ever before. Whether you pursue independent or traditional publishing models, or a combination of the two but being an author involves not only writing, but often, the publishing and marketing of the book.In this writer’s reference guide, multi-genre author and independent publisher, Kaye Lynne Booth shares her knowledge and experiences and the tools, books, references and sites to help you learn the business of being an author.
This writer’s reference is must have for upcoming authors aspiring to build an author business and sell books. The D.I.Y. Author releases on June 4th, 2024, but it’s available for pre-order now at the purchase link above. It contains tips and advice on building an author business, from learning to be prolific, to publishing, to marketing and promoting your book.
I’m also hosting a virtual release party right here on Writing to be Read to give this book a proper send off into the world, and I hope you will come and join me. There will be exclusive offers available just for the event, where you can purchase them direct from the author: discounted eBooks, signed print copies, and discounted author services from WordCrafter. So, drop by on the 4th and join in the fun as we launch The D.I.Y. Author.
Here’s the link for the release party but it won’t work until the party goes live on Tuesday morning, June 4th: https://writingtoberead.com/?p=33911
_________________
Want exclusive content? Join Kaye Lynne Booth & WordCrafter Press Readers’ Group for WordCrafter Press book & event news, including the awesome releases of author Kaye Lynne Booth. She won’t flood your inbox, she NEVER sells her list, and you might get a freebie occasionally. Get a free digital copy of her short story collection, Last Call and Other Short Fiction, just for joining.
If you like fast paced historical fiction… this hidden gem will have you burning the midnight oil!
She was young, smart and principled.
They were out to get her. She never gave up… and neither did they…
In a story based on fact, you will discover the heart wrenching account of the struggles of a nation under siege unprepared for the sophistication of its invader. Their most effective weapon was a young girl who has mistakenly been portrayed as a cartoon character in modern culture…
The record is now being put straight.
You will cry at her loves and losses, you will smile at her mischief, but you will finally know the truth!
The beautiful cover on this book is what drew me to it on Freebooksie. I thoroughly enjoyed every word of Peacemaker’s Dream: The Story of the True First Lady of America, by Sue Wright. This book tells a the story of the life of Pocahantas, an interesting and often misunderstood period in American history. It made me rethink my ideas about that first Thanksgiving, I can tell you that.
A young Powhaten Indian princess believed to have been prophesied to be the link for peace between her people and the strange white settlers who have invaded their lands. That’s a lot of weight placed on a young girl’s shoulders. But the white settlers began early on in a pattern of greed, trickery, and broken promises, and they do not hesitate to use a young squaw for leverage to get what they want. Taken from her people and abused both mentally and physically, Pocahantas draws strength from the belief in her destined role of peacemaker for her people and tries to make a new life for herself among the white settlement with the constant threat of having it all taken away looming over her.
I always knew Pocahantas played a role in the foundations of America, but I did not realize how great one young Pohowtan girl’s sacrifice for peace was. I give Peacemaker’s Daughter five quills.
____________________________________
Kaye Lynne Booth does honest book reviews on Writing to be Read in exchange for ARCs. Have a book you’d like reviewed? You can request a review on the Book Review tab above.
Writing a book is hard. Marketing it can be even harder.
Marketing a book in 2023 can seem like a full-time job, what with the crazy number of things authors seem to be expected to do: social media, blog tours, advertising, price promotions, mailing lists, giveaways, you name it.
But here’s a little secret: you don’t need to do all those things to successfully set your book on the path to success. What you need is a solid plan to find the one or two tactics that will work, and start to drive sales… in a minimum amount of time. And that’s exactly what you’ll find in this book.
Instead of drowning you in information or inundating you with hundreds of different tactics and strategies that eventually prove fruitless, this book will guide you through a step-by-step framework to find the ones that actually work for you and your book, so that you can start marketing more efficiently.
In particular, you’ll learn:
✔️ How to change your mindset and sell more books with less effort.; ✔️ How to write books that guarantee a lasting, profitable career; ✔️ How to get Amazon’s Kindle Store to market your book for you; ✔️ How to get thousands of readers into your mailing list before you even release the book; ✔️ How to propel your book to the top of the charts at launch; and ✔️ How to automate your marketing so that you can spend less time marketing and more time writing,
After helping over 150,000 authors crack the marketing code through a popular weekly newsletter, Reedsy’s Co-founder Ricardo Fayet is sharing everything he’s learned over the past few years in this beginner-friendly, jargon-free guide to book marketing.
Today’s author needs to be able to do all stages of the publishing process in order to run their author business, but one person cannot do it all. It can be overwhelming, even for the D.I.Y. author. (That’s me. 😉 ). I share my experience and knowledge about doing my marketing and promotions myself in my book, The D.I.Y. Author, which will be released on June 4th, 2024. But learning to run an author business doesn’t end when you publish a book, and although I just wrote a book about building and growing your author business, I still have much to learn on this never ending road to success. That’s why I took advantage of the free ebook by Reedsy‘s Ricardo Fayette, How to Market Your Book: Overperform in a Crowded Market. Fayette knows a lot more than I do on the subject of book marketing, so I refer my readers to his book in my book.
I don’t do paid advertising, and that is what a good portion of this book is about.
“But couldn’t I reach a larger audience with paid advertising?” Absolutely.
Someday, I hope to be able to expand into the paid advertising arena, so I read through those sections, and I must say, Ricardo Fayette explains things in such a way that even someone like me, who gets headaches when thinking analytics, can understand, and he is very thorough. He lays out the differences between Amazon Ads, Facebook Ads, and BookBub Ads, weighing the pros and cons of each. And man, did I learn a lot, particularly about BookBub Ads. He really gave me a lot to think about. Hopefully, I will be able to include what I’ve learned about paid advertising from this book in the revised edition of The D.I.Y. Author by putting it into practice at a future date.
Fayette also talks about the importance of a mailing list and how to set up a newsletter with a reader magnet, reminding me of another area where my efforts have been lacking. He compares several email servers and offers the basics of a good newsletter. I set out two years ago to find a new email server because I wasn’t happy with MailChimp. But things got busy and life happened, and my quest for an email server got laid to the side. I opted to stick with what I knew, not wanting to take the time to learn a new server system, let alone the time it takes to research them first. This book offers a list with some I wasn’t familiar with which are geared more toward authors. This peaked my curiosity, as it sounded like it might be just what I’m looking for. I haven’t sent out a newsletter in over six months, and my readers have probably forgotten me. This might be the motivation that I need to get a newsletter up and running, and keep it running.
He shares tips for working the Amazon system, as well as some of the other retailers, for those who publish wide. He even talks about selling direct from your website, and how to make each of these methods work for you. He covers keywords, backcover copy and book covers.
On the subject of book covers, I have to disagree with him as he insists you must outsource your book cover with an expensive professional cover designer. I do outsource many of my book covers because I’d rather put my time into my writing, but although I am a writer and not a book designer, I posess the design knowledge and most of the skills to create a good book cover. I designed the covers for my Women in the West Adventure Series and I’m quite happy with them. I wasn’t happy with the cover I did for The Rock Star & The Outlaw, so I outsourced it to someone who had more skill than I did, and changed the cover three months after publication. So, while I’m not saying you shouldn’t outsource your book covers, I don’t think that it is an absolute necessity. While Fayette is adament on this point, reminding us of it repeatedly throughout the book, I guess we’ll just have to agree to disagree on this one.
This is one of the most comprehensive books on book marketing that I’ve come across, and one I will be referring back to many times in the future as I grow and expand my author business. A great value from a free book.
_________________________________________________
About Author Kaye Lynne Booth
For Kaye Lynne Booth, writing is a passion. Kaye Lynne is an author with published short fiction and poetry, both online and in print, including her short story collection, Last Call and Other Short Fiction; and her paranormal mystery novella, Hidden Secrets; Books 1 & 2 of her Women in the West adventure series, Delilah and Sarah, and her Time-Travel Adventure novel, The Rock Star & The Outlaw. Kaye holds a dual M.F.A. degree in Creative Writing with emphasis in genre fiction and screenwriting, and an M.A. in publishing. Kaye Lynne is the founder of WordCrafter Quality Writing & Author Services and WordCrafter Press. She also maintains an authors’ blog and website, Writing to be Read, where she publishes content of interest in the literary world.
_______________________________________________
Want exclusive content? Join Kaye Lynne Booth & WordCrafter Press Readers’ Group for WordCrafter Press book & event news, including the awesome releases of author Kaye Lynne Booth. She won’t flood your inbox, she NEVER sells her list, and you might get a freebie occasionally. Get a free digital copy of her short story collection, Last Call and Other Short Fiction, just for joining.
Oboist Sara Baron agrees to cat sit for a childhood friend but instead of being greeted by a meowing fluff ball, she walks into a ransacked house and stumbles over her friend’s dead body. Frantic, she runs next door and enlists the help of a mysterious stranger who knows more than he admits. His charm, not to mention his deep chestnut eyes, is balanced by his guardedness, unexplained absences, and seemingly nonexistent past. Is he helping her expose the murderer, or covering his tracks? Meanwhile, Sara battles a career threatening affliction, and helps keep the family music business afloat all while looking for instrumental evidence to put the murderer behind bars.
An Ear for Murder, by Diane Weiner, is A Sara Baron Tuned in Mystery, which is to say the protagonist and ametuer slueth is a musician. This is a cute cozy in which the protagonist falls into the middle of a murder mystery and is driven to solve it. This one is slow paced as the clues are uncovered, but it contains plenty of climactic moments.
Sara Baron makes a visit to her hometown when an affliction threatens to end her career as an oboist. But the friend she is staying with is murdered, and Sara sets out to find out who did it, and why, throwing her into the killer’s sites. Who the killer is remains a mystery, and the list of suspects grows, as the tension rises as each strange occurance becomes more dangerous. Then there’s the mysterious next door neighbor guy whose strange behavior makes him suspect, even though she wants to believe he’s one of the good guys. If she’s wrong, it could mean her life.
An Ear for Music contains all the right notes to create a cozy mystery in the tune of murder. I give it four quills.
______________________________________
Kaye Lynne Booth does honest book reviews on Writing to be Read in exchange for ARCs. Have a book you’d like reviewed? You can request a review on the Book Review tab above.
You like to write, and maybe you’re good at it. You might even have written a book and published it. Now what?
What many people don’t realize, is that when you become an indie author, you are also an author business, and there’s more to it than just publishing a book. Hopefully, you have enough pride in your writing to want it to be , so you put your manuscript in front of an editor, or at least another set of eyes, then polished it to make it shine before you hit publish. But it’s after you hit that publish button that the real work starts.
Why? Because books don’t sell themselves. No one will buy your book if they never see it. You have to do something, or a lot of somethings, to get your book in front of readers’ eyes.
Isn’t that what Amazon is for? The answer is yes and no. Amazon’s marketing is based on several algorithms, and when although many things are still guesswork concerning those algorithms, one thing is for sure. The books they pick up on for promotion are books that are already doing well. Also, you have better chances of making some of the lists which get promotion if you are a KU author and your book is exclusive on Amazon.
So what does that mean for you? Well, it means that you have to do the heavy lifting of marketing and promotion to get your book selling before Amazon, (or other retailers), are going to see it as a book worth promoting. You need to draw in readers and stack up reviews, and we’re talking lots of them, so you can make those algorithms sit up and pay attention.
How do we do that? There are many avenues of promotion for your book, so that really depends on the route or routes that work best for you and your book. We’ll get back to the promotion in a bit.
Getting Reviews
But getting reviews requires research into book reviewers who are out there and what type of books they like to review, and making a list of those that read your genre. In my case, I’m a multi-genre author, so I have several lists. Then you write-up a press release to act as your official review request. Then you send that press release out to every reviewer on the list who might be interested in reviewing your list. There are a lot of reviewers out there, so your list may be a long one. I send out between 50 and 100 review requests for every book I publish, and from that, I may get four or five reviews, if I’m lucky.
You can also try making connections in the blogging community and asking blogger friends to review in exchange for an ARC or join a review group, like Sandra’s Book Club, where you list your book for a month in exchange for giving a review of someone else’s book. During your month you could potentially recieve two or three reviews.
You might also try building a street team of reviewers, who agree to review your book in exchange for an ARC copy of your book, and post it on or around release day. But this is more work, because it is your job to follow through and make sure they actually post their reviews.
Promoting Your Book
There are many avaneues of promotion. If you want paid promotions, which are always recommended, but not always affordable, there are Amazon Ads, Facebook Ads, BookBubs, The Fussy Libraian, King Sumo, Bargain Booksie, Free Booksie, and the list goes on. I don’t use paid ads, but I know they are available if I want them.
Social media promotion is the most easily accessible avenue for promoting your book. It is as easy as creating a post that tells us something about the book to make us want to buy it, has a call to action, and a purchase link, then promoting it to groups whose members are in your target audience and might be interested in your book.
My main tool for promotion is this blog. Most of my promotions start off here and then I promote the blog post on social media channels. A blog post is more permanant than a social media post, which easily gets lost in the scroll. I have people reacting or commenting on posts a week after I post it, but when it is a blog post, it is still there no matter when someone clicks on the link.
Conclusion
The point to all of this is that indie authors have to be able to do more than just write books. You are actually an author business and you are totally responsible for the success, (or failure), of your books. Getting reviews and promoting the book are only part of it. What are you doing about book covers? What about the back cover copy? Are you creating your own ads, or paying someone else to do it? These are things an indie author has to think about. You need an overall business plan and a marketing plan for each book. That’s why I wrote The D.I.Y. Author.
The D.I.Y. Author
Now you can learn from my experiences with a writing reference for building an author business.
About the Book
Being an author today is more than just writing the book. Authors in this digital age have more opportunities than ever before. Whether you pursue independent or traditional publishing models, or a combination of the two but being an author involves not only writing, but often, the publishing and marketing of the book.
In this writer’s reference guide, multi-genre author and independent publisher, Kaye Lynne Booth shares her knowledge and experiences and the tools, books, references and sites to help you learn the business of being an author.
For Kaye Lynne Booth, writing is a passion. Kaye Lynne is an author with published short fiction and poetry, both online and in print, including her short story collection, Last Call and Other Short Fiction; and her paranormal mystery novella, Hidden Secrets; Books 1 & 2 of her Women in the West adventure series, Delilah and Sarah, and her Time-Travel Adventure novel, The Rock Star & The Outlaw. Kaye holds a dual M.F.A. degree in Creative Writing with emphasis in genre fiction and screenwriting, and an M.A. in publishing. Kaye Lynne is the founder of WordCrafter Quality Writing & Author Services and WordCrafter Press. She also maintains an authors’ blog and website, Writing to be Read, where she publishes content of interest in the literary world.
_______________________________________
Want exclusive content? Join Kaye Lynne Booth & WordCrafter Press Readers’ Group for WordCrafter Press book & event news, including the awesome releases of author Kaye Lynne Booth. She won’t flood your inbox, she NEVER sells her list, and you might get a freebie occasionally. Get a free digital copy of her short story collection, Last Call and Other Short Fiction, just for joining.
We had a great tour for Sarah: Book 2 of the Women in the West Adventure Series, although I would have liked to see a bigger turnout. I enjoyed sharing about myself and about the research and inspiration behind the book with all of you, and I may have made new friends along the way. Thanks to everyone who participated for helping me launch this wonderful book.
The Winners Are…
Each comment on the tour earned an entry in the tour giveaway and a chance to receive a free digital copy of Sarah. So without futher ado…
Drumroll Please.
The winners of the WordCrafter Sarah Book Blog Tour are…
Author Jan Sikes
Priscilla Bettis
Thomastigwikman
Congratulations to the winners!
Please contact me at kayebooth@yahoo.com to receive your free digital copy of Sarah.
Reminder
Today is the last day for tour participants to get a signed print copy of Sarah: Book 2 of the Women in the West Adventure Series. This is an exclusive offer for the tour – my way of saying thanks for your support. Tomorrow it will no longer be available, so get ’em while you can!
