It’s that time of year again, and the WordPress subscription and Writingtobe Read domain are coming up for renewal. I have until the end of July to come up with the money to renew, and the WordCrafter coffers are empty.
As followers of the blog know, Writing to be Read has some really great content. You may be a fan of one of my monthly or bi-monthly blog series: “Writer’s Corner”, “Review in Practice”, or “Everyone is a Critic”. Or perhaps you come here to enjoy the very popular blog series by Robbie Cheadle: “Read and Cook”, “In Touch with Nature”, or “Treasuring Poetry”. Or maybe you enjoy something by our single series authors, like Arthur Rosch’s “Mind Fields”, or DL Mullan’s “Undawntech”, or Lindsey Martin-Bowen’s “Writing Practice with Lindsey. Or maybe you just visit for my hard hitting book reviews that call them like I see them. Whatever the reason thar you visit or follow Writing to be Read, I want you to be able to keep coming back for more.
As avid readers of this blog, I’m asking for your help through this fund raiser. Below, you will find a list of books from the WordCrafter catalog, and for a small donation of as little as $10, you can pick any book of your choice and I’ll send you a free digital copy in appreciation of your support. If you wish make a larger donation, you may do so by clicking up to increase the amount. You may pick one book for each $10 donated.
/
2025 Fund Raiser
Support Writing to be Read with a donation.
$10.00
You can make a donation through the portal above. Then choose a book or two from the list and email your choices for your free book(s) to KLBWordCrafter@gmail.com. I’ll send you a Bookfunnel link for your book(s) as a thank you. Easy peasy.
Whispersof the Past paranormal anthology
Spirits of the West paranormal anthology
Where Spirits Linger paranormal anthology
Once Upon an Ever After dark fantasy anthology
Refracted Reflections dark fiction anthology
Visions dark fiction anthology
Midnight Roost dark fiction anthology
Midnight Garden dark fiction anthology
Hidden Secrets paranormal mystery by Kaye Lynne Booth
Last Call and Other Short Fiction, short story collection by Kaye Lynne Booth
Delilah, western historical women’s fiction by Kaye Lynne Booth
Sarah, western historical women’s fiction by Kaye Lynne Booth
The Rock Star & The Ourlaw, time travel adventure by Kaye Lynne Booth
Small Wonders poetry collection by Kaye Lynne Booth
Poetry Treasures 4: In Touch with Nature poetry anthology
Poetry Treasures 5: Small Pleasures poetry anthology
I am appreciative of your readership and your support. So, let’s gear up for another year of great content from Writing to be Read and WordCrafter Press.
_________________________________
Did you know you can sponsor your favorite blog series or even a single post with an advertisement for your book? Stop by the WtbR Sponsor Page and let me advertise your book, or you can make a donation to Writing to be Read for as little as a cup of coffee, If you’d like to show your support for this author and WordCrafter Press.
_________________________________
This post sponsored by WordCrafter Quality Writing & Author Services.
Whether it’s editing, publishing, or promotion that you need, WordCrafter Quality Writing & Author Services can help at a price you can afford.
I’ve been meeting and greeting within author communities for sixteen years. First, as the Southern Colorado Literature Examiner for six years, and then, right here, on Writing to be Read . The payoff for these wasn’t in money, but in the opportunities they offered. I’ve met so many authors and was introduced to the writing world through those two things. And then, while working for my M.F.A., I met even more authors; traditionally published authors who were making a living from their writing, and I learned from them. When I went back to get my masters in publishing, I was privilaged to study under a true master, international and national bestselling author, Kevin J. Anderson and through the masters program and KJA, I met several industry experts, including Jonathan Maberry and Mark Leslie Lefebvre, and I learned from even more who were gracious enough to speak to my cohort, either in person or on Zoom. I’ve also met authors through various WordCrafter projects, such as the two virtual writing conferences which WordCrafter hosted in 2020 and 2021; great people who answered the call when I put it out, and ran workshops and sat on discussion panels and helped me to make those two events happen.
Tribes
And I have to say, there’s something special about authors. They seem to gravitate toward these tightnit communities where you can be a member due to only a shared love of craft. Most call themselves author communities, KJA calls them his tribe. I like that. It has a feeling of kinship to it. By giving me instruction in the publishing industry, he welcomed me into his tribe, and by being a part of my blog team, or collaborating with me on an anthology or other projects, or even by participating in discussions and being a regular visitor and name I recognized, you are welcomed into my tribe.
Authors aren’t the only people who do this kind of thing. It’s human nature for people to gravitate toward others who are like minded. There are Corvette clubs and antique car clubs, bridge clubs, and fan clubs for people who enjoy the same musical artists. But the thing is, none of the people in those clubs really know each other and they aren’t likely to go out of their way to lend a hand to someone else when the only thing they have in common is a love for one particular thing. But authors do. Authors are the most generous group of people, willing to share their knowledge with one antoher, willing to donate their time and energies to projects, willing to lift one antoher up. It is amazing to me.
Networking
In Hollywood, it is said that it is all about who you know, but this is true in a sense, for writing and publishing. Networking with fellow authors can open doors that would otherwise be closed to us. Through other authors we learn of opportunities that we might not be aware of otherwise, and we meet people who are like minded, who may endorse your book, or perhaps review it. We meet folks who are interested in the craft of writing, just like we are, and many are willing to trade off services, which can make outsourcing that would be quite costly, suddenly become something that is in reach.
Collaborations
I’ve met many authors through collaborations. The virtual writing conferences mentioned above is only one type of collaboration. There are many others. I also mentioned anthologies. I 💜 anthologies. Wordcrafter Press puts out one poetry anthology, and at least one short fiction anthology per year. These are collaborations of from six to twenty different authors per book.
The great thing about anthologies is, you have a bunch of different authors who each have their own following and the potential to broadcast and promote to that following, allowing you to reach a much wider audience of potential readers, and therefore purchasers of your book. The same works for other collaborative projects, too. I have capitalized on this for the virtual writing conferences which WordCrafter Press hosted, as well.
Paying it Forward
The philosophy of paying it forward is predominate through the author communities that I find myself a part of . KJA is one of the busiest people I know, yet he didn’t balk at all when I invited him to be my first guest as I revive the “Chatting with the Pros” blog series, and he was willing to take the time to do an author interview with me. That segment will be coming up later this month.
This is only one example of the good-heartedness found in memebers of the author community. I’ve been granted review and interview requests, blurbs or endorsements of my books, and booked speakers and workshop presenters with authors willing to donate their time. And all I had to do was ask.
I have done this by doing book reviews for authors I know who haven’t requested it, by editing all anthology submissions whether I invite them to be in the anthology or not, by doing a proofread or beta read at no charge for certain authors who have requested them, by donating my time to judge the Spur awards, and by reblogging or reposting the promos and reviews of my fellow authors.
Authors are generally good people. And just as I am proud to be a member of KJA’s tribe, I’m equally as proud to call each one of you as memebers of mine.
_________________________________
About Kaye Lynne Booth
For Kaye Lynne Booth, writing is a passion. Kaye Lynne is an author with published short fiction and poetry, both online and in print, including her short story collection, Last Call and Other Short Fiction; and her paranormal mystery novella, Hidden Secrets; Books 1 & 2 of her Women in the West adventure series, Delilah and Sarah, and her Time-Travel Adventure novel, The Rock Star & The Outlaw. Kaye holds a dual M.F.A. degree in Creative Writing with emphasis in genre fiction and screenwriting, and an M.A. in publishing. Kaye Lynne is the founder of WordCrafter Quality Writing & Author Services and WordCrafter Press. She also maintains an authors’ blog and website, Writing to be Read, where she publishes content of interest in the literary world.
____________________
This post is sponsored by The D.I.Y. Author and WordCrafter Press.
Being an author today is more than just writing the book. Authors in this digital age have more opportunities than ever before. Whether you pursue independent or traditional publishing models, or a combination of the two, being an author involves not only writing, but often, the publishing and marketing of the book.
In this writer’s reference guide, multi-genre author and independent publisher, Kaye Lynne Booth shares her knowledge and experiences and the tools, books, references and sites to help you learn the business of being an author.
Jeff Bowles has been a member of the Writing to be Read team since March of 2017, as well as being a talented science fiction and horror author with his own unique style. He’ brought us blog series such as “Jeff’s Pep Talk”, “Words to Live By”, “Craft and Practice”, “Jeff’s Movie Reviews” and Jeff’s Game Reviews”. He’s been on haitus for several months, but now he’s coming back with a fantastic new blog series, “Bowlesian!: Short Stories from the Brink”, which will feature some of his amazing short fiction each month. You can catch it on the first Wednesday of every month starting… tomorrow, March 2, 2022. You won’t want to miss it!
__________________________________________
Jeff Bowles is a science fiction and horror writer from the mountains of Colorado. The best of his outrageous and imaginative work can be found in God’s Body: Book One – The Fall, Godling and Other Paint Stories, Fear and Loathing in Las Cruces, and Brave New Multiverse. He has published work in magazines and anthologies like PodCastle, Tales from the Canyons of the Damned, the Threepenny Review, and Dark Moon Digest. Jeff earned his Master of Fine Arts degree in creative writing at Western State Colorado University. He currently lives in the high-altitude Pikes Peak region, where he dreams strange dreams and spends far too much time under the stars. Jeff’s novel, Love/Madness/Demon, is available on Amazon now!
Check out Jeff Bowles Central on YouTube – Movies – Video Games – Music – So Much More!
As authors and bloggers, we hear that we need to grow a following, or an author platform, and this is the digital measure of success. So, we write blog posts and posts promos in the hopes that readers will be drawn to our blogs and fall in love with them, and subscribe to them. Then we start counting “like” or other reactions on all of our social media sites, and when they start accruing, we tell ourselves, “Look! It’s working! Lots of people “like” my promos. My following is growing!”
But, I would argue that the number of “likes” we get on social is not a true and accurate measure of success, or even popularity, and it certainly isn’t any indication that we are moving any closer to increasing book sales, or blog visits. Think about it. Just because several people “liked” a promo on social media, doesn’t mean that any of those people clicked through to actually read the blog post or buy the book. In fact, I’d venture that the majority of “likes” on social media do not click through. They may be “liking” the promo, but they aren’t reading your work. They are probably a more accurate measure of promotional success, than they are the size of the reader following.
Of course, this isn’t the case with “likes” that appear on the blog site itself. Watching those numbers increase is a big deal, because they are an indication that people are reading your work. When the number of subscribers increase, that’s when you know that those folks who “liked” your posts, are truly finding your content of interest enough to come back and visit again. This is what bloggers strive for when trying to grow a following. (But alas, many of those followers may have subscribed may become inactive over time, letting email notifications go unopened.) Even with a large following, we are still challenged to keep readers engaged and entertained or informed. Growing a reader following is an unending process and you have to keep at it over time with quality content to maintain it.
So, why do we even bother with “likes” on social media? They may make us feel good, but do they have some other value? Are we all just striving to go viral because that’s the current measure of success on social media? The answer is that they do, indeed, have value, because they are a form of engagement with existing and potential readers. And engagement is the key to growing a solid following, with members who enjoy reading your writing and want to hear what you have to say, or the story that you have to tell.
Engagement is one of the major objectives that social media marketing is aimed at. Readers whom you engage with in some manner are more likely to subscribe to your blog or buy a book. Readers who do have engagement of some sort with a book’s author are also more likely to leave a review for that book. Favorable reviews increase the chances that someone else, previously unfamiliar with you or your work, will also buy your book.
So, as an author, don’t totally dismiss all those “likes” as unimportant, thinking that they don’t mean the ‘liker’ really likes you or your work, but instead make use of them as a chance to engage with the ‘liker’, even it is just to say thanks for “liking” my promo post. Encourage readers to click through and actually read the blog post, or buy the book in the promos, and be thankful for any engagement received.
And for heaven’s sake, be sure to reply back. Even giving a quick emoji is a form of response, and considered engagement, so take the time to reply or reach out to those people who “like” promos, engage with them, even if it’s obvious they haven’t clicked through. They will remember the next time they see one of your promos, so you’ve increased recognition and awareness, and maybe, just maybe they’ll subscribe to your blog or even buy a book.
And as readers and social media hounds, please click through and read the actual blog posts and leave a comment to clue the author in to the fact that you did. If you do buy a book, please take the time to leave a brief review to show support for the author. Being an author and getting our work out there is not easy, especially in the trying times we live in, so let’s lift each other up and support one another. Every author can’t be your favorite, but engagement and reviews are easy ways to support the ones who are.
Like this post? Let me know in the comments. You can be sure not to miss any of Writing to be Read’s content by subscribing to e-mail or following on WordPress. If you found this content helpful or entertaining, please share.
I’ve discussed genres a lot here on Writing to be Read. I’ve done monthly genre themes, with author interviews and reviews of books included in each one. We’ve covered nonfiction, romance, western, fantasy, science fiction, young adult fiction, children’s fiction, horror, crime fiction, mystery, women’s fiction, Christian fiction, comic books and graphic novels, and the list goes on. Some genres were easy to find authors to interview and books to review. Others were a bit harder. Likewise, some attracted more readers than others.
Fantasy
Recently, there hasn’t been so many author interviews. I hit a bump in the road and was unable to fulfill my interview and review commitments. Now, I’m ready to jump back in the saddle and get things rolling again. As I contemplate what 2021 will look like for Writing to be Read, I’m wondering wether to keep the genre themes, or explore different areas in the craft of writing, and I would like your feedback. Chances are, if you’re a reader of this blog, then you are also a writer. Leave a comment and let me know which genre(s) you like to write in. Which genre(s) do you like to read? Which would you like to learn more about? Or should I trash the genre themes and concentrate on some other aspect? Which one? Let me know your thoughts.
Romance
I suppose there was a time when genres were more cut and dried, but in this day and age, genres don’t always fall into clear categories. Just take a look at the plethora of categories Amazon has for you to list your book under. When Delilah was published, I got a shock. I had written a western with a female protagonist, who was tough and gritty and made her way in the man’s world of the old west. Her character’s flaw was a lack of trust, and in order to get what she truly needed from the story, she had to have a love interest, so there was a thread of romance woven into the tale. It wasn’t the main story line, but my publisher had picked up on it and listed it as a “Frontier Romance”. Is that what I wrote?
Horror & Dark Fiction
Actually, it may have been a smart choice, even though it wasn’t my original intention. When we re-published the third edition with the new cover, I asked that they list it as a straight western, but it hasn’t helped with sales. Genre has as much to do with marketing as it does with craft. Readers of frontier romanace are a different group from those who read classic westerns.
Christian Fiction
The first group are mostly female and the second are mostly male, and they are looking for different things out of their stories. The women want romance, the men want rugged adventure, and it seems that maybe they want it to come from a big, burly mountain man or a rowdy cowboy. Men who read westerns don’t have the buy-in for a tough female character, but women who read romance have no problem with a female who is tough and gritty having the adventure, as long as she lets her gentler, feminine side show enough to fall in love.
Western
When I was working toward my M.F.A. in creative writing, I was told it was imperative to know who you are writing for, to form a mental picture of your ideal reader in your mind. But, I take an eclectic approach to most things, and writing is no different. I’ve tried my hand at many genres, some more successfully than others, and it can be seen from the example above that different genres have different readers. For me, I found I need to write what is in my head, and then figure out who to market to.
Children’s & Yound Adult Fiction
With the first WordCrafter Short Fiction Contest, in 2019, I chose to make the theme paranormal, because most people love a good ghost story. It got a good response and the Whispers of the Past anthology was born. Each entry had paranormal elements, and they were all the type of stories that would make readers think.
Whispers of the Past
For 2020, my thinking was that the old west has a lot of ghosts, and western was a genre I write in, so a western paranormal would be a natural combination, so that was the theme. But, just as not so many people read westerns, not so many authors write in the western genre, and I think I scared many possible entrants away. I had to convince author friends that they could write in the western genre just to get enough entries to create the Spirits of the West anthology, but it contains some very unique stories. Robbie Cheadle contributed two South African western paranormals, playing off South African history, but with western flavor, and Art Rosch contributed a science fiction western paranormal, of the likes you’ll not find anywhere else.
Spirits of the West
As with Writing to be Read, I’m looking toward the future for WordCrafter Press, and it’s time to think about the theme for the 2021 contest and anthology, but I’m at a loss. The paranormal theme worked well, and so did the western paranormal after I coerced some entries out of my author friends. But, one purpose for creating the WordCrafter Press contests and anthologies was to open up avenues to get your work published for new and aspiring authors, and another was to motivate established authors to think outside the box, or work outside their usual genres. It shouldn’t be a struggle to get entries, but it should still offer a challenge for the writer. So, I’m going to ask one more question of all of you. Please leave a comment to let me know, what genres of short fiction you would consider entering, were they the theme for a short fiction contest. i.e. “I would enter a short fiction contest if the theme were…”
Writing to be Read wouldn’t be where it is today if it wasn’t for you, my loyal readers. Some of you have stuck with me since the blog began, while others are new sign ons, but I appreciate you all. Please share your own thoughts on genres and help us carry on and move forward together. I’m looking forward to it. 🙂
Like this post? Let me know in the comments. You can be sure not to miss any of Writing to be Read’s great content by subscribe to e-mail or following on WordPress. If you found this content helpful or entertaining, please share.
I dropped the ball. I did. It’s true. Many of you may have noticed that posts by me have been virtually non-existant the past couple of months, including regularly scheduled book reviews, theme posts and author interviews, as well as my “Chatting with the Pros” monthly series. I’m sure you’ve all been in a spot at one time or another, when you’ve been completely overwhelmed by responsibilities and obligations. That has been me for the past few months. Me, I’m a go-getter. I set a goal and bulldog my way to it, when need be. I have a habit of taking on many projects simultaneously, but I also follow through on what I start.
But, circumstances often change and unforeseen burdens may be laid upon our shoulders when we least expect it, and we find ourselves juggling more than we can handle. Or at least, I have. Between work, school, my writing and promotions, and personal responsibilities, it seemed more than I could accomplish and something had to give. Actually, I pushed it to the limit until just about everything gave and I was spinning my wheels and getting a lot of nothing done.
I may have dropped the ball, but I’m anticipating the results when it splashes. Sometimes a big splash just makes a mess that needs cleaning up, but a placed splash can water and nourish the surrounding vegetation. Certainly, the regular schedule for Writing to be Read has been disrupted, and the monthly genre themes have gone out the window. I know I have authors I was scheduled to interview who are probably wondering what happened, whom I need to contact. There is some mess to clean up here. But you see, a big splash can be a good thing. That’s why I’m developing a plan, postponing graduation, and re-inventing, or at least making alterations to the WordCrafter brand, including Writing to be Read.
That’s where you come in. I need your help. As I consider various changes, I need to know how my readers would likely respond to them. Please take them time to respond to any or all of the following questions in the comments.
What types of posts do you enjoy most on Writing to be Read? Author interviews, commentaries, book reviews?
If I made Writing to be Read a paid blog plan, would readers be willing to help pay for the site on a donation basis? Would you be willing to subscribe for a small fee?
Would there be interest if I made the “Chatting with the Pros” series into a podcast? Or do you prefer written interviews such as those currently featured here?
Would you like to see more author and poet interviews? More book or screen reviews? A blog series on screenwriting?
Which monthly blog series is your favorite: “Chattting with the Pros”, “Words to Live By”, “Growing Bookworms”, “Jeff’s Movie Reviews”, “Craft and Practice”, “Treasuing Poetry”, “Mind Fields”, or “Arthur’s Visual Media Reviews”?
As you might guess from the above, there are changes coming for Writing to be Read and for WordCrafter. I’ve got a great team of bloggers, whom I can always count on, and their posts are all that has kept WtbR going these past few months. My thanks go out to Robbie Cheadle, Jeff Bowles and Art Rosch for providing great content and keeping things rolling during the absence of content from me. As always, you’ll be seeing the scheduled segments from the Writing to be Read team members, even if my posts may still be a little sketchy for a while. Stay tuned for updates and please, be patient. If I can make it all work together, I think it will be worth the wait.
Like this post? Let me know in the comments. You can be sure not to miss any of Writing to be Read’s great content by subscribe to e-mail or following on WordPress. If you found this content helpful or entertaining, please share.
I started Writing to be Read on a site called Today.com, as a pay-per-click blog. I was just beginning to create an online writing presence, and was unsure what to write about on a blog, but whatever my subject matter, I ended every post with a poems. One day, I tried to log into my account and found that Today.com no longer existed, and neither did my blog. I was forced to seek out a new home for my blog, and I found WordPress. That was back in 2010, and the author’s blog and website before you is what Writing to be Read has morphed into in the interim.
I no longer include a poem with each post, (that went the way of Today.com), and I don’t get paid per click, (or at all for that matter), but I feel that my content has expanded and improved over the years. I still believe poetry is an important aspect of writing. I feel in love with poetry when we studied Hiaku in the forth grade, and the first piece of writing I ever sold was a poem, (for five dollars). Poetry is sculpting with words, crafting a piece to fit our vision and communicate that vision to others.
There have been many changes along the way, which helped to make Writing to be Read what it is today, including my 2016 publishing series: The Pros and Cons of Traditional vs. Independent vs. Self-Publishing, my 2017 series on marketing and promotion: Book Marketing: What Works?, and the most recent this past year, my Ask the Authors series, where a panel of authors were interviewed on a variety of elements concerning writing. (Watch for a second series of AtA this fall.) Also, in 2017, we were fortunate to have Robin’s Writing Memo, with Robin Conley and The Pep Talk and Jeff’s God Complex, with author Jeff Bowles. I have attempted to include content that addresses all the elements of writing, but as I’m not very active in areas such as poetry, children’s writing, screenwriting or YA fiction, there have been only a few post in these areas, and I want to extend the scope of the blog to address all aspects of writing.
So, we’re about to change it up once more. I’m calling in the experts, or at least, those more expert than I in specific areas. I’ve asked a few guest bloggers to join the team in order to expand the scope of Writing to be Read. Our guest segments will be featured on Wednesdays. Here are some of the exciting changes you can expect to see in the near future.
I’m happy to announce that Jeff Bowles will be joining us once again with Jeff’s God Complex the first Wednesday of every month, starting in August. Jeff is an independent author with an awesome power of description and an amazing imagination. He has published three short story collections, which I have given top notch reviews, including his latest one, Brave New Multiverse, which will post this Friday, July 20. Fear and Loathing in Las Cruces, and Godling and Other Paint Stories. Jeff’s post topics cover just about anything and everything if it regards writing.
Starting Wednesday, July 25th, we will have our first segment of The Many Faces of Poetry, with Art Rosch. Art is an independent author, poet and photographer, who is into jazz. He draws many of his stories from his own experiences and creates his own book covers. He has published three books, all of which I’ve reviewed with high quills: Confessions of an Honest Man, The Road Has Eyes: A Relationship, An R.V., and a Wild Ride Through Indian Country, and The Gods of the Gift. Art is a talented writer and poet and I’m pleased to have him join the Writing to be Read team.
Also joining us with a Writing for a YA Audience segment is Amazon best selling YA author Jordan Elizabeth. Jordan has written many books aimed at a YA audience in a variety of genres: steampunk, time travel, fantasy, historical and ghost stories, to name a few. I recently reviewed her most recent book, a post- apocalyptic dystopian romance, Rotham Race, and I have reviewed many of her other works, including her very first novel, Escape From Witchwood Hollow, and several anthologies which include her stories. Jordan’s posts will be concerned with concepts and issues involved in writing for young adult readers. Writing to be Read will feature Jordan’s first post on Wednesday, July 18th.
This blog is a labor of love for me, and as such, these great writers are donating their time and efforts, so please help me to welcome the new members of the Writing to be Read team by liking their posts and leaving comments. Every writer wants to know they are being read.
I’m still searching for willing bloggers in the areas of screenwriting or children’s writing. I feel these elements of writing are important and deserve our special attention too. If you have expertise in these areas and think you might be interested in joining the Writing to be Read team, please email me at kayebooth(at)yahoo(dot)com.
Like this post? Subscribe to Writing to be Read for e-mail notifications whenever new content is posted or follow WtbR on WordPress.
I’m happy to announce that Jeff Bowles will be joining us once again with Jeff’s God Complex the first Wednesday of every month, starting in August. Jeff is an independent author with an awesome power of description and an amazing imagination. He has published three short story collections, which I have given top notch reviews, including his latest one, 
Starting Wednesday, July 25th, we will have our first segment of The Many Faces of Poetry, with Art Rosch. Art is an independent author, poet and photographer, who is into jazz. He draws many of his stories from his own experiences and creates his own book covers. He has published three books, all of which I’ve reviewed with high quills: 
Wow! You Must Really “Like” Me
Posted: December 21, 2020 | Author: kayelynnebooth | Filed under: Blog Content, book marketing, Book Promotion, Branding, Commentary, Promotion, Reader Platform, Social Media Promotion, Writing | Tags: Blog Content, Blog Promotion, Book Promotion, Social Media Promotion, Writing to be Read | 12 CommentsAs authors and bloggers, we hear that we need to grow a following, or an author platform, and this is the digital measure of success. So, we write blog posts and posts promos in the hopes that readers will be drawn to our blogs and fall in love with them, and subscribe to them. Then we start counting “like” or other reactions on all of our social media sites, and when they start accruing, we tell ourselves, “Look! It’s working! Lots of people “like” my promos. My following is growing!”
But, I would argue that the number of “likes” we get on social is not a true and accurate measure of success, or even popularity, and it certainly isn’t any indication that we are moving any closer to increasing book sales, or blog visits. Think about it. Just because several people “liked” a promo on social media, doesn’t mean that any of those people clicked through to actually read the blog post or buy the book. In fact, I’d venture that the majority of “likes” on social media do not click through. They may be “liking” the promo, but they aren’t reading your work. They are probably a more accurate measure of promotional success, than they are the size of the reader following.
Of course, this isn’t the case with “likes” that appear on the blog site itself. Watching those numbers increase is a big deal, because they are an indication that people are reading your work. When the number of subscribers increase, that’s when you know that those folks who “liked” your posts, are truly finding your content of interest enough to come back and visit again. This is what bloggers strive for when trying to grow a following. (But alas, many of those followers may have subscribed may become inactive over time, letting email notifications go unopened.) Even with a large following, we are still challenged to keep readers engaged and entertained or informed. Growing a reader following is an unending process and you have to keep at it over time with quality content to maintain it.
So, why do we even bother with “likes” on social media? They may make us feel good, but do they have some other value? Are we all just striving to go viral because that’s the current measure of success on social media? The answer is that they do, indeed, have value, because they are a form of engagement with existing and potential readers. And engagement is the key to growing a solid following, with members who enjoy reading your writing and want to hear what you have to say, or the story that you have to tell.
Engagement is one of the major objectives that social media marketing is aimed at. Readers whom you engage with in some manner are more likely to subscribe to your blog or buy a book. Readers who do have engagement of some sort with a book’s author are also more likely to leave a review for that book. Favorable reviews increase the chances that someone else, previously unfamiliar with you or your work, will also buy your book.
So, as an author, don’t totally dismiss all those “likes” as unimportant, thinking that they don’t mean the ‘liker’ really likes you or your work, but instead make use of them as a chance to engage with the ‘liker’, even it is just to say thanks for “liking” my promo post. Encourage readers to click through and actually read the blog post, or buy the book in the promos, and be thankful for any engagement received.
And for heaven’s sake, be sure to reply back. Even giving a quick emoji is a form of response, and considered engagement, so take the time to reply or reach out to those people who “like” promos, engage with them, even if it’s obvious they haven’t clicked through. They will remember the next time they see one of your promos, so you’ve increased recognition and awareness, and maybe, just maybe they’ll subscribe to your blog or even buy a book.
And as readers and social media hounds, please click through and read the actual blog posts and leave a comment to clue the author in to the fact that you did. If you do buy a book, please take the time to leave a brief review to show support for the author. Being an author and getting our work out there is not easy, especially in the trying times we live in, so let’s lift each other up and support one another. Every author can’t be your favorite, but engagement and reviews are easy ways to support the ones who are.
_________________________________________________________________________________________________________________
Like this post? Let me know in the comments. You can be sure not to miss any of Writing to be Read’s content by subscribing to e-mail or following on WordPress. If you found this content helpful or entertaining, please share.
Share this: