Writer’s Corner: What it means to be an indie author

You Are a Business

So you want to be an indie author.

You like to write, and maybe you’re good at it. You might even have written a book and published it. Now what?

What many people don’t realize, is that when you become an indie author, you are also an author business, and there’s more to it than just publishing a book. Hopefully, you have enough pride in your writing to want it to be , so you put your manuscript in front of an editor, or at least another set of eyes, then polished it to make it shine before you hit publish. But it’s after you hit that publish button that the real work starts.

Why? Because books don’t sell themselves. No one will buy your book if they never see it. You have to do something, or a lot of somethings, to get your book in front of readers’ eyes.

Isn’t that what Amazon is for? The answer is yes and no. Amazon’s marketing is based on several algorithms, and when although many things are still guesswork concerning those algorithms, one thing is for sure. The books they pick up on for promotion are books that are already doing well. Also, you have better chances of making some of the lists which get promotion if you are a KU author and your book is exclusive on Amazon.

So what does that mean for you? Well, it means that you have to do the heavy lifting of marketing and promotion to get your book selling before Amazon, (or other retailers), are going to see it as a book worth promoting. You need to draw in readers and stack up reviews, and we’re talking lots of them, so you can make those algorithms sit up and pay attention.

How do we do that? There are many avenues of promotion for your book, so that really depends on the route or routes that work best for you and your book. We’ll get back to the promotion in a bit.

Getting Reviews

But getting reviews requires research into book reviewers who are out there and what type of books they like to review, and making a list of those that read your genre. In my case, I’m a multi-genre author, so I have several lists. Then you write-up a press release to act as your official review request. Then you send that press release out to every reviewer on the list who might be interested in reviewing your list. There are a lot of reviewers out there, so your list may be a long one. I send out between 50 and 100 review requests for every book I publish, and from that, I may get four or five reviews, if I’m lucky.

You can also try making connections in the blogging community and asking blogger friends to review in exchange for an ARC or join a review group, like Sandra’s Book Club, where you list your book for a month in exchange for giving a review of someone else’s book. During your month you could potentially recieve two or three reviews.

You might also try building a street team of reviewers, who agree to review your book in exchange for an ARC copy of your book, and post it on or around release day. But this is more work, because it is your job to follow through and make sure they actually post their reviews.

Promoting Your Book

There are many avaneues of promotion. If you want paid promotions, which are always recommended, but not always affordable, there are Amazon Ads, Facebook Ads, BookBubs, The Fussy Libraian, King Sumo, Bargain Booksie, Free Booksie, and the list goes on. I don’t use paid ads, but I know they are available if I want them.

Social media promotion is the most easily accessible avenue for promoting your book. It is as easy as creating a post that tells us something about the book to make us want to buy it, has a call to action, and a purchase link, then promoting it to groups whose members are in your target audience and might be interested in your book.

My main tool for promotion is this blog. Most of my promotions start off here and then I promote the blog post on social media channels. A blog post is more permanant than a social media post, which easily gets lost in the scroll. I have people reacting or commenting on posts a week after I post it, but when it is a blog post, it is still there no matter when someone clicks on the link.

Conclusion

The point to all of this is that indie authors have to be able to do more than just write books. You are actually an author business and you are totally responsible for the success, (or failure), of your books. Getting reviews and promoting the book are only part of it. What are you doing about book covers? What about the back cover copy? Are you creating your own ads, or paying someone else to do it? These are things an indie author has to think about. You need an overall business plan and a marketing plan for each book. That’s why I wrote The D.I.Y. Author.

The D.I.Y. Author

Now you can learn from my experiences with a writing reference for building an author business.

About the Book

Being an author today is more than just writing the book. Authors in this digital age have more opportunities than ever before. Whether you pursue independent or traditional publishing models, or a combination of the two but being an author involves not only writing, but often, the publishing and marketing of the book.

In this writer’s reference guide, multi-genre author and independent publisher, Kaye Lynne Booth shares her knowledge and experiences and the tools, books, references and sites to help you learn the business of being an author.

Topics Include:

Becoming Prolific

Writing Tools

Outlining

Making Quality a Priority

Publishing Models & Trends

Marketing Your Book

Book Covers & Blurbs

Book Events—In Person & Virtual

And more…

On Pre-order Now: https://books2read.com/The-DIY-Author

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About the Author

For Kaye Lynne Booth, writing is a passion. Kaye Lynne is an author with published short fiction and poetry, both online and in print, including her short story collection, Last Call and Other Short Fiction; and her paranormal mystery novella, Hidden Secrets; Books 1 & 2 of her Women in the West adventure series, Delilah and Sarah, and her Time-Travel Adventure novel, The Rock Star & The Outlaw. Kaye holds a dual M.F.A. degree in Creative Writing with emphasis in genre fiction and screenwriting, and an M.A. in publishing. Kaye Lynne is the founder of WordCrafter Quality Writing & Author Services and WordCrafter Press. She also maintains an authors’ blog and website, Writing to be Read, where she publishes content of interest in the literary world.

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