It Began With Television
April 2, 2022
It began with television. I was born in 1947, which makes me the first generation of TV people. I watched Howdy Doody, Sky King and Death Valley Days. How imprinted in my soul is Twenty Mule Train Borax? It’s permanent. As is….The Twilight Zone, Gunsmoke and Rawhide.
Television took the ancient art of storytelling and whisked it away from our personal imaginations. It brought down a shutter on our fantasy and took the lead in guiding our young personalities in ways we could not anticipate. Regard the PURPOSE of television: to make money. We were beyond infatuation. We were addicted to the TV. We stayed up late until the test pattern came on. When we turned the set off we watched the picture die into a small white dot that after a second turned black. It was time for bed. Our parents didn’t care what we watched. We watched most of it together, except on weekend mornings. There was nothing subversive or dangerous on TV in those days. There were only the illusions of the capitalist marketing system. It sold a lot of laundry detergent. It was very tribal and sad. Yet… hypnotic and cute.
TV affected us. We don’t yet know how the effect scales up. We don’t know what has been done. We base our existence upon what presents on the screen. We are Creatures Of The Screen and it continues, until we have whole walls as screens. And they keep getting bigger! The emitted light enters our bodies and charges our cells. Television is both success and catastrophe. Television morphs into cell phones and monitors. It’s in the gas station restrooms. It’s in our pockets. If it JUST STOPPED right now: what would we do? For a while we would be lost. Many of us would just give up. It’s too hard being a human in this culture without that continual entertainment. We might… some of us… turn to reading or writing. Or solving math problems. Or speaking to our friends and family.
We are unbearably lonely. That’s what TV has done. It has infected us with our culture’s unprecedented loneliness. Americans are the loneliest people in the world. It doesn’t stop there. Go to the worst barrio in Manila. You will see satellite dishes on the most humble shack. You will see TV sets playing within tiny shops that sell pencils and sponges. Their owners don’t even watch them. They play Exotic Soaps and Indian made porn tapes. In the souks of Damascus. In the bazaars. Television.
Only the automobile has had such stupendous repercussions. Now, the T.V. has entered the vehicle and drives us to our destinations. We are embraced into the womb of the new culture. Soon, we may not need destinations. We will just be. In our cars. With our media. With our T.V.s.
It is, after all, just story telling.
Arthur Rosch is a novelist, musician, photographer and poet. His works are funny, memorable and often compelling. One reviewer said “He’s wicked and feisty, but when he gets you by the guts, he never lets go.”
Listeners to his music have compared him to Frank Zappa, Tom Waits, Randy Newman or Mose Allison. These comparisons are flattering but deceptive. Rosch is a stylist, a complete original. His material ranges from sly wit to gripping political commentary.
Arthur was born in the heart of Illinois and grew up in the western suburbs of St. Louis. In his teens he discovered his creative potential while hoping to please a girl. Though she left the scene, Arthur’s creativity stayed behind. In his early twenties he moved to San Francisco and took part in the thriving arts scene. His first literary sale was to Playboy Magazine. The piece went on to receive Playboy’s “Best Story of the Year” award. Arthur also has writing credits in Exquisite Corpse, Shutterbug, eDigital, and Cat Fancy Magazine. He has written five novels, a memoir and a large collection of poetry. His autobiographical novel, Confessions Of An Honest Man won the Honorable Mention award from Writer’s Digest in 2016.
More of his work can be found at www.artrosch.com
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