Invitation: Multi-genre Newsletter Swap GroupPosted: April 11, 2022 | Author: kayelynnebooth | Filed under: Advertising, book marketing, Book Promotion, Book Release, Books, WordCrafter Press | Tags: Book Promotion, Kaye Lynne Booth, Multi-genre marketing, newsletter swap, newsletters, WordCrafter Press | 13 Comments
I do things the hard way.
Always have. I can’t seem to help it. I follow my heart instead of my head. But, once I chose a path, I am determined and stick to it. And when it comes to authoring, I bypass the easy path and stick to the rougher roads, learning as I go.
For my first novel, I chose the western genre, which isn’t exactly the fast lane to bestseller-dom. I publish poetry and anthologies. Most folks in the publishing industry will tell you these are much harder to sell than novels. And I’m a multi-genre author, who writes one-offs instead of series. Again, harder to sell, harder to build a fan base, because readers of my westerns probably won’t be interested in my paranormal stuff, or my short fiction collection, which has time travel, vampire, satire and origin stories all wrapped up between the covers.
If you have been following this blog and reading my posts, or if you subscribe to my newsletter, you may know that in the coming year my planned releases include the poetry anthology we just released, a nonfiction writing reference anthology, two science fiction/fantasy/horror/paranormal anthologies, and a fantasy fairytale anthology, and the re-release of my original western novel as a series starter. And yeah. That’s a lot. And no, not one of them will be an easy sell.
So why don’t I chose an easier path?
Well, for one thing, I enjoy working with other authors and compiling, editing and publishing poetry and short fiction anthologies allow me to do that. Also, I do it because I love a challenge. I find ways around or create solutions to help me through them, determined to make it all work even though it may be a rougher road. In fact, I’m trying to create a solution to the multi-genre author promotion thing right now.
But I think most of all, I have to write the stories that my heart wants me to tell. I’ve never tried writing to market. I like to write stories which excite me, and I’m not sure that a story written to fit into a certain genre or category would do that. And while some multi-genre authors stick to genres which are similar or sub-genres, I do things the hard way, so my genres span across the literary expanse, making my reader audience more difficult to find.
Let me tell you, it’s not easy for multi-genre authors to find and engage with all of their various audiences for the reason stated above. A reader may love your fantasy novel, but they may not care a bit about reading or learning more about your new steampunk novel. I hear there are super fans out there who fall in love with the author and will read anything they write, but as for me, I haven’t found any yet. And I’m betting that’s true for many multi-genre authors. It can be a real puzzler, figuring out ways to extend your reach in all of the genres that you write in, but I may have come up with one way to make that happen.
More authors add up to extended reach, so I’m proposing that we create a newsletter swap group, comprised of multi-genre authors and all cross-promote each other’s books in our newsletters. We can all share new releases, and since we won’t all be releasing at once. Since all swap group members will be multi-genre authors, our audiences will already expect to hear about a variety of books and genres, so we’ll have a better chance of reaching readers who will buy our books. Every group members reach will be extended by the reach of all participating authors, and we will all have something else to say in our newsletters besides “Buy my book!” And best of all- it’s free promotion
Join us in uniting our promotion efforts for more followers and higher book sales.
I know a couple of authors who are already interested in taking advantage of this cross-promotion opportunity. If you are a multi-genre author who puts out an email newsletter at least monthly and wants to extend your reach for your books, I want to hear from you! Contact me at email@example.com and put “Newsletter Swap” in the subject line. Tell me you’d like to participate, which genres you write in and tell me about any releases you have scheduled. I look forward to hearing from you.
Kaye Lynne Booth lives, works, and plays in the mountains of Colorado. With a dual emphasis M.F.A. in Creative Writing, writing is more than a passion. It’s a way of life. She’s a multi-genre author, who finds inspiration from the nature around her, and her love of the old west, and other odd and quirky things which might surprise you.
She has short stories featured in the following anthologies: The Collapsar Directive (“If You’re Happy and You Know It”); Relationship Add Vice (“The Devil Made Her Do It”); Nightmareland (“The Haunting in Carol’s Woods”); Whispers of the Past (“The Woman in the Water”); and Spirits of the West (“Don’t Eat the Pickled Eggs”). Her western, Delilah, her paranormal mystery novella and her short story collection, Last Call, are all available in both digital and print editions.
In her spare time, she keeps up her author’s blog, Writing to be Read, where she posts reflections on her own writing, author interviews and book reviews, along with writing tips and inspirational posts from fellow writers. She’s also the founder of WordCrafter. In addition to creating her own imprint in WordCrafter Press, she offers quality author services, such as editing, social media & book promotion, and online writing courses through WordCrafter Quality Writing & Author Services. When not writing or editing, she is bird watching, or hiking, or just soaking up some of that Colorado sunshine.
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