The Impacts of Digital PublishingPosted: July 9, 2018 Filed under: Books, Promotion, Publishing, Self-Publishing, Writing | Tags: Digital Publishing, promotion, Reader Platform, Writing Leave a comment
Everyone talks about how the rise of digital publishing has impacted the book industry and the effects it may have on authors. Some think these effects are good, while others view them as having a negative impact. It is true that digital publishing opened up opportunities for would be writers, making it so just about anyone can write and publish a book with no need to be discovered by an agent or publisher.
But, it is equally true that many brick and mortar bookstores have had to close their doors due to the competition from eBooks and the rapid growth and expansion of Amazon. And, it’s also true that because it is now so easy to publish a book and authors who publish independently are able to circumvent the traditional publishing gatekeepers, there are no gauruntees that the books we purchase will be of good quality writing. There is nothing in place to be sure the books we put out have been edited. So, it would seem that digital publishing had had both positive and negative effects, depending on which area of the business you work in.
One area of impact that many authors don’t realize or appreciate, is the fantastic promotional opportunities the digital era has supplied for us. Due to social media promotion and email, we are able to access direct communication with fans and followers that via means which weren’t available in the pre-digital era, and this is a great plus for us. We need to take advantage of these great opportunities and listen to our readers, when we’re fortunate enough to get a comment or a review. I try to respond back to every comment readers leave me, and check my reviews for new ones frequently. And yes, these days posted reviews can make or break a book’s success, influencing potential readers, so reviews do matter.
Today’s author doesn’t have a fan base of faceless readers. Today’s authors have the opportunity to make connections with their readers. Some authors have found ways to take advantage of this by gathering their followers together in Facebook groups or put together street teams who actively promote their writing or go out and get reviews for them.
I can see how beneficial these practices are, because I know how much time and energy I have to put into marketing and promotion. But even though I don’t harness my fanbase as a promotional asset, I still appreciate the chance to reach out and chat with my readers to find out what works for them and what doesn’t. And while I don’t have a gazillion reviews on Amazon or Goodreads, the ones I do have are good ones, making Delilah a four and a half star read. It’s all because of you, my readers. So, I can appreciate the impact that digital publishing has had in this area.
The negative impacts, the fading of brick and mortar bookstores, the increase in the number of poor quality books put out. They are still there and likely will be for time to come, although I’ve heard the trend for print books is rising again. Unless digital publishers implement some type of quality control system, or all authors act professionally and create quality writing that’s been edited before publication, a poorly written or unedited book is liable to pop-up here and there, being generally unavoidable.
I don’t have all the answers, and I can’t change trends that I feel are negatives on the industry, but I can appreciate the positives that digital publishing has brought with it. I like getting to know my readers. So, before I sign off on this post, I’d like to urge you to reach out and let me know who you are and what you like, or don’t like, about my writing. It only takes a moment to leave a comment, and I promise to respond to each and every one.
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