Mind Fields – Current Phrases and Memes

Mind Fields

Current Expressions and Memes of The Day

July 5, 2021

1. “It is what it is”.

This expressions carries a load of disappointment. It means that a situation or relationship can’t be changed into a desirable outcome. “It is what it is” means that one must accept the reality as it exists. No effort will alter the trajectory of this drama.

2.  “Double Down”

Nothing we’ve done has succeeded, so it’s time to increase the effort applied. Doubling down is just what it sounds like. Time to double the work and hope that it doesn’t turn into an “It Is what it is” situation.

3.  “My Bad”

This has been around a while, and it has a child-like cuteness that conceals its real impact. Saying “My Bad” is a way of apologizing without saying “I’m sorry.” In essence it trivializes someone’s mistake or bad judgment. “My Bad” is an admission of guilt shorn of its moral force.

4. “You know what I’m saying?”

If you listen to the speech of young people, you will hear this interjection so frequently that it becomes nearly inaudible. I hope that I’m not being explicitly racist. This is an expression spoken by millions of black men. It’s a very sad locution. Its repetition reaches to the core of powerlessness felt by poor black youth. The feeling is so deep and pervasive that it has become a verbal tic. The speaker does not feel heard or seen. He is invisible, un-witnessed, not validated. “You know what I’m saying?” testifies to the sense that we may know exactly what he’s saying, but still he does not believe it. The speaker is perennially crushed by self doubt. 

5.“You didn’t hear this from me, but…. “

It means you heard it from her but no responsibility will be taken should it loop around as an accusation of bad faith and banal betrayal.

6. “Gaslighting”

Isn’t that cute? Gaslighting is listed as an abusive tactic. I want my readers to know that up to this point I haven’t looked up any of these words or phrases. I looked up “gaslighting”. I find it interesting that this term is listed in all modern dictionaries as a description of throwing doubt or obscuring the truth. Why “gaslighting”? It seems to refer to a past time when gas light was the primary means of lighting, in public and private. Things weren’t brightly lit in the era of gaslight. It was easier to get away with street crimes. Things were brighter near the light and they faded away between the lights. All the crappy stuff happens in the space between the lights. On the other hand, “gaslighting” may simply refer to farting as an adequate response to cultural stimulation.

7. “Woke”

This term means “enlightened” or “in a higher and more responsible consciousness” but it’s so loose in its specificity that I foresee that “woke” will split into sub-categories, i.e. un-woke, woke-ish, wokeless, , wokefucked woke-tastic, woklastic and wocastic.

8. “Word”

This means truth. “Word up” means “pay attention to me right now because I’m telling the truth.”

9. “Aight?” 

It comes as a question. “Are you all right?” Acts as both greeting and farewell, like “shalom” does. 

10: “Going South”

Poor “south”. It gets no respect. Going south means things are getting fucked up. Since losing the civil war, the South has struggled to regain its credibility. Speaking of credibility: there is the term “cred” but I don’t need to go into it. Nothing confers cred like suffering. The American South is doing just fine. 


Arthur Rosch is a novelist, musician, photographer and poet. His works are funny, memorable and often compelling. One reviewer said “He’s wicked and feisty, but when he gets you by the guts, he never lets go.” Listeners to his music have compared him to Frank Zappa, Tom Waits, Randy Newman or Mose Allison. These comparisons are flattering but deceptive. Rosch is a stylist, a complete original. His material ranges from sly wit to gripping political commentary.

Arthur was born in the heart of Illinois and grew up in the western suburbs of St. Louis. In his teens he discovered his creative potential while hoping to please a girl. Though she left the scene, Arthur’s creativity stayed behind. In his early twenties he moved to San Francisco and took part in the thriving arts scene. His first literary sale was to Playboy Magazine. The piece went on to receive Playboy’s “Best Story of the Year” award. Arthur also has writing credits in Exquisite Corpse, Shutterbug, eDigital, and Cat Fancy Magazine. He has written five novels, a memoir and a large collection of poetry. His autobiographical novel, Confessions Of An Honest Man won the Honorable Mention award from Writer’s Digest in 2016.

More of his work can be found at www.artrosch.com

Photos at https://500px.com/p/artsdigiphoto?view=photos


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2 Comments on “Mind Fields – Current Phrases and Memes”

  1. Specifically, ‘gaslighting’ comes from an old movie called ‘Gaslight’ featuring a woman whose husband is trying to convince her she’s going crazy.

    Liked by 1 person

  2. Most interesting, Art. I’ve also read that the term Gaslighting comes from a movie. I knew them up to 7. 7 to 10 I’ve never heard locally or even read, but seeing as I mainly read classics that isn’t really surprising.

    Liked by 1 person

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