“Hack Your Reader’s Brain”: Using the science of brain chemistry to create bestsellersPosted: September 30, 2019 Filed under: Book Review, Books, Nonfiction, Writing | Tags: Book Review, Hack Your Reader's Brain, Jeff Gerke, Writing, writing advice, writing craft, Writing Tips, Writing to be Read 3 Comments
We’ve all seen the eBooks and courses out there that claim they can show you how to make your book a best seller. Many of them aren’t about writing at all, but rather about playing tricks with Amazon algorithms, padding the front and back mater of your book with promotional materials. Hack Your Reader’s Brain, by Jeff Gerke takes a different approach to making your book a bestseller. Gerke suggest that you write a good story that people will actually want to read, rather than relying on gimmicks to propel your book into a brief moment at the top.
Now, I can hear you saying, “Ugh! Not another grammar tutorial.” And you’re right. Books on proper grammar can put you to sleep before you know it. They are not exactly engaging reading. But, Gerke says that grammar isn’t what’s important. Poorly written books become bestsellers all the time. He asks how many Amazon reviews list good or bad grammatical practices as the reason for their rating. All I could think was that while many of my own book reviews may be based on the quality of the craftsmanship, most reviews that I’ve read are not. They are based on how the book made the reader ‘feel’, and how engaged they were with the story.
Hack Your Reader’s Brain shows you how to craft your story so that it delivers what your readers want – to be swept away into the world of your story and the lives of your characters temporarily. This is the one thing all readers want, whether because of a desire to escape our own world or one to seek entertainment, we all want to be engaged by the story. It’s why we picked up a book in the first place.
Jeff Gerke provides quality writing advice on crafting a novel with the potential to be a bestseller, and he does it in a laid back manner that feels authentic, putting you at ease and makes you want to listen. I give Hack Your Reader’s Brain five quills.
Kaye Lynne Booth does honest book reviews on Writing to be Read in exchange for ARCs. Have a book you’d like reviewed? Contact Kaye at kayebooth(at)yahoo(dot)com.
This sounds like excellent advice, Kaye. This author is right when he talks about some badly written books becoming best sellers, although most that I read are well written and edited.
LikeLiked by 1 person
Thanks for your comment, Robbie. The writing methods he promotes in this book are based on sound principles and are similar to those used by marketers to develop products that will sell. I think all authors need to approach their writing in this way, knowing who their audience is and what they are looking for in a book. The ultimate goal is to engage readers and gain followers, because in today’s digtalized world that is how you sell books.
Thanks, Kaye, I totally agree.
LikeLiked by 1 person